From Feature Interaction to Feature Transport - A Unified Block for Scalable Recommendation Models

Recommender systems have historically developed along two largely independent paradigms: feature interaction models for modeling correlations among multi-field categorical features, and sequential models for capturing user behavior dynamics from historical interaction sequences. Although recent trends attempt to bridge these paradigms within shared backbones, we empirically reveal that naive unifying these two branches may lead to a failure mode of Sequential Collapse Propagation (SCP). That is, the interaction with those dimensionally ill non-sequence fields leads to the dimensional collapse of the sequence features. To overcome this challenge, we propose TokenFormer, a unified recommendation architecture with the following innovations. First, we introduce a Bottom-Full-Top-Sliding (BFTS) attention scheme, which applies full self-attention in the lower layers and shrinking-window sliding attention in the upper layers. Second, we introduce a Non-Linear Interaction Representation (NLIR) that applies one-sided non-linear multiplicative transformations to the hidden states. Extensive experiments on public benchmarks and Tencent's advertising platform demonstrate state-of-the-art performance, while detailed analysis confirm that TokenFormer significantly improves dimensional robustness and representation discriminability under unified modeling.

Industrial recommenders rely on two model families that have evolved largely independently: feature-interaction models over multi-field user/item features, and sequential models over user-behavior histories. Production systems couple them only loosely. To unify the two, we present UniDot, a novel architecture for post-click conversion prediction built from the factorization-machine (FM) point of view: the embedding inner product---which powers collaborative filtering and lets a recommender generalize to unseen user--item pairs---is the same primitive as attention's query dot key scoring, so a single dot-product of tokens can underlie both feature interaction and sequence modeling. UniDot tokenizes non-sequential fields and multi-domain behavioral sequences into one shared token space and stacks a single macro-block in which a token-mixing bus and a sequence-retrieval bus (item tokens cross-attending the histories) run in parallel and exchange state each layer through an MLP-Mixer fusion, while an FM Highway carries explicit per-layer dot-product interactions around the residual stack directly to the classifier. The sequence side is embedded once per forward pass and shared by all consumers, bounding inference latency. Trained with a dual sparse/dense (Adagrad + Muon) optimizer, an auxiliary conversion-delay head, and multi-path mutual learning, UniDot finished as the runner-up on the Industrial track of the TAAC KDD Cup 2026.

As scalability becomes increasingly important in recommendation modeling, recent architectures have advanced the modeling of two broad sources of ranking signals along separate paths: non-sequence features, including user, item, context, and cross features; and sequence features from user behavior histories. Wukong and HSTU have emerged as representative scalable backbones for these paths: Wukong scales high-order non-sequence feature-interaction modeling, while HSTU scales long user-behavior sequence modeling. Despite their complementary strengths, practical architectures that combine these two types of feature modeling remain underexplored. We present WHALE, a scalable unified recommendation architecture that jointly models non-sequence and sequence features on top of Wukong and HSTU. Each WHALE layer contains a Wukong module, an HSTU module, and an attention-based fusion module in which Wukong-derived interaction representations query HSTU-derived behavior representations. This design keeps both backbones active throughout the network and enables progressive Wukong-HSTU exchange, allowing high-order feature crosses to repeatedly retrieve fine-grained evidence from long user histories. To make WHALE practical for industrial deployment, we introduce customized Triton kernels and other model-systems co-design techniques to improve training and inference efficiency. On large-scale industrial recommendation data, WHALE achieves consistent gains in offline experiments. Additionally, it delivers positive online gains with a modest serving-throughput trade-off. The method has been deployed in production systems. Overall, WHALE provides a practical example of how these two sources of information can be scalably unified in an industrial recommendation model.