How Faithful Is Attribution for Sales Forecasting? A Counterfactual Study

As forecasts increasingly drive decisions in fields such as energy, transportation, and healthcare, understanding the historical data behind these predictions has become as crucial as the predictions themselves. Although existing interpretable-by-design forecasters reveal their internal structures, they offer no guarantee that these structures faithfully reflect the underlying evidence driving the predictions. In contrast, while faithfulness-oriented methods explicitly verify model behavior, they are almost exclusively designed for post-hoc classification tasks. To bridge this gap, we propose IB-Forecast, an inherently interpretable multivariate time-series forecasting framework. It decomposes forecasting into a learned periodic component and a residual component computed with explainable masks over input tokens. With a budget-constrained information bottleneck, end-to-end optimization enables users to directly control explanation sparsity. With a rigorous faithfulness evaluation protocol, extensive experiments demonstrate that IB-Forecast matches the forecasting error of leading black-box models while providing faithful explanations at no additional inference cost. Furthermore, under a matched sparsity budget, these native explanations consistently surpass gradient-based, occlusion-based, and optimization-based baselines across all evaluated datasets. Ultimately, whereas the native explanations of existing interpretable forecasters exhibit poor faithfulness, IB-Forecast guarantees high explanation fidelity, requiring only 14-20% of the observations to deliver low-error predictions.

Time series forecasting models are widely used in high-stakes settings, yet their predictions remain difficult to interpret because existing post-hoc methods often ignore temporal dependence and fail to provide horizon-specific explanations. We propose a model-agnostic explainability framework that explains forecasting predictions by attributing each forecast horizon to temporally relevant historical lags. The framework models forecasting as a latent trajectory and introduces semantic flow to quantify how information evolves across time in the model's internal representations. By aggregating semantic flow, it constructs a lag-horizon attribution matrix that captures horizon-resolved temporal influence. To improve explainability, we further generate structure-preserving perturbations and fit sparse local surrogate models, producing human-readable and temporally coherent explanations. We evaluate the method using faithfulness and stability diagnostics across multiple benchmark datasets. Results show that the semantic-flow variant achieves competitive or superior faithfulness compared to standard post-hoc baselines, while being substantially more computationally efficient. Stability analysis further demonstrates that the explanations are robust and identifies regimes where interpretation should be applied with caution.

Decision-making with deep learning-based time series forecasting requires not only accurate predictions but also actionable insights. However, current architectures do not inherently provide such information. Specifically, guidance is needed on how current conditions must be modified to shift from a predicted outcome to a desired future scenario. Counterfactual explanations provide a natural framework for this task, as they represent minimal input changes that alter the model's prediction, indicating when and how intervention is required. Existing approaches rely on instance-wise optimization, leading to inconsistency across instances, high computational costs, and limited applicability in real-time settings. To address these limitations, we reformulate counterfactual generation for time series forecasting as the problem of learning a globally consistent intervention strategy, allowing counterfactuals to be generated through a single shared function. We propose Counterfactual Time Series Explanations (ConTex), a model-agnostic, decomposed architecture comprising a temporal context encoder and a conditional encoder, followed by two heads that capture interventions in terms of temporal relevance and modification strength. This structure overcomes the instability and inconsistency of instance-based approaches by producing targeted, interpretable interventions across time and feature dimensions in a single forward pass, making it suitable for real-time applications. Across multiple forecasting architectures and benchmark datasets, ConTex achieves state-of-the-art validity while generating sparse counterfactuals that minimize the number of necessary interventions. Additionally, our approach reduces computational cost by at least 12-36x compared to instance-wise generation and supports real-time inference at approximately 0.007 seconds.