From annotation to reasoning: Culture in language models

Multilingual fluency often invites a stronger assumption: a model that can speak a user's language must also understand the culture encoded by that language. We call this the Illusion of Cultural Alignment. To test this assumption directly, we introduce MSQA, a benchmark of 1,064 natively sourced questions across 11 language groups, five cultural dimensions, and three difficulty tiers. Unlike translated benchmarks, MSQA targets locally grounded knowledge and reduces shortcuts from English-centric cross-lingual transfer. Evaluating 18 LLMs, we find substantial cultural degradation and a pronounced Locality Effect: cultural competence tracks pre-training exposure more closely than general reasoning ability. We further show that common inference-time remedies do not dissolve the illusion. Models remain overconfident on unfamiliar cultural questions, repeated sampling yields unstable rather than reliable correctness, and retrieval augmentation helps unevenly on long-tail facts. These findings indicate that cultural alignment cannot be inferred from multilingual ability alone and requires deeper intervention than calibration, sampling, or retrieval at inference time

Large Language Models (LLMs) increasingly operate across culturally diverse settings, yet existing evaluations largely measure cultural behavior at the output level. We introduce CultureLens, a reference-grounded benchmark and mechanistic study of how LLMs use cultural information. CultureLens contains 9,261 scenarios across 75 countries and systematically varies country, value, true-norm, and contradictory-norm evidence. Across Llama-3.1-8B, Gemma-3-12B, and Qwen-3.5-27B, stating a contradictory norm lowers aligned answers by 32-47 percentage points, even when the model answers correctly from the country alone. Mechanistically, models default to Anglophone norms when no country is given. The failure under a contradictory norm is not one of missing knowledge, as blocking the norm inside the model restores the correct answer in most cases. Models accept a stated norm according to how it is presented and not whether it is true, which leaves them most exposed to errors in retrieved content. Supervised fine-tuning with contradictory-norm examples raises aligned answers under a contradictory norm to 85-93%, including on unseen countries, at a small cost under a true norm.

Existing research largely reduces cultural intelligence in LLMs to a knowledge-level problem, overlooking whether models can effectively utilize their acquired knowledge in realistic scenarios. To bridge this gap, we introduce CultureForest, a benchmark for Cultural Norm Grounded Reasoning. Each question is grounded in a small set of atomic norms, enabling verifiable and attributable evaluation. CultureForest comprises 5,378 examples across 8 domains and 53 countries/regions, and supports a progressive evaluation from multiple-choice to open-ended generation. Extensive experiments reveal that even top-tier models degrade substantially in open-ended settings, accompanied by pronounced cross-region disparities. Through targeted analysis, we uncover several consistent patterns: (1) test-time reasoning yields limited gains and may exacerbate inequity; (2) models exhibit highly shared regional preference structures; (3) model responses are markedly conservative, especially under stricter cultural constraints; and (4) by disentangling cultural knowledge acquisition from cultural reasoning, we show that while LLMs possess substantial cultural knowledge, their performance is further bottlenecked by its effective use. These findings point to a necessary shift from knowledge-centric evaluation toward measuring knowledge-grounded reasoning.