Demographic Pluralism: Inference-Time Modeling of Pluralistic Human Preference Distributions

Large language models (LLMs) are used worldwide, yet disproportionately reflect Western values, limiting their ability to represent diverse value systems. We introduce PLURAL, a large-scale, value-focused preference dataset grounded in the Integrated Values Survey (IVS), a nationally representative survey spanning 92 countries. Using a two-stage generation pipeline, we transform survey responses into synthetic preference triplets that preserve normative value signals while producing realistic scenarios. We release an initial version of PLURAL containing ~500,000 preference triplets representing people in 20 diverse countries. We evaluate PLURAL in three ways: (i) dataset-level validation showing that it preserves both cross-country value differences and within-country diversity from the original survey; (ii) automated evaluation showing that training on PLURAL improves alignment with target countries' cultural profiles, reducing mean absolute error by up to 27.7% relative to strong baselines; and (iii) blind human evaluation with 176 evaluators in India, Brazil, and Japan, who judge PLURAL-aligned responses as more representative of their national values. Together, these results show that PLURAL contains learnable signal for value steering, offering a scalable resource for pluralistic alignment. Dataset: https://huggingface.co/datasets/agdhruv/plural-alignment

Large language models (LLMs) show considerable potential in simulating human attitudes and preferences. Prior work finds that LLM-generated responses can compress the range of attitudes found within populations and misrepresent particular subgroups in ways that vary across models and topics. We introduce Population Fidelity, an evaluation framework that distinguishes key conditions required for a set of LLM-generated responses to represent a population. It incorporates three dimensions: group-level accuracy, the amount of between-group variation, and the structure of that variation. We demonstrate the framework's utility in two ways. First, we reproduce a prior study of "machine bias" in LLM survey responses and apply the framework to its models and more recent ones, showing that poor representation reflects not only insufficient between-group variation but also variation assigned to the wrong groups. Second, we evaluate one proposed approach to improving models' population representativeness: cultural fine-tuning. We find that cultural fine-tuning can improve alignment with the survey center without improving the representation of within-population differences, a distinction that measures of aggregate agreement do not capture. We argue that representing a population requires models to reproduce several features of human attitudinal variation simultaneously. Our framework organizes these features and provides reusable code, data, and trained models for evaluating population fidelity across substantive domains and assessing proposed alignment methods.

Large language models are being extensively used to simulate individual user behavior, yet faithfully representing a population requires capturing the systematic variation in values, beliefs, and cultural norms that distinguish one group from another. We introduce Population Aligned Language Models (PALMs), a suite of models each aligned to specific populations, covering five countries: USA, India, Brazil, France and Italy. PALMs are created by synthesizing rationales grounded in psychological and cultural constructs and using these as latent supervision during preference tuning for population-specific alignment. Evaluated across four dimensions: personality, values and beliefs, cultural norms, and morality, PALMs consistently outperform baselines, including culture-specialized models, achieving an average of 8.59% relative improvement over the best baseline across all five populations. Notably, construct-grounded rationales outperform both demographic prompting and survey-based fine-tuning, suggesting that grounding preference learning in psychology and culture provides a richer inductive signal than surface-level response distributions. We further demonstrate strong generalization to downstream applications with- out task-specific supervision: outperforming best baselines by 5.19% in personalized reward modeling, 6.34% in population simulation, and showing strong transfer to social reasoning tasks. Datasets and code are available at: https://github.com/limenlp/PALMs.