cs.LGOct 5, 2026

Learning to Simulate Individuals from Macro Social Signals

Authors: Yining Zhao, Bushi Liu, Haofei Yu, Zhengyang Qi, Shanyong Wang, Chuyue Li, Yuxiang Liu, Jiaxuan You

Organizations: University of Illinois Urbana-Champaign · Independent Researcher

Abstract

Large language models are increasingly used to simulate how individuals respond to new situations, yet the behavioral reasoning behind these responses is either inherited from pretraining or learned from individual-level annotations, which offer limited behavioral diversity and little supervision of the reasoning itself. We propose to learn behavioral reasoning from prediction markets, whose price trajectories record how populations respond to real-world events at scale. We introduce macro2mind, which trains a language model with GRPO using market signals. A social behavioral decomposition makes behavioral reasoning an explicit step of forecasting: the model infers representative groups of market participants, predicts how each interprets the news and updates its beliefs, reasons about their interactions, and aggregates these responses into a price. A hindsight-regret curriculum with difficulty-aware sampling focuses training on transitions where hindsight-identified groups substantially improve the forecast while prioritizing examples that remain learnable for the current policy. The learned reasoning applies to user simulation without further training. On SWM-Bench, macro2mind achieves state-of-the-art directional accuracy and correlation on Polymarket. Trained on market data, it transfers zero-shot to four user-simulation benchmarks (Humanual, OvertonBench, PRISM, and CAD) and has competitive performance among zero-shot methods. Used as a data generator, macro2mind also raises a downstream simulator's accuracy on unseen users by 15.5 points, outperforming data generated by its backbone by 13.2 points.

Figures & tables

Appendix figures & tables1 asset

Supplementary material from the paper’s appendix.

Appendix

Explore similar work

Aug 6, 2026cs.AI

Mind the Gaps: Mixture-of-Minds for Human Simulation

Predicting how a population will answer a new question is a long-standing goal. Statistical methods succeed at the level of the mass but falter at the level of the individual. Large language model simulators inherit this gap. They recover a population's central tendencies while flattening its heterogeneity, and they carry social biases and prompt brittleness that distort individual predictions. This paper introduces Anacreon, an audience simulation model that targets the individual level within a narrow, well-specified domain. Anacreon learns an authorship embedding that separates individuals, clusters a real qualitative corpus around seed people, and trains a dedicated adapter for each cluster, a mixture of minds, on a Gemma~4 12B base. It harvests demographics, psychological traits, and survey responses from public text, and augments each record with a chain-of-emotion. It reduces prompt brittleness by shuffling response options and reduces positive bias by balancing the training distribution. On a large, externally sourced survey, Anacreon reaches a state-of-the-art ordinal alignment of 0.775, the individual-level accuracy measure on which the field has converged, with a small residual bias. The work is a step toward drawing aggregate insight from faithfully simulated individuals.
Jul 27, 2026cs.AI

Reason-Mediated Behavioral Models for Auditing LLM Social Simulators

Large language models are increasingly used as social simulators, including as synthetic survey respondents. Most evaluations ask whether simulated outcomes resemble human outcomes. We argue that this is necessary but too weak: a simulator can match the final answer while using the wrong rationale-derived reason pattern. We study this problem through a 94-person sunscreen concept test in which each respondent evaluated three product concepts and wrote open-ended rationales. We map those rationales into signed reason states ZZ, where positive signs support adoption and negative signs block it. This gives a practical audit: holding respondent descriptors DD, category context KK, and concept treatment XX fixed, do human rationale-derived reasons help predict behavior YY, and can an LLM simulate the same reason state without seeing the human rationale or outcome? Human rationale-derived reasons substantially improve held-out prediction of purchase intent. LLM-simulated reasons are more brittle: they often sound plausible, but frequently echo the concept board rather than recover the respondent's acceptance or rejection path. The paper contributes an evaluation framework for social simulators. Reason states do not identify natural causal effects by themselves, but they provide an interpretable test of whether a simulator's stated reasons align with human evidence.
Apr 16, 2026cs.AI

Meituan Merchant Business Diagnosis via Policy-Guided Dual-Process User Simulation

Simulating group-level user behavior enables scalable counterfactual evaluation of merchant strategies without costly online experiments. However, building a trustworthy simulator faces two structural challenges. First, information incompleteness causes reasoning-based simulators to over-rationalize when unobserved factors such as offline context and implicit habits are missing. Second, mechanism duality requires capturing both interpretable preferences and implicit statistical regularities, which no single paradigm achieves alone. We propose Policy-Guided Hybrid Simulation (PGHS), a dual-process framework that mines transferable decision policies from behavioral trajectories and uses them as a shared alignment layer. This layer anchors an LLM-based reasoning branch that prevents over-rationalization and an ML-based fitting branch that absorbs implicit regularities. Group-level predictions from both branches are fused for complementary correction. We deploy PGHS on Meituan with 101 merchants and over 26,000 trajectories. PGHS achieves a group simulation error of 8.80%, improving over the best reasoning-based and fitting-based baselines by 45.8% and 40.9% respectively.