Does Machine Translation Retain Media Bias?

Despite remarkable progress in machine translation (MT), non-AI communities have raised growing concerns about MT systems, suggesting a noticeable gap between technical advancement and the needs of real-world users. For instance, while NLP researchers focus on benchmark performance, end users care about ethical concerns, trust, reliability, costs, and more. We argue that listening to various user communities is essential so that research efforts would be directed towards the problems that the communities care about. To this end, we present a large-scale analysis, for the first time, that investigates what four stakeholder communities (AI developers, professional translators, language learners, and language service providers) post about MT technology on social media. To do so, we construct a dataset of 79,286 posts and comments from Reddit, Facebook, Bluesky, and Mastodon from 2019 to 2025, and analyse where these communities disagree, and how and why. Overall, we find that communities often disagree, and even show strong conflicts due to polarised sentiments on topics such as translation quality, efficiency, and reliability. This is because these communities approach these topics differently: the AI community frames them as technical and computational problems, while non-AI (user) communities care more about quality nuances, time savings, user trust, and broader social issues.

Preserving affective nuance remains a challenge in Machine Translation (MT), where semantic equivalence often takes precedence over emotional fidelity. This paper evaluates the performance of three state-of-the-art Small Language Models (SLMs) -- EuroLLM, Aya Expanse, and Gemma -- in maintaining fine-grained emotions during backtranslation. Using the GoEmotions dataset, which comprises Reddit comments across 28 distinct categories, we assess emotional preservation across five European languages: German, French, Spanish, Italian, and Polish. Specifically, we investigate (i) the inherent capability of these SLMs to retain emotional sentiment, (ii) the efficacy of emotion-aware prompting in improving preservation, and (iii) the performance of ModernBERT as a contemporary alternative to BERT for emotion classification in MT evaluation.

Gender bias remains a persistent concern in machine translation (MT), affecting both generated translations and their automatic evaluation. When a source text leaves a person's gender unspecified, translations may realize that person using masculine or feminine forms, and both MT systems and evaluation metrics may exhibit systematic preferences between these alternatives despite the source providing no basis for such a distinction. We study this behavior in the WMT 2026 Automated Translation Quality Evaluation Systems Shared Task using an occupation-balanced subset of GAMBIT+. We consider seven English-source language pairs, six from the original dataset, targeting Arabic, Czech, Greek, Icelandic, Russian, and Ukrainian, and extend the original resource with German. The subset contains 1,308 masculine/feminine translation pairs per target language, with three examples for each of the 436 ISCO-08 occupational groups. We evaluate shared-task submissions and baselines for score prediction and error annotation, examining the direction, magnitude, and frequency of gender-related differences. We find an overall tendency for masculine translations to receive higher scores, as well as differences per occupation following stereotypical gender representations, although the strength and consistency of this preference vary considerably across evaluators and languages. Our results show that gender bias remains present in MT evaluation, but that capturing its extent requires looking beyond a single aggregate measure to complementary dimensions of evaluator behavior.