Beyond Words Alone: Disentangling Distributed Evidence for Visually Grounded Cultural Translation

Social media platforms enable large-scale cross-lingual communication, but translating user-generated content (UGC) remains challenging due to its informal style, cultural references, and interaction-based expressions. While recent LLMs have improved translation quality, existing benchmarks and metrics often fail to capture whether translations convey intended meaning and cultural resonance in real-world settings. In this work, we introduce CULTURE-MT, a benchmark for social media translation that focuses on both CULtural Transmission and UGC-specific emotion REsonance. CULTURE-MT consists of 1,002 UGC notes across 14 domains, categorized into four types based on culture-loaded symbols and linguistic style features. We also construct UGC-oriented training data to fine-tune Qwen3-8B and Qwen3-32B as baselines. We propose cultural effectiveness as a new evaluation criterion, focusing on expression accuracy and cultural adaptability. Testing 15 models, including the baselines, we find that traditional metrics fail to capture cultural effectiveness. We also observe that cultural effectiveness on base LLMs correlates with model size. Our work provides a comprehensive evaluation system for UGC translation models and will offer an open evaluation platform to advance research in this area. We release the CULTURE-MT benchmark and provide an online leaderboard where submitted translation results can be evaluated by our trained JUDGER.

Automatic translation quality metrics trained on general-domain corpora systematically fail on social media content, where communicative intent is encoded in culturally loaded expressions (internet slang, homophonic ciphers, and platform-specific idioms) rather than surface token patterns. We conduct a systematic empirical analysis demonstrating that standard metrics including COMET, XCOMET, and BERTScore exhibit near-zero or negative correlation with human cultural judgments, and even display a severity inversion in which scores increase as translation quality deteriorates. We further show that this failure extends to large language model judges: Qwen3-235B achieves Cohen's kappa of only 0.162, revealing that the bottleneck is not reasoning capacity but cultural grounding: models lack the domain-specific cultural knowledge needed to identify which aspects of a translation require scrutiny. To address this, we propose CuRIL, a reinforcement learning framework that internalizes cultural reasoning: cultural annotations are prepended inside the model's reasoning, excluded from policy gradients via a token-level loss mask, and injected with a probability that decays to zero over training, progressively forcing autonomous cultural judgment. On a 1,444-sample human-annotated social media translation benchmark, Qwen3-8B trained with CuRIL achieves Cohen's kappa 0.370 and Exact Match accuracy of 45.22%, approaching Gemini-3.1-Pro with 30x fewer parameters and surpassing models up to 235B in scale. We further demonstrate that our judge produces reliable reward signals for downstream translation optimization, reducing the low-quality translation rate by over 20 percentage points under independent human evaluation.

Image translation is a fundamental capability of multimodal models for multilingual applications, requiring visual understanding and meaning preservation across languages. However, existing benchmarks have limited language coverage and often lack explicit image-specific evaluation criteria, making it difficult to comprehensively assess this capability. To systematically evaluate this capability, we introduce VISTA-Bench, covering 22 languages and 10 domains, and develop an image-specific rubric evaluation protocol. The benchmark combines sampling for language and scenario coverage with model-assisted, human-verified annotations that group related text into coherent semantic units and provide multilingual reference translations. The rubrics specify essential content, semantic relations, and acceptable translation variants, yielding separate output-based scores for translation quality and the preservation of visual and knowledge-dependent information. We conduct extensive evaluations of 16 mainstream models, including 12 multimodal models and four text-input models, and provide systematic analyses across languages, domains, and evaluation dimensions.