Moral Language

Moral language research investigates how language reflects and shapes moral judgments and behaviors, focusing on how emotional and moral framing influences persuasion and social dynamics. Current research utilizes large language models (LLMs) to analyze vast datasets of text and social media, quantifying the use of moral language in various contexts, including political discourse and online propaganda, to understand its impact on attitudes and behaviors. These studies reveal how moral language interacts with other factors like othering and political polarization, highlighting its crucial role in shaping public opinion and potentially contributing to conflict escalation or mitigation. The findings have implications for understanding and addressing societal challenges related to misinformation, polarization, and intergroup conflict.