Social Media Analysis

Online social networks facilitate user engagement and information sharing but are also rife with misinformation and deception. Research on trust modeling in online social networks focuses on developing computational models or algorithms to measure trust relationships, assess the reliability of shared content, and detect spam or malicious activities. However, most existing review papers either briefly mention the concept of trust or focus on a single category of trust models. In this paper, we offer a comprehensive categorization and review of state-of-the-art trust models developed for online social networks. First, we explore theories and models related to trust in psychology and identify several factors that influence the formation and evolution of online trust. Next, state-of-the-art trust models are categorized based on their algorithmic foundations. For each category, the modeling mechanisms are investigated, and their unique contributions to quantitative trust modeling are highlighted. Subsequently, we provide an implementation-centric trust modeling handbook, which summarizes available datasets, trust-related features, promising modeling techniques, and feasible application scenarios. Finally, the findings of the literature review are summarized, and unresolved challenges are discussed.

Within twelve days of launch, an AI-native social platform exhibits extreme attention concentration, hierarchical role separation, and one-way attention flow, consistent with the hypothesis that stratification in agent ecosystems can emerge rapidly rather than gradually. We analyse publicly observable traces from a 12-day window of Moltbook (28 January -- 8 February 2026), comprising 20,040 posts and 192,410 comments from 15,083 accounts across 759 submolts. We construct co-participation and directed-comment graphs and report reciprocity, community structure, and centrality, alongside descriptive content themes. Under a commenter--post-author tie definition, interaction is strongly asymmetric (reciprocity ~1%), and HITS centrality separates cleanly into hub and authority roles, consistent with broadcast-style attention rather than mutual exchange. Engagement is highly unequal: attention is far more concentrated than production (upvote Gini = 0.992 vs. posting Gini = 0.601), and early-arriving accounts accumulate substantially higher cumulative upvotes prior to exposure-time correction, suggesting rich-get-richer dynamics. Participation is brief and bursty (median observed lifespan 2.48 minutes; 54.8% of posts occur within six peak UTC hours). Embedding-based topic modelling identifies diverse thematic clusters, including technical discussion of memory and identity, onboarding messages, and formulaic token-minting content. These results provide an early structural baseline for large-scale agent--agent social interaction and suggest that familiar forms of hierarchy, amplification, and role differentiation can arise on compressed timescales in agent-facing platforms.

Online social networks often form opposing echo chambers that reinforce opinion polarization. Under the Friedkin-Johnsen (FJ) model, ModerateInternal (MI) and ModerateExpressed (ME) reduce polarization by neutralizing selected users' internal or expressed opinions, but existing solutions are largely model-specific and learning-based depolarization remains underexplored. We study FJ-based moderation as feedback-free autoregressive sequential planning and propose PACIFIER, a unified graph-learning framework that constructs ordered intervention sequences from the initial graph-opinion instance without using recomputed post-intervention expressed opinions as intermediate feedback. PACIFIER combines history-aware node representations with Greedy and RL variants for immediate and long-horizon action scoring, and supports MI, ME, continuous opinions, cost-aware moderation, and node removal. We evaluate intervention trajectories by Accumulated Normalized Polarization (ANP). Trained only on synthetic graphs with fewer than 50 nodes, PACIFIER transfers to 15 real-world Twitter networks with up to 155,599 nodes. It improves over the strongest non-PACIFIER baseline by up to 35.3%, while PACIFIER-RL improves over PACIFIER-Greedy by up to 37.69%. Compared with oracle-style Greedy, PACIFIER retains 98.94% and 97.39% near-oracle quality on MI and ME, respectively, and is about 600x faster at the 450-node range. The source code is available at https://github.com/RickyYY-SZU/PACIFIER

This research introduces the first large-scale, well-balanced Persian social media text classification dataset, specifically designed to address the lack of comprehensive resources in this domain. The dataset comprises 36,000 posts across nine categories (Economic, Artistic, Sports, Political, Social, Health, Psychological, Historical, and Science & Technology), each containing 4,000 samples to ensure balanced class distribution. Data collection involved 60,000 raw posts from various Persian social media platforms, followed by rigorous preprocessing and hybrid annotation combining ChatGPT-based few-shot prompting with human verification. To mitigate class imbalance, we employed undersampling with semantic redundancy removal and advanced data augmentation strategies integrating lexical replacement and generative prompting. We benchmarked several models, including BiLSTM, XLM-RoBERTa (with LoRA and AdaLoRA adaptations), FaBERT, SBERT-based architectures, and the Persian-specific TookaBERT (Base and Large). Experimental results show that transformer-based models consistently outperform traditional neural networks, with TookaBERT-Large achieving the best performance (Precision: 0.9622, Recall: 0.9621, F1- score: 0.9621). Class-wise evaluation further confirms robust performance across all categories, though social and political texts exhibited slightly lower scores due to inherent ambiguity. This research presents a new high-quality dataset and provides comprehensive evaluations of cutting-edge models, establishing a solid foundation for further developments in Persian NLP, including trend analysis, social behavior modeling, and user classification. The dataset is publicly available to support future research endeavors.

Analysing multilingual social media discourse remains a major challenge in natural language processing, particularly when large-scale public debates span across diverse languages. This study investigates how different approaches for cross-lingual text classification can support reliable analysis of global conversations. Using hydrogen energy as a case study, we analyse a decade-long dataset of over nine million tweets in English, Japanese, Hindi, and Korean (2013--2022) for topic discovery. The online keyword-driven data collection results in a significant amount of irrelevant content. We explore four approaches to filter relevant content: (1) translating English annotated data into target languages for building language-specific models for each target language, (2) translating unlabelled data appearing from all languages into English for creating a single model based on English annotations, (3) applying English fine-tuned multilingual transformers directly to each target language data, and (4) a hybrid strategy that combines translated annotations with multilingual training. Each approach is evaluated for its ability to filter hydrogen-related tweets from noisy keyword-based collections. Subsequently, topic modeling is performed to extract dominant themes within the relevant subsets. The results highlight key trade-offs between translation and multilingual approaches, offering actionable insights into optimising cross-lingual pipelines for large-scale social media analysis.

Argument mining and stance detection are central to understanding how opinions are formed and contested in online discourse. However, most publicly available resources focus on mainstream platforms such as Twitter and Reddit, leaving conversational structure on alt-tech platforms comparatively under-studied. We introduce TruthStance, a large-scale dataset of Truth Social conversation threads spanning 2023-2025, consisting of 24,378 posts and 523,360 comments with reply-tree structure preserved. We provide a human-annotated benchmark of 1,500 instances across argument mining and claim-based stance detection, including inter-annotator agreement, and use it to evaluate large language model (LLM) prompting strategies. Using the best-performing configuration, we release additional LLM-generated labels for 24,352 posts (argument presence) and 107,873 comments (stance to parent), enabling analysis of stance and argumentation patterns across depth, topics, and users. All code and data are released publicly.

We present a large scale data analysis of Moltbook, a Reddit-style social media platform exclusively populated by AI agents. Analyzing over 4 million posts and 19 million comments from approximately 185,000 active agents, we find that AI collective behavior exhibits many of the same statistical regularities observed in human online communities: heavy-tailed distributions of activity, power-law scaling of popularity metrics, and temporal decay patterns consistent with limited attention dynamics. However, we also identify key differences, including a sublinear relationship between upvotes and discussion size that contrasts with human behavior. These findings suggest that, while individual AI agents may differ fundamentally from humans, their emergent collective dynamics share structural similarities with human social systems.

Climate discourse online shapes public understanding of climate change and informs political and policy debate, yet it unfolds across structurally different environments: paid advertising platforms host targeted, institutionally produced messaging, while public social media reflects largely organic, user-driven discussion. We present a comparative analysis of climate discourse across paid advertisements on Meta (previously Facebook) and public posts on Bluesky from July 2024 to September 2025. To support it, we develop an interpretable thematic discovery pipeline that clusters texts by semantic similarity and uses large language models (LLMs) to label clusters with concise, human-interpretable themes, requiring no predefined topic inventory or seed set. Using these themes, we find the two environments diverge systematically: paid advertising centers on strategic promotion of specific solutions in a formal, forward-looking register, whereas organic discourse centers on systemic critique in a crisis-oriented, scientifically grounded one. We also evaluate the utility of the discovered themes through downstream stance prediction and theme-guided retrieval tasks. While our analysis focuses on climate communication, the framework generalizes to comparative thematic analysis across heterogeneous communication environments.

Social media platforms such as Twitter (now X) provide rich data for analyzing public discourse, especially during crises such as the COVID-19 pandemic. However, the brevity, informality, and noise of social media short texts often hinder the effectiveness of traditional topic modeling, producing incoherent or redundant topics that are often difficult to interpret. To address these challenges, we have developed TM-Rephrase, a model-agnostic framework that leverages large language models (LLMs) to rephrase raw tweets into more standardized and formal language prior to topic modeling. Using a dataset of 25,027 COVID-19-related Twitter posts, we investigate the effects of two rephrasing strategies, general- and colloquial-to-formal-rephrasing, on multiple topic modeling methods. Results demonstrate that TM-Rephrase improves three metrics measuring topic modeling performance (i.e., topic coherence, topic uniqueness, and topic diversity) while reducing topic redundancy of most topic modeling algorithms, with the colloquial-to-formal strategy yielding the greatest performance gains and especially for the Latent Dirichlet Allocation (LDA) algorithm. This study contributes to a model-agnostic approach to enhancing topic modeling in public health related social media analysis, with broad implications for improved understanding of public discourse in health crisis as well as other important domains.

Social media platforms play a pivotal role in shaping political discourse, but the scale and rapid evolution of online content make systematic analysis difficult. We introduce an end-to-end framework for inducing an interpretable topic taxonomy from unlabeled text corpora. The framework combines embedding-based clustering with iterative large language model (LLM) inference to construct a topic taxonomy without requiring predefined labels or seed topics. It first synthesizes candidate topics from document clusters and then uses the resulting taxonomy to assign consistent topic labels across clusters. We evaluate the approach through a case study of political advertising ahead of the 2024 U.S. presidential election. We use the induced taxonomy to support downstream analyses of issue prevalence, moral framing, advertising spend, and demographic exposure patterns. These results suggest that iterative taxonomy construction can provide a scalable and interpretable approach to organizing large unlabeled text corpora while supporting substantive downstream analysis.

Accurate modeling of subjective phenomena such as emotion expression requires data annotated with authors' intentions. Commonly such data is collected by asking study participants to donate and label genuine content produced in the real world, or create content fitting particular labels during the study. Asking participants to create content is often simpler to implement and presents fewer risks to participant privacy than data donation. However, it is unclear if and how study-created content may differ from genuine content, and how differences may impact models. We collect study-created and genuine multimodal social media posts labeled for emotion and compare them on several dimensions, including model performance. We find that compared to genuine posts, study-created posts are longer, rely more on their text and less on their images for emotion expression, and focus more on emotion-prototypical events. The samples of participants willing to donate versus create posts are demographically different. Study-created data is valuable to train models that generalize well to genuine data, but realistic effectiveness estimates require genuine data.

Coordination is a fundamental aspect of life. The advent of social media has made it integral also to online human interactions, such as those that characterize thriving online communities and social movements. At the same time, coordination is also core to effective disinformation, manipulation, and hate campaigns. This survey collects, categorizes, and critically discusses the body of work produced as a result of the growing interest on coordinated online behavior. We reconcile industry and academic definitions, propose a comprehensive framework to study coordinated online behavior, and review and critically discuss the existing detection and characterization methods. Our analysis identifies open challenges and promising directions of research, serving as a guide for scholars, practitioners, and policymakers in understanding and addressing the complexities inherent to online coordination. We also provide an interactive companion website for exploring the surveyed literature.