We prove that Thompson sampling exhibits O~(σdT+drTr(Σ0)) Bayesian regret in the linear-Gaussian bandit with a N(μ0,Σ0) prior distribution on the coefficients, where d is the dimension, T is the time horizon, r is the maximum ℓ2 norm of the actions, and σ2 is the noise variance. In contrast to existing regret bounds, this shows that to within logarithmic factors, the prior-dependent burn-in'' term $d r \sqrt{\mathrm{Tr}(Σ_0)}$ decouples additively from the minimax (long run) regret $σd \sqrt{T}$. Previous regret bounds exhibit a multiplicative dependence on these terms. We establish these results via a new elliptical potential'' lemma, and also provide a lower bound indicating that the burn-in term is unavoidable.