"Better Ask for Forgiveness than Permission": Practices and Policies of AI Disclosure in Freelance Work
Organizations: University of Southern California · Emory University · IBM Research
Abstract
The growing use of AI applications among freelance workers is reshaping trust and relationships with clients. This paper investigates how both workers and clients perceive AI use and disclosure in the freelance economy through a three-stage study: interviews with workers and two survey studies with workers and clients. Findings first reveal a key expectation gap around disclosure: Workers often adopt passive disclosure practices, revealing AI use only when asked, as they assume clients can already detect it. Clients, however, are far less confident in recognizing AI-assisted work and prefer proactive disclosure. A second finding highlights the role of unclear or absent client AI policies, which leave workers consistently misinterpreting clients' expectations for AI use and disclosure. Together, these gaps point to the need for clearer guidelines and practices for AI disclosure. Insights extend beyond freelancing, offering implications for trust, accountability, and policy design in other AI-mediated work domains.
Figures & tables
| Type of disclosure practice | Description |
|---|---|
| Non-Disclosure or Avoidance n = 3 (7%) | A minority of workers stated they would not disclose AI use at all. Reasons included believing it was irrelevant (“it’s just a tool”), fear of clients misinterpreting or undervaluing their work, or concern that disclosure might reduce trust or jeopardize future contracts. |
| Passive Disclosure (Disclose only if asked) n = 16, (39%) | The most common stance is that workers disclose AI use only when clients explicitly ask about it. Many framed this as a passive agreement—AI use does not need to be mentioned unless disclosure is requested. In these cases, workers typically give broad or high-level explanations (e.g., “I used AI to draft ideas” or “I used it as a helper”) without going into technical detail. |
| Situational or Conditional Disclosure n = 8, (20%) | Workers also described disclosure as context-dependent. For sensitive or competitive projects, they felt disclosure might be more important, while for routine or obvious AI-supported tasks (e.g., transcription, AI-generated voiceovers), disclosure seemed unnecessary. Some reported tailoring the level of detail based on the client’s familiarity with AI or the perceived risks. |
| Qualified or Framed Disclosure n = 9, (22%) | A sizable group disclosed with disclaimers or framing. They reassured clients that AI was used only as a supportive tool—for brainstorming, proofreading, or saving time—while emphasizing that the final decisions, accuracy checks, and creative control remained with them. This strategy aimed to normalize AI as akin to other everyday tools (e.g., “like a calculator or spell-checker”) while preserving credibility. |
| Proactive or Full Transparency n = 5, (12%) | Some workers preferred open, upfront disclosure. They described mentioning AI use in proposals, contracts, or notes attached to deliverables. For them, honesty and professionalism required clarifying where AI was involved, especially in tasks like writing, editing, or research. A subset even emphasized “disclosing all parts where AI was used,” sometimes because their employers or clients explicitly required it. |
| Policy Type | ||||
|---|---|---|---|---|
| (Intercept) | ||||
| Use AI for minor tasks | ||||
| Use AI for major tasks | ||||
| Use AI as much as possible | ||||
| Use AI to automate work |
| Policy Type | Cohen’s | ||
|---|---|---|---|
| No AI use | 0.38 | ||
| Use AI for minor tasks | 0.74 | ||
| Use AI for major tasks | |||
| Use AI as much as possible | |||
| Use AI to fully automate tasks |
| Policy Type | ||||
|---|---|---|---|---|
| Baseline: Use AI for minor tasks | ||||
| (Intercept) | ||||
| Use AI for major tasks | ||||
| Use AI as much as possible | ||||
| Use AI to automate work |
| Policy Type | ||||
|---|---|---|---|---|
| Baseline: No AI use | ||||
| (Intercept) | ||||
| Use AI for minor tasks | ||||
| Use AI for major tasks | ||||
| Use AI as much as possible | ||||
| Use AI to automate work |
| Clients’ expectation for AI disclosure | Cohen’s | ||
|---|---|---|---|
| No AI use | 0.63 | ||
| No need to disclose | 0.96 | ||
| Disclose passively | |||
| Disclose actively |
Appendix figures & tables2 assets
Supplementary material from the paper’s appendix.
Appendix
| Demographics | Study 1.1 | Study 1.2 | Study 2 | Study 3 |
|---|---|---|---|---|
| Gender | ||||
| Male | 46.3% | 53% | 51.38% | 50.00% |
| Female | 46.3% | 39% | 33.33% | 48.96% |
| Non-binary/third gender | 4.9% | 1% | 1.39% | 1.04% |
| Prefer not to disclose | 2.4% | 7% | 2.78% | 0% |
| Age | 40.35 11.29 | 36.4 9.8 | 42.31 11.20 | 37.29 9.88 |
| Freelance Service Type | Study 1.1 | Study 1.2 | Study 2 | Study 3 |
| Healthcare and Medicine | 12% | 7% | 16% | 14% |
| Information Technology (IT) and Engineering | 23% | 27% | 23% | 22% |
| Education and Training | 8% | 5% | 6% | 8% |
| Sales and Marketing | 15% | 12% | 13% | 14% |
| Finance and Accounting | 5% | 18% | 13% | 10% |
| Human Resources (HR) and Recruitment | 15% | 2% | 16% | 1% |