Modern e-commerce search is evolving to resolve complex user intents. While Large Language Models (LLMs) offer strong reasoning, existing LLM-based paradigms face a fundamental blindness-latency dilemma: query rewriting is agnostic to retrieval capabilities and real-time inventory, yielding invalid plans; conversely, deep search agents rely on iterative tool calls and reflection, incurring seconds of latency incompatible with industrial sub-second budgets. To resolve this conflict, we propose Environment-Aware Search Planning (EASP), reformulating search planning as a dynamic reasoning process grounded in environmental reality. EASP introduces a Probe-then-Plan mechanism: a lightweight Retrieval Probe exposes the retrieval snapshot, enabling the Planner to diagnose execution gaps and generate grounded search plans. The methodology comprises three stages: (1) Offline Data Synthesis: A Teacher Agent synthesizes diverse, execution-validated plans by diagnosing the probed environment. (2) Planner Training and Alignment: The Planner is initialized via Supervised Fine-Tuning (SFT) to internalize diagnostic capabilities, then aligned with business outcomes (conversion rate) via Reinforcement Learning (RL). (3) Adaptive Online Serving: A complexity-aware routing mechanism selectively activates planning for complex queries, ensuring optimal resource allocation. Extensive offline evaluations and online A/B testing on JD.com demonstrate that EASP significantly improves relevant recall and achieves substantial lifts in UCVR and GMV. EASP has been successfully deployed in JD.com's AI-Search system.
Figures & tables
Figure 1. The training and serving workflow of EASP
State
Diagnosis
Strategy
Transformation Flow ( q\xrightarrow{\text{{Perception in (q,O_{init})}}}\mathcal{P} )
Query recommendation in e-commerce search aims to proactively suggest queries that match users' potential interests. However, existing methods mainly optimize query-level relevance, while neglecting whether the retrieved products align with users' downstream preferences. This mismatch often leads to high query click through rates (CTR) but low product conversion rates (CVR). To bridge this gap, we propose QueryAgent-R1, a memory-augmented agentic framework that improves end-to-end alignment via chain-of-retrieval optimization. Our QueryAgent-R1 grounds query generation in real inventory retrieval, allowing the agent to validate and refine queries based on retrieved products. We also design a consistency reward in the agentic reinforcement learning (RL) process to jointly optimize query relevance and downstream engagement. In addition, we construct a memory abstraction module for efficient user profiling. To support offline evaluation, we construct two datasets based on both proprietary industrial data and public datasets, on which QueryAgent-R1 consistently outperforms strong baselines. Moreover, on a large scale production platform, QueryAgent-R1 improves Query CTR by 2.9% and guided CVR by 3.1% in online A/B tests.
We present a novel LLM-informed model-based planning framework, and a novel prompt selection method, for object search in partially-known environments. Our approach uses an LLM to estimate statistics about the likelihood of finding the target object when searching various locations throughout the scene that, combined with travel costs extracted from the environment map, are used to instantiate a model, thus using the LLM to inform planning and achieve effective search performance. Moreover, the abstraction upon which our approach relies is amenable to deployment-time model selection via the recent offline replay approach, an insight we leverage to enable fast prompt and LLM selection during deployment. Simulation experiments demonstrate that our LLM-informed model-based planning approach outperforms the baseline planning strategy that fully relies on LLM and optimistic strategy with as much as 11.8% and 39.2% improvements respectively, and our bandit-like selection approach enables quick selection of best prompts and LLMs resulting in 6.5% lower average cost and 33.8% lower average cumulative regret over baseline UCB bandit selection. Real-robot experiments in an apartment demonstrate similar improvements and so further validate our approach.
Abhishek Paudel, Abhish Khanal, Raihan I. Arnob +2
Department of Computer Science at George Mason University, Fairfax, Virginia, USA.
Generative retrieval offers a promising alternative by unifying the fragmented multi-stage retrieval process into a single end-to-end model. However, its practical adoption in industrial e-commerce search remains challenging, given the massive and dynamic product catalogs, strict latency requirements, and the need to align retrieval with downstream ranking goals. In this work, we propose a retrieval framework tailored for real-world recall scenarios, positioning generative retrieval as a recall-stage supplement rather than an end-to-end replacement. Our method, CQ-SID (Category-and-Query constrained Semantic ID), employs category-aware and query-item contrastive learning along with Residual Quantized VAEs to encode items into hierarchical semantic cluster identifiers, significantly reducing beam search complexity. Additionally, we develop EG-GRPO (Expert-Guided Group Relative Policy Optimization), a reinforcement learning approach that aligns generative recall with downstream ranking under sparse rewards by injecting ground-truth samples to stabilize training. Offline experiments on TmallAPP search logs show that CQ-SID achieves up to 26.76% and 11.11% relative gains in semantic and personalized click hitrate over RQ-VAE baselines, while halving beam search size. EG-GRPO further improves multi-objective performance. Online A/B tests confirm gains in GMV (+1.15%) and UCTCVR (+0.40%). The generative recall channel now contributes substantially in production, accounting for over 50.25% of exposures, 58.96% of clicks, and 72.63% of purchases, demonstrating a viable path for deploying generative retrieval in real-world e-commerce systems.