Pragmatics Meets Culture: Culturally-adapted Artwork Description Generation and Evaluation
Organizations: Department of Computer Science, University of Maryland, College Park, Maryland, USA
Abstract
Language models are known to exhibit various forms of cultural bias in decision-making tasks, yet much less is known about their degree of cultural familiarity in open-ended text generation tasks. In this paper, we introduce the task of culturally-adapted art description generation, where models describe artworks for audiences from different cultural groups who vary in their familiarity with the cultural symbols and narratives embedded in the artwork. To evaluate cultural competence in this pragmatic generation task, we propose a framework based on culturally grounded question answering. We find that base models are only marginally adequate for this task, but, through a pragmatic speaker model, we can improve simulated listener comprehension by up to 8.2%. A human study further confirms that the model with higher pragmatic competence is rated as more helpful for comprehension by 8.0%.
Figures & tables
| Comprehension | Knowledge Gain | Prior Knowledge | QA Accuracy Gain | |
| Self-eval. Score | 0.08 (-0.06, 0.22) | 0.04 (-0.10, 0.18) | 0.06 (-0.08, 0.20) | 0.15 (0.05, 0.25) |
Appendix figures & tables6 assets
Supplementary material from the paper’s appendix.
Appendix
| QA Accuracy | Familiar | Unfamiliar | ||
|---|---|---|---|---|
| Speaker | W.o. Description | W. Description | W.o. Description | W. Description |
| Base Gemma | 35.9 (24.0–47.7) | 39.9 (27.7–52.1) | 29.8 (18.1–41.6) | 36.4 (23.4–49.4) |
| Pragmatic Gemma | 47.6 (37.3–57.9) | 47.0 (35.5–58.5) | 34.5 (24.1–45.0) | 40.0 (28.6–51.4) |
Cultural Knowledge in Language Models
Cultural knowledge in language models concerns how systems acquire, access, and apply culture-specific facts, norms, meanings, and practices.
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