Organizations: 1Hefei University of Technology · 2Key Laboratory of Ethnic Language Intelligent Analysis and Security Governance of MOE, Minzu University of China · School of Information Engineering, Minzu University of China
Abstract
Multimodal Large Language Models (MLLMs), trained primarily on English-centric data, frequently generate culturally inappropriate or misaligned responses in cross-cultural settings. To mitigate this, we introduce the task of cross-cultural knowledge insertion, which focuses on adapting models to specific cultural contexts while preserving their original behavior in other cultures. To facilitate research in this area, we introduce CrossCult-KIBench, a comprehensive evaluation benchmark for assessing both the effectiveness of knowledge insertion and its unintended side effects on non-target cultures. The benchmark includes 9,800 image-grounded cases covering 49 culturally relevant visual scenarios across English, Chinese, and Arabic language-culture groups. It supports evaluation in both single-insert and sequential-insert settings. We also propose Memory-Conditioned Knowledge Insertion (MCKI) as a baseline method. MCKI retrieves relevant cultural knowledge from an external memory using frozen MLLM representations, prepending matched entries as conditional prompts when applicable. Extensive experiments on CrossCult-KIBench reveal that current approaches struggle to balance effective cultural adaptation with behavioral preservation, highlighting a key challenge in developing culturally-aware MLLMs. Our work thus underscores an important research direction for developing more culturally adaptive and responsible MLLMs.
Although Large Language Models (LLMs) demonstrate strong capabilities across various tasks, they exhibit significant performance discrepancies across languages. While prompting LLMs in English typically yields the highest general performance, it often induces a Western-centric bias, hindering the model's ability to accurately reflect diverse cultural knowledge. We hypothesize that LLMs already possess rich cultural knowledge embedded within local-language representations, but fail to retrieve it when prompted in English. To bridge this cross-lingual knowledge gap, we propose a novel self-supervised framework. Our method leverages multilingual self-consistency to identify the most reliable cultural responses across languages, combined with a self-critique mechanism to transfer this knowledge to the weaker language. Evaluations on the BLEnD benchmark demonstrate that our approach significantly improves cultural alignment-boosting performance on English queries by an average of 5.03%-relying entirely on self-generated data. Ultimately, our work demonstrates that latent cultural knowledge can be successfully surfaced and propagated across languages, enabling more culturally equitable and consistent LLMs.
Andrew Ivan Soegeng, Patrick Sutanto, Tan Sang Nguyen
Large language models (LLMs) are now deployed worldwide, inspiring a surge of benchmarks that measure their multilingual and multicultural abilities. However, these benchmarks prioritize generic language understanding or superficial cultural trivia, leaving the evaluation of grounded tasks -- where models must reason within real-world, context-rich scenarios -- largely unaddressed. To fill this gap, we present CulturALL, a comprehensive and challenging benchmark to assess LLMs' multilingual and multicultural competence on grounded tasks. CulturALL is built via a human--AI collaborative framework: expert annotators ensure appropriate difficulty and factual accuracy, while LLMs lighten the manual workload. By incorporating diverse sources, CulturALL ensures comprehensive scenario coverage. Each item is carefully designed to present a high level of difficulty, making CulturALL challenging. CulturALL contains 2,610 samples in 14 languages from 51 regions, distributed across 16 topics to capture the full breadth of grounded tasks. Experiments show that the best LLM achieves 44.48% accuracy on CulturALL, underscoring substantial room for improvement.
Multilingual fluency often invites a stronger assumption: a model that can speak a user's language must also understand the culture encoded by that language. We call this the Illusion of Cultural Alignment. To test this assumption directly, we introduce MSQA, a benchmark of 1,064 natively sourced questions across 11 language groups, five cultural dimensions, and three difficulty tiers. Unlike translated benchmarks, MSQA targets locally grounded knowledge and reduces shortcuts from English-centric cross-lingual transfer. Evaluating 18 LLMs, we find substantial cultural degradation and a pronounced Locality Effect: cultural competence tracks pre-training exposure more closely than general reasoning ability. We further show that common inference-time remedies do not dissolve the illusion. Models remain overconfident on unfamiliar cultural questions, repeated sampling yields unstable rather than reliable correctness, and retrieval augmentation helps unevenly on long-tail facts. These findings indicate that cultural alignment cannot be inferred from multilingual ability alone and requires deeper intervention than calibration, sampling, or retrieval at inference time