VerbalValue: A Socially Intelligent Virtual Host for Sales-Driven Live Commerce

Many moments in the real world do not wait for a user to ask. A fire starts on a security monitor, an expression flickers across a video call, or a product a viewer wants flashes by in a livestream. Yet today's large models remain mostly turn-based by design: they answer only when addressed, and even video-call apps that appear interactive still operate as question-answer systems, reacting only when polled or prompted. We argue for a different paradigm: a model that is present in the world like a person. It continuously watches what is happening now, decides on its own whether to speak or stay silent, interacts in real time, and delegates to a background model when the problem is hard. To advance interaction models and their adoption across domains, we make two fully open-sourced contributions. First, we release JoyAI-VL-Interaction, an 8B-scale, vision-first VL-interaction model. The model makes the response decision internally, choosing each second to stay silent, respond, or delegate to a background model, and it excels at vision-triggered responsiveness and time awareness. We pair it with a transferable training recipe, from which capabilities we never trained for emerge, such as guiding a shopper through changing app screens or improvising a lecture from a slide deck. Second, we release a complete, deployable system built around that model. The system streams any ongoing video into the model, making it genuinely present in the world. All other components are pluggable, including ASR/TTS modules, memory, visualization UI, and a background brain that can connect to any API or agent. Across six real-world scenarios, human raters prefer JoyAI-VL-Interaction over the in-app video-call assistants of Doubao and Gemini by a wide margin. To our knowledge, this is the first open, vision-driven interaction model released together with its training recipe, data, and complete deployable system.

Live product demonstrations are a recurring, high-cost activity in software organizations: a human presenter must select features, dispatch the corresponding interactions on a running application, narrate them coherently, and answer questions in real time. Existing automation addresses only fragments -- generalist browser agents target instruction-conditioned task completion, and demo-video tools produce fixed MP4 artifacts that cannot be questioned and silently break under interface drift. We propose Rhetor, a multi-agent system that takes a running web application and its source-code repository as input and produces a rehearsed live demonstration with segment-synchronized narration and real-time voice question answering. The architectural contributions are a cross-modal feature representation that merges UI exploration with source-code analysis into features tagged with discrete focus tiers, a grounded scripter constrained to UI elements observed during exploration and dispatched through multi-strategy semantic locators, a pre-presentation rehearsal loop with explicit convergence and graceful degradation to narration-only segments, and a runtime synchronization invariant that ties each browser action to the audio-end event of its narration segment. Across six pipeline sessions on four deployed applications -- including the public-domain whiteboard application Excalidraw -- the rehearser's internal locator-firing rate (sigma-bar) spans 0.31-1.00 over 147 scripted actions; on the substantial workload (53 actions, full tier differentiation), sigma-bar is approximately 0.92, and on the public-domain reference point the locator-repair step drives convergence to sigma-bar = 1.00 at iteration 2. We additionally define a benchmark protocol of ten metrics across six application categories that would establish, beyond the case study, whether each design choice contributes positively.

We present SalesSim, a framework and testbed for evaluating the ability of Multimodal Large Language Models (MLLMs) to simulate realistic, persona-driven customer behavior in multi-turn, multi-modal, tool-augmented online retail conversations. Unlike prior work that treat user simulation as surface-level dialogue generation, SalesSim models retail interaction and decision-making as a grounded, agentic process, where shoppers with diverse backgrounds, preferences, and dealbreakers interact with a sales agent, seek clarifications, and make informed purchasing decisions. For evaluation, we design a suite of metrics centered on decision alignment, measuring the consistency between the simulator's actions and its persona specifications, as well as conversational quality. We find several behavioral gaps after benchmarking 6 open and closed-source state-of-the-art models. First, while models produce fluent conversations, they display significantly lower lexical diversity and overdisclosure of criteria across personas compared to human conversations. Second, models tend to be persuaded by sales agent suggestions and drift from persona specifications. Even the strongest model achieves less than 79% average alignment with its underlying persona specifications. To make progress on these limitations, we propose UserGRPO, a multi-turn, multi-objective reinforcement learning recipe to optimize both conversational fluency and decision alignment under persona specifications. Our experiments demonstrate that UserGRPO boosts decision alignment of the baseline model by 13.8% while improving conversational quality. By introducing SalesSim, we provide a new testbed for the community to investigate and improve the adherence of user simulators in goal-oriented settings.