As AI increasingly participates in human decision making, understanding how decision-making authority is distributed between humans and AI has become a fundamental behavioural question. We introduce a behavioural measurement framework combining intent and delegated decision authority to quantify what consumers seek from AI and how much decision-making authority they assign to it. Applied to 1.5 million real-world ChatGPT and Gemini interactions from 6,304 users in the United States and India, we find that financial services are already a substantial AI use case. Consumers overwhelmingly use AI to retrieve information and shape financial judgement, while delegation of financial execution remains rare. By shifting attention from conversation topics to delegated decision authority, this work establishes a behavioural baseline for measuring the transition to increasingly agentic AI.
As generative AI increasingly becomes a common source of daily decision-making, including financial choices, it is critical to understand how people evaluate AI-generated financial advice. We conducted a preregistered vignette experiment (N = 285) in which substantive financial content---including facts, numerical values, recommendation direction, and core reasoning---was held constant while communication style varied across AI Financial Assistant (AI), Certified Financial Planner (Expert), and Online Community Forum (OC) advice. Displayed source attribution was independently manipulated through correctly labeled, unlabeled, and mislabeled conditions, allowing us to separate attribution effects from source-specific communication cues. Expert advice was rated more favorably than AI advice on 9 of 10 outcomes (|d|=0.20--0.47), and this advantage remained visible without source labels, where Expert advice outperformed AI advice on 8 of 10 outcomes (up to d=0.60). Correct labels added limited differentiation, whereas mislabeling increased ratings of AI advice for situational fit and overall quality (d=0.42 for each) and attenuated the Expert advantage in situational fit (d=-0.36). Descriptive analyses further showed that AI advice was most responsive to displayed attribution and, conversely, that advice-style differences were most visible under an AI label. These findings show that financial-advice evaluations are shaped jointly by displayed attribution and message-level communication cues. We position disclosure not as a neutral transparency mechanism, but as an interpretive frame whose accuracy and interaction with message cues can shape trust and reliance.
Aryan Ramchandra Kapadia, Eshwar Chandrasekharan, Koustuv Saha
As generative AI is increasingly used as a source of personal financial guidance, understanding how people appraise such advice is important for supporting appropriate reliance. We conducted a randomized vignette experiment with 285 U.S. adults across eight financial decisions, independently varying three advice styles---AI, expert, and online community---and displayed source labels while holding the underlying recommendation consistent. Advice style most strongly shaped message and safety appraisals, Expert labels selectively increased perceived source knowledge, and decision context primarily shaped risk and safety appraisals. These appraisals were associated with downstream judgments, with models explaining 69.2% of overall quality, 75.9% of trust, and 82.9% of intended reliance. Expert-style advice also remained most preferred when shown without source labels. Our findings have implications for understanding financial advice evaluation, distinguishing the roles of advice style and source labels, and designing financial AI that supports grounded evaluation rather than simply maximizing trust.
Aryan Ramchandra Kapadia, Eshwar Chandrasekharan, Koustuv Saha
Consumers are increasingly delegating purchase decisions to AI agents, providing natural-language descriptions of their preferences and identity. We argue that these representations constitute an information channel, role coherence, through which sellers can infer willingness to pay without explicit disclosure by the buyer agent, leading to preference leakage. In an experiment where a language-model buyer agent shops on behalf of a verbal consumer profile, we show that seller-side inference from dialogue alone recovers willingness to pay nearly one-for-one. Comparing this setting to a numeric-budget condition with confidentiality instructions cleanly isolates role coherence as distinct from instruction-following failure. Because this leakage arises from delegation itself, it cannot be mitigated at the prompt level. Instead, we propose architectural interventions that trade off personalization against preference privacy.