SAGA: Structure-Attended Generative Action Embedding Model that encodes Multi-Surface User Action Sequences

Recommender systems have historically developed along two largely independent paradigms: feature interaction models for modeling correlations among multi-field categorical features, and sequential models for capturing user behavior dynamics from historical interaction sequences. Although recent trends attempt to bridge these paradigms within shared backbones, we empirically reveal that naive unifying these two branches may lead to a failure mode of Sequential Collapse Propagation (SCP). That is, the interaction with those dimensionally ill non-sequence fields leads to the dimensional collapse of the sequence features. To overcome this challenge, we propose TokenFormer, a unified recommendation architecture with the following innovations. First, we introduce a Bottom-Full-Top-Sliding (BFTS) attention scheme, which applies full self-attention in the lower layers and shrinking-window sliding attention in the upper layers. Second, we introduce a Non-Linear Interaction Representation (NLIR) that applies one-sided non-linear multiplicative transformations to the hidden states. Extensive experiments on public benchmarks and Tencent's advertising platform demonstrate state-of-the-art performance, while detailed analysis confirm that TokenFormer significantly improves dimensional robustness and representation discriminability under unified modeling.

Sequential user behavior modeling is widely adopted in industrial recommender systems; however, significant gaps remain in financial services, where pre-login web interactions and authenticated in-app experiences differ drastically. Specifically, pre-login web users typically explore new products, whereas logged-in app users focus on account servicing. Due to the challenge of cross-channel entity resolution (e.g., matching anonymous web sessions to authenticated mobile accounts), web-based intent signals remain underutilized for post-authentication personalization. Existing methods for capturing web-based intent are often ad-hoc and narrow, lacking the flexibility to support both quantitative downstream recommendations and qualitative understanding at scale. In this work, we propose a scalable and dual-purpose intent prediction framework for web-based interactions and demonstrate its applicability for personalization. Our approach transforms raw web clickstreams into two outputs: a self-supervised Transformer encodes multi-modal clickstreams into a compact session embedding, while an LLM-based taxonomy generation and distillation pipeline produces interpretable intent labels. Our system demonstrates that self-supervised clickstream representations combined with LLM-distilled taxonomies can jointly serve quantitative tasks and qualitative understanding in production: on the mobile homepage tile ranking task, the session embedding improves macro Recall@1 by 1.88% and reduces Log Loss by 13.38% over production baselines. On the user conversion prediction task, the embedding outperforms the LLM labels by 4.3% on micro F1, while the distillation layer delivers interpretable labels at ultra-low latency with only a 7% performance drop.

User modeling in industrial recommender systems typically produces dense embeddings, which suffer from representational constraints due to fixed-dimensional vectors. As an emerging alternative for discrete user representation, LLM-generated natural-language user profiles often capture language semantics rather than sequential patterns in user behaviors. Meanwhile, Semantic ID (SID) is effective for item representation, yet existing discrete user representations remain largely confined to quantizing already-pooled user vectors, clustering historical watches, or predicting coarse topic clusters solely for candidate retrieval. We propose TokenMinds, an industrial system that extends the PLUM framework from SID-based item retrieval to generative sequential user modeling. Built on an encoder-decoder architecture adapted from pretrained LLMs, TokenMinds introduces a dual-output design: the encoder outputs a dense user embedding capturing a holistic user state, while the decoder generates discrete SID-based user tokens representing multi-faceted future interests. Grounded in item semantics, these tokens preserve distinct interests that a single pooled vector would average away. Additionally, a shared SID vocabulary across long- and short-form videos unifies cross-scenario behaviors into a single model, cutting upstream training and serving compute by 50% and 31%. Furthermore, leveraging the text vocabulary inherited from the pretrained LLM, TokenMinds interleaves textual search queries directly with watch histories to capture explicit user intent. We validate TokenMinds through offline evaluations and live A/B experiments across YouTube's primary ranking surfaces, serving billions of users asynchronously: SID-based user tokens are effective on their own, yield additive gains alongside dense embeddings, and together outperform the previous-generation, non-LLM user model in production.