CoCoA: Context-Conditional Cultural Alignment for Large Language Models

Cultural alignment in Large Language Models (LLMs) is essential for producing contextually aware, respectful, and trustworthy outputs. Without it, models risk generating stereotyped, insensitive, or misleading responses that fail to reflect cultural diversity w.r.t Helpful, Harmless, and Honest (HHH) paradigm. Existing benchmarks represent early steps toward cultural alignment; yet, no benchmarks currently enables systematic evaluation of cultural alignment in line with UNESCO's principles of cultural diversity w.r.t HHH paradigm. Therefore, to address this gap, we built Align-Cultura, two-stage pipeline for cultural alignment. Stage I constructs CULTURAX, the HHH-English dataset grounded in the UNESCO cultural taxonomy, through Query Construction, which reclassifies prompts, expands underrepresented domains (or labels), and prevents data leakage with SimHash. Then, Response Generation pairs prompts with culturally grounded responses via two-stage rejection sampling. The final dataset contains 1,500 samples spanning 30 subdomains of tangible and intangible cultural forms. Stage II benchmarks CULTURAX on general-purpose models, culturally fine-tuned models, and open-weight LLMs (Qwen3-8B and DeepSeek-R1-Distill-Qwen-7B). Empirically, culturally fine-tuned models improve joint HHH by 4%-6%, reduce cultural failures by 18%, achieve 10%-12% efficiency gains, and limit leakage to 0.3%.

As Large Language Models (LLMs) develop stronger multilingual capabilities, their sensitivity to culturally diverse entities becomes increasingly important. Prior work by Naous et al. (2024) has shown that LLMs often favor Western-associated entities in Arabic. Due to the lack of entity-centric multilingual benchmarks, it remains unclear if such biases also manifest in various non-Western languages. In this paper, we introduce Camellia, a benchmark for evaluating entity-centric cultural biases in nine Asian languages, spanning six Asian cultures. Camellia includes 19,530 manually annotated entities associated with the covered Asian or Western cultures, as well as 2,173 masked contexts for these entities derived from social media posts. Using Camellia, we evaluate cultural biases in four recent multilingual LLMs across three tasks: cultural context adaptation, sentiment association, and entity extractive QA. Our analyses show that LLMs struggle with cultural adaptation across these languages, with performance differing across models developed in different regions. We further observe that different LLM families can hold distinct biases, reflected in the ways they link cultures to particular sentiments. Lastly, we find that LLMs can struggle with context understanding in some Asian languages, creating performance gaps between cultures in entity extraction.

Culture shapes reasoning, values, prioritization, and strategic decision-making, yet large language models (LLMs) often exhibit cultural biases that misalign with target populations. As LLMs are increasingly used for strategic decision-making, policy support, and document engineering tasks such as summarization, categorization, and compliance-oriented auditing, improving cultural alignment is important for ensuring that downstream analyses and recommendations reflect target-population value profiles rather than default model priors. Previous work introduced a survey-grounded cultural alignment framework and showed that culture-specific prompting can reduce misalignment, but it primarily evaluated proprietary models and relied on manual prompt engineering. In this paper, we validate and extend that framework by reproducing its social sciences survey based projection and distance metrics on open-weight LLMs, testing whether the same cultural skew and benefits of culture conditioning persist outside closed LLM systems. Building on this foundation, we introduce use of prompt programming with DSPy for this problem-treating prompts as modular, optimizable programs-to systematically tune cultural conditioning by optimizing against cultural-distance objectives. In our experiments, we show that prompt optimization often improves upon cultural prompt engineering, suggesting prompt compilation with DSPy can provide a more stable and transferable route to culturally aligned LLM responses.