cs.AISep 27, 2026

Learning to Sell: Reinforcement Learning for Strategic Large Language Model Agents in Multi-Product Markets

Authors: Shuze Daniel Liu, Claire Chen, Jiuqi Wang, David Simchi-Levi, Thorsten Joachims

Organizations: Massachusetts Institute of Technology, Cambridge, Massachusetts, USA · Purdue University, West Lafayette, Indiana, USA · California Institute of Technology, Pasadena, California, USA · University of Virginia, Charlottesville, Virginia, USA · Cornell University, Ithaca, New York, USA

Abstract

Autonomous large language model (LLM) agents operating in multi-product markets must make sequential decisions under information asymmetry and resource constraints. We develop a machine learning approach for training such agents to act effectively as sellers in a multi-item bargaining environment, where a seller concurrently negotiates a catalog of substitutable assets across a pool of independent buyers. Buyers hold private, heterogeneous valuations across products, and each can purchase at most one item. Facing limits on total communication turns, the seller must dynamically match buyers with the most profitable products considering their private valuations, while strategically allocating its limited interaction budget toward combinations of greater potential value. We formalize this problem as a Partially Observable Markov Decision Process using a structured, four-part message protocol that maps natural language into a parsable and regulated decision space. Using this formalization, we design a post-training method using Reinforcement Learning from Verifiable Rewards (RLVR). To evaluate this framework, we construct a multidimensional metric suite that quantifies constraint adherence, seller surplus extraction, and allocation quality. Our trained seller agent learns to match limited inventory to buyers more effectively, matching or outperforming trillion-parameter frontier models in both seller surplus extraction and buyer-product allocation quality. Finally, these learned strategies generalize robustly to unseen market structures, correlated valuation distributions, and price ranges not encountered during training.

Figures & tables

Appendix figures & tables25 assets

Supplementary material from the paper’s appendix.

Appendix

Explore similar work

Jul 7, 2026cs.LG

Strategic Bargaining in Multi-Buyer Markets: Reinforcement Learning from Verifiable Rewards for LLM Negotiations

Negotiation is a fundamental strategic interaction in management science, characterized by agents attempting to reach agreements while protecting private information, such as reservation costs and hidden valuations. A prevalent yet complex scenario involves a single seller negotiating concurrently with multiple buyers, each possessing heterogeneous, private budgets. In such settings, constrained by a limited number of communication turns, the seller must balance exploring the broader market to discover the highest valuation with concentrating sufficient turns on a single target buyer to secure the best possible outcome. Our analysis reveals a significant gap in standard Large Language Models (LLMs): while these models are linguistically proficient, they fail to act as effective economic decision-makers. Specifically, they exhibit a failure to explore the buyer pool, often fixating on the current highest bid rather than strategically investigating the market to discover latent high valuations. In this paper, we propose a specialized training recipe using Reinforcement Learning from Verifiable Rewards (RLVR). By anchoring the reward function to objective economic outcomes, the strategic balance between market discovery and surplus extraction emerges natively through the learning process. Our results demonstrate that the trained seller undergoes a multi-stage strategic evolution, learning to leverage price anchoring and strategic probing to identify more profitable counterparties. The agent extracts a substantially higher surplus than frontier models by both improving its persuasive bargaining skills and consistently closing deals with high-value buyers. Finally, we show that our seller strategies generalize robustly to unseen buyer negotiation styles and budget distributions.
Oct 5, 2026cs.AI

Do Small Language Models Learn to Negotiate? A Controlled Scaling Study of RL-Trained Sellers

LLM agents are starting to own the full customer experience. Soon, LLMs may be selling and buying on behalf of companies and customers respectively. Small models are more cost-efficient at scale, but can reinforcement learning train them into competent sellers? We train four Gemma 4 checkpoints (2.3B to 31B effective parameters) with GRPO on a programmatic utility reward for bilateral multi-issue bargaining, and evaluate every arm on the same 1,152 negotiations against two frontier buyers it never saw in training. With the same learning rate (10−610^{-6}) for every size, the gain of the RL model over its base rises from +0.001+0.001 at 2.3B to +0.078+0.078 at 31B. Each size was trained once and the two smallest checkpoints use a different architecture, so we fit no scaling law. Tripling the learning rate, with the same or fewer training steps, improves on the shared rate at every size by +0.032+0.032 (2.3B) to +0.081+0.081 (4.5B). In exploratory comparisons with two frontier models run as sellers, the 12B seller trained at the tripled rate scores above both, though its untrained base already scores as high as they do. The 4.5B seller at that rate shows no detectable difference from either and fits on one 48 GB GPU. A further 2.3B arm at ten times the shared rate raises pooled score, but its gain concentrates on the evaluation buyer that shares a model family with the training pool. These results suggest tuning the learning rate before concluding that a small model cannot learn to negotiate, and testing against buyers from more than one model family.
May 11, 2026cs.AI

Strategic Exploitation in LLM Agent Markets: A Simulation Framework for E-Commerce Trust

Agent-based modeling (ABM) has long been used in economics to study human behavior, and large language model (LLM) agents now enable new forms of social and economic simulation. While prior work has discovered strategic deception by LLM agents in financial trading and auction markets, e-commerce remains underexplored despite its distinctive information asymmetry: sellers privately observe product quality, whereas buyers rely on advertised claims and reputation signals. We introduce TruthMarketTwin, a controlled simulation framework for studying LLM-agent behavior in e-commerce markets. The framework is one of the first to model bilateral trade under asymmetric information sharing, where agents make strategic listing, purchasing, rating, and recourse-related decisions to optimize seller profit and buyer utility. We find that LLM agents released into traditional markets autonomously exploit weaknesses in reputation-based governance, while warrant enforcement reduces deception and reshapes strategic reasoning. Our results position LLM-agent simulation as a tool for studying institution-governed autonomous markets.