A misinformation playbook sharpens judgement without breeding cynicism
Organizations: School of Information and Department of Electrical Engineering and Computer Science, University of Michigan
Abstract
Misinformation harms public health and democracy, and generative artificial intelligence now writes falsehoods as persuasive as people's. Defences range from fact-checking individual claims to training people to resist falsehoods. Yet many claims are too new to check, and interventions that teach doubt can reduce belief in truth too. We propose a defence that targets not the facts of each claim but the persuasion strategies that recur across them. Here we show that learning misinformation's persuasion playbook, mapped from 214,646 fact-checked claims in 51 languages, can sharpen human and machine judgement of claims they know little about, without making either more cynical about true claims. The playbook spans social influence, information manipulation and emotional appeals, combined around a core of fear, conspiracy and fabrication. Briefed with it, plus a reminder that persuasion is not proof of falsehood, a language model better distinguished true from machine-generated false claims about events after its training data. In a pre-registered experiment, the same briefing improved people's discernment of claims they reported as unfamiliar and left their belief in true claims unchanged. Averaged over all claims, the gain was not statistically significant. Because it targets what recurs, this defence need not wait for claim-specific fact-checks.
Figures & tables
| Defence | Claim-specific verdict or factual knowledge? | Applies to unseen claims? | Belief in true content | Delivery | Evaluators tested |
| Fact-checks and labels [ 47 , 36 ] | Yes: a verdict per claim | Directly covers checked claims | Scepticism increased in cited evaluation [ 26 ] | Professional check per claim, after spread | Human; verdicts usable by AI |
| Accuracy prompt [ 42 ] | Prompts accuracy consideration; can draw on available knowledge | No detected gain on unfamiliar claims here (this study) | Unchanged in people; slightly lower in both models (this study) | One question | Both; no gain for GPT-4o-mini, small gain for Gemini 2.5 Flash (this study) |
| Technique inoculation, games and videos [ 50 , 49 ] | No | Designed to transfer to the techniques taught | Mixed: discrimination gains in a meta-analysis [ 52 ] ; more scepticism without discrimination gain in a reanalysis of games [ 39 ] ; gain only in combination with an accuracy prompt in one trial [ 41 ] | Short game or video | Human |
| Media-literacy tips [ 23 ] | No | Designed to apply generally (generic heuristics) | Scepticism increased in cited evaluation [ 26 ] | List of tips | Human |
| Dialogue with AI [ 8 ] | Model supplies belief-specific information | Personalized to one belief per dialogue | Not reported | Personalized multi-turn conversation | AI delivers to humans |
| Playbook briefing (this study) | No | Tested on post-cutoff AI-generated claims; human gains concentrated on unfamiliar claims, average contrasts n.s. | Equivalent within bound in people; rose in both models (combined briefing) | Written briefing or prompt | Both, tested here |
Appendix figures & tables25 assets
Supplementary material from the paper’s appendix.
Appendix
| Analysis | Unit | Contrast | Outcome | N; inference |
| Prevalence, co-occurrence and network ( Mapping the persuasion playbook ) | fact-checked claim | descriptive | strategy labels | 214,646 claims; pairwise lifts against a maximum-entropy baseline (BH-adjusted); signed network |
| Channel association (Supplementary Information section S8 ) | fact-checked claim | strategy indicators; topic, language, time fixed effects | social-media origination | 214,505 claims; LPM with 95% CIs |
| Machine discrimination ( Briefing a language-model evaluator ) | persona claim rating | briefing conditions, within-persona | believability (1–7); per-persona ROC-AUC | 50 personas 280 claims 4 conditions (+ C0 floor); paired per-persona tests |
| Human discernment ( Briefing human evaluators ) | participant | five randomized arms, between-subjects | true false discernment gap | 749 participants (20 claims each); person-level Welch tests, pre-registered |
| Adversarial reversal ( The adversarial stress test ) | persona claim condition | briefed versus no briefing, within persona-claim | believability | 100 personas 2,000 claims; paired shifts; within-model |
| Strategy | Definition | % |
|---|---|---|
| Emotional Appeal | Using emotionally charged language or scenarios to elicit a strong emotional reaction from the audience, which can cloud their judgement or critical thinking; Exaggerating or dramatizing an event to invoke strong emotional reactions such as shock or outrage | 64.7% |
| Appeal to Authority | Referencing a figure of authority or someone with perceived power to bolster the credibility of the claim | 50.2% |
| Appeal to Fear | Leveraging fear to influence an audience’s reaction | 30.0% |
| False Attribution | Citing a reputable source or authority to lend credibility to false or misleading information | 23.7% |
| Cherry-picking | Selecting specific data or instances that support a particular position while ignoring relevant contradicting information | 20.4% |
| Lack of Context | Providing information without necessary background or situational details that are essential for an accurate understanding | 11.4% |
| Group | Framework | Constituent strategies |
| Authority | Cialdini | Appeal to Authority; False Attribution; Scientific Jargon |
| Commitment & Consistency | Cialdini | Cherry-picking; Partial Truth; False Dichotomy; Loaded Question; Confirmation Bias; Appeal to Tradition |
| Liking | Cialdini | Appeal to Ridicule; Association Fallacy |
| Scarcity | Cialdini | Appeal to Novelty; Urgency |
| Social Proof | Cialdini | Anecdotal Evidence; Bandwagon Effect |
| Unity | Cialdini | Appeal to Identity; Us vs. Them; Scapegoating; Appeal to Nationalism; Polarization; Appeal to Prejudice |
| SemEval-2023 technique | Closest strategy in our taxonomy | Match |
| Attack on Reputation | ||
| Name Calling or Labelling | Character Assassination; Stereotyping | Partial |
| Guilt by Association | Association Fallacy | Direct |
| Casting Doubt | Appeal to Suspicion | Direct |
| Appeal to Hypocrisy | — | — |
| Questioning the Reputation | Character Assassination | Partial |
| Strategy group | Framework | Prevalence | Rules | Share in A | Bloc |
| Authority | Cialdini | 0.652 | 8 | 1.00 | A |
| Emotional Appeal | Affective | 0.647 | 6 | 1.00 | A |
| Social Proof | Cialdini | 0.209 | 8 | 1.00 | A |
| Hide Information | Information | 0.181 | 8 | 1.00 | A |
| Vivid Imagery | Affective | 0.110 | 8 | 1.00 | A |
| Scarcity | Cialdini | 0.053 | 8 | 1.00 | A |
| Strategy group | All | English | Arabic | Spanish | Hindi | Portuguese | Italian | Turkish | German |
| Authority | 65.2 | 65.9 | 60.5 | 66.8 | 62.0 | 64.6 | 66.4 | 78.2 | 66.7 |
| Commitment & Consistency | 26.6 | 32.0 | 14.2 | 27.1 | 19.3 | 29.3 | 28.9 | 26.2 | 34.6 |
| Social Proof | 20.9 | 20.3 | 22.9 | 18.1 | 26.8 | 18.5 | 19.5 | 21.9 | 17.1 |
| Unity | 7.1 | 5.2 | 9.2 | 5.9 | 13.9 | 5.7 | 6.8 | 4.4 | 4.8 |
| Scarcity | 5.3 | 4.9 | 6.9 | 8.4 | 2.9 | 6.4 | 4.8 | 4.8 | 3.7 |
| Liking | 5.3 | 5.6 | 3.3 | 6.2 | 6.8 | 6.9 | 6.3 | 5.0 | 4.7 |
| Strategy | Coefficient (pp) | SE | 95% CI | |
| Cialdini principles | ||||
| Authority | ||||
| Commitment & Consistency | ||||
| Liking | ||||
| Scarcity | ||||
| Social Proof | ||||
| Arm | Language-model prompt | Human survey screen |
| C1 (accuracy prompt) | “BEFORE SCORING, TAKE A MOMENT TO THINK TWICE. To the best of your knowledge, is the claim accurate? Do not use any external information or search; rely on your own assessment of whether the claim is accurate.” | “As you read each claim, take a moment to ask yourself: to the best of your knowledge, is this claim accurate?” |
| Decoupling instruction (C0b; C3, after the strategy knowledge) | “BEFORE SCORING, APPLY THIS CRITICAL CHECK. The presence of a persuasion strategy describes HOW a claim is communicated, NOT WHETHER it is true. Many true, accurate claims also use these techniques: real experts and institutions are cited as authorities, genuine events evoke strong emotion, factual reports use vivid detail, and true statistics can be striking or surprising. Identifying a strategy is therefore NOT, by itself, evidence that the claim is false. Step back and assess the claim’s factual plausibility independently of its rhetorical style: to the best of your knowledge, is the claim itself accurate? Do NOT lower a claim’s believability merely because it uses a persuasion strategy if the underlying claim is likely true. Reserve skepticism for claims that are both strategy-laden AND factually implausible.” | “The presence of a persuasion strategy tells you how a claim is communicated, not whether it is true. Real, true claims can use emotional or authority-based framing too. Treat strategy cues as one signal among others, not as proof a claim is false.” |
| Strategy knowledge (C2, C3) | Not reproduced. Both versions present the 13 strategy groups with definitions, their corpus prevalence (Fig. 2(a) ) and the co-occurrence pairs with (Fig. 2(b) ); the language-model prompt then asks the model to name the strategies present before scoring, and the human briefing adds three practice claims with feedback. Full texts are available from the authors on request ( Data availability ). | |
| # | Event | Context | Mega-topic |
|---|---|---|---|
| 1 | Trump Legal Trials and Political Fallout | Trump faced multiple trials, convictions, and rallies amid a heated U.S. political climate. | Politics & Governance |
| 2 | Project 2025 and U.S. Government Restructuring | Project 2025 proposed sweeping federal reforms, prompting widespread concern over its potential effects on U.S. institutions and society. | Politics & Governance |
| 3 | Global Election Fraud Allegations | Multiple countries reported claims of vote manipulation, ballot tampering, and systemic irregularities. | Politics & Governance |
| 4 | Worldwide Protests and Civil Unrest | Massive protests erupted in London, Bangladesh, and elsewhere over war, economy, and elections. | Politics & Governance |
| 5 | US and Global Immigration Policy | Immigration policies around the world triggered debate over national-security threats, crime, and terrorism. | Politics & Governance |
| 6 | Iran–Israel Missile Escalation | Iran launched missiles at Israel in retaliation, raising fears of a broader regional war. | International Relations & Conflicts |
| # | Event | Claim | Source |
|---|---|---|---|
| 1 | 2024 Paris Olympics | The opening ceremony of the Paris 2024 Olympics took place on July 26, 2024, with thousands of athletes parading in boats along the Seine River. | https://www.olympics.com/en/news/paris-2024-olympic-opening-ceremony-seine |
| 2 | The Paris 2024 Olympics was the first Olympic Games to hold its opening ceremony on a river rather than in a stadium. | https://www.olympics.com/en/news/whats-new-paris-2024-opening-ceremony | |
| 3 | The Paris 2024 Olympics opening parade followed the Seine River from east to west over a distance of approximately 6 kilometers. | https://en.wikipedia.org/wiki/2024_Summer_Olympics_opening_ceremony | |
| 4 | Around 300,000 spectators attended the Paris 2024 opening ceremony, including about 100,000 with paid tickets and 200,000 with free tickets. | https://en.wikipedia.org/wiki/2024_Summer_Olympics_opening_ceremony | |
| 5 | The Paris 2024 opening ceremony parade departed from the Pont d’Austerlitz beside the Jardin des Plantes. | https://www.olympics.com/en/news/whats-new-paris-2024-opening-ceremony | |
| 6 | Francis Scott Key Bridge Collapse in Baltimore | The Francis Scott Key Bridge in Baltimore collapsed on March 26, 2024, after being struck by the container ship Dali. | https://en.wikipedia.org/wiki/Francis_Scott_Key_Bridge_collapse |
| Condition | Gap [95% CI] | AUC [95% CI] |
| C0 no briefing | [0.71, 0.84] | 0.682 [0.667, 0.698] |
| C1 accuracy prompt | [0.71, 0.83] | 0.666 [0.653, 0.678] |
| C0b decoupling only | [0.94, 1.06] | 0.686 [0.677, 0.695] |
| C2 strategy knowledge | [1.56, 1.65] | 0.818 [0.811, 0.825] |
| C3 full briefing | [2.03, 2.09] | 0.812 [0.807, 0.818] |
| Condition | AUC | Gap | True | False |
| GPT-4o-mini (108 no_basis false claims) | ||||
| C0 no briefing (floor) | 0.601 | 4.03 | 3.75 | |
| C1 accuracy prompt | 0.593 | 3.89 | 3.65 | |
| C2 strategy knowledge | 0.767 | 4.20 | 2.90 | |
| C3 full briefing | 0.777 | 4.69 | 3.03 | |
| C0b decoupling only | 0.626 | 4.19 | 3.78 | |
| Arm | Gap | AUC | bel(true) | bel(false) | CRT/5 | Median min | |
| C0 no briefing | 155 | 2.05 | .76 | 5.08 | 3.03 | 3.02 | 26.1 |
| C0b decoupling only | 155 | 1.96 | .76 | 5.08 | 3.12 | 3.16 | 28.2 |
| C1 accuracy prompt | 154 | 2.17 | .78 | 5.09 | 2.92 | 3.14 | 25.8 |
| C2 strategy knowledge | 140 | 2.15 | .79 | 5.09 | 2.94 | 3.40 | 29.7 |
| C3 full briefing | 145 | 2.28 | .80 | 5.08 | 2.80 | 3.32 | 32.8 |
| Test | Contrast (DV) | [95% CI] | (Holm) | Verdict | |
| H1 (confirmatory) | C3 C0 (gap) | 0.15 | .193 (.386) | not supported | |
| H2a (confirmatory) | C3 C0b (gap) | 0.21 | .069 (.206) | not supported | |
| H3a (confirmatory) | C2 C0 (true-claim belief) | 0.02 | .551 (.551) | no backfire | |
| TOST (supporting) | C0b C0 (gap) | — | — | , | equivalent |
| TOST (predicted null) | C2 C0 (gap) | — | — | , | equivalent |
| TOST (H3a extension) | C3 C0 (true-claim belief) | 0.00 | , | equivalent |
| Stage | By arm | |
| Briefing stage | 74 | C0 11, C0b 11, C1 10, C2 25, C3 17 |
| Mid-task | 16 | scattered |
| Post-task | 1 | — |
| Approach | Jaccard | Precision | Recall | Any-overlap |
| A1: Zero-shot | ||||
| A2: 48-strategy taxonomy (mapped) | ||||
| A3: 13 + prevalence | ||||
| A4: + corpus co-occurrence | ||||
| A5: + topic co-occurrence |
Fake News Detection
Fake news detection identifies false or misleading claims by analyzing content, context, evidence, and how information spreads.
See all 98 papers