Retrieval-Enhanced Cultural Evaluation for Social Media Translation Training

Social media platforms enable large-scale cross-lingual communication, but translating user-generated content (UGC) remains challenging due to its informal style, cultural references, and interaction-based expressions. While recent LLMs have improved translation quality, existing benchmarks and metrics often fail to capture whether translations convey intended meaning and cultural resonance in real-world settings. In this work, we introduce CULTURE-MT, a benchmark for social media translation that focuses on both CULtural Transmission and UGC-specific emotion REsonance. CULTURE-MT consists of 1,002 UGC notes across 14 domains, categorized into four types based on culture-loaded symbols and linguistic style features. We also construct UGC-oriented training data to fine-tune Qwen3-8B and Qwen3-32B as baselines. We propose cultural effectiveness as a new evaluation criterion, focusing on expression accuracy and cultural adaptability. Testing 15 models, including the baselines, we find that traditional metrics fail to capture cultural effectiveness. We also observe that cultural effectiveness on base LLMs correlates with model size. Our work provides a comprehensive evaluation system for UGC translation models and will offer an open evaluation platform to advance research in this area. We release the CULTURE-MT benchmark and provide an online leaderboard where submitted translation results can be evaluated by our trained JUDGER.

Automatic translation quality metrics trained on general-domain corpora systematically fail on social media content, where communicative intent is encoded in culturally loaded expressions (internet slang, homophonic ciphers, and platform-specific idioms) rather than surface token patterns. We conduct a systematic empirical analysis demonstrating that standard metrics including COMET, XCOMET, and BERTScore exhibit near-zero or negative correlation with human cultural judgments, and even display a severity inversion in which scores increase as translation quality deteriorates. We further show that this failure extends to large language model judges: Qwen3-235B achieves Cohen's kappa of only 0.162, revealing that the bottleneck is not reasoning capacity but cultural grounding: models lack the domain-specific cultural knowledge needed to identify which aspects of a translation require scrutiny. To address this, we propose CuRIL, a reinforcement learning framework that internalizes cultural reasoning: cultural annotations are prepended inside the model's reasoning, excluded from policy gradients via a token-level loss mask, and injected with a probability that decays to zero over training, progressively forcing autonomous cultural judgment. On a 1,444-sample human-annotated social media translation benchmark, Qwen3-8B trained with CuRIL achieves Cohen's kappa 0.370 and Exact Match accuracy of 45.22%, approaching Gemini-3.1-Pro with 30x fewer parameters and surpassing models up to 235B in scale. We further demonstrate that our judge produces reliable reward signals for downstream translation optimization, reducing the low-quality translation rate by over 20 percentage points under independent human evaluation.

Social-media comments are interactions, yet they are often translated and evaluated as isolated text. This mismatch is especially problematic when meaning depends on surrounding discussion, community-specific slang, or culturally situated expressions. We introduce CULTURE-CMT, a Chinese-English benchmark for contextualized social-media comment translation that restores the post and conversational context naturally available to users. Its 572 manually verified examples are organized into Slang, Context, and Both, enabling diagnostic analysis of distinct and interacting sources of translation difficulty. To support scalable evaluation, we further develop a retrieval-augmented cultural-effectiveness Judger that combines a calibrated scoring model with dynamically retrieved cultural knowledge. CULTURE-CMT reveals several non-trivial patterns. Providing interaction context improves most model configurations, but does not eliminate culturally ineffective translations. Examples requiring both contextual grounding and culturally situated language remain substantially more difficult than either source of difficulty alone. Moreover, larger models are not consistently better, and thinking produces highly model-dependent gains, including occasional degradation. In contrast, a 27B model adapted on benchmark-disjoint social-media data achieves the lowest observed invalidity rate among the evaluated configurations under thinking inference with context. Together, these results suggest that realistic social-media translation is not simply a matter of scaling models or reasoning longer, but of learning to translate meaning as it is constructed within evolving online interactions.