Cross-Domain Recommendation

Background music that matches the mood of a text has been shown to make readers feel more immersed and improve their reading experience, motivating recommender systems that pair books with mood-matched music. In this direction, we present Sentiment Aware Generative Adversarial Network for Cross Domain Recommendation (SAGA-CDR), a two-phase cross-domain recommendation framework that personalizes music suggestions and emotionally aligns them with the book being read. In the first phase, transformer-based sentiment embeddings are constructed from user reviews and mapped across domains via a Conditional Generative Adversarial Network, whose mask-conditioned generator handles missing sentiment components and injects stochasticity for richer preference transfer. A compact rating neural network then fuses sentiment-specific interaction scores with a collaborative filtering prior to predict music ratings. In the second phase, large language models classify each book into a valence-arousal emotional quadrant, and candidate tracks are filtered to match that quadrant. Experiments on both the English Amazon and Chinese Douban datasets show that SAGA-CDR achieves the best rating prediction accuracy on Amazon (RMSE 0.98) and the lowest RMSE on Douban (0.91), with ranking performance competitive with the strongest sentiment-aware baseline, even in cross-lingual settings.

Cross-domain recommendation (CDR) transfers preference knowledge across related domains, but federated deployment makes cross-domain alignment difficult because the behavioral anchors that align item spaces, such as overlapping users and shared interaction signals, are often sparse, unavailable, or privacy-sensitive across clients. To address this tension, we revisit federated CDR as generation over a stable semantic item language. By representing items as discrete semantic ID (SID) sequences derived from public item-side metadata, cross-domain item alignment is induced by a shared vocabulary rather than by exchanging private interactions or aligning domain-specific embeddings. Directly federating SID-based generators, however, introduces two design constraints: the SID tokenizer must remain fixed to preserve cross-client token consistency, which creates a semantic-only bottleneck because local collaborative filtering (CF) signals cannot be globally shared or aligned; meanwhile, standard federated averaging can cause negative transfer under domain heterogeneity. To overcome these constraints, we propose FedCGR, a federated generative CDR framework that keeps the item language stable and makes adaptation explicit. FedCGR injects local CF evidence through a reliability-aware semantic interface and trains a prototype-personalized generator that selectively aggregates shared parameters according to domain relatedness while keeping domain-specific quantities local. Experiments on six Amazon cross-domain scenarios show that FedCGR consistently outperforms federated generative baselines and achieves competitive performance against strong sequential and federated CDR methods under both full-ranking and sampled evaluation protocols.

User modeling in industrial recommender systems typically produces dense embeddings, which suffer from representational constraints due to fixed-dimensional vectors. As an emerging alternative for discrete user representation, LLM-generated natural-language user profiles often capture language semantics rather than sequential patterns in user behaviors. Meanwhile, Semantic ID (SID) is effective for item representation, yet existing discrete user representations remain largely confined to quantizing already-pooled user vectors, clustering historical watches, or predicting coarse topic clusters solely for candidate retrieval. We propose TokenMinds, an industrial system that extends the PLUM framework from SID-based item retrieval to generative sequential user modeling. Built on an encoder-decoder architecture adapted from pretrained LLMs, TokenMinds introduces a dual-output design: the encoder outputs a dense user embedding capturing a holistic user state, while the decoder generates discrete SID-based user tokens representing multi-faceted future interests. Grounded in item semantics, these tokens preserve distinct interests that a single pooled vector would average away. Additionally, a shared SID vocabulary across long- and short-form videos unifies cross-scenario behaviors into a single model, cutting upstream training and serving compute by 50% and 31%. Furthermore, leveraging the text vocabulary inherited from the pretrained LLM, TokenMinds interleaves textual search queries directly with watch histories to capture explicit user intent. We validate TokenMinds through offline evaluations and live A/B experiments across YouTube's primary ranking surfaces, serving billions of users asynchronously: SID-based user tokens are effective on their own, yield additive gains alongside dense embeddings, and together outperform the previous-generation, non-LLM user model in production.

Cross-domain recommendation is a core problem in content-to-e-commerce platforms. Its objective is to leverage user interactions with content to infer potential purchasing intent on the e-commerce side, thereby enhancing conversion rates and commercial value. However, in real industrial scenarios, cross-domain recommendation faces multiple challenges: significant semantic gaps exist between different domains, and user cross-domain behavior sequences are often massive in scale and rich in noise. Although large language models (LLMs) possess powerful semantic understanding and reasoning capabilities, their millisecond-level inference latency makes direct application in online recommendation systems difficult. To address these issues, this paper introduces AIR (Atomic Intent Reasoning), an LLM-driven cross-domain recommendation framework designed for industrial-grade deployment. By migrating LLM inference to the offline phase and dynamically constructing user intent representations through efficient retrieval and composition during online operations, it achieves approximately 400* inference acceleration while maintaining semantic consistency. Experimental results across multiple public datasets demonstrate that our method achieves state-of-the-art performance in cross-domain recommendation tasks. Furthermore, large-scale online A/B testing conducted in Kuaishou E-commerce's real-world business scenarios shows that our approach delivers stable and significant improvements across multiple core business metrics, including a +3.446% increase in GMV, fully validating its effectiveness and practical value in industrial-scale recommendation systems.

In multi-vertical e-commerce platforms like DoorDash, relatively newer product verticals such as grocery and retail present a significant opportunity for personalization innovation. A key challenge lies in solving the "cold start" problem for users. This paper introduces a novel framework for enhancing recommendation quality by transferring knowledge from data-rich verticals (e.g., restaurants at DoorDash) to data-sparse ones. We leverage Large Language Models (LLMs) to perform generative inference, synthesizing sparse, high-dimensional features that encapsulate latent user affinities. Specifically, we employ a hierarchical Retrieval-Augmented Generation (RAG) pipeline to derive multi-level taxonomic features from user restaurant order histories and search queries. These generated features, encoding both long-term cross-vertical preferences and short-term intent, are integrated into a production Multi-Task Learning (MTL) ranking model. We demonstrate through extensive offline and online evaluation that this approach significantly improves personalization and engagement in emerging business verticals, effectively bridging the behavioral data gap.

Digital platforms increasingly operate as isolated information silos, limiting their ability to construct comprehensive user representations across domains. Cross-domain recommender systems seek to overcome this limitation by transferring knowledge from a source domain to a target domain, yet most existing approaches depend on shared users, shared items, or structurally similar interaction graphs. These assumptions are often unrealistic across independent platforms. We propose SPHERE (Semantic Personas for Heterogeneous cross-domain Recommendation), a design artifact that enables recommendation knowledge transfer across strictly disjoint domains with no shared users or items. Rather than aligning domains through identity or graph structure, SPHERE uses large language models to induce a shared behavioral vocabulary, generate structured semantic personas for users, and retrieve behaviorally similar source-domain communities that form a Community Source Persona. This semantic signal is integrated with collaborative signals through a dual-tower architecture and dynamic fusion gate, allowing SPHERE to augment standard recommender backbones. Empirical evaluation across Amazon Books, Goodreads, and Steam demonstrates consistent improvements over NCF, SVD++, and LightGCN baselines under full-ranking evaluation. The results show that cross-domain transfer effectiveness is not determined solely by semantic proximity between domains; rather, it depends critically on the structural density and native predictive strength of the target domain. The study contributes to information systems research by reframing cross-domain personalization as behavior-based semantic alignment, offering a practical mechanism for overcoming information silos while preserving interpretability and modularity.

Large-scale recommendation systems operate across diverse domains, yet they face the challenges of data sparsity and noisy implicit feedback. Traditional approaches mitigate this via model-specific knowledge distillation from source domains to a target domain. Inspired by the transformative success of synthetic data generation in large language models (LLMs), we introduce Synthetic Cross-domain Augmentation and Learning for Recommendation (SCALR), a framework that generates synthetic user-item interaction events for a target recommendation domain by leveraging observed events from a source domain. SCALR decomposes cross-domain learning into two modular stages. First, it translates observed user events in source domains by framing event generation as estimating the likelihood that a user would interact with a target-domain item, conditioned on their observed interactions in a source domain. Second, downstream models train on these synthetic events as cross-domain learning objectives, where the synthetic events augment the target domain's training data in a model-agnostic manner. Our approach yields statistically significant improvements in online A/B tests on an industrial recommendation platform. To the best of our knowledge, this is among the first works to explicitly frame cross-domain event transfer as synthetic data generation for recommendation systems.

User behavior in the real world is diverse, cross-domain, and spans long time horizons. Existing user modeling benchmarks however remain narrow, focusing mainly on short sessions and next-item prediction within a single domain. Such limitations hinder progress toward robust and generalizable user models. We present HORIZON, a new benchmark that reformulates user modeling along three axes i.e. dataset, task, and evaluation. Built from a large-scale, cross-domain reformulation of Amazon Reviews, HORIZON covers 54M users and 35M items, enabling both pretraining and realistic evaluation of models in heterogeneous environments. Unlike prior benchmarks, it challenges models to generalize across domains, users, and time, moving beyond standard missing-positive prediction in the same domain. We propose new tasks and evaluation setups that better reflect real-world deployment scenarios. These include temporal generalization, sequence-length variation, and modeling unseen users, with metrics designed to assess general user behavior understanding rather than isolated next-item prediction. We benchmark popular sequential recommendation architectures alongside LLM-based baselines that leverage long-term interaction histories. Our results highlight the gap between current methods and the demands of real-world user modeling, while establishing HORIZON as a foundation for research on temporally robust, cross-domain, and general-purpose user models.

We demonstrate that user preferences can be represented and predicted across topical domains using large-scale social modeling. Given information about popular entities favored by a user, we project the user into a social embedding space learned from a large-scale sample of the Twitter (now X) network. By representing both users and popular entities in a joint social space, we can assess the relevance of candidate entities (e.g., music artists) using cosine similarity within this embedding space. A comprehensive evaluation using link prediction experiments shows that this method achieves effective personalization in zero-shot setting, when no user feedback is available for entities in the target domain, yielding substantial improvements over a strong popularity-based baseline. In-depth analysis further illustrates that socio-demographic factors encoded in the social embeddings are correlated with user preferences across domains. Finally, we argue and demonstrate that the proposed approach can facilitate social modeling of end users using large language models (LLMs).

Early-stage users in a new scenario intensify cold-start challenges, yet prior works often address only parts of the problem through model architecture. Launching a new user experience to replace an established product involves sparse behavioral signals, low-engagement cohorts, and unstable model performance. We argue that effective recommendations require the synergistic integration of feature engineering, model architecture, and stable model updating. We propose Trinity, a framework embodying this principle. Trinity extracts valuable information from existing scenarios while ensuring predictive effectiveness and accuracy in the new scenario. In this paper, we showcase Trinity applied to a billion-user Microsoft product transition. Both offline and online experiments demonstrate that our framework achieves substantial improvements in addressing the combined challenge of new users in new scenarios.

Recommendation model performance is intrinsically tied to the quality, volume, and relevance of their training data. To address common challenges like data sparsity and cold start, recent researchs have leveraged data from multiple auxiliary domains to enrich information within the target domain. However, inherent domain gaps can degrade the quality of mixed-domain data, leading to negative transfer and diminished model performance. Existing prevailing model-centric paradigm -- which relies on complex, customized architectures -- struggles to capture the subtle, non-structural sequence dependencies across domains, leading to poor generalization and high demands on computational resources. To address these shortcomings, we propose Taesar, a data-centric framework for target-aligned sequential regeneration, which employs a contrastive decoding mechanism to adaptively encode cross-domain context into target-domain sequences. It employs contrastive decoding to encode cross-domain context into target sequences, enabling standard models to learn intricate dependencies without complex fusion architectures. Experiments show Taesar outperforms model-centric solutions and generalizes to various sequential models. By generating enriched datasets, Taesar effectively combines the strengths of data- and model-centric paradigms. The code accompanying this paper is available at~ \textcolor{blue}{https://github.com/USTC-StarTeam/Taesar}.