E-Commerce

Live streaming commerce has become a prominent form of broadcasting in the modern era. To facilitate more efficient and convenient product promotions for streamers, we present Click-to-Ask, an AI-driven assistant for live streaming commerce with complementary offline and online components. The offline module processes diverse multimodal product information, transforming complex inputs into structured product data and generating compliant promotional copywriting. During live broadcasts, the online module enables real-time responses to viewer inquiries by allowing streamers to click on questions and leveraging both the structured product information generated by the offline module and an event-level historical memory maintained in a streaming architecture. This system significantly reduces the time needed for promotional preparation, enhances content engagement, and enables prompt interaction with audience inquiries, ultimately improving the effectiveness of live streaming commerce. On our collected dataset of TikTok live stream frames, the proposed method achieves a Question Recognition Accuracy of 0.913 and a Response Quality score of 0.876, demonstrating considerable potential for practical application. The video demonstration can be viewed here: https://www.youtube.com/shorts/mWIXK-SWhiE.

Online market platforms play an increasingly powerful role in the economy. An empirical phenomenon is that platforms, such as Amazon, Apple, and DoorDash, also enter their own marketplaces, imitating successful products developed by third-party sellers. We formulate a Stackelberg model, where the platform acts as the leader by committing to an entry policy: when will it enter and compete on a product? We study this model through a theoretical and computational framework. We begin with a single seller, and consider different kinds of policies for entry. We characterize the seller's optimal explore-exploit strategy via a Gittins-index policy, and give an algorithm to compute the platform's optimal entry policy. We then consider multiple sellers, to account for competition and information spillover. Here, the Gittins-index characterization fails, and we employ deep reinforcement learning to examine seller equilibrium behavior. Our findings highlight the incentives that drive platform entry and seller innovation, consistent with empirical evidence from markets such as Amazon and Google Play, with implications for regulatory efforts to preserve innovation and market diversity.

Lifestyle images are photographs that capture environments and objects in everyday settings. In furniture product marketing, advertisers often create lifestyle images containing products to resonate with potential buyers, allowing buyers to visualize how the products fit into their daily lives. While recent advances in Generative Artificial Intelligence (GenAI) have given rise to realistic image content creation, their application in e-commerce advertising is challenging because high-quality ads must authentically representing the products in realistic scearios. Therefore, manual intervention is usually required for individual generations, making it difficult to scale to larger product catalogs. To understand the challenges faced by advertisers using GenAI to create lifestyle images at scale, we conducted evaluations on ad images generated using state-of-the-art image generation models and identified the major challenges. Based on our findings, we present CreativeAds, a multi-product ad creation system that supports scalable automated generation with customized parameter adjustment for individual generation. To ensure automated high-quality ad generation, CreativeAds innovates a pipeline that consists of three modules to address challenges in product pairing, layout generation, and background generation separately. Furthermore, CreativeAds contains an intuitive user interface to allow users to oversee generation at scale, and it also supports detailed controls on individual generation for user customized adjustments. We performed a user study on CreativeAds and extensive evaluations of the generated images, demonstrating CreativeAds's ability to create large number of high-quality images at scale for advertisers without requiring expertise in GenAI tools.

User reviews on e-commerce and review sites are crucial for making purchase decisions, although creating detailed reviews is time-consuming and labor-intensive. In this study, we propose a novel use of dialogue systems to facilitate user review creation by generating reviews from information gathered during interview dialogues with users. To validate our approach, we implemented our system using GPT-4 and conducted comparative experiments from the perspectives of system users and review readers. The results indicate that participants who used our system rated their interactions positively. Additionally, reviews generated by our system required less editing to achieve user satisfaction compared to those by the baseline. We also evaluated the reviews from the reader' perspective and found that our system-generated reviews are more helpful than those written by humans. Despite challenges with the fluency of the generated reviews, our method offers a promising new approach to review writing.

Hierarchical review workflows, where a second-tier reviewer (Checker) corrects first-tier (Maker) decisions, generate valuable correction signals that encode why initial judgments failed. However, learning from these signals is hindered by information asymmetry: corrections often depend on verification actions unavailable to Makers or automated systems. We address this challenge by introducing explicit action modeling as an inferential constraint that grounds reasoning in verifiable operations rather than unconstrained text generation. We propose the Evidence-Action-Factor-Decision (EAFD) schema, a minimal representation for adjudication reasoning that prevents hallucination through operational grounding and enables learning from correction signals via explicit conflict modeling. Building on this schema, we develop a conflict-aware graph reasoning framework that: (1) constructs EAFD graphs from historical cases capturing Maker-Checker disagreements, (2) aggregates them into a retrievable knowledge base, and (3) performs top-down deductive reasoning for new cases by projecting validated resolution paths from precedents. A distinctive capability is the Request More Information (RMI) outcome: when evidence is insufficient, the system identifies precisely which verification actions remain unexecuted and generates targeted information requests. We evaluate the framework in large-scale e-commerce seller appeal adjudication. While a standard LLM-only baseline achieves only 70.8% alignment with human experts, incorporating action modeling with RMI improves alignment to 87.5%. Augmenting this with the retrieval-based knowledge graph yields the best offline performance of 95.8%. Following online deployment, the framework maintains robust performance, achieving a 96.3% alignment rate in production, demonstrating its real-world effectiveness.

Most major retailers today have multiple divisions focused on various aspects, such as marketing, supply chain, online customer experience, store customer experience, employee productivity, and vendor fulfillment. They also regularly collect data corresponding to all these aspects as dashboards and weekly/monthly/quarterly reports. Although several machine learning and statistical techniques have been in place to analyze and predict key metrics, such models typically lack interpretability. Moreover, such techniques also do not allow the validation or discovery of causal links. In this paper, we aim to provide a recipe for applying model interpretability and causal inference for deriving sales insights. In this paper, we review the existing literature on causal inference and interpretability in the context of problems in e-commerce and retail, and apply them to a real-world dataset. We find that an inherently explainable model has a lower variance of SHAP values, and show that including multiple confounders through a double machine learning approach allows us to get the correct sign of causal effect.

Temporal cascade prediction is widely studied, yet its empirical foundations remain fragile. Most existing works report results under random cascade splits that mix past and future signals, rely on datasets with limited features and no downstream conversion labels, and compare increasingly complex models without systematically examining whether benchmark conclusions are protocol-dependent. This paper argues that the field should move from leakage-prone evaluation toward fidelity-aware benchmarking. We introduce a protocol suite and renewed evaluation standard for temporal cascade prediction, centered on the Full Temporal protocol, overlap-based leakage diagnostics, and analyses of performance inflation and temporal drift. To broaden the scope of benchmark tasks, we also present Taoke, a real-world e-commerce cascade dataset with rich promoter/product features and observed purchase conversions, enabling both first-stage popularity forecasting and second-stage conversion forecasting under a shared benchmark asset. Finally, we include CasTemp as a lightweight reference method and additionally probe a larger same-task internal extension to verify that this pipeline remains operational at substantially greater scale. Together, these components turn cascade prediction from a protocol-sensitive leaderboard exercise into a more reliable analysis and benchmarking problem, while still providing a practical reference pipeline for large-scale evaluation and conversion-aware modeling.

Unlike Business-to-Consumer e-commerce platforms (e.g., Amazon), inexperienced individual sellers on Consumer-to-Consumer platforms (e.g., eBay) often face significant challenges in setting prices for their second-hand products efficiently. Therefore, numerous studies have been proposed for automating price prediction. However, most of them are based on static regression models, which suffer from poor generalization performance and fail to capture market dynamics (e.g., the price of a used iPhone decreases over time). Inspired by recent breakthroughs in Large Language Models (LLMs), we introduce LLP, the first LLM-based generative framework for second-hand product pricing. LLP first retrieves similar products to better align with the dynamic market change. Afterwards, it leverages the LLMs' nuanced understanding of key pricing information in free-form text to generate accurate price suggestions. To strengthen the LLMs' domain reasoning over retrieved products, we apply a two-stage optimization, supervised fine-tuning (SFT) followed by group relative policy optimization (GRPO), on a dataset built via bidirectional reasoning. Moreover, LLP employs a confidence-based filtering mechanism to reject unreliable price suggestions. Extensive experiments demonstrate that LLP substantially surpasses existing methods while generalizing well to unseen categories. We have successfully deployed LLP on Xianyu\footnote{Xianyu is China's largest second-hand e-commerce platform.}, significantly outperforming the previous pricing method. Under the same 30% product coverage, it raises the static adoption rate (SAR) from 40% to 72%, and maintains a strong SAR of 47% even at 90% recall.

Associating user search queries with the correct brand entity is critical for e-commerce product retrieval, yet remains challenging due to the brevity of queries (three to four words on average), their lack of grammatical structure, and a catalog of hundreds of thousands of distinct brands. We formulate this as a brand entity linking task and develop two complementary solutions deployed at scale: (1) a cascaded pipeline that first detects brand mentions via sequence labeling and then disambiguates against a brand knowledge base, and (2) a single-stage approach that frames linking as extreme multiclass classification, directly mapping queries to brand identifiers. Through extensive multilingual evaluation (11 languages) and a controlled online experiment, we demonstrate that the proposed methods substantially improve brand recall while maintaining high precision, leading to measurable gains in customer engagement.