E-Commerce

We quantify the short-term impact of Generative Artificial Intelligence (GenAI) on sales performance through a series of large-scale randomized field experiments involving millions of users and products at a leading cross-border online retail platform. Over 2023-2024, the platform integrated GenAI into seven business workflows spanning customer service, consumer-product matching, advertising, and seller services. We find that GenAI adoption increases sales in most workflows, with effects ranging from no detectable impact to $16.3\%$, depending on GenAI's marginal contribution relative to baseline firm practices. Across the four GenAI applications with positive sales effects, the implied annual incremental value is roughly \5$per consumer$-$an economically meaningful impact given the retailer's scale and the early stage of GenAI adoption. The gains operate primarily through higher conversion rates rather than larger cart values, consistent with GenAI improving the shopping experience by reducing search, information, communication, and personalization frictions. Importantly, these effects are not associated with worse post-purchase outcomes, as product return rates and customer ratings do not deteriorate. Finally, we document substantial demand-side heterogeneity, with larger gains for less experienced consumers. Our findings provide novel, large-scale causal evidence on how GenAI shapes sales productivity in online retail, highlighting both its immediate value and broader potential.

Unlike Business-to-Consumer e-commerce platforms (e.g., Amazon), inexperienced individual sellers on Consumer-to-Consumer platforms (e.g., eBay) often face significant challenges in setting prices for their second-hand products efficiently. Therefore, numerous studies have been proposed for automating price prediction. However, most of them are based on static regression models, which suffer from poor generalization performance and fail to capture market dynamics (e.g., the price of a used iPhone decreases over time). Inspired by recent breakthroughs in Large Language Models (LLMs), we introduce LLP, the first LLM-based generative framework for second-hand product pricing. LLP first retrieves similar products to better align with the dynamic market change. Afterwards, it leverages the LLMs' nuanced understanding of key pricing information in free-form text to generate accurate price suggestions. To strengthen the LLMs' domain reasoning over retrieved products, we apply a two-stage optimization, supervised fine-tuning (SFT) followed by group relative policy optimization (GRPO), on a dataset built via bidirectional reasoning. Moreover, LLP employs a confidence-based filtering mechanism to reject unreliable price suggestions. Extensive experiments demonstrate that LLP substantially surpasses existing methods while generalizing well to unseen categories. We have successfully deployed LLP on Xianyu\footnote{Xianyu is China's largest second-hand e-commerce platform.}, significantly outperforming the previous pricing method. Under the same 30% product coverage, it raises the static adoption rate (SAR) from 40% to 72%, and maintains a strong SAR of 47% even at 90% recall.

Query-product relevance prediction is fundamental to e-commerce search and has become even more critical in the era of AI-powered shopping, where semantic understanding and complex reasoning directly shape the user experience and business conversion. Large Language Models (LLMs) enable generative, reasoning-based approaches, typically aligned via supervised fine-tuning (SFT) or preference optimization methods like Direct Preference Optimization (DPO). However, the increasing complexity of business rules and user queries exposes the inability of existing methods to endow models with robust reasoning capacity for long-tail and challenging cases. Efforts to address this via reinforcement learning strategies like Group Relative Policy Optimization (GRPO) often suffer from sparse terminal rewards, offering insufficient guidance for multi-step reasoning and slowing convergence. To address these challenges, we propose TaoSR-AGRL, an Adaptive Guided Reinforcement Learning framework for LLM-based relevance prediction in Taobao Search Relevance. TaoSR-AGRL introduces two key innovations: (1) Rule-aware Reward Shaping, which decomposes the final relevance judgment into dense, structured rewards aligned with domain-specific relevance criteria; and (2) Adaptive Guided Replay, which identifies low-accuracy rollouts during training and injects targeted ground-truth guidance to steer the policy away from stagnant, rule-violating reasoning patterns toward compliant trajectories. TaoSR-AGRL was evaluated on large-scale real-world datasets and through online side-by-side human evaluations on Taobao Search. It consistently outperforms DPO and standard GRPO baselines in offline experiments, improving relevance accuracy, rule adherence, and training stability. The model trained with TaoSR-AGRL has been successfully deployed in the main search scenario on Taobao, serving hundreds of millions of users.

Extracting structured procedural knowledge from unstructured business documents is a critical yet unresolved bottleneck in process automation. While prior work has focused on extracting linear action flows from instructional texts, such as recipes, it has insufficiently addressed the complex logical structures, including conditional branching and parallel execution, that are pervasive in real-world regulatory and administrative documents. Furthermore, existing benchmarks are limited by simplistic schemas and shallow logical dependencies, restricting progress toward logic-aware large language models.To bridge this Logic Gap, we introduce BREX, a carefully curated benchmark comprising 409 real-world business documents and 2,855 expert-annotated rules. Unlike prior datasets centered on narrow service scenarios, BREX spans over 30 vertical domains, covering scientific, industrial, administrative, and financial regulations. We further propose ExIde, a structure-aware reasoning framework that investigates five distinct prompting strategies, ranging from implicit semantic alignment to executable grounding via pseudo-code generation. This enables explicit modeling of rule dependencies and provides an out-of-the-box framework for different business customers without finetuning their own large language models. We benchmark ExIde using 13 state-of-the-art large language models. Our extensive evaluation reveals that executable grounding serves as a superior inductive bias, significantly outperforming standard prompts in rule extraction. In addition, reasoning-optimized models demonstrate a distinct advantage in tracing long-range and non-linear rule dependencies compared to standard instruction-tuned models.

Associating user search queries with the correct brand entity is critical for e-commerce product retrieval, yet remains challenging due to the brevity of queries (three to four words on average), their lack of grammatical structure, and a catalog of hundreds of thousands of distinct brands. We formulate this as a brand entity linking task and develop two complementary solutions deployed at scale: (1) a cascaded pipeline that first detects brand mentions via sequence labeling and then disambiguates against a brand knowledge base, and (2) a single-stage approach that frames linking as extreme multiclass classification, directly mapping queries to brand identifiers. Through extensive multilingual evaluation (11 languages) and a controlled online experiment, we demonstrate that the proposed methods substantially improve brand recall while maintaining high precision, leading to measurable gains in customer engagement.

In the rapidly evolving landscape of retail, assortment planning plays a crucial role in determining the success of a business. With the rise of sponsored products and their increasing prominence in online marketplaces, retailers face new challenges in effectively managing their product assortment in the presence of sponsored products. Remarkably, previous research in assortment planning largely overlooks the existence of sponsored products and their potential impact on overall recommendation effectiveness. Instead, they commonly make the simplifying assumption that all products are either organic or non-sponsored. This research gap underscores the necessity for a more thorough investigation of the assortment planning challenge when sponsored products are in play. We formulate the assortment planning problem in the presence of sponsored products as a combinatorial optimization task. The ultimate objective is to compute an assortment plan that optimizes expected revenue while considering the specific requirements of placing sponsored products strategically.

This paper develops a simulation-based framework for evaluating the energy implications of quantum and classical computing firms competing in a market with limited energy resources. We model providers as differentiated Cournot competitors whose feasible service capacity is induced by technology-specific energy scaling laws: polylogarithmic for quantum algorithms that achieve an equivalent computational target and polynomial for classical emulation. For symmetric groups of quantum and classical firms, the equilibrium reduces to a tractable two-equation system that supports large scenario sweeps over market size, technology mix, and hardware coefficients. We characterize the capacity-constrained Nash equilibrium, prove the existence of a demand scale beyond which quantum service becomes more energy efficient, and report numerical experiments calibrated to trapped-ion and Rydberg platforms. The results identify when quantum energy advantage is only asymptotic and when it becomes operationally relevant.

Problem definition: This paper studies the problem of estimating consumer preferences from bundle sales data. Product bundling is a widely used pricing strategy in retail markets. To set profitable bundle selection and prices, the seller needs to learn the distribution of consumers' valuations for individual products from the transaction data. When customers purchase bundles or multiple products, classical methods such as discrete choice models cannot be used to estimate consumers' valuations. In this paper, we propose an approach to learn the distribution of consumers' valuations toward the products using bundle sales data. Methodology/results: Our approach is to define a utility model for customer choices and estimate the parameters of a valuation distribution that maximizes the likelihood of observing the transaction data. Our approach reduces this problem to an estimation problem where the samples are censored by polyhedral regions on the valuation space of customers. Using the EM algorithm and Monte Carlo simulation, our approach can recover the distribution of consumers' valuations. We extend the framework to allow for unobserved no-purchases, clustered market segments and to incorporate non-additive bundle utilities with synergy effects. In addition, we provide theoretical results on the identifiability of the probability model and sufficient conditions for local convergence of the EM algorithm. Moreover, the performance of the approach is also demonstrated numerically with synthetic and real datasets. Managerial implications: This study demonstrates the challenge to leverage the transaction data of bundle sales to learn customers' preferences. The proposed algorithm provides a practical guidance for retailers.

Transaction-local controls answer whether one financial request may proceed, but market behavior can be distributed across messages, agents, assets, and time. We study this interpretation gap in a virtual exchange populated by ten role-conditioned language-model agents. The agents communicate, trade reference assets and futures, launch tokens, and manage concentrated-liquidity pools under prescriptive adversarial roles. We analyze eight 72-cycle trajectories across two time-blinded hourly replay paths, with a runner-side wallet policy enabled or disabled. The retained artifacts connect generated outgoing messages, policy events, balances, positions, and cycle-end market state. A focal reconstruction shows a launch--promotion--exit scenario realized across private coordination, public claims, follower positioning, repeatedly withheld exits, and a later non-blocking request aligned with a token balance change. Across policy-enabled runs, the gate withholds direct requests selectively; most policy-categorized candidates are flagged rather than blocked, while the surrounding interaction can continue. Repeated runs also show that category-level and within-trajectory relations can recur even when normalized score-change rankings do not. These findings motivate agent-behavior evaluation that links communication, authorization, and evolving state instead of treating individual transaction verdicts as complete safety judgments.

As AI increasingly participates in human decision making, understanding how decision-making authority is distributed between humans and AI has become a fundamental behavioural question. We introduce a behavioural measurement framework combining intent and delegated decision authority to quantify what consumers seek from AI and how much decision-making authority they assign to it. Applied to 1.5 million real-world ChatGPT and Gemini interactions from 6,304 users in the United States and India, we find that financial services are already a substantial AI use case. Consumers overwhelmingly use AI to retrieve information and shape financial judgement, while delegation of financial execution remains rare. By shifting attention from conversation topics to delegated decision authority, this work establishes a behavioural baseline for measuring the transition to increasingly agentic AI.