RL for Recommendation

A recommendation request on Reddit draws several replies, each naming different titles. When an LLM recommender is trained on such threads with reinforcement learning (RL), which replies should a generated list be rewarded against? The state-of-the-art recipe, Rank-GRPO, picks one reply per training example, so the advantage mostly records which reply was drawn (85% of its variance) rather than how good the list is. We argue that RL should train on the request, not on each answer, and propose ReMaRk: it scores every list once against the union of all replies' titles and samples each request equally. This makes RL cheaper. On seven backbones and three datasets, ReMaRk reaches the validation recall of 2,000 per-reply RL steps in 25 to 53% of the steps and leads at that budget; trained until neither improves, it is never significantly behind Rank-GRPO and in four of seven pairs reaches Rank-GRPO's best with fewer GPU-hours. The same reward helps on ProtoQA, where about 100 people answer each question, which points to a simple rule for RL with several valid human answers: reward them jointly.

Generative Recommenders increasingly use Reinforcement Learning (RL) to optimize outcomes that may appear hundreds or thousands of interactions after a decision. Standard RL propagates reward according to temporal proximity rather than explicit relevance, attenuating the signal assigned to distant but important actions and creating a source of sample inefficiency. We introduce Explanatory World Models (EWM), an attribution framework that uses explanations to identify the earlier events that plausibly contributed to a realized outcome. We instantiate EWM with a frontier language model and use its explanations as learning signals using a conservative hierarchical operator that recursively redistributes reward while preserving the undiscounted episode return. To investigate what constitutes a useful explanation, we operationalize three complementary variants inspired by Halpern's actual causation, Lombrozo's explanatory simplicity, and Deutsch's hard-to-vary explanations. We evaluate EWM on two controlled long-horizon RL benchmarks, a public sequential-recommendation benchmark, and an industry-scale generative recommender. On Crafter and WordCraft, EWM substantially outperforms PPO and LaRe, with its largest gains when rewards are most delayed. On KuaiRand, EWM outperforms SFT and LaRe offline and A2C online. Finally, in an offline evaluation of an industry generative recommender, EWM considerably improves Recall and increases behavioral proxies. These results suggest that explanations can provide structured and reusable credit for learning from delayed outcomes.

Sequential recommenders typically use a fixed slate size even though the number of useful alternatives changes within a session. We propose Reinforcement Learning with Calibrated Pruning (RLCP), which adapts the retained action set using critic scores and an online threshold. The threshold is updated from binary feedback indicating whether the set contains an action in a proxy target. We prove a deterministic bound on the observed proxy miss rate along adaptive trajectories. To quantify the effect of pruning on reward, we derive an exact decomposition of value loss into filtering and selection losses. Under explicit proxy and critic approximation conditions, this decomposition yields a finite session reward bound that also accounts for imperfect selection and set truncation, without requiring the learning parameters to converge. Experiments on KuaiRand-Pure and MovieLens 1M compare two RLCP implementations with four RL baselines. In each of the 19 configurations, at least one RLCP variant achieves the highest catalog diversity, reaching $1.11\times$ to $5.21\times$ that of the strongest baseline, with competitive session depth and no larger retained sets.

Semantic-ID generative recommenders represent each item as a short sequence of discrete semantic tokens and predict the next item by autoregressively generating this token sequence. This paradigm enables a unified generation interface for item IDs, histories, and item text, but it also creates a structured optimization bottleneck during reward-based post-training: when an early semantic token enters the wrong branch of the item-token space, finite rollout groups rarely reach the ground-truth item, so group-relative optimization receives identical zero rewards and produces no useful advantage. We propose Hint-Conditioned Generative Recommendation (HCGRec), a semantic-ID generative recommendation framework that recovers learning signal for such hard training instances. HCGRec diagnoses each instance with checkpoint rollouts and supplies a minimal target-prefix hint only when the current generator cannot reach the correct item. The model then generates the unhinted suffix under the hinted semantic branch, turning zero-reward groups into informative comparisons over item-token completions. Hinting also changes token identity: hinted prefix tokens are oracle-provided item context, while unhinted suffix tokens are sampled generation actions. We therefore introduce hint-aware credit decomposition, using supervised learning to preserve item-semantic and prefix-structure alignment for hinted tokens and GRPO to optimize the sampled suffix. Experiments on sequential recommendation benchmarks show that HCGRec substantially improves over supervised fine-tuning and vanilla reward-based post-training, while reducing zero-advantage training samples from over 70% to below 20%. The code is accessible at https://github.com/WncFht/GRec.

Reinforcement learning (RL) presents a promising avenue for enhancing generative recommendation beyond supervised imitation, leveraging reward signals to guide policy improvement. However, its efficacy is critically contingent on the trustworthiness of the reward model for the samples it evaluates. In practice, production rankers, the widely adopted reward models, are trained on exposure-biased logs, leading to sample-dependent inaccuracies that violate this assumption. Our stratified analysis uncovers a consistent pattern: reward guidance is most beneficial when the policy exhibits uncertainty and the ranker can effectively discriminate the ground-truth item from rollout negatives. On other samples, the reward signal is either negligible or detrimental, highlighting the risk of uniform RL application. To address such an issue, we introduce AdaGRPO, a novel framework that treats reward-guided optimization as selective admission rather than uniform pressure. Training is anchored in supervised negative log-likelihood, while the GRPO objective is gated by a binary, per-sample clip determined by two rollout diagnostics: policy-side difficulty and reward discriminability. Instances failing either diagnostic default to pure supervision, ensuring stability and mitigating the amplification of noisy gradients. We validate AdaGRPO on a large-scale e-commerce dataset. At the best intermediate checkpoint, it elevates HR@10 from 11.01% to 12.18% while constraining hallucination below 0.22%, and maintains robustness at the final checkpoint (HR@10 11.63%, hallucination 0.27%), outperforming fixed NLL--GRPO mixtures across the retrieval--validity frontier. In production A/B tests, AdaGRPO achieves statistically significant gains in click-through rate and dwell time, confirming its practical utility.

Proactive Recommender Systems (PRSs) aim to guide user preference shift toward target items by generating paths of intermediate recommendations. Reinforcement learning (RL) provides a principled framework for optimizing such sequential decision tasks, as path rewards can naturally capture both short-term acceptance and long-term guidance effectiveness. However, naively applying policy gradients to PRS results in deficient gradient estimation. We identify two deficiencies: (1) path-level rewards decompose into step-level rewards with positive mean, creating a length-dependent bias that causes gradients to favor path extension over meaningful exploration; (2) weighting each step by the entire path-level reward ignores the decomposition structure, leading to high gradient variance. To rectify these two deficiencies, we propose an effective RL framework ProRL with two novel mechanisms for proactive recommendation. First, Stepwise Reward Centering subtracts expected rewards to neutralize length-dependent bias, ensuring that path extension yields zero expected gradient signal. Second, Position-Specific Advantage Estimation leverages the reward decomposition structure to compute step-dependent baselines, reducing gradient variance. Together, these mechanisms yield policy gradients that precisely target path quality. Our experiments on three real-world datasets demonstrate that ProRL significantly outperforms state-of-the-art PRSs. Our code is available at https://github.com/hongruhou89/ProRL.

Generative recommendation treats next-item prediction as autoregressive item-identifier generation. Specifically, items are encoded as semantic identifiers (SIDs), which are short coarse-to-fine token sequences whose early tokens capture broad semantics and later tokens refine them. Recent work augments this paradigm with reasoning traces and optimizes them via reinforcement learning with verifiable rewards, typically outcome-reward algorithm with exact-match feedback on the generated SID. However, in large-catalog recommendation, exact-match feedback on the generated SID only reports whether the final item is correct; when a generated SID mismatches, outcome-reward cannot identify which SID-token prediction caused the mismatch and may penalize matched SID-token positions together with the mismatched position. We identify that the natural unit of credit assignment in this setting is a single reasoning step (one thinking block paired with one SID token). We instantiate this idea in SAPO (Step-Aligned Policy Optimization): rather than broadcasting one advantage to the whole response, SAPO computes a separate group-relative advantage for each reasoning step and applies it only to the corresponding thinking block and SID token. Across three real-world recommendation datasets, SAPO stabilizes reinforcement-learning training and consistently improves over existing generative recommendation baselines, with the largest gains where sparse exact-match feedback makes reasoning-step credit assignment important. Our results suggest that reinforcement-learning objectives for structured generation should mirror the decoder's own decomposition of the output.

Generative LLM-based recommenders (LLM-Rec) require continual post-deployment updates, yet deployment logs provide only policy-shaped contextual bandit feedback: outcomes are observed solely for items exposed by a prior serving policy, inducing exposure bias and yielding partial, asymmetric signals consisting of relatively reliable positive responses and ambiguous no-responses. We propose an Anchored Bandit Policy Optimization (ABPO) framework for continual LLM-Rec updates that combines group-relative policy optimization (GRPO) with explicit treatment of exposure bias and feedback ambiguity. Specifically, we insert the exposed recommendation as a logged anchor into each GRPO rollout group, so that group-relative normalization is calibrated against the action actually exposed by the prior policy rather than against newly sampled rollouts alone. Because both positive- and no-responses are observed only through prior-policy exposure, we apply self-normalized inverse propensity scoring to the fixed anchor for both feedback types to correct for policy mismatch. At the same time, we treat the two feedback types asymmetrically in reliability: positive responses provide relatively direct endorsement signals, whereas no-responses remain ambiguous because they may reflect either true disinterest or unobserved external factors. To avoid overly aggressive updates from ambiguous no-responses, we temper their penalties with self-certainty, using the model's output-token confidence as a verifier-free reliability signal. Across five domains from Amazon Reviews and MovieLens, our method yields consistent post-update gains in recommendation accuracy while mitigating prior-policy-induced exposure bias more effectively than prior baselines.

Personalized systems rely on user representations to connect behavioral history with downstream recommendation applications. Existing methods typically employ either supervised latent user embeddings, which are effective for retrieval but difficult to interpret, or textual user profiles, which are interpretable but challenging to optimize for downstream utility due to lack of direct supervision. To bridge this gap, we present BLUE, a reinforcement learning framework that unifies these two forms of user representation by aligning language-based user profiles with embedding-based recommendation objectives. Given a user interaction history, BLUE leverages a profiler Large Language Model (LLM) to generate textual profiles, while an embedding model provides reward signals. This encourages the resulting textual representations to move closer to positive items and farther from negative ones in the embedding space. We further introduce a text-space supervision signal based on next-item prediction, ensuring the learned profiles remain both semantically meaningful and highly effective for downstream retrieval. Experiments on Amazon Reviews 2023 and Google Local Reviews in zero-shot sequential recommendation settings demonstrate that BLUE consistently outperforms strong baselines under both frozen and trainable embedding conditions. Notably, BLUE achieves clear gains in cross-domain transfer, highlighting the strong generalization ability of the learned user profiles. Furthermore, these generated profiles provide superior personalized context for question answering compared to raw user histories or alternative profile optimization methods. Overall, these results show that BLUE provides an effective way to unify interpretable textual profiling with discriminative latent embeddings for personalization.

Generic group-based RL assumes that sampled rollout groups are already usable learning signals. We show that this assumption breaks down in sparse-hit generative recommendation, where many sampled groups never become learnable at all. We propose ReCast, a repair-then-contrast learning-signal framework that first restores minimal learnability for all-zero groups and then replaces full-group reward normalization with a boundary-focused contrastive update on the strongest positive and the hardest negative. ReCast leaves the outer RL framework unchanged, modifies only within-group signal construction, and partially decouples rollout search width from actor-side update width. Across multiple generative recommendation tasks, ReCast consistently outperforms OpenOneRec-RL, achieving up to 36.6% relative improvement in Pass@1. Its matched-budget advantage is substantially larger: ReCast reaches the baseline's target performance with only 4.1% of the rollout budget, and this advantage widens with model scale. The same design also yields direct system-level gains, reducing actor-side update time by 16.60x, lowering peak allocated memory by 16.5%, and improving actor MFU by 14.2%. Mechanism analysis shows that ReCast mitigates the persistent all-zero / single-hit regime, restores learnability when natural positives are scarce, and converts otherwise wasted rollout budget into more stable policy updates. These results suggest that, for generative recommendation, the decisive RL problem is not only how to assign rewards, but how to construct learnable optimization events from sparse, structured supervision.

Generative Retrieval (GR) offers a promising paradigm for recommendation through next-token prediction (NTP). However, scaling it to large-scale industrial systems introduces three challenges: (i) within a single request, the identical model inputs may produce inconsistent outputs due to the pagination request mechanism; (ii) the prohibitive cost of encoding long user behavior sequences with multi-token item representations based on semantic IDs, and (iii) aligning the generative policy with nuanced user preference signals. We present GenRec, a preference-oriented generative framework deployed on the JD App that addresses above challenges within a single decoder-only architecture. For training objective, we propose Page-wise NTP task, which supervises over an entire interaction page rather than each interacted item individually, providing denser gradient signal and resolving the one-to-many ambiguity of point-wise training. On the prefilling side, an asymmetric linear Token Merger compresses multi-token Semantic IDs in the prompt while preserving full-resolution decoding, reducing input length by ~2X with negligible accuracy loss. To further align outputs with user satisfaction, we introduce GRPO-SR, a reinforcement learning method that pairs Group Relative Policy Optimization with NLL regularization for training stability, and employs Hybrid Rewards combining a dense reward model with a relevance gate to mitigate reward hacking. In month-long online A/B tests serving production traffic, GenRec achieves 9.5% improvement in click count and 8.7% in transaction count over the existing pipeline.

Pre-search query recommendation, widely known as HintQ on Taobao's homepage, plays a vital role in intent capture and demand discovery, yet traditional methods suffer from shallow semantics, poor cold-start performance and low serendipity due to reliance on ID-based matching and co-click heuristics. To overcome these challenges, we propose AIGQ (AI-Generated Query architecture), the first end-to-end generative framework for HintQ scenario. AIGQ is built upon three core innovations spanning training paradigm, policy optimization and deployment architecture. First, we propose Interest-Aware List Supervised Fine-Tuning (IL-SFT), a list-level supervised learning approach that constructs training samples through session-aware behavior aggregation and interest-guided re-ranking strategy to faithfully model nuanced user intent. Accordingly, we design Interest-aware List Group Relative Policy Optimization (IL-GRPO), a novel policy gradient algorithm with a dual-component reward mechanism that jointly optimizes individual query relevance and global list properties, enhanced by a model-based reward from the online click-through rate (CTR) ranking model. To deploy under strict real-time and low-latency requirements, we further develop a hybrid offline-online architecture comprising AIGQ-Direct for nearline personalized user-to-query generation and AIGQ-Think, a reasoning-enhanced variant that produces trigger-to-query mappings to enrich interest diversity. Extensive offline evaluations and large-scale online A/B experiments on Taobao demonstrate that AIGQ consistently delivers substantial improvements in key business metrics across platform effectiveness and user engagement.

Modern recommender systems must adapt to dynamic, need-specific objectives for diverse recommendation scenarios, yet most traditional recommenders are optimized for a single static target and struggle to reconfigure behavior on demand. Recent advances in reinforcement-learning-based post-training have unlocked strong instruction-following and reasoning capabilities in LLMs, suggesting a principled route for aligning them to complex recommendation goals. Motivated by this, we study closed-set autoregressive ranking, where an LLM generates a permutation over a fixed candidate set conditioned on user context and an explicit need instruction. However, applying RL to this setting faces two key obstacles: (i) sequence-level rewards yield coarse credit assignment that fails to provide fine-grained training signals, and (ii) interaction feedback is sparse and noisy, which together lead to inefficient and unstable updates. We propose FlexRec, a post-training RL framework that addresses both issues with (1) a causally grounded item-level reward based on counterfactual swaps within the remaining candidate pool, and (2) critic-guided, uncertainty-aware scaling that explicitly models reward uncertainty and down-weights low-confidence rewards to stabilize learning under sparse supervision. Across diverse recommendation scenarios and objectives, FlexRec achieves substantial gains: it improves NDCG@5 by up to 59% and Recall@5 by up to 109.4% in need-specific ranking, and further achieves up to 24.1% Recall@5 improvement under generalization settings, outperforming strong traditional recommenders and LLM-based baselines.

Generative recommendation has recently attracted widespread attention in industry due to its potential for scaling and stronger model capacity. However, deploying real-time generative recommendation in large-scale advertising requires designs beyond large-language-model (LLM)-style training and serving recipes. We present a production-oriented generative recommender co-designed across architecture, learning, and serving, named GR4AD (Generative Recommendation for ADdvertising). As for tokenization, GR4AD proposes UA-SID (Unified Advertisement Semantic ID) to capture complicated business information. Furthermore, GR4AD introduces LazyAR, a lazy autoregressive decoder that relaxes layer-wise dependencies for short, multi-candidate generation, preserving effectiveness while reducing inference cost, which facilitates scaling under fixed serving budgets. To align optimization with business value, GR4AD employs VSL (Value-Aware Supervised Learning) and proposes RSPO (Ranking-Guided Softmax Preference Optimization), a ranking-aware, list-wise reinforcement learning algorithm that optimizes value-based rewards under list-level metrics for continual online updates. For online inference, we further propose dynamic beam serving, which adapts beam width across generation levels and online load to control compute. Large-scale online A/B tests show up to 4.2% ad revenue improvement over an existing DLRM-based stack, with consistent gains from both model scaling and inference-time scaling. GR4AD has been fully deployed in Kuaishou advertising system with over 400 million users and achieves high-throughput real-time serving.

Recent studies increasingly explore Large Language Models (LLMs) as a new paradigm for recommendation systems due to their scalability and world knowledge. However, existing work has three key limitations: (1) most efforts focus on retrieval and ranking, while the reranking phase, critical for refining final recommendations, is largely overlooked; (2) LLMs are typically used in zero-shot or supervised fine-tuning settings, leaving their reasoning abilities, especially those enhanced through reinforcement learning (RL) and high-quality reasoning data, underexploited; (3) items are commonly represented by non-semantic IDs, creating major scalability challenges in industrial systems with billions of identifiers. To address these gaps, we propose the Generative Reasoning Reranker (GR2), an end-to-end framework with a three-stage training pipeline tailored for reranking. First, a pretrained LLM is mid-trained on semantic IDs encoded from non-semantic IDs via a tokenizer achieving $\ge$99% uniqueness. Next, a stronger larger-scale LLM generates high-quality reasoning traces through carefully designed prompting and rejection sampling, which are used for supervised fine-tuning to impart foundational reasoning skills. Finally, we apply Decoupled Clip and Dynamic sAmpling Policy Optimization (DAPO), enabling scalable RL supervision with verifiable rewards designed specifically for reranking. Experiments on two real-world datasets demonstrate GR2's effectiveness: it surpasses the state-of-the-art OneRec-Think by 2.4% in Recall@5 and 1.3% in NDCG@5. Ablations confirm that advanced reasoning traces yield substantial gains across metrics. We further find that RL reward design is crucial in reranking: LLMs tend to exploit reward hacking by preserving item order, motivating conditional verifiable rewards to mitigate this behavior and optimize reranking performance.