Sequential Recommendation

Multi-behavior recommendation aims to predict user conversions by modeling various interaction types that carry distinct intent signals. Recently, generative sequence modeling methods have emerged as an important paradigm for multi-behavior recommendation by achieving flexible sequence generation. However, existing generative methods typically treat behaviors as auxiliary token features and feed them into unified attention mechanisms. These models implicitly assume uniform activation of dependencies among historical behaviors, thereby failing to discern differences in intensity or capture transition patterns. To address these limitations, we propose BITRec, a novel generative multi-behavior recommendation framework that introduces structured behavioral modeling through selective dependency activation. BITRec incorporates (i) Hierarchical Behavior Aggregation (HBA), which explicitly models behavioral intensity differences through separated exploration and commitment pathways, and (ii) Transition Relation Encoding (TRE), which encodes transition structures through explicit learnable relation matrices. Experiments on four large-scale datasets (RetailRocket, Taobao, Tmall, Insurance Dataset) with millions of interactions achieve consistent improvements of 15-23% across multiple metrics, with peak gains of 22.79% MRR on Tmall and 17.83% HR@10, 17.55% NDCG@10 on Taobao.

Modern Deep Learning Recommendation Models (DLRMs) follow scaling laws with sequence length, driving the frontier toward ultra-long User Interaction History (UIH). However, the industry-standard "Fat Row" paradigm, which pre-materializes these sequences into every training example, creates a storage and I/O wall where data infrastructure usage exceeds GPU training capacity due to data redundancy that is amplified in multi-tenant environments where models with vastly different sequence length requirements share a union dataset. We present a \emph{versioned late materialization} paradigm that eliminates this redundancy by storing UIH once in a normalized, immutable tier and reconstructing sequences just-in-time during training via lightweight versioned pointers. The system ensures Online-to-Offline (O2O) consistency through a bifurcated protocol that prevents future leakage across both streaming and batch training, while a read-optimized immutable storage layer provides multi-dimensional projection pushdown for heterogeneous model tenants. Disaggregated data preprocessing with pipelined I/O prefetching and data-affinity optimizations masks the latency of training-time sequence reconstruction, keeping training throughput compute-bound by GPUs. Deployed on production DLRMs, the system reduces training data infrastructure resource usage while enabling aggressive sequence length scaling that delivers significant model quality gains, serving as the foundational data infrastructure for modern recommendation model architectures, including HSTU and ULTRA-HSTU.

Modern industrial Deep Learning Recommendation Models typically extract user preferences through the analysis of sequential interaction histories, subsequently generating predictions based on these derived interests. The inherent heterogeneity in data characteristics frequently result in substantial under-utilization of computational resources during large-scale training, primarily due to computational bubbles caused by severe stragglers and slow blocking communications. This paper introduces FreeScale, a solution designed to (1) mitigate the straggler problem through meticulously load balanced input samples (2) minimize the blocking communication by overlapping prioritized embedding communications with computations (3) resolve the GPU resource competition during computation and communication overlapping by communicating through SM-Free techniques. Empirical evaluation demonstrates that FreeScale achieves up to 90.3% reduction in computational bubbles when applied to real-world workloads running on 256 H100 GPUs.

Sequential recommender systems have achieved significant success in modeling temporal user behavior but remain limited in capturing rich user semantics beyond interaction patterns. Large Language Models (LLMs) present opportunities to enhance user understanding with their reasoning capabilities, yet existing integration approaches create prohibitive inference costs in real time. To address these limitations, we present a novel knowledge distillation method that utilizes textual user profile generated by pre-trained LLMs into sequential recommenders without requiring LLM inference at serving time. The resulting approach maintains the inference efficiency of traditional sequential models while requiring neither architectural modifications nor LLM fine-tuning.

Sequential Recommendation (SR) aims to predict the next interaction of a user based on their behavior sequence, where complementary relations often provide essential signals for predicting the next item. However, mainstream models relying on sparse co-purchase statistics often mistake spurious correlations (e.g., due to popularity bias) for true complementary relations. Identifying true complementary relations requires capturing the fine-grained item semantics (e.g., specifications) that simple cooccurrence statistics would be unable to model. While recent semantics-based methods utilize discrete semantic codes to represent items, they typically aggregate semantic codes into coarse item representations. This aggregation process blurs specific semantic details required to identify complementarity. To address these critical limitations and effectively leverage semantics for capturing reliable complementary relations, we propose a Complementary-Aware Semantic Transition (CAST) framework that introduces a new modeling paradigm built upon semantic-level transitions. Specifically, a semantic-level transition module is designed to model dynamic transitions directly in the discrete semantic code space, effectively capturing fine-grained semantic dependencies often lost in aggregated item representations. Then, a complementary prior injection module is designed to incorporate LLM-verified complementary priors into the attention mechanism, thereby prioritizing complementary patterns over co-occurrence statistics. Experiments on multiple e-commerce datasets demonstrate that CAST consistently outperforms the state-of-the-art approaches, achieving up to 17.6% Recall and 16.0% NDCG gains with 65x training acceleration. This validates its effectiveness and efficiency in uncovering latent item complementarity beyond statistics. The code will be released upon acceptance.

User behavior in the real world is diverse, cross-domain, and spans long time horizons. Existing user modeling benchmarks however remain narrow, focusing mainly on short sessions and next-item prediction within a single domain. Such limitations hinder progress toward robust and generalizable user models. We present HORIZON, a new benchmark that reformulates user modeling along three axes i.e. dataset, task, and evaluation. Built from a large-scale, cross-domain reformulation of Amazon Reviews, HORIZON covers 54M users and 35M items, enabling both pretraining and realistic evaluation of models in heterogeneous environments. Unlike prior benchmarks, it challenges models to generalize across domains, users, and time, moving beyond standard missing-positive prediction in the same domain. We propose new tasks and evaluation setups that better reflect real-world deployment scenarios. These include temporal generalization, sequence-length variation, and modeling unseen users, with metrics designed to assess general user behavior understanding rather than isolated next-item prediction. We benchmark popular sequential recommendation architectures alongside LLM-based baselines that leverage long-term interaction histories. Our results highlight the gap between current methods and the demands of real-world user modeling, while establishing HORIZON as a foundation for research on temporally robust, cross-domain, and general-purpose user models.

Effective user modeling requires distinguishing between short-term and long-term preference evolution. While item embeddings have become a key component of recommender systems, standard approaches like Item2Vec treat user histories as unordered sets (bag-of-items), implicitly assuming that interactions separated by minutes are as semantically related as those separated by months. This simplification flattens the rich temporal structure of user behavior, obscuring the distinction between coherent consumption sessions and gradual interest drifts. In this work, we introduce TAI2Vec (Time-Aware Item-to-Vector), a family of lightweight embedding models that integrates temporal proximity directly into the representation learning process. Unlike approaches that apply global time constraints, TAI2Vec is user-adaptive, tailoring its temporal definitions to individual interaction paces. We propose two complementary strategies: TAI2Vec-Disc, which utilizes personalized anomaly detection to dynamically segment interactions into semantic sessions, and TAI2Vec-Cont, which employs continuous, user-specific decay functions to weigh item relationships based on their relative temporal distance. Experimental results across eight diverse datasets demonstrate that TAI2Vec consistently produces more accurate and behaviorally grounded representations than static baselines, achieving competitive or superior performance in over 80% of the datasets, with improvements of up to 135%. The source code is publicly available at https://github.com/UFSCar-LaSID/tai2vec.

Predicting the next mobile app a user will launch is essential for proactive mobile services. Yet accurate prediction remains challenging in real-world settings, where user intent can shift rapidly within short sessions and user-specific historical profiles are often sparse or unavailable, especially under cold-start conditions. Existing approaches mainly model app usage as sequential behavior or local session transitions, limiting their ability to capture higher-order structural dependencies and evolving session intent. To address this issue, we propose MISApp, a profile-free framework for next app prediction based on multi-hop session graph learning. MISApp constructs multi-hop session graphs to capture transition dependencies at different structural ranges, learns session representations through lightweight graph propagation, incorporates temporal context and similarity-based spatial categorization to characterize session conditions, and captures intent evolution from recent interactions. Experiments on two real-world app usage datasets show that MISApp consistently outperforms competitive baselines under both standard and cold-start settings, while maintaining a favorable balance between predictive accuracy and practical efficiency. Further analyses show that multi-hop relations capture higher-hop-specific predictive signals beyond direct 1-Hop adjacency, and that the learned hop-level attention weights align well with structural relevance, providing both empirical and interpretable evidence for the effectiveness of the proposed multi-hop modeling strategy.

Modern recommender systems leverage ultra-long user behavior sequences to capture dynamic preferences, but end-to-end modeling is infeasible in production due to latency and memory constraints. While summarizing history via interest centers offers a practical alternative, existing methods struggle to (1) identify user-specific centers at appropriate granularity and (2) accurately assign behaviors, leading to quantization errors and loss of long-tail preferences. To alleviate these issues, we propose Hierarchical Sparse Activation Compression (HiSAC), an efficient framework for personalized sequence modeling. HiSAC encodes interactions into multi-level semantic IDs and constructs a global hierarchical codebook. A hierarchical voting mechanism sparsely activates personalized interest-agents as fine-grained preference centers. Guided by these agents, Soft-Routing Attention aggregates historical signals in semantic space, weighting by similarity to minimize quantization error and retain long-tail behaviors. Deployed on Taobao's "Guess What You Like" homepage, HiSAC achieves significant compression and cost reduction, with online A/B tests showing a consistent 1.65% CTR uplift -- demonstrating its scalability and real-world effectiveness.

Next Point-of-Interest (POI) recommendation ranks a user's likely next location based on check-in history. Most recent rankers compress the trajectory into a single user vector and score every candidate through the same representation, ignoring that every candidate carries geographic coordinates and that the relevance of a past visit depends on where the candidate is located. Target attention from click-through-rate prediction conditions the user representation on the scored item, but its operator was developed for web items without geometry. This paper proposes CaST-POI, a candidate-conditioned POI ranker that keeps a standard target-attention reader and adds two bucketised biases to the attention logits: one for the recency of each past visit and another for its distance to the candidate being scored. Different candidates therefore read the same trajectory with different attention weights, grounded in real geographic distance rather than inferred from item embeddings. Comparing against seven sequential recommenders trained with the same split on three datasets NYC, TKY and CA under per-user leave-one-out with full-vocabulary ranking, CaST-POI improves MRR over the strongest baseline by 5.1%, 7.6% and 14.5%. Holm-corrected paired tests confirm the gains on TKY and CA. Ablation study locates the gain in the explicit revisit gate and the candidate-relative spatial bias, whereas the candidate-independent temporal bias has no measurable effect on all datasets. Code is available at https://github.com/YuZhenyuLindy/CaST-POI.

Conventional Sequential Recommender Systems (SRS) typically assign unique hash IDs (HID) to construct item embeddings, which mainly capture collaborative signals from historical user-item interactions. However, such embeddings are vulnerable in long-tail scenarios where most items are rarely consumed. Recent methods that incorporate auxiliary information often face noisy collaborative sharing from co-occurrence signals or semantic homogeneity caused by flat dense embeddings. In contrast, Semantic IDs (SID), with their support for code sharing and multi-granular semantic modeling, offer a promising alternative. Nevertheless, SID-based methods are hindered by a collaborative overwhelming phenomenon: commonly adopted quantization mechanisms compromise the identifier uniqueness needed to model head items, resulting in a performance trade-off between head and tail items. To address this challenge, we propose H2Rec, a novel framework that harmonizes SID and HID. We design a dual-branch modeling architecture that simultaneously captures the multi-granular semantics of SID while preserving the unique collaborative identity provided by HID. Moreover, we introduce a dual-level alignment strategy to bridge the two representations, enabling effective knowledge transfer and robust preference modeling. Extensive offline experiments on three public benchmarks and online experiments on a large-scale commercial platform demonstrate that H2Rec achieves a better balance between head and tail recommendation quality and consistently outperforms existing baselines.

In web environments, user preferences are often refined progressively as users move from browsing broad categories to exploring specific items. However, existing generative recommenders overlook this natural refinement process. Generative recommendation formulates next-item prediction as autoregressive generation over tokenized user histories, where each item is represented as a sequence of discrete tokens. Prior models typically fuse heterogeneous attributes such as ID, category, title, and description into a single embedding before quantization, which flattens the inherent semantic hierarchy of items and fails to capture the gradual evolution of user intent during web interactions. To address this limitation, we propose CoFiRec, a novel generative recommendation framework that explicitly incorporates the Coarse-to-Fine nature of item semantics into the tokenization process. Instead of compressing all attributes into a single latent space, CoFiRec decomposes item information into multiple semantic levels, ranging from high-level categories to detailed descriptions and collaborative filtering signals. Based on this design, we introduce the CoFiRec Tokenizer, which tokenizes each level independently while preserving structural order. During autoregressive decoding, the language model is instructed to generate item tokens from coarse to fine, progressively modeling user intent from general interests to specific item-level interests. Experiments across multiple public benchmarks and backbones demonstrate that CoFiRec outperforms existing methods, offering a new perspective for generative recommendation. Theoretically, we prove that structured tokenization leads to lower dissimilarity between generated and ground truth items, supporting its effectiveness in generative recommendation. Our code is available at https://github.com/YennNing/CoFiRec.

Increasingly, recommender systems are tasked with improving users' long-term satisfaction. In this context, we study a content exploration task, which we formalize as a bandit problem with delayed rewards. There is an apparent trade-off in choosing the learning signal: waiting for the full reward to become available might take several weeks, slowing the rate of learning, whereas using short-term proxy rewards reflects the actual long-term goal only imperfectly. First, we develop a predictive model of delayed rewards that incorporates all information obtained to date. Rewards as well as shorter-term surrogate outcomes are combined through a Bayesian filter to obtain a probabilistic belief. Second, we devise a bandit algorithm that quickly learns to identify content aligned with long-term success using this new predictive model. We prove a regret bound for our algorithm that depends on the Value of Progressive Feedback, an information-theoretic metric that captures the quality of short-term leading indicators that are observed prior to the long-term reward. We apply our approach to a podcast recommendation problem, where we seek to recommend shows that users engage with repeatedly over two months. We empirically validate that our approach significantly outperforms methods that optimize for short-term proxies or rely solely on delayed rewards, as demonstrated by an A/B test in a recommendation system that serves hundreds of millions of users.

Large language models (LLMs) have demonstrated prominent reasoning capabilities in recommendation tasks by transforming them into text-generation tasks. However, existing approaches either disregard or ineffectively model the user-item high-order interactions. To this end, this paper presents an enhanced LLM-based recommender (ELMRec). We enhance whole-word embeddings to substantially enhance LLMs' interpretation of graph-constructed interactions for recommendations, without requiring graph pre-training. This finding may inspire endeavors to incorporate rich knowledge graphs into LLM-based recommenders via whole-word embedding. We also found that LLMs often recommend items based on users' earlier interactions rather than recent ones, and present a reranking solution. Our ELMRec outperforms state-of-the-art (SOTA) methods in both direct and sequential recommendations.

Owing to the unprecedented capability in semantic understanding and logical reasoning, large language models (LLMs) have shown fantastic potential in developing next-generation sequential recommender systems (RSs). However, existing LLM-based sequential RSs mostly separate index generation from sequential recommendation, leading to insufficient integration between semantic information and collaborative information. On the other hand, the neglect of user-related information hinders LLM-based sequential RSs from exploiting high-order user-item interaction patterns. In this paper, we propose the End-to-End Dual Dynamic (ED$^2$) recommender, the first LLM-based sequential RS which adopts dual dynamic index mechanism, targeting resolving the above limitations simultaneously. The dual dynamic index mechanism can not only assembly index generation and sequential recommendation into a unified LLM-backbone pipeline, but also make it practical for LLM-based sequential recommender to take advantage of user-related information. Specifically, to facilitate the LLM comprehension ability to dual dynamic index, we propose a multigrained token regulator which constructs alignment supervision based on LLMs semantic knowledge across multiple representation granularities. Moreover, the associated user collection data and a series of novel instruction tuning tasks are specially customized to capture the high-order user-item interaction patterns. Extensive experiments on three public datasets demonstrate the superiority of ED$^2$, achieving an average improvement of 19.62% in Hit-Rate and 21.11% in NDCG.