Click-to-Ask: An AI Live Streaming Assistant with Offline Copywriting and Online Interactive QA

Livestreams are long-lasting interactive environments where audiovisual content, viewer activity, host behavior, and platform signals evolve together, creating assistance needs that emerge from the stream itself. We introduce \liveassistant, a framework for mixed-initiative, role-conditioned assistance that formulates livestream interaction as four coupled decisions: whether to act, when to act, whom to address, and what to communicate. At each 10-second interval, one autoregressive policy consumes native audio and video with synchronized comments, gifts, viewer dynamics, and room metadata, then selects OBS, MEM, or ANS. OBS remains silent, MEM records a private semantic update, and ANS specifies a recipient, task, and grounded message. To support this task, we build a trajectory engine that reconstructs real livestream sessions into structured causal supervision, yielding over 320 hours of optimization trajectories and a human-reviewed benchmark of 275 clips and 13,812 decision intervals. We train the policy with Marker-Aware Multiturn Supervised Fine-Tuning (MA-MSFT), which strengthens sparse structured decisions, followed by Streaming Multiturn GSPO (SM-GSPO), which optimizes self-generated trajectories with turn- and trajectory-level credit. On the held-out benchmark, \liveassistant reaches 71.14 state accuracy, 72.67 recipient accuracy, and 58.41 task accuracy, with consistent gains over representative streaming and general multimodal baselines. Together, the formulation, benchmark, and training framework establish livestream assistance as selective participation in a shared social stream.

E-commerce live streaming requires omni-modal understanding of noisy, temporally extended streams, where product facts are distributed across speech, video frames, product images, overlaid text, and user queries. We present TLive-Omni, an omni-modal understanding model tailored to live-commerce scenarios. It maps image, video, audio, and text inputs into a unified representation space. For long-form live streaming analysis, we introduce Per-vGrid, a timestamped token organization that groups each video grid with its temporally corresponding audio within explicit boundary tokens to facilitate temporal alignment. We design a three-stage supervised training recipe that progressively develops live-commerce understanding, from omni-modal perception to instruction-following responses. We then propose Faithful-RFT, a reinforcement fine-tuning stage that further improves answer faithfulness and expression quality while meeting real-time demands, scoring final responses directly with task-verifiable feedback rather than optimizing for reasoning-style exploration during rollout. Moreover, TLive-Omni is supported by a scenario-oriented atomic capability taxonomy and a compact data production engine that converts live-commerce audio, image, and video streams into training signals for speech recognition, speaker analysis, product visual grounding, text recognition, temporal grounding, video dense caption, and omni-modal QA, etc. For scalable training, a synchronized length-grouped sampler reduces padding while preserving comparable workloads across workers, while a lightweight dynamic sampling strategy regenerates rollout groups with near-zero reward variance to maintain meaningful relative advantages for GRPO. Experiments on e-commerce live streaming benchmarks demonstrate strong performance across live-commerce domain tasks, together with excellent generalization on general benchmarks.

A skilled live-commerce host is not merely a narrator, but a sales agent who converts viewer curiosity into purchase intent through expert product knowledge, emotionally intelligent response tactics, and entertainment that serves as a vehicle for product exposure. Yet no existing AI system replicates this. Conversational recommenders treat recommendation as a terminal act, while general-purpose LLMs hallucinate product claims and default to generic promotional templates that fail to engage or persuade. We present Ottilie, a sales-conversion-oriented virtual host for Chinese beauty live commerce that grounds product responses in a verified knowledge base, adapts discourse strategy to viewer intent through empathetic amplification, evidence-backed rebuttal, and humor-mediated deflection, and supervises all four output fields simultaneously within a structured generation framework. Experiments demonstrate gains of 14% on informativeness and 5% on factual correctness, with consistent advantages in tactfulness and viewer engagement. Ottilie has been deployed as an autonomous English-language host on Twitch, where the same fine-tuned model runs unattended on a single commodity GPU and promotes the company's own product; we report how the system adapted to a new language, market, and product without retraining, and what the deployment revealed about latency and adversarial chat.