We present a modular two-agent simulation framework for evaluating conversational shopping assistant architectures. An independent buyer agent, configured with personas, missions, and patience levels, is paired with an interchangeable responder that integrates with a real e-commerce search API. Holding the buyer constant across experiments enables controlled comparison of responder designs on identical scenarios. Using 2011 conversations across 14 persona buckets, we establish four empirical findings. First, rolling-window memory outperforms intent-extraction memory on all quality metrics while being 35% faster per query. Second, illustrating rapid evidence-driven iteration, a systematic failure analysis of a responder version enables targeted fixes that reduce failure and near-failure rates by 62% across the full dataset. Third, swapping the responder LLM backbone from Gemini2.5 to Llama3.3~70B costs 0.16--0.45 points despite identical architecture. Finally, we document systematic philosophical disagreement between frontier LLM judges: Gemini rewards process correctness while Claude demands concrete outcomes, despite using the same evaluation prompt.
AI shopping assistants increasingly redirect consumer discovery, creating an urgent need for tools that support seller-side competitive decision-making. We present a multi-agent AI system that automates competitive visibility measurement and root cause diagnosis in LLM-mediated ecommerce. The system introduces Agentic Share-of-Search (ASoS) as the decision target, deploys query agents across leading AI platforms, and uses a ReAct-based diagnostic agent to recommend prioritized merchandising interventions. A 100-trial ablation study, presented as a feasibility evaluation of this prototype, shows the agent recovers the ablated signal in 39% of trials (95% CI: 30.0% - 48.8%, 5.5x over chance), rising to 63.9% among high-correlation ablations.
As LLM-based shopping agents enter production, existing benchmarks fail to capture how a shopper's requirements arrive: stated implicitly in the query, recorded in a profile, or revealed only when the right question is asked. Benchmarks that expose full intent upfront and grade only the final choice can neither pose this long-horizon challenge nor explain which requirement an agent missed. To address this gap, we introduce EComAgentBench, a benchmark of 662 tasks grounded in real Amazon products and reviews. Each task scatters these requirements across a visible query, a tool-gated profile, and scripted clarification; an agent must uncover hidden intent, verify candidates against attributes and review evidence, and commit to a single product within 100 tool calls. Moreover, typed, source-tagged rubrics grade every task, attributing each failure to a requirement and its source. Construction is automated yet reliable, with every answer fixed in code before any text is generated and every sample validated. Our evaluation of seven models reveals that even the strongest attains only 57.1% overall accuracy, and rubric satisfaction degrades from visible to hidden sources. Overall, we believe EComAgentBench will serve as a reproducible foundation for moving shopping agents from single-query search toward dependable assistance over long horizons.
A shopping conversation has many routes to the same cart, and a task-success rate reduces all of them to one score. We build a deterministic and reproducible e-commerce environment that precommits each trial's customer and trajectory parameters, including the persona, difficulty, target cart, and an item reveal schedule. A simulated consumer attempts to buy a target cart from the environment with assistance from the evaluated model. The environment guides the simulator's actions and records every assistant action alongside the environment state at that point. After the trial, these records allow the evaluator to assess individual parts of the conversation against the retained evidence. For example, the evaluator penalizes a search for failing to surface a target product only when the customer has already mentioned that product. We further use this evidence to apply different penalties to tool calls depending on how the assistant's actions compare with an expected tool-call set. Our environment also interacts with the simulator bidirectionally, reading its output to stop the trial when the simulator determines that the customer has become too frustrated and injecting directives in real time that specify when to explore, defer buying an item, or recall a previous exchange. This interaction creates an open-ended and verifiable simulation. Across eight open-weight agents from 20B to 35B parameters, with 160 trials per agent and 44 metrics, the resulting capability profiles distinguish under-action, over-purchase, unsupported product attributes, and poor search, all of which terminal success obscures.