Agentic Share-of-Search: A Multi-Agent AI System for Competitive Decision-Making in LLM-Mediated E-Commerce

We present a modular two-agent simulation framework for evaluating conversational shopping assistant architectures. An independent buyer agent, configured with personas, missions, and patience levels, is paired with an interchangeable responder that integrates with a real e-commerce search API. Holding the buyer constant across experiments enables controlled comparison of responder designs on identical scenarios. Using 2011 conversations across 14 persona buckets, we establish four empirical findings. First, rolling-window memory outperforms intent-extraction memory on all quality metrics while being 35% faster per query. Second, illustrating rapid evidence-driven iteration, a systematic failure analysis of a responder version enables targeted fixes that reduce failure and near-failure rates by 62% across the full dataset. Third, swapping the responder LLM backbone from Gemini2.5 to Llama3.3~70B costs 0.16--0.45 points despite identical architecture. Finally, we document systematic philosophical disagreement between frontier LLM judges: Gemini rewards process correctness while Claude demands concrete outcomes, despite using the same evaluation prompt.

As LLM-based shopping agents enter production, existing benchmarks fail to capture how a shopper's requirements arrive: stated implicitly in the query, recorded in a profile, or revealed only when the right question is asked. Benchmarks that expose full intent upfront and grade only the final choice can neither pose this long-horizon challenge nor explain which requirement an agent missed. To address this gap, we introduce EComAgentBench, a benchmark of 662 tasks grounded in real Amazon products and reviews. Each task scatters these requirements across a visible query, a tool-gated profile, and scripted clarification; an agent must uncover hidden intent, verify candidates against attributes and review evidence, and commit to a single product within 100 tool calls. Moreover, typed, source-tagged rubrics grade every task, attributing each failure to a requirement and its source. Construction is automated yet reliable, with every answer fixed in code before any text is generated and every sample validated. Our evaluation of seven models reveals that even the strongest attains only 57.1% overall accuracy, and rubric satisfaction degrades from visible to hidden sources. Overall, we believe EComAgentBench will serve as a reproducible foundation for moving shopping agents from single-query search toward dependable assistance over long horizons.

Agentic commerce is moving from concept to deployed infrastructure: payment networks, retailers, and AI platforms are setting the stage for agents to transact on behalf of merchants and consumers. Yet whether the LLMs behind these agents can price competently in real markets, where customer preferences are hidden, competitors adapt in real time, and demand can shift without warning, has not been systematically tested. We introduce Bazaar, a dynamic sealed-bid benchmark for multi-attribute auction under these conditions. Despite its dynamics, the benchmark is grounded in closed-form customer utilities, enabling exact evaluation. Across 11 frontier LLMs from four providers, the leading agents on customer acquisition (e.g. Gemini 3.1 Pro) are often not the leading agents on profit (e.g. Opus 4.6). The ranking shifts again under demand shocks: agents that learned fastest pre-shock are typically the slowest to revise their beliefs afterwards, while Gemini 3.1 Pro recovers fastest despite not leading on profit. However, even the strongest agent captures less than a third of hindsight-optimal profit, suggesting current LLMs are progressing in agentic commerce but leave substantial headroom.