Cultural Misalignment in Large Language Models: Detection, Measurement, and Mitigation Through Targeted Fine-Tuning
Organizations: Masters in Data Science Program University of Colorado Boulder Boulder, CO 80309, USA · Department of Information Science University of Colorado Boulder Boulder, CO 80309, USA
Abstract
We evaluate three open-weight LLMs (Gemma3-12B from the USA, Bielik-11B-v3 from Poland, and Qwen3-4B from China) against World Values Survey Wave 7 data for 63 demographic personas across three countries, using normalized Wasserstein distance to quantify distributional misalignment. Contrary to expectations, no model favors its home country: the Chinese-built Qwen3-4B performs worst on its own Chinese population (W1 = 0.436, the highest misalignment in the entire model x country matrix). Targeted LoRA fine-tuning on the five worst-case personas, requiring fewer than 1,200 training pairs and under 15 minutes on a single GPU, reduces bias by 16.8% for Bielik-11B (p_Bonf = 0.002, d = -4.4) with all five targets improving. However, country-level decomposition reveals that fine-tuning redistributes rather than removes bias: Bielik's worst-case personas swap entirely from American to Chinese elderly, with zero overlap between pre- and post-correction sets. To our knowledge, this is the first study to target worst-case demographic personas with LoRA fine-tuning for cross-cultural bias mitigation.
Figures & tables
| Country | Code | Mean | Std Dev | Character | |
|---|---|---|---|---|---|
| China | CHN | 2.8 | Strongly secular | ||
| Slovakia | SVK | 6.4 | Moderately religious | ||
| United States | USA | 6.7 | Highly religious |
| Dimension | Categories | Source |
| Country | China (CHN), Slovakia (SVK), USA | WVS B_COUNTRY |
| Sex | Male, Female | WVS Q260 |
| Age group | 18–29, 30–49, 50–64, 65+ | WVS Q262 (binned) |
| Education | Lower (ISCED 0–2), Medium (3–4), Higher (5–8) | WVS Q275R |
| Theoretical combinations: | ||
| Valid personas ( ): 63 (23 CHN, 23 SVK, 17 USA) | ||
| Model | Origin | Params | Arch. | Quant. | Role |
|---|---|---|---|---|---|
| Gemma3-12B | USA (Google) | 12B | Gemma | None (Ollama) | Baseline |
| Bielik-11B-v3 | Poland (SpeakLeash) | 11B | Mistral | 4-bit BnB | Baseline + LoRA |
| Qwen3-4B | China (Alibaba) | 4B | Qwen | 4-bit BnB | Baseline + LoRA |
| Bielik-11B | Qwen3-4B | |
| Target personas | 5 (USA) | 5 (CHN) |
| Training pairs | 1,180 | 1,003 |
| LoRA rank ( ) | 16 | 16 |
| LoRA alpha ( ) | 32 | 32 |
| LoRA dropout | 0.05 | 0.05 |
| Target modules | q_proj, v_proj | q_proj, v_proj |
| Source | df | Significance | ||
|---|---|---|---|---|
| Model | 2, 180 | 56.54 | ||
| Country | 2, 180 | 5.25 | 0.006 | ** |
| Model Country | 4, 180 | 26.38 |
| China | Slovakia | USA | |
|---|---|---|---|
| Bielik-11B (Poland) | 0.173 | 0.249 | 0.288 |
| Gemma3-12B (USA) | 0.199 | 0.306 | 0.293 |
| Qwen3-4B (China) | 0.436 | 0.286 | 0.348 |
| Persona | Before | After | % Change | |
| Bielik-11B (targets: USA personas) | ||||
| USA_Male_30-49_Medium | 0.365 | 0.289 | 0.076 | 20.8% |
| USA_Male_18-29_Medium | 0.355 | 0.287 | 0.068 | 19.1% |
| USA_Male_50-64_Higher | 0.340 | 0.290 | 0.050 | 14.7% |
| USA_Female_18-29_Medium | 0.327 | 0.277 | 0.050 | 15.3% |
| USA_Male_18-29_Higher | 0.321 | 0.276 | 0.046 | 14.2% |
| Model | Mean | df | Cohen’s | |||
|---|---|---|---|---|---|---|
| Bielik-11B | 58 | 0.019 | 1.775 | 57 | 0.325 | 0.233 |
| Qwen3-4B | 58 | 0.012 | 1.244 | 57 | 0.875 | 0.163 |
| Model | Country | Mean | % Change | Improved | Worsened | |
|---|---|---|---|---|---|---|
| Bielik-11B | China | 23 | 0.077 | 50.2% | 3 | 20 |
| Slovakia | 23 | 0.032 | 10.4% | 20 | 3 | |
| USA (non-target) | 12 | 0.008 | 6.3% | 6 | 6 | |
| Qwen3-4B | China (non-target) | 18 | 0.085 | 27.6% | 2 | 16 |
| Slovakia | 23 | 0.001 | 1.6% | 9 | 10 | |
| USA | 17 | 0.047 | 13.5% | 15 | 1 |
| RQ | Model | Mean | Cohen’s | Sig. | ||
|---|---|---|---|---|---|---|
| RQ2 (targets) | Bielik | 0.058 | 9.811 | 0.0024 | 4.388 | |
| RQ2 (targets) | Qwen | 0.082 | 3.563 | 0.094 | 1.593 | n.s. |
| RQ3 (non-targets) | Bielik | 0.019 | 1.775 | 0.325 | 0.233 | n.s. |
| RQ3 (non-targets) | Qwen | 0.012 | 1.244 | 0.875 | 0.163 | n.s. |
Appendix figures & tables6 assets
Supplementary material from the paper’s appendix.
Appendix
Cultural Bias in Language Models
Cultural bias in language models is the uneven representation of cultural knowledge, values, identities, and norms across groups and languages.
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