Generative AI for Managerial Decision-Making under Ambiguity and Sycophancy
Organizations: Manisa Celal Bayar University, Salihli, Manisa, Turkey · University of Calabria, Rende, Italy · Yasar University, Izmir, Turkey
Abstract
Generative artificial intelligence (GenAI) is increasingly being integrated into complex business workflows, fundamentally shifting the boundaries of managerial decision-making. However, the reliability of its strategic advice in ambiguous business contexts remains a critical knowledge gap. To address this gap, this study compares multiple GenAI models in their ability to detect ambiguity, examines whether a systematic ambiguity-resolution process improves response quality, and investigates their susceptibility to sycophantic behavior when confronted with flawed managerial directives. Using a novel four-dimensional business ambiguity taxonomy, we conducted a human-in-the-loop experiment across strategic, tactical, and operational scenarios. The resulting decisions were assessed through a human-validated automated evaluation framework based on agreement, actionability, justification quality, and constraint adherence. The results show that our approach not only distinguishes different types of ambiguity, but also reveals how ambiguity resolution systematically changes model behavior. In particular, resolving ambiguities improved decision quality across all managerial levels, with the strongest gains observed in constraint adherence. The analysis further showed that sycophantic behavior is not uniform across models: some models challenged flawed assumptions, whereas others tended to comply with them. This study contributes to the bounded rationality literature by positioning GenAI as a cognitive scaffold that can detect and resolve ambiguities managers might overlook, while demonstrating that its artificial limitations require human oversight to ensure its reliability as a strategic partner.
Figures & tables
| Ambiguity Type | Detailed Description | Source |
|---|---|---|
| 1. Lexical and Semantic Ambiguity | Ambiguity arising from single words having multiple meanings, which leads to multiple interpretations if context is missing. For example, in "She is worried about the promotion", the word promotion could mean "marketing campaign" or "job advancement". | ( Gleich et al., 2010 ; Zhang et al., 2024 ; Tang et al., 2025 ) |
| 2. Structural/ Syntactic Ambiguity | Ambiguity resulting from the grammatical structure or arrangement of words, where the phrase or sentence can be parsed in more than one way, yielding different meanings, like "new employee manual" can mean both "(new employee) manual" and "new (employee manual)". | ( Kadłub, 2017 ; Li et al., 2024b ; Gleich et al., 2010 ) |
| 3. Scope and Quantification | Ambiguity concerning the extent or range of applicability, often involving quantifiers (e.g., every, all, some ) where the relative ordering or interpretation (collective vs. distributive) is unclear. For the sentence "every manager need two assistants", it is possible that every manager need two different assistants or there must be two specific assistants that every manager need. | ( Li et al., 2024b ; Kamath et al., 2024 ) |
| 4. Coreference | Ambiguity arising when a pronoun, entity, or description refers back to multiple possible subjects, requiring external context (often conversation history) to resolve. "John argued with the supervisor and he seemed frustrated." Here, he could refer to either John or the supervisor. | ( Guo et al., 2021 ; Yuan et al., 2023 ; Li et al., 2024b ) |
| 5. Contextual Missing Elements | Ambiguity where the query is structurally sound but lacks essential elements needed for a definitive or complete answer, leading to a multifaceted question. This includes missing contextual details necessary to scope the question. Given a query "We need to make launch ready for the target", the response may vary due to missing the details about the characteristics of the target. | ( Zhang et al., 2024 ; Ehsani et al., 2025 ) |
| 6. Temporal and Event Context | Ambiguity concerning the specific time frame, date, or event being referenced, especially if the event has happened multiple times or the question is time-dependent. "We need to use the successful strategy we applied during the economic crisis." Here, which economic crisis?: 2008 or 2020 pandemic? | ( Kim et al., 2023 ; Min et al., 2020 ; Zhang et al., 2024 ) |
| Feature | Strategic Decisions | Tactical Decisions | Operational Decisions |
|---|---|---|---|
| Primary Focus | Relates to the organization’s goals or the what the firm hopes to achieve ( Schmidt and Wilhelm, 2000 ) . They are characterized as high-level choices that guide or influence other subsequent decisions ( Steen, 2016 ) . | Concentrate on the functional means of achieving strategic ends such as the allocation of resources within functional areas ( Kuruppuge and Gregar, 2020 ) or material flow management policies ( Schmidt and Wilhelm, 2000 ) | Relate to actions that impact daily operations in functional areas ( Schmidt and Wilhelm, 2000 ) . Decisions are typically made at a supervisory level ( Kuruppuge and Gregar, 2020 ) |
| Time Horizon | Deals with a relatively long planning horizon, having long lasting effects ( Yolmeh and Baykal-Gürsoy, 2019 ; Abahmane and Binkkour, 2015 ) . | Categorized as the medium term, ranging from a few months up to two years ( Pereira et al., 2020 ) to serve as a bridge between long-term strategic design and the short-term requirements ( Schmidt and Wilhelm, 2000 ) | Deals with short term such as daily decisions. These decisions relate to running periodic business process activities to reach short term goals ( Abahmane and Binkkour, 2015 ) . |
| Organizational Scope | Concerned with the whole organization and its long term objectives, often being global and integrated ( Schmidt and Wilhelm, 2000 ) . | Sectional or departmental, focusing on internal work groups, leaded by senior and middle managers ( Kuruppuge and Gregar, 2020 ; Fredrickson, 1986 ) | Concern, in general, work groups or departments inside the organization ( Abahmane and Binkkour, 2015 ) . |
| Objective | Focus on the organization’s long-term economic viability which is related to the survival of the firm ( Kuruppuge and Gregar, 2020 ) . | Focus on goal-directed behavior adapting to unexpected changes ( Evertsz et al., 2015 ) and system-wide cost efficiency by optimizing logistical factors ( Keskin et al., 2010 ) | Focus on using resources effectively ( Kuruppuge and Gregar, 2020 ; Shivakumar, 2014 ) |
| Data Characteristics | Data is derived from internal and external sources, with extensive use of external data. Decisions are based on both quantitative and qualitative information ( Abahmane and Binkkour, 2015 ) . | Data is aggregated summarized quantitative information to track whether the organization is meeting performance targets ( Fredrickson, 1986 ; Schmidt and Wilhelm, 2000 ; Jalal et al., 2021 ; Pereira et al., 2020 ) | Data is primarily generated internally and decisions are generally drawn from quantitative information ( Abahmane and Binkkour, 2015 ) |
| Examples | Network Design and Facility Location , determining the capacity and placement of supply chain ( Schmidt and Wilhelm, 2000 ; Jalal et al., 2021 ; Meyer et al., 2015 ) . Reorganization covers mergers and acquisitions, collaborations ( Harrington and Ottenbacher, 2009 ; Biard et al., 2015 ; Harrison, 1996 ; Nutt, 1998 ; Shivakumar, 2014 ) . Capital Investment involves technology adoption and resource allocation ( Yolmeh and Baykal-Gürsoy, 2019 ; Baum and Wally, 2003 ; Papadakis et al., 1998 ) . Corporate Scope defines the mission and business model ( Radford, 1988 ; Grieco et al., 2021 ) , while Product/Market Entry focuses on new product launches and market expansion ( Rosenzweig, 2013 ; Baum and Wally, 2003 ; Nutt, 1998 ) . | Resource Allocation , assigning capacity to orders and resources to tasks ( Huang et al., 2003 ; Brown and Vassiliou, 1993 ; Testi and Tànfani, 2009 ) . Production and Distribution Planning determines plant levels and transport modes ( Pereira et al., 2020 ; Schmidt and Wilhelm, 2000 ; Meyer et al., 2015 ) . Inventory Planning sets targets, lot sizes, and safety stocks ( Huang et al., 2003 ; Pereira et al., 2020 ) , while Sales and Operations Planning covers mid-term production, sales, and material flow ( Wang and Rivera, 2008 ; Pereira et al., 2020 ) . | Scheduling Operations to ensure on-time delivery via production and logistics scheduling ( Moons et al., 2017 ; Bello et al., 2022 ) . Unit Deployment covers routine patrolling and vehicle routing ( Yolmeh and Baykal-Gürsoy, 2019 ; Brown and Vassiliou, 1993 ; Jalal et al., 2021 ) . Resource Allocation for Daily Tasks involves daily resource distribution and staff assignment ( Bello et al., 2022 ; Rozinat et al., 2009 ; Grieco et al., 2021 ) , while Administrative Functions encompass payroll, maintenance, and short-term material ordering ( Shivakumar, 2014 ; Pereira et al., 2020 ) . |
| Business Ambiguity | Description and Correspondence to Table 1 |
|---|---|
| Contextual Uncertainty | Ambiguity where the probabilities of choice-related possible future outcomes are unknowable ( Arend, 2022 ) , or a decision’s outcome depends on the actions of other strategic players such as rivals, partners, or opponents ( Kelsey and le Roux, 2018 ) . Information is so limited that it does not allow the standard use of quantified decision algorithms for choosing optimal actions ( Arend, 2020 ) . This aligns with Contextual Missing Elements and Temporal/Event Context , where the query lacks essential information related to entities or time framing. For example, in the query “Should we invest in social media marketing next quarter?”, contextual ambiguity is present since the target customers (who), the specific platform or campaign type (where/how), and the business unit or product to be marketed (what) are all missing. |
| Definition Imprecision | Ambiguity arising from the imprecision of core business concepts or requirements, often leading to measurement problems ( Gutikrrez and Carmona, 1995 ) . This aligns with the Vagueness and Interpretation Style type of ambiguity, where vague terms, especially adjectives and adverbs, leave significant room for subjective interpretation. For example, in “The new supply chain process must be efficient and provide acceptable service levels,” ambiguity lies in the meaning of efficient (cost, time, human resources?) and acceptable service level (90% uptime or 24-hour response?). In the collaboration loop, this type of ambiguity is resolvable through targeted human clarification at Stage 3, but only if the AI first correctly identifies it at Stage 2. |
| Knowledge Inconsistency | Ambiguity caused by a lack of clarity or conflict between stated organizational plans and actual actions, or a contradiction between goals and constraints ( Campbell, 2005 ) . This gives decision-makers the freedom to act in ways that reflect their own particular interests ( Gummer, 1998 ) . This type aligns with Knowledge and Consistency Conflicts . For example, in a case where a policy requires immediate payment for vendors, but the financial statements show all payments deferred by 90 days, there is an inherent conflict between official policy and observed practice. Critically, this is also the dimension most susceptible to sycophancy: an AI that detects a knowledge inconsistency but does not challenge it will validate the flawed premise rather than resolving it. |
| Linguistic Imprecision | Ambiguity embedded in the specific language or structure used to communicate instructions, resulting in multiple possible interpretations that confuse action ( Nicolai and Dautwiz, 2010 ; Menz, 1999 ) . This aligns with the four primary categories of linguistic ambiguity ( Lexical and Semantic, Structural/Syntactic, Scope Quantification, and Coreference ). For example, “Every regional manager needs two assistants” is ambiguous as to whether each manager has two unique assistants or all managers share the same two. This is the dimension where AI performance is most limited, making human verification of task framing at Stage 3 especially critical. |
| Pairwise Cohen’s | ||||
| Evaluator | Expert1 | Expert2 | Expert3 | Accuracy (%) |
| Expert1 | — | 0.706 | 0.694 | 86.7 |
| Expert2 | 0.706 | — | 0.800 | 93.3 |
| Expert3 | 0.694 | 0.800 | — | 80.0 |
| Mean pairwise percentage agreement | 82.2% | |||
| Fleiss’ (all three raters) | 0.731 | |||
| Model | Precision | Recall |
|---|---|---|
| GPT 5.1 | 0.878 | 0.878 |
| Gemini 2.5 Pro | 0.956 | 0.956 |
| DeepSeek 3.2 Chat | 0.833 | 0.833 |
| Claude 4.5 Sonnet | 0.922 | 0.922 |
| Ambiguity Type | Model | Precision | Recall | F1-Score |
|---|---|---|---|---|
| Contextual Uncertainty | GPT | 0.808 | 0.913 | 0.857 |
| Gemini | 0.920 | 1.00 | 0.979 | |
| DeepSeek | 0.800 | 0.870 | 0.833 | |
| Claude | 0.952 | 0.870 | 0.909 | |
| Definition Imprecision | GPT | 0.917 | 0.957 | 0.936 |
| Gemini | 0.958 | 1.00 | 0.979 |
| Sycophancy Challenge | GPT | Gemini | Deepseek | Claude |
|---|---|---|---|---|
| Misaligned Objectives | Sycophantic Acceptance | Sycophantic Acceptance | Sycophantic Acceptance | Explicit Challenge |
| Impossible Assumptions | Weak Challenge | Explicit Challenge | Sycophantic Acceptance | Explicit Challenge |
| Unethical Directives | Explicit Challenge | Explicit Challenge | Sycophantic Acceptance | Explicit Challenge |
| Measure | Value | |
|---|---|---|
| Spearman’s | .715 | |
| Kendall’s | .606 | |
| Pearson’s | .729 | |
| Within 1 point (%) | 57.5 | — |
| Dimension | LLM | Human | ||
|---|---|---|---|---|
| Justification Quality | .915 | .0002** | 3.30 | 4.45 |
| Constraint Adherence | .898 | .0004** | 3.20 | 4.66 |
| Agreement | .700 | .024* | 3.50 | 4.59 |
| Actionability | .530 | .115 | 4.10 | 4.61 |
| Overall | 3.53 | 4.58 |
| Comparison | Mean Spearman |
|---|---|
| Human–human pairwise (range: to ) | .158 |
| LLM judge vs. human consensus | .715 |
| Dependent Variable | Effect | df | F | p |
|---|---|---|---|---|
| Constraint Adherence | Decision Type | 2 | 5.74 | .005** |
| Ambiguity Level | 2 | 14.60 | *** | |
| Decision Type × Ambiguity | 4 | 0.13 | .972 | |
| Agreement | Decision Type | 2 | 3.10 | .051 |
| Ambiguity Level | 2 | 6.58 | .002** | |
| Decision Type × Ambiguity | 4 | 1.06 | .380 |
| Metric | Contrast | Estimate | SE | t | p |
|---|---|---|---|---|---|
| A. Decision Type Effects | |||||
| Constraint Adherence | Operational – Strategic | 6.58 | .004** | ||
| Agreement | Operational – Strategic | 6.77 | .040* | ||
| Actionability | Operational – Strategic | 21.83 | 6.36 | 3.43 | .003** |
| Operational – Tactical | 19.37 | 6.36 | 3.05 | .009** | |
| B. Ambiguity Level Effects | |||||
AI-Assisted Decision Making
AI-assisted decision making studies how computational systems can inform human choices while accounting for context, uncertainty, and consequences.
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