Multimodal Meme Classification

As polarization grows on social media, understanding how political memes shape online narratives has become increasingly important. Previous research has relied on either qualitative frameworks that are hard to scale or computational methods that lack theoretical grounding. Both approaches treat narrative categories in isolation and focus exclusively on moral portrayals of identity. To address these limitations, we introduce a framework grounded in social science theories, encompassing three categories: social identities (such as gender, politics, and ethnicity), viewpoints (ingroup and outgroup perspectives), and narrative roles (moral character, intelligence, status, and power). Building on this framework, we present IRON-Meme, a human-annotated benchmark comprising 1,110 political memes across substantially more templates than existing benchmarks. Our analysis of IRON-Meme shows that most memes assign derogatory roles and that identities, roles, and templates are systematically interconnected. Evaluation of nine vision-language models indicates that frontier-scale and reasoning models achieve the highest performance, while accuracy on social identities and narrative roles decreases for less frequent labels. Incorporating template background knowledge does not enhance narrative role classification, suggesting that meme interpretation relies on how memes are adapted for specific communicative purposes. We make IRON-Meme and our code publicly available.

We present SZED's submission to ArGuard 2026 Track A: Arabic hateful meme detection. The task has two parts: binary classification (A1) and fine-grained multi-label tagging (A2). For A1, we fuse MARBERTv2 and CLIP ViT-L/14 embeddings, comparing concatenation, self-attention, and ensemble heads. For A2, we use a multi-task label-attention architecture with per-class query vectors and an auxiliary head for cascade calibration. We reach macro-F1 = 0.7597 on A1 and 0.3142 on A2 (averaged over 10 active classes). We report reproducibility across runs, per-class error patterns, and the effect of cascade calibration on the long-tailed A2 label space.

Memes play a central role in modern online communication, especially in contexts of political conflict where visual and textual cues combine to convey persuasive messages. We study persuasive technique detection in Ukrainian memes using vision-language models (VLMs). We introduce UkrMeme, a dataset of 200 organically produced Ukrainian wartime memes annotated for persuasion techniques, and PTM-UA, a Ukrainian translation of a subset of the Propaganda 950 benchmark that preserves original visual content while translating meme text. We evaluate VLMs in a zero-shot prompting setup across image, text, and multimodal inputs using hierarchical F1 metrics. Finally, we compare Layer-wise Relevance Propagation (LRP) and model-generated token attributions and analyze the semantic categories of evidence emphasized by each explanation method.

Multimodal meme understanding is increasingly used to analyze socially sensitive content, yet existing models often exhibit biased behavior when interpreting economic dependence and social roles under ambiguity. Many memes express economic relationships through sparse text or symbolic visual cues, providing insufficient evidence for gendered attribution. In such underspecified settings, models tend to rely on pretraining correlations, leading to hallucinated and stereotypical economic role assignments. In this work, we study gendered economic dependence in image-text memes through the lens of contextual sufficiency and identify epistemic overcommitment-inferring roles without adequate evidence-as a primary source of bias. We propose CGER-Net, a context-grounded multimodal framework that estimates whether the input provides sufficient evidence for gendered economic reasoning and applies evidence-gated inference to enable confident attribution when cues are explicit while favoring principled abstention otherwise. We evaluate CGER-Net on EconMeme-GE, a curated dataset of image-text memes annotated as Men, Women, Neutral, or Ambiguous. Across strong contemporary multimodal baselines, CGER-Net reduces Gender Overcommitment Rate by up to 44% on ambiguous instances while maintaining comparable accuracy on unambiguous cases. Human evaluation further shows that 79% of generated rationales are judged as epistemically aligned with the available evidence. These results highlight the importance of modeling when not to infer for reliable and responsible multimodal analysis.

ArGuard is a shared task on harmful content detection in Arabic memes and LLM prompts. It includes two tracks: Track A focuses on multimodal hate detection in Arabic memes, while Track B addresses harmful prompt detection for Arabic LLM safety evaluation. In total, 58 teams registered, 35 participated in the final evaluation, and 27 submitted system-description papers. Participating teams explored models such as AraBERT, Jais, and Qwen3-VL. The best systems achieved macro-F1 scores of 0.823 on A1, 0.419 on A2, 0.984 on B1, and 0.790 on B2. Fine-grained meme classification in A2 was the most challenging setting, partly due to sparse labels and train-test distribution shifts.

Memes often derive their harmful, hateful, or sarcastic meaning from small but decisive visual, textual, or cross-modal cues. Existing multimodal classifiers can miss such evidence when relying mainly on global image-text representations. We introduce MemeCF, a cue-focused benchmark of 9,895 memes across harm, hate, and sarcasm, with annotations identifying the modality and rationale of the pivotal evidence. We also propose MemePIVOT, a local-global architecture for meme classification. MemePIVOT uses frozen CLIP features, unbalanced optimal transport to align words with image patches while allowing irrelevant evidence to remain unmatched, and an evidential fusion head to combine local grounding with global meme context under uncertainty. Experiments on HarMeme, PrideMM, and MemeCF show consistent gains over strong text-only, image-only, multimodal, and vision-language baselines. Cross-dataset and ablation results further show that explicit pivotal-evidence modeling improves robustness and contributes meaningfully beyond global multimodal representations. Our code and dataset are publicly available at https://github.com/AkshitSharma1/MemePIVOT

The proliferation of harmful internet memes poses a significant societal threat, yet their automated classification remains a formidable algorithmic challenge due to the nuanced, multimodal nature of their content. To address this, we introduce MemeTAG, a novel dual-objective framework that pioneers a keyword-aware approach to meme classification. Our core innovation is a two-part semantic guidance mechanism: first, we leverage a pretrained Vision-Language Model to generate a set of descriptive keywords, that capture the high-level semantics. Second, we introduce the Aggregated Tag Inference Network (ATIN), an attention-based module that distills these keywords into a single, rich semantic embedding. This embedding serves as a target for a novel auxiliary reconstruction loss, which compels the model to learn deeply aligned visual and textual features. This approach, combined with an efficient three-stage training strategy, establishes a new state-of-the-art on the HarMeme, Hateful Memes Challenge (HMC), and PrideMM datasets, decisively outperforming existing state-of-the-art methods.

Hateful memes spread abusive content through implicit interactions between images and text, posing serious threats to the safety of online communities. In recent years, multimodal large language models have been widely used for hateful meme detection and are increasingly adopted to generate explainable detection results. However, we find that existing explain-then-detect methods often couple explanation generation and label prediction within the same training process. This coupling causes interference between task objectives, leading to limited detection performance and even worse results than simple SFT baselines. To address these challenges, we propose ProKDA, a progressive knowledge-to-decision alignment method for explainable hateful meme detection. Inspired by the human annotation training process, ProKDA first uses an agentic background knowledge construction pipeline to obtain external knowledge related to meme understanding. It then adopts a three-stage training strategy that sequentially performs background knowledge learning, hatefulness detection learning, and hatefulness boundary alignment. Unlike prior explain-then-detect methods that jointly optimize both tasks, ProKDA focuses on a single training objective at each stage. This design reduces interference between the two tasks and progressively transforms background knowledge into robust detection decisions. Experiments on three public hateful meme benchmarks show that ProKDA achieves state-of-the-art detection performance and provides accurate, explainable, and evidence-supported decisions for hateful meme moderation. Project page: https://meizhiyuan88666.github.io/prokda.

When large vision-language models misclassify harmful memes, the failure may reflect missing internal evidence or an inability to route represented evidence to their outputs. We distinguish these cases in Gemma-3 and Qwen3.5 using sparse autoencoders, role-conditioned probes, causal interventions, and recovery experiments across six harmful content benchmarks, with additional Spanish and Hindi-English code-mixed evaluations. Sparse readouts outperform native prediction on all six primary binary tasks: Qwen averages $0.740$ versus $0.432$ for native macro-F1, residual reconstruction reaches $0.486$, and Gemma improves from $0.532$ to $0.714$. These gains measure how accessible the label is to a supervised readout; they do not show that the model's native generation already applies such a decision rule. Under the evaluated scales, Qwen silent-feature ablation is $24-63$ times more probe-sensitive, whereas routed-feature patching on literal yes/no tasks is $16-140$ times more output-sensitive. Native-only threshold calibration explains much, but not all of the gap: on five tasks with matched probe scores, it recovers $69.8$% of the raw native-to-probe difference, while direct routing adds $0.094$ mean macro-F1 beyond calibrated native scoring. Joint gold-label, probe-KL, and pairwise LoRA supervision improves dedicated FHM prediction, but a gold-only adapter performs better on the shared seven-task mean. A case study of Gemma-3-12B on the Facebook Hateful Memes dataset finds a distributed rank-32 image-prompt interaction, reaching $0.756$ versus $0.685$ native macro-F1. Robustness controls show that the signal is not explained solely by accompanying OCR and depends on paired visual evidence, and that it extends beyond English. In many of the errors we study, the evidence is represented but does not reach the answer; therefore, routing is a common bottleneck in harmful meme classification.

Detecting harmful memes is critical for maintaining safe online communities. However, harmful intent is often implicit, arising from visual-textual incongruity and cultural stereotypes, which challenges existing multimodal detectors. We propose SyRHM, a framework that decomposes harmful meme detection into meaning-grounded retrieval and symbolic-language-enhanced multi-stage reasoning. SyRHM retrieves semantically related memes by parsing multimodal content into textual elements and descriptions, providing grounded context beyond surface-level similarity. Building on the retrieved context, SyRHM uses a translator stage to convert multimodal inputs into symbolic intermediate representations, and then performs multi-stage reasoning via planner and solver stages, enabling expressive and interpretable analysis of harmful intent. Experiments on FHM, HarM, and MultiOff demonstrate the effectiveness of SyRHM, achieving superior performance on most evaluation settings against multimodal and reasoning-based baselines, while providing reasoning traces for harmful content. The code is available at: https://github.com/Scabbards1500/SyRHM

Vision Language Models have achieved strong performance on multimodal benchmarks, yet their ability to reason about culturally grounded and metaphor-rich content remains insufficiently studied. Internet memes present a challenging setting where meaning emerges from implicit interactions between image, overlaid text, sarcasm, and shared socio-cultural knowledge rather than literal visual recognition. This challenge is amplified in low-resource languages such as Bangla, where code-mixing, stylized scripts, and culturally specific symbolism introduce substantial distribution shift. In this work, we introduce BanglaMemeX, a culturally grounded multimodal benchmark comprising 3,000 Bangla memes annotated with multi-dimensional labels (humor, sarcasm, offensiveness, motivational intent, and overall sentiment) and human-written explanations that explicitly describe textual and visual metaphors. We systematically evaluate modern VLMs on both classification and explanation generation, revealing that current models struggle to interpret implicit cultural cues despite reasonable surface-level accuracy. Our results highlight the need for culturally-aware multimodal systems capable of grounded reasoning under linguistic and cultural distribution shift.

Multimodal harmful meme detection is typically formulated as image--text harmfulness classification. A model may correctly predict harmfulness while misidentifying the attacked target or its supporting evidence. We therefore extend harmful meme detection with fine-grained target identification, asking what type of target is attacked, who is targeted, and where the target appears in the meme. The model predicts harmfulness for every meme and, for harmful memes, outputs the target category, target entity, textual mention, and visual region. To support this task, we introduce Meme3W, which unifies multiple public harmful meme datasets and provides human-verified annotations for harmful instances. We further introduce Joint Record Accuracy (JRA), a strict record-level metric requiring the harmfulness label and all target-identification fields to be jointly correct. Experiments with representative multimodal large language models reveal a substantial gap between harmfulness accuracy and JRA. To narrow this gap, we propose HarmTrace, an anchor-calibrated decoupled optimization framework. HarmTrace strengthens target-entity supervision through entity-aware supervised fine-tuning. It then applies Conditional Target-identification Policy Optimization (CTPO) to decouple harmfulness and target-identification advantages, restricting target-identification optimization to label-correct responses for harmful examples. CTPO uses a Virtual Positive Anchor (VPA) as a fully correct reference for target-identification advantage normalization. HarmTrace improves both JRA and harmfulness accuracy across the evaluated backbones, with JRA on the Qwen3-VL-8B backbone increasing from 17.58% to 52.51%. Our code is publicly available at https://github.com/llly1234/HarmTrace-for-Harmful-Memes.

Offline context optimization improves an agent by revising its instructions and examples while keeping the model frozen. This approach learns from rollouts on an adaptation set, but some queries produce only failed rollouts. In these cases, the optimizer sees no successful example of how the available tools can reach the correct answer. We introduce MemeMind, which uses an offline reference answer to recover this missing experience. TraceBuilder identifies the evidence required by the reference, executes text search, image retrieval, and visual grounding, and verifies the resulting tool trace before adding it to the adaptation buffer. ToolGuide then summarizes the collected traces into a shared guide and separate instructions for each tool. The reference answers and constructed traces are used only during adaptation, while inference uses the learned guides with a frozen model. We study this problem through Anime, Comic, and Game meme interpretation. These memes combine edited and ambiguous visual content, overlaid text, long tail franchise knowledge, and culture specific references. Their interpretation can require coordinated visual grounding, image retrieval, and text search, making them a demanding setting in which native rollout groups may fail together. We evaluate MemeMind on MemeX, a benchmark of 1,000 such memes annotated by experts. Across two Qwen3-VL models, two language partitions, and two independent judges, MemeMind improves over the strongest context optimization baseline by 22.0% and 21.1% on Qwen3-VL-30B-A3B, and by 8.1% and 8.0% on Qwen3-VL-235B-A22B under GPT-5 judging. Ablations and held out traces show that constructing successful tool use for failed groups provides the largest component gain and produces more effective evidence acquisition at inference time.

Hateful memes are a growing form of multimodal online harm, where hostile intent is often conveyed through the joint interpretation of images, text, cultural references, and implicit targets. While hateful meme detection has advanced in high-resource languages, Arabic remains underexplored, with existing meme resources focusing mainly on propaganda or coarse harmful-content labels. We introduce AHA-Memes (Arabic HAteful Memes), which is, to our knowledge, the first large-scale Arabic hateful meme benchmark with fine-grained, multi-label annotations. The dataset includes 5K manually annotated memes using a taxonomy that captures hate types, i.e., attack strategies. We further provide ~66K silver-labeled memes to support future studies. We benchmark text-only, image-only, and late-fusion multimodal models, as well as few-shot in-context learning (ICL) and open- and closed-weight Vision-Language Models (VLMs) under zero-shot and fine-tuning settings. Our results establish strong baselines and highlight key challenges in culturally grounded Arabic hateful meme detection. We release the dataset, annotation guidelines, and evaluation scripts to support future research. WARNING: This paper contains examples that may be disturbing to readers.

The proliferation of internet memes has introduced new complexities to automated content moderation, particularly in detecting misogyny. Memes often rely on a semantic clash between visual and textual modalities, where hateful intent is implicit and culturally grounded. This paper presents GeoMVC (Geometric Interaction and Multi-View Consensus), developed for the CC-MMD Grand Challenge at ICMI 2026. To address the limitations of static feature concatenation, a Geometric Interaction Layer is proposed that models cross-modal alignment via Hadamard products and cosine similarity between frozen visual and textual embeddings. We further mitigate distribution shifts caused by noisy OCR and code-mixed transliteration through a Multi-View Consensus strategy, aggregating predictions across raw, length-filtered, and English-translated text views. The system achieved Rank 2 in the Malayalam partition (Macro F1: 0.892) and Rank 3 in the Chinese partition (Macro F1: 0.895) on Task A, while securing Rank 5 in the Tamil partition (Macro F1: 0.521). A detailed error analysis on the development partition highlights open challenges in modeling localized transliteration and code-mixed sarcasm across Dravidian and Chinese cultural contexts.

We present the AI Wizards submission to EXIST 2026 for multimodal sexism identification in memes. The task is composed of three, increasingly harder subtasks. We model them hierarchically as conditional soft-label prediction over empirical annotator distributions. Our system maps fixed Gemini Embedding 2 vision-language representations through a lightweight Gated MLP trained with KL divergence and homoscedastic uncertainty weighting. Our submissions ranked first on Task 2.3 and fourth on Tasks 2.1 and 2.2 on the official Soft-Soft leaderboards. The code is available at https://github.com/NLP-AI-Wizards/EXIST-2026

Hateful and propagandistic memes exploit the interplay between images and text to convey harmful intent that neither modality reveals alone. Although thinking-based multimodal large language models (MLLMs) have advanced vision-language understanding, their application to meme content moderation remains underexplored. We propose a reinforcement learning-based post-training method that improves classification performance and reference-based explanation quality in thinking-based MLLMs via task-specific rewards and Group Relative Policy Optimization (GRPO). Concretely, we (i) conduct a systematic empirical study of off-the-shelf MLLMs for hateful and propagandistic meme understanding across English and Arabic benchmarks, (ii) extend existing meme datasets with weakly supervised chain-of-thought (CoT) rationales via distillation and multi-LLM fine-grained propaganda annotations, (iii) introduce a GRPO-based objective with thinking-length regularization that jointly optimizes classification accuracy and explanation quality, and (iv) investigate self-supervised GRPO on unlabeled memes using consensus-based pseudo-labels. Experiments on the Hateful Memes and ArMeme benchmarks show that our approach improves over previously reported results on FHM accuracy (up to +2.1%, from 79.9% to 82.0%) and on ArMeme macro-F1 (up to +7.6 points, from 0.536 to 0.612 with explanations; +6.1 compared to the original ArMeme benchmark), while also generating natural-language explanations. On ArMeme, sequence-classification baselines remain stronger in terms of raw accuracy, whereas our approach provides more balanced per-class performance along with explanations. We publicly release our code, data extensions, and evaluation resources.

We present the AILS-NTUA submission to the EXIST 2026 Lab at CLEF, addressing multimodal sexism identification and characterization in memes (Task 2) and short-form videos (Task 3). Our system follows a feature-engineered late-fusion pipeline built around gradient-boosted regression models and hierarchical post-processing. For memes, we combine visual, textual, demographic, biometric, and LLM-derived semantic indicators designed to capture high-level cues such as stereotyping, objectification, irony, and misogyny. For videos, we investigate the effect of feature selection, frame-based visual representations, OCR-based textual features, acoustic descriptors, and sensor-derived metadata. Development results show that focused LLM-derived semantic cues improve meme sexism identification, while video performance is highly sensitive to feature dimensionality and cross-modal noise. For videos, development results favor compact feature selection, but official test results show that this conclusion does not fully transfer to unseen data, where the unfiltered representation generalizes better. Overall, our findings highlight the usefulness of targeted semantic feature engineering for static memes and the need for more robust temporal modeling in noisy short-form video settings.

Multimodal memes are dynamic and often require up to date background knowledge for interpretation. Existing methods often overlook such knowledge or rely on fixed parametric knowledge of pretrained models that may be incomplete, outdated, or unavailable for emerging memes. We introduce Query Retrieve Conclude, a zero shot framework that identifies missing knowledge, retrieves open web evidence, and synthesizes evidence grounded background knowledge for meme understanding and detection. We also introduce a curated meme understanding benchmark of recent memes from 2024 to 2026 with external background knowledge annotations. Experiments on three meme understanding datasets and five meme detection tasks show that our framework improves knowledge recovery, meme understanding and downstream detection over zero shot baselines.

When asked what a meme or sarcastic post means, Large Vision Language Models (LVLMs) tend to describe what the image shows rather than what the author is trying to communicate. Standard instruction tuning entangles a post's literal content with its pragmatic meaning, letting surface-level details contaminate the final response. We reframe meme understanding as a problem of literal-pragmatic decomposition and propose Intent Projection, a framework that separates the two signals at the representation, output, and objective levels within a single LVLM backbone. At the representation level, an orthogonal projection module removes dominant unimodal directions from the fused image-text representation, retaining only the pragmatic residual, while a surface-real affect classifier anchors the decoder with a discrete tag that names the polarity gap. At the output level, the model externalizes a structured reasoning chain, and at the objective level a contrastive reward explicitly penalizes answers that restate the literal description. Across six multimodal benchmarks, Intent Projection consistently outperforms open-source baselines and narrows the gap to proprietary models, with the largest gains on high-divergence posts where literal collapse is most damaging.

Hateful meme detection remains a formidable challenge for vision-language models, as existing benchmarks are structurally observational - confounding rhetorical hate mechanisms with target community features and preventing causal evaluation of model vulnerabilities. To address this, we introduce FBHM, a systematically curated benchmark of Functionality Based Hateful Memes constructed along two orthogonal axes: 25 distinct rhetorical functionalities and 10 target communities (5,000 memes total). Benchmarking state-of-the-art VLMs reveals a severe generalization gap: models highly accurate on standard datasets catastrophically drop to near-random performance on FBHM, proving they exploit dataset-specific heuristics rather than robust multimodal reasoning. To efficiently close this gap, we propose LSV (learnable steering vectors), an ultra-low data regime strategy that applies a causal intervention objective on as few as 500 steering samples (50 unique base memes), boosting FBHM performance by ~30 Macro-F1 points while outperforming in-context learning and PEFT without degrading source-domain performance.

Memes convey meaning through the interaction of visual and textual signals, often combining humor, irony, and offense in subtle ways. Detecting harmful or sensitive content in memes requires accurate modeling of these multimodal cues. Existing CLIP-based approaches rely on static fusion, which struggles to capture fine grained dependencies between modalities. We propose DARC-CLIP, a CLIP-based framework for adaptive multimodal fusion with a hierarchical refinement stack. DARC-CLIP introduces Adaptive Cross-Attention Refiners to for bidirectional information alignment and Dynamic Feature Adapters for task-sensitive signal adaptation. We evaluate DARC-CLIP on the PrideMM benchmark, which includes hate, target, stance, and humor classification, and further test generalization on the CrisisHateMM dataset. DARC-CLIP achieves highly competitive classification accuracy across tasks, with significant gains of +4.18 AUROC and +6.84 F1 in hate detection over the strongest baseline. Ablation studies confirm that ACAR and DFA are the main contributors to these gains. These results show that adaptive cross-signal refinement is an effective strategy for multimodal content analysis in socially sensitive classification.

Internet memes represent a popular form of multimodal online communication and often use figurative elements to convey layered meaning through the combination of text and images. However, it remains largely unclear how multimodal large language models (MLLMs) combine and interpret visual and textual information to identify figurative meaning in memes. To address this gap, we evaluate eight state-of-the-art generative MLLMs across three datasets on their ability to detect and explain six types of figurative meaning. In addition, we conduct a human evaluation of the explanations generated by these MLLMs, assessing whether the provided reasoning supports the predicted label and whether it remains faithful to the original meme content. Our findings indicate that all models exhibit a strong bias to associate a meme with figurative meaning, even when no such meaning is present. Qualitative analysis further shows that correct predictions are not always accompanied by faithful explanations.

Hateful memes often require compositional multimodal reasoning: the image and text may appear benign in isolation, yet their interaction conveys harmful intent. Although thinking-based multimodal large language models (MLLMs) have recently advanced vision-language understanding, their capabilities remain underexplored for hateful meme analysis. We propose a reinforcement learning based post-training framework that improves reasoning in thinking-based MLLMs through task-specific rewards and a novel Group Relative Policy Optimization (GRPO) objective. Specifically, we (i) conduct a systematic empirical study of off-the-shelf MLLMs for hateful meme understanding, (ii) extend an existing hateful meme dataset by generating weakly or pseudo-supervised chain-of-thought rationales via distillation, and (iii) introduce a GRPO-based objective that jointly optimizes meme classification and explanation quality to encourage fine-grained, step-by-step reasoning. Experiments on the Hateful Memes benchmark show that our approach achieves state-of-the-art performance, improving accuracy and F1 by approximately 1 percent and explanation quality by approximately 3 percent. We will publicly release our code, dataset extensions, and evaluation resources to support reproducibility.

Detecting hateful content in multimodal memes presents unique challenges, as harmful messages often emerge from the complex interplay between benign images and text. We propose GatedCLIP, a Vision-Language model that enhances CLIP's multimodal capabilities with specialized architectural improvements for hateful memes detection. Our approach introduces learned projection heads that map CLIP embeddings to a task-optimized semantic space, a dynamic gated fusion mechanism that adaptively weights visual and textual features, and a contrastive learning objective that maintains cross-modal semantic alignment. Experiments on the Hateful Memes dataset demonstrate that GatedCLIP achieves an AUROC of 0.66, substantially outperforming the CLIP baseline (AUROC 0.49) while maintaining computational efficiency with only 350K trainable parameters.