Social Media Analysis

Follow this topic Ask about this topic

Momentum

15 papers in the last four weeks, up 150% on the four weeks before. 0.1% of all new papers.

Jul 13Week of Sep 28

Latest papers 141

Jul 27, 2026cs.CL

LLM-Based vs. Lexicon-Based Sentiment Signals for Tail-Risk Detection in Meme Stocks

This paper presents an empirical comparison of lexicon-based and Large Language Model (LLM)-based sentiment analysis for extracting market-relevant signals from social media discourse in highly volatile equity markets. Using Reddit data from r/WallStreetBets and focusing on meme stocks (GME, AMC, NOK), we construct time-aligned sentiment indicators and evaluate their relationship with market returns, with particular attention to extreme positive return events in the upper tail of the return distribution. The LLM-based approach generates multidimensional sentiment representations capturing emotional polarity, bullishness, sarcasm likelihood, and topical relevance, whereas the baseline relies on the VADER lexicon-based model. We evaluate both approaches using lead/lag correlation analysis, OLS regression, ROC-AUC-based directional classification, and a quantile-based early-warning framework. The results indicate that LLM-derived indicators provide a richer multidimensional representation and exhibit stronger asset-specific statistical structure than the lexicon-based baseline. However, their relationship with market movements remains heterogeneous across assets, suggesting that increased linguistic expressiveness does not necessarily translate into stable forecasting performance in retail-driven volatility regimes.

Paul Kilian, Markus Kleffmann

IU International University of Applied Sciences, Erfurt, Germany

Social Media Analysis Sentiment Analysis Financial Sentiment Analysis Financial Time Series

Jul 26, 2026cs.CV

Token-Region Guided Cross-Attention Fusion for Multimodal Affect Interpretation

Automated analysis of multimodal content on social networks has become a critical task for understanding public sentiment and information diffusion in the digital age. However, classifying internet memes remains computationally challenging due to the intricate interplay between visual cues and embedded, often stylized, text, particularly in low-resource languages like Bengali Language. This paper addresses the detection of political intent in Bengali memes by introducing Multimodal Cross-Attention Fusion framework. We first leverage a Vision-Language Model to extract high-fidelity OCR text from noisy meme images. Subsequently, we encode visual and textual features and synthesize them through a cross-modal multi-head attention mechanism that aligns semantic tokens with visual regions. We also investigate the integration of a domain-specific political lexicon as a knowledge prior. Experimental evaluation on the PoliMemeDecode1 dataset shows that our attention-based fusion significantly outperforms unimodal baselines and standard concatenation methods, achieving a state-of-the-art Macro-F1 of approximately 0.94. Interpretability analyzes further confirm that the model effectively learns to ground textual semantics in visual evidence.

Musa Tur Farazi, Nufayer Jahan Reza

Social Media Analysis Multimodal Classification Multimodal Fusion

Jul 24, 2026cs.CL

Analyzing Toxic Behavior and Its Impact on the Mastodon Community

Mastodon as a decentralized federation of independently moderated social servers poses unique challenges for the detection and mitigation of toxic content. There are no unified moderation standards. The ecosystem is very diverse and uneven. This paper explores the development and spread of toxicity in Mastodon, utilizing machine learning methods to examine user posts. The results offer clarity on toxicity trends and its implications for community health and decentralized governance.

Pasan Kamburugamuwa, Scrivner, Olga B

Luddy School of Informatics, Computing, and Engineering Indiana University Bloomington

Social Media Analysis Toxicity Detection

Jul 23, 2026cs.SI

Quantifying Political Partisanship for Cross-Platform Analyses

Research on political polarization on social media depends on the ability to reliably measure partisanship in user-generated content. However, existing approaches are typically tailored to platform-specific properties, such as structural affordances or linguistic conventions, which hurts generalizability across platforms. This limitation is increasingly consequential as the social media ecosystem fragments and fringe, alt-tech platforms emerge alongside mainstream ones. We propose a text-based, platform-portable methodology for measuring political partisanship in social media posts, anchored by an external news-credibility signal. Posts are embedded using a transformer-based sentence encoder and clustered into topic groups, which are labeled using the aggregated AllSides media bias scores of cited news outlets. A partisanship axis is then constructed in the embedding space as the difference between centroids of oppositely labeled clusters, and individual posts are scored by projection onto this axis. We apply the method to a corpus of approximately 1.3 million posts collected from Bluesky and Truth Social during the six months preceding the 2024 U.S. presidential election, providing the first cross-platform comparison of partisanship distributions on these two ideologically asymmetric platforms. The resulting partisanship scores correlate significantly with held-out AllSides media bias scores both in-distribution and out-of-distribution on an independent Twitter corpus, and recover within-platform partisan dynamics that platform identity alone cannot explain.

Fathima Ameen, Christopher G. Healey

North Carolina State University, Raleigh, NC, USA

Social Media Analysis Computational Social Science

Jul 16, 2026cs.AI

Contextualized Early Detection of Online Firestorms: A Sequential LLM-Based Approach

Online firestorms are rapid collective escalations of highly negative user-generated content and may cause substantial reputational and economic damage. Existing detectors usually work with volume signals, sentiment scores, or predefined linguistic features. Such signals are useful, but they capture contextual meaning shifts in evolving discussion threads only indirectly. This paper proposes an LLM-based detection system with two operating modes. The first mode classifies complete Reddit threads retrospectively by combining local chunk-level assessments into a thread-level judgment. The second mode processes threads sequentially and issues early warnings when a sliding window exceeds calibrated thresholds. In this mode, the language model estimates three firestorm indicators: negativity share, escalation level, and contributor count. On a balanced Reddit dataset, the global mode achieves strong classification performance, while the early warning mode reaches high recall and detects escalating threads after only a small number of comments and distinct contributors. The results indicate that LLMs can be used not only for static judgment tasks, but also as repeated estimators in context-aware monitoring of social media discourse.

Besim Shala, Peter Mandl, Andreas Humpe +1

University of Applied Sciences Munich, Germany

Social Media Analysis

Jul 16, 2026cs.SI

Manufactured Divisiveness: Decomposing the Hostile Content of Seven Social Media Influence Operations

State-backed influence operations are routinely measured as high-prevalence sources of hate'' and toxicity.'' We argue those rates rest on a measurement error: the detectors behind them are validated to catch a broader definition inclusive of hostility or divisiveness aimed at an out-group, and so over-attribute hate to content better described as partisan or geopolitical invective. Across 25.08M tweets from seven government-attributed campaigns in the Twitter Information Operations archive (8,275 accounts), we separate hate from the other forms of divisiveness. We first validate a two-prompt LLM-based detector, matching human labels at Cohen's

κ=0.82

, to identify the broader hostility; we then develop an auditable rule, agreeing with an expert at

κ=0.52

, to further classify this content (5,457 posts) into three sub-categories. About 50.1% are identity-based attacks on people, whereas 30.4% are partisan attacks and 19.5% invective against states and their foreign policy. Reporting all of it as hate therefore overstates hate roughly twofold; only 18.7% is both identity-based and dehumanizing or inciting. Six of seven campaigns sort into three regimes that a single ``hate'' rate flattens, namely identity hate (RU-op and IRA, both Russia-attributed), geopolitical invective (both Iran operations), and partisan divisiveness (both Venezuela operations). We call the shared product

manufactured divisiveness

. The line to separate these constructs itself remains unsettled: on the hardest cases three independent human experts agree only moderately (pairwise

κ=0.37

--

0.50

), and the best of nineteen LLM models tops out at

κ=0.601

against the experts' majority. Our findings can help redefine the study of hate in the context of influence campaigns and broader online discourse.

Emilio Ferrara

Thomas Lord Department of Computer Science University of Southern California

Social Media Analysis Hate Speech Detection Toxicity Detection

Jul 8, 2026cs.CL

Unveiling Public Opinion: A Study of Sentiment Analysis Using LSTM and Traditional Models

In this age of social media, sites like Twitter have become meeting places for people to share their views and feelings on a wide range of issues and current events as they unfold in real time. Sentiment analysis, a critical application of NLP, has become indispensable due to the massive influx of user-generated content, enabling the extraction of meaningful insights from the opinions and emotions expressed in textual data. Sentiment analysis on Twitter employs sophisticated computational techniques to categorize tweets into positive, negative, or neutral sentiments. This method not only examines individual expressions but also analyzes vast databases related to specific subjects or events. By spotting these emotions, machine learning models help improve public opinion interpretation and trend forecasting. This paper examines the effectiveness of various machine learning and deep learning approaches. Designed for this use, the system evaluates logistic regression, random forest, naïve bayes, gradient boosting, and LSTM networks, among other algorithms applied in sentiment classification. This work identifies the optimal sentiment analysis model using a Kaggle Twitter dataset that has been preprocessed through tokenization, lemmatization, and stopword elimination. Emphasizing the better performance of the LSTM approach, the model attained a training accuracy of 90.98%, a testing accuracy of 80.00%, and a micro-average ROC- AUC score of 0.92. These results show that the model outperforms conventional machine learning techniques in capturing contextual and sequential textual aspects.

Atiq Ur Rehman

Department of Economics and Decision Sciences, University of South Dakota, USA

Social Media Analysis Sentiment Analysis Recurrent Neural Networks

Jul 7, 2026cs.LG

Unsupervised Anomaly Detection of Information Operations Users via Behavioral and Language Patterns

Information Operations on social media networks have been identified as a significant threat to democracy and modern society, but they are challenging and expensive to detect by humans. Existing supervised IO detection methods fail to capture the dynamic nature of evolving IO user behavior, while existing unsupervised approaches rely on oversimplified assumptions of coordination among IO users that may not exist in practice. To overcome the limitations of existing methods, we formulate IO user detection as an anomaly detection problem and propose a novel unsupervised IO user detection approach called Temporal-bEhavior-laNguage Signals for information Operation Recognition (TENSOR), which leverages multimodal data, including temporal online user behavior, such as message posting activities, and the textual content of the messages. The motivation is that IO users are typically a very small fraction of all online users and have unique temporal behavioral and language patterns. Specifically, we train a Temporal Point Process (TPP) to capture abnormal temporal behavioral patterns of IO users because they are known to behave in a coordinated manner for IO campaigns. We further introduce a novel evidence function that converts LLM responses, which are generated from user post timelines, into quantitative scores to adjust the TPP outputs for better IO user detection. Experimental results show that TENSOR outperforms the baselines on five real-world IO datasets. Code is available at https://github.com/xiuzhenzhang/TENSOR.

Sishun Liu, Sajal Halder, Ke Deng +2

RMIT University, Melbourne, Victoria 3000, Australia · Macquarie University, Sydney, New South Wales 2000, Australia

Social Media Analysis Temporal Point Processes Unsupervised Anomaly Detection

Jul 5, 2026cs.CL

WPG-MoE: Weak-Prior-Guided Dense Mixture-of-Experts for User-Level Social Media Depression Detection

Online social media posts provide scalable signals for early depression screening, and recent studies mainly improve pre-classification evidence through risk-post selection, symptom grounding, and clinically informed feature construction. However, these screening-stage designs often leave final decisions to a single detector, overlooking how users heterogeneously express depressive risk after screening. A monolithic classifier must average across heterogeneous users, which may dilute localized evidence and cause misclassification, especially for non-self-disclosing users. To address this issue, we propose WPG-MoE, a weak-prior-guided dense mixture-of-experts framework built on a shared large language model (LLM) backbone. WPG-MoE derives user-level weak semantic priors to softly route users to experts matched to different evidence layouts. We formulate this process as learning using privileged information (LUPI): rich LLM-extracted structured evidence guides training-time routing, while inference retains only Patient Health Questionnaire-9 (PHQ-9) template screening and the deployable backbone. Experiments on Chinese and English datasets show that WPG-MoE outperforms strong baselines with interpretable routing behavior.

Xian Li, Yuanhe Tian, Yang Yang +2

University of Electronic Science and Technology of China · Zhongguancun Academy · University of Science and Technology of China

Social Media Analysis Depression Detection Mixture-of-Experts Models

Jul 3, 2026cs.CL

psytechlab at CLPsych 2026: Utilising Natural Language Processing methods and Large Language Models for Social Media Text Analysis

Social media posts are a rich and valuable source of data for analyzing mental health states and users' well-being using automated analysis tools. In this work, we demonstrate how we used a range of Natural Language Processing (NLP) methods, including Long Short-Term Memory (LSTM), BERT-based models, and Large Language Models (LLMs), for self-state and well-being analysis and summarization during the CLPsych Shared Task 2026. Our approach achieved one of the top Consistency and Contradiction scores for the summarization task and also middle-level results for the other tasks. By testing and developing such mental health-state estimation systems, we contributed to improving mental health support systems. We make our code available https://github.com/psytechlab/CLPsych2026/.

Igor Buyanov, Nafisa Valieva, Ekaterina Mazurina

Psytechlab

Social Media Analysis Text Summarization

Jul 3, 2026cs.SI

Angry but Accurate: Detecting and Profiling the Counter-Misinformation Ecosystem on Twitter

On social media, many users actively push back against false claims. Understanding who pushes back and how they do so matters, as this corrective activity is central to how misinformation is contested. We study this counter-misinformation ecosystem at scale: applying a domain-specific NLI model from our prior work to a large corpus of COVID-19 tweets, we classify 264,737 posts as supporting or opposing false claims and compare 23 user- and text-level features across the two groups. Contrary to the dominant assumption that negative emotion is a signature of falsehood, we find that anti-misinformation posts are more emotionally negative than pro-misinformation posts, with higher levels of anger, disgust, and sadness. These differences are modest in magnitude but consistent in direction across the negative emotions. We also find that posts opposing misinformation tend to come from more established users, i.e., older accounts, more followers, and higher listed counts.

Eun Cheol Choi, Emilio Ferrara

Social Media Analysis User Modeling

Jul 2, 2026cs.CL

Echoes of Unrest: A Multimodal NLP Framework for Early Warning of Fake News and Violence-Driven Mob Activity

Rapid growth in social media has transformed global communication by enabling fast information exchange, but it has also accelerated the spread of misinformation. Fake news, manipulated content, and provocative narratives are increasingly linked to social unrest, political instability, and mob violence. Incidents in South Asia and elsewhere demonstrate how false information disseminated via platforms such as Facebook and WhatsApp can trigger real-world harm, often spreading faster than fact-checking efforts can respond. To address this challenge, this chapter presents a multilingual, multimodal Natural Language Processing (NLP) framework for early detection of misinformation and violence-prone dynamics. A fused dataset of 138,256 Bangla and English samples was created by combining multiple benchmark datasets. The framework integrates XLM-RoBERTa for multilingual text representation, CLIP for visual embedding, and a multi-head attention mechanism for multimodal fusion, enhanced with auxiliary features such as sarcasm and geospatial metadata. Experiments on a stratified 30% subset achieved 98% test accuracy with strong precision and recall. The outcomes show the efficacy of multimodal approaches in early misinformation detection and highlight the added value of geospatial signals for anticipating real-world escalation.

Md. Maruf Bangabashi, Tahmid Hasan, Golam Mahmud +3

Social Media Analysis Fake News Detection Multimodal Fusion

Jul 2, 2026cs.LG

Gaming Consensus: Coordinated Manipulation in Crowdsourced Fact-Checking

Crowdsourced fact-checking systems have been adopted by major social media companies such as X, Meta, TikTok and Google with the aim of combating misleading information at scale without relying on centralized editorial control. These systems have been developed around a common underlying concept: a bridging mechanism that identifies notes flagging misleading information when they receive support from people with different perspectives rather than simple majority support. To our knowledge the only publicly disclosed bridging algorithms deployed for fact-checking are based on matrix factorization, as deployed by both X and Meta, augmented with additional components addressing abuse, targeted manipulation, and contributor brigades. This work examines the core matrix factorization portion of these systems, presenting theoretical and empirical evaluations of the degree to which coordinated users could vote strategically by leveraging the latent representations to fabricate the appearance of synthetic consensus within the bridging mechanism. Using historic production data, we find that up to 10.7% of lower quality notes could be manipulated above consensus thresholds using less than 10 ratings. We complement these findings with a theoretical analysis, revealing counterintuitively that rating a note as "Not Helpful" can increase its helpfulness score, as well as a cost model quantifying manipulation effort. We have developed and deployed mitigations within X's Community Notes algorithm to address synthetic consensus.

Nikil Roashan Selvam, Jay Baxter, Sophie Hilgard +4

Stanford University, Stanford, CA, USA · X Community Notes, xAI, Palo Alto, USA

Social Media Analysis Algorithmic Auditing Automated Fact-Checking Matrix Factorization

Jul 1, 2026cs.CL

How Ethos and Pathos Appeals Resonate in Reader Interpretations of Social Media Messages

Rhetorical strategies and their influence on audiences are often studied through social media posts and comments. However, this focus overlooks the universal audience, which is the majority of readers who remain silent and do not explicitly express how a message affects them. This study investigates how two classical modes of persuasion, ethos and pathos, resonate in the silent audience's interpretations of meaning. Using a dataset of social media sentences paired with human-written interpretations, we label both sources for ethos and pathos and assess whether these rhetorical appeals are preserved. Our analyses show that interpretations diverge from the original sentences in 30% of cases, with rhetorically charged content eliciting greater variability than neutral content. We further find that ethos and pathos in original sentences can predict audience attitudes toward the author, underscoring the subtle ways rhetoric shapes perception beyond visible engagement.

Ewelina Gajewska, Katarzyna Budzynska, Jaroslaw Chudziak +1

Warsaw University of Technology, Poland · Department of Computer Science, KU Leuven, Belgium · Department of Electronics and Information Systems, Ghent University, Belgium

Social Media Analysis

Jun 30, 2026cs.CL

Team MKC at CLPsych 2026: Capturing and Characterizing Mental Health Changes through Social Media Timeline Dynamics

Recent advances in Large Language Models (LLMs) have motivated their adoption across a wide range of domains, including Artificial Intelligence (AI) for mental health. Given the growing prevalence of mental health disorders worldwide and the limited accessibility of professional care, there is an increasing demand for scalable computational approaches that can assist in early detection and continuous monitoring of psychological well-being. In this area, ongoing efforts have focused on curating domain-specific datasets and leveraging them to develop LLMs capable of supporting holistic mental health analysis. In line with this direction, we propose an LLM-based pipeline for comprehensive mental health analysis over sequentially ordered user posts, as part of the CLPsych shared task. Our pipeline offers a unified framework that jointly enables post-level assessment and user-level temporal modeling.

Kyomin Hwang, Hyeonjin Kim, Hyunho Lee +1

Seoul National University, Seoul, Republic of Korea

Social Media Analysis Medical LLMs

Jun 26, 2026cs.AI

DysLexLens: A Low-Resource LLM Framework for Analysing Dyslexic Learners Insights from Online Forums

Dyslexic learners increasingly use artificial intelligence (AI) tools to support reading, writing, organisation, and study-related tasks. However, their lived experiences with these tools remain largely underexamined. This paper proposes DysLexLens, a low-resource LLM framework, designed to analyse dyslexic learners experience with AI through online forum discussions. DysLexLens is designed as an end-to-end, evidence-traceable architecture which transforms noisy social media posts into a dictionary-driven corpora, provides knowledge-graph (KG)-based question reasoning, generates verifiable query responses, and enables response evaluation through quantitative and human-grounded assessment. DysLexLens has four key features. First, it employs a dictionary-driven filtering method to construct a more focused Reddit corpus on dyslexia and AI, filtering out noisy and weakly related posts to improve the relevance of data collected from low-resource forum contexts. Second, it integrates LLM-assisted semantic analysis with KG-based query reasoning to uncover meaningful patterns. Third, it has quantitative evaluation metrics (RAGAS and Query Robustness) to measure LLM-generated response performance. Fourth, it provides structured qualitative validation guidelines for assessing response quality, with a specific focus on hallucination and evidence alignment. We demonstrate the effectiveness of DysLexLens using dyslexia-related Reddit forum data and 30 questions. The results show its potential generalisability to other low-resource forum data contexts. DysLexLens, sample data, questions and evaluation results are available at Github to support reproducibility.

Dana Rezazadegan, Atie Kia, Phongpadid Nandavong +6

Swinburne University of Technology Melbourne, VIC, Australia

Social Media Analysis Generative AI Evaluation

Jun 25, 2026cs.SI

Benchmarking Multi-Modal Graph-based Social Media Popularity Prediction

Social media popularity prediction aims to forecast the future reach or influence of online content from early-stage observations. Accurate prediction enables key downstream applications, such as advertising optimization and strategic content planning by users, creators, and platforms. Despite substantial progress, existing popularity prediction works often fail to jointly consider multimodal content and temporal social interaction signals. Moreover, the literature remains highly fragmented across datasets, modalities, observation windows, prediction targets, and evaluation protocols. This fragmentation prevents fair comparison and obscures a systematic understanding of how textual, visual, temporal, and interaction-based signals jointly shape popularity dynamics. To address these challenges, we introduce MMG-Pop, a Multi-modal Graph-based Popularity Prediction benchmark, which unifies datasets, modalities, temporal interaction signals, and representative baselines under a standardized evaluation protocol. Furthermore, we propose MMG-PopNet, a unified multi-modal graph-based network that jointly models the aforementioned multi-modal signals and graph-structured social interactions. Extensive experiments on MMG-Pop, comprising four datasets across Bluesky and Reddit platforms, demonstrate the superior performance of MMG-PopNet and yield new insights into cross-platform training generalization, multi-task prediction benefits, multi-modality contributions, and LLM prediction limitation. These findings establish a unified foundation for future research on social dynamics modeling and intervention under heterogeneous modalities and socially-aware agentic ecosystem paradigms.

Utkarsh Sahu, Zhisheng Qi, Li Zhu +4

University of Oregon · University of Georgia · Adobe Research

Social Media Analysis Temporal GNNs Multimodal Graph Learning

Jun 25, 2026cs.LG

BetXplain: An Explanation-Annotated Dataset for Detecting Manipulative Betting Advertisements on Social Media

The promotion of betting applications on social media platforms has increased significantly in recent years. Many of these advertisements use persuasive techniques that may mislead users, encourage risky behavior, and potentially influence users' mental well-being. However, research on the automated detection of manipulative and deceptive betting advertisements remains limited due to the lack of publicly available annotated datasets. In this work, we introduce a new dataset of betting-related advertisements collected from two widely used social media platforms, Instagram and Reddit. The advertisements were manually annotated for manipulative and deceptive advertising practices. In addition to classification labels, the dataset includes human-provided explanations that describe the reasoning behind each annotation, enabling research into explainable approaches to detecting manipulative advertising. Furthermore, we analyze the strategies commonly used in betting advertisements and examine how these persuasive tactics may impact users' mental health. The proposed framework can also enable practical applications such as browser plugins that warn users about manipulative betting advertisements and automated web crawlers that help regulatory authorities monitor and detect such promotions online.

MSVPJ Sathvik, Parmitha Vangapandu, Nishit Rane +3

University of Birmingham, UK · IIIT Dharwad, India · NUS, Singapore +1

Social Media Analysis Online Advertising

Jun 25, 2026cs.LG

RSPC: A Benchmark for Modeling Stress and Psychiatric Conditions in Digitally Mediated Relationships using Psychiatrist Annotations

In NLP, mental health conditions are often modeled as isolated phenomena, without interpersonal context. We use Reddit posts about long-distance relationships to capture both mental health distress and associated relational triggers. We introduce the Relational Stress and Psychiatry Corpus (RSPC) containing 1,799 Reddit posts annotated by psychiatrists for diagnostic categories, including the most prevalent mood disorders (anxiety and depression), relational stressor triggers, and indications of relationship phase. We benchmark seven fine-tuned transformer models and five large language models across multi-label disorder classification, relational trigger detection, and temporal phase prediction tasks. We find clear task-dependent differences between model families, with Claude-3-Haiku achieving the best disorder classification performance (Macro-F1 = 0.538) and GPT-4o obtaining the strongest relational trigger detection performance (Macro-F1 = 0.519), suggesting distinct model capabilities. We further find strong associations between anxiety disorders and chronic relational uncertainty. Overall, RSPC establishes a benchmark for NLP tasks that consider relational context and supports a shift from individual-centric to context-aware mental health modeling that captures the social and temporal dynamics of distress.

Parmitha Vangapandu, Sai Ganesh Mokkapati, Sathwik Narkedimilli +4

Indian Institute of Information Technology Dharwad · Keshav Memorial College of Engineering · National University of Singapore +4

Social Media Analysis LLM Evaluation Depression Detection Mental Health Clinical NLP

Jun 24, 2026cs.CL

Spam and Sentiment Detection in Arabic Tweets Using MARBERT Model

Saudi Telecom Company (STC) is among the most popular companies in Saudi Arabia, with many customers. Yet, there is still a big room for improvement in users' satisfaction. Social media is the most robust platform to gauge users' satisfaction and determine their sentiments and critics. Twitter is among the most popular social media platform in this regard. STC customers prefer to use Twitter to write their feedback because it's a fast way to get responses due to the STC customer services account. One way to achieve customer demands and improve customer service is using the Sentiment Analysis tool. Sentiment Analysis on Twitter is highly used because of the significant number of tweets and the different opinions. Likewise, Deep learning is the best existing Sentiment Analysis method, and it has diverse models. Bidirectional Encoder Representations from Transformers (BERT) model is one of the deep learning models which have achieved excellent results in Sentiment Analysis for Natural Language Processing (NLP). NLP is mainly investigated in the English language. However, for Arabic, there is a significant gap to be filled. This study trained the proposed model using MARBERT and measured the performance using f1-score, precision, and recall metrics. We trained the model with an Arabic dataset of 24,513 tweets, including 1,437 positive, 13,828 negative, 5,694 neutral, 1,221 sarcasm, and 2,297 indeterminate tweets. The main goal is to analyze the tweets and get the sentiment to improve STC customer service. The proposed scheme is promising in terms of accuracy in contrast to existing techniques in the literature.

Abrar Alotaibi, Atta-ur Rahman, Raheel Alhaza +6

Department of Computer Science (CS), College of Computer Science and Information Technology (CCSIT), Imam Abdulrahman Bin Faisal University (IAU), P.O. Box 192, Dammam 31441, Saudi Arabia · Saudi Aramco Cybersecurity Chair, Department of Computer Science (CS), College of Computer Science and Information Technology (CCSIT), Imam Abdulrahman Bin Faisal University (IAU), P.O. Box 192, Dammam 31441, Saudi Arabia

Social Media Analysis Arabic NLP Sentiment Analysis Text Classification

Jun 22, 2026cs.SI

Cross-National Information Attacks: A Two-Decade Analysis of Troll Behavior in Korea

Coordinated foreign influence operations pose a growing threat to online platforms, but detecting state-linked troll activity and tracking its evolution remain challenging. This paper presents an explainable machine learning framework for theory-guided detection and longitudinal analysis of suspected trolling within Korean online news comment sections. Our hierarchical model classifies comments along three dimensions central to influence campaigns: foreign origin, moral-emotional framing, and target country. To support explainability, it also extracts brief span-level textual evidence that provides human-interpretable rationales. We apply the approach to 112M South Korean news comments authored by 4M users over nearly 20 years, identifying 23,998 accounts exhibiting behavior consistent with coordinated manipulation. Analyzing these accounts, we find that they predominantly rely on morally condemning rhetoric rather than direct promotion of foreign-aligned narratives; this rhetoric receives significantly higher user engagement. Among the highest-engagement comments, the moral condemnation most frequently targets domestic political figures (e.g., presidents or party leaders) on both the left and the right, potentially amplifying polarization. Our framework supports transparent platform governance through explainable, evidence-based moderation. These observed rhetorical and engagement patterns can inform how platforms and observatories prioritize defenses and intervene before harmful narrative-target combinations achieve widespread reach.

Jaehong Kim, Hyeonseung Kim, Jiseon Kim +4

1Korea Advanced Institute of Science and Technology (KAIST), Daejeon, South Korea · 2Max Planck Institute for Security and Privacy (MPI-SP), Bochum, Germany

Social Media Analysis

Jun 18, 2026cs.CL

From Sentiment to Actionable Insights: Public Sentiment Analysis of Advanced Air Mobility

Advanced Air Mobility (AAM) is an emerging low-altitude transportation system whose successful deployment depends on both technological progress and public acceptance. Public acceptance can influence government support, regulations, noise standards, willingness to fly, and the commercial viability of AAM. Understanding public sentiment is therefore essential for identifying societal barriers and developing effective adoption strategies. This study analyzes 306,009 human-generated texts collected from Reddit and Quora to examine AAM-related public discourse using artificial intelligence models. Seven sentiment-analysis approaches, including lexicon-based, machine-learning, deep-learning, and transformer models, are evaluated to identify the most reliable method for AAM-specific sentiment classification. ModernBERT achieves the highest performance and is used to label the full dataset. Latent Dirichlet Allocation is then applied within each sentiment class to identify underlying topics and examine their temporal evolution from 2008 to 2025. The analysis identifies 20 topics and six major cross-sentiment clusters: workforce and skill development, regulation and compliance, drone technical performance, military and geopolitical applications, safety and operational risks, and noise and disturbance. These findings can help policymakers, industry stakeholders, researchers, and operators develop targeted regulations, safety measures, workforce programs, noise-reduction strategies, and public communication efforts to address concerns and support the responsible deployment of AAM.

Esrat Farhana Dulia, Amina Dhaher, Raiful Hasan +1

Kent State University, Kent, OH, USA 44242

Social Media Analysis Sentiment Analysis

Jun 17, 2026cs.CL

From 50K to 8.2 Million in 24 Hours: Vozinha's Algorithmic Consecration and the Multilingual Making of World Cup Visibility

We present a multilingual computational discourse analysis of how language constructed the algorithmic consecration of Vozinha, the 40-year-old Cape Verde goalkeeper, after Spain 0-0 Cape Verde at the 2026 FIFA World Cup. The study contributes a multilingual corpus in Portuguese, Spanish, English, and French; a nine-frame narrative taxonomy with cue-based frame annotation; a reproducible annotation pipeline combining LLM-assisted suggestion with human validation; and an analysis of cross-lingual narrative diffusion across discourse phases. We treat the platform follower count itself, narrated as "50k to 8M", as a linguistic object: a circulating and narratable proof of visibility rather than a mere measurement. The follower-growth timeline is used only as contextual metadata: we reconstruct a conservative phase structure, not a continuous API-native series, and type every datapoint by value class, confidence, and evidence type. The only exact primary scraper anchor is 8,235,652 followers at 2026-06-16 15:47 UTC; all other figures are reported as estimated ranges or thresholds, including an estimated pre-match baseline of 45k-56k. Findings suggest that distinct languages carried distinct frames: Portuguese mobilization, Spanish crisis, English nation-making, and a shared platform-metric spectacle through which peripheral athletic performance became globally visible. As a v0.1 pilot, the paper releases the corpus schema, frame taxonomy, annotation guidelines, hashed visual-evidence log, and typed timeline, while flagging full double annotation and inter-annotator agreement as planned work.

Vinicius Covas

Faculty of Communication, Universidad Anáhuac México · Research Professor, Faculty of Communication, Universidad Anáhuac México

Social Media Analysis

Jun 15, 2026cs.CL

IMPACTeen: Intentions, Manipulation, Persuasion, Annotations, and Consequences in Teen Communication Dataset

IMPACTeen is a dataset of textual social influence scenarios spanning interpersonal, media-based, and digital settings in an adolescent context. It contains 1,021 texts, 5,100 individual annotation records, and gold labels for social influence techniques, with each text annotated from five distinct perspectives: teenagers, parents, psychologists, communication experts, and teachers. The resource was constructed through constrained LLM generation, followed by a two-step human editing and validation phase aimed at ensuring youth-context realism. A multi-dimensional annotation covered influence presence, techniques, intentions, consequences, resistance, reactions, and annotation confidence. The dataset supports research on social influence detection, annotator disagreement, cross-lingual modeling, and the training and evaluation of language models. The dataset was created in Polish and is accompanied by a corresponding English version.

Aleksander Szczęsny, Wiktoria Mieleszczenko-Kowszewicz, Maciej Markiewicz +5

Wrocław University of Science and Technology, Wrocław, Poland

Social Media Analysis

Jun 13, 2026cs.CL

Adapting Reinforcement Learning with Chain-of-Thought Supervision for Explainable Detection of Hateful and Propagandistic Memes

Hateful and propagandistic memes exploit the interplay between images and text to convey harmful intent that neither modality reveals alone. Although thinking-based multimodal large language models (MLLMs) have advanced vision-language understanding, their application to meme content moderation remains underexplored. We propose a reinforcement learning-based post-training method that improves classification performance and reference-based explanation quality in thinking-based MLLMs via task-specific rewards and Group Relative Policy Optimization (GRPO). Concretely, we (i) conduct a systematic empirical study of off-the-shelf MLLMs for hateful and propagandistic meme understanding across English and Arabic benchmarks, (ii) extend existing meme datasets with weakly supervised chain-of-thought (CoT) rationales via distillation and multi-LLM fine-grained propaganda annotations, (iii) introduce a GRPO-based objective with thinking-length regularization that jointly optimizes classification accuracy and explanation quality, and (iv) investigate self-supervised GRPO on unlabeled memes using consensus-based pseudo-labels. Experiments on the Hateful Memes and ArMeme benchmarks show that our approach improves over previously reported results on FHM accuracy (up to +2.1%, from 79.9% to 82.0%) and on ArMeme macro-F1 (up to +7.6 points, from 0.536 to 0.612 with explanations; +6.1 compared to the original ArMeme benchmark), while also generating natural-language explanations. On ArMeme, sequence-classification baselines remain stronger in terms of raw accuracy, whereas our approach provides more balanced per-class performance along with explanations. We publicly release our code, data extensions, and evaluation resources.

Mohamed Bayan Kmainasi, Mucahid Kutlu, Ali Ezzat Shahroor +2

Qatar Computing Research Institute, Doha, Qatar · Qatar University, Doha, Qatar · APAVI.AI, France +1

Social Media Analysis Multimodal Large Language Models Hate Speech Detection RL for VLMs

Jun 13, 2026econ.TH

AI Contagion in Social Networks

We study how artificial intelligence (AI) interacts with social communication networks to shape the stability of collective knowledge. Agents exchange information through a network while receiving AI-generated content, and AI systems retrain on the aggregate social information they influence. This interaction generates two feedback forces: an AI contagion channel, through which distortions diffuse across the network, and an AI social distortion multiplier, through which retraining amplifies past errors. Despite the high dimensionality of the environment, we show that the long-run behavior of the system admits a two-dimensional representation whose spectral radius determines whether AI-mediated information systems are dynamically stable or unstable. We characterize a sharp regulatory frontier identifying the minimum filtering required for stability and show how network topology shapes systemic informational risk.

Olivier Bos, Stefano Bosi

Université Paris-Saclay, ENS Paris-Saclay, Centre for Economics at Paris-Saclay. · Université Paris-Saclay, Université d’Evry Paris-Saclay, Centre for Economics at Paris-Saclay, EPEE.

Social Media Analysis Computational Social Science AI Governance

Jun 12, 2026cs.CL

Coping in Crisis: Computational Modeling of Coping Styles in Digital Crisis Discourse During the 2023 Turkiye Earthquake

How do people cope when disaster strikes and can we detect it at scale, in real time, from what they write? This study addresses that question using over one million Turkish-language tweets posted in the aftermath of the February 6, 2023 earthquake in Turkiye, which unfolded in a deeply polarized political context just months before a national election. Drawing on Lazarus and Folkman's (1984) coping theory, we develop a multi-label BERTurk classifier to detect three coping styles (problem-focused, emotion-focused, and meaning-making) across four theoretically motivated crisis phases. BERTurk achieves a macro F1 of 0.693, substantially outperforming a zero-shot mDeBERTa baseline (macro F1 = 0.324). Applied to the full corpus, the classifier reveals a clear temporal trajectory: problem-focused coping dominates the urgency phase and declines sharply, emotion-focused coping rises and stabilizes, and meaning-making increases monotonically. Anger correlates most strongly with meaning-making (Spearman r = 0.387), suggesting it functions as a mobilizing force toward blame attribution rather than practical action. These findings demonstrate that coping theory can be reliably operationalized in real-world digital crisis data and that doing so can help humanitarian organizations tailor their responses to where a population actually is.

Şevval Çakıcı

Koç University

Social Media Analysis Computational Social Science Disaster Response

Jun 11, 2026cs.CY

The Tone of Awareness: Topic, Sentiment, and Toxicity Maps During Mental Health Month on TikTok

Despite raising concerns about the mental health effects associated with the usage of TikTok, little is known about how related content is framed by creators and received by audiences. We collect the content of 28,341 TikTok videos and 80,130 comments from Mental Health Awareness Month (May) in 2023 and 2024 via the TikTok Research API, and study how the tone of awareness varies across topics and years. We characterize "tone" as the emotional and interpersonal framing of mental health discourse, operationalized through sentiment and toxicity measures. We extract topics from video text using BERTopic and log-odds keywords, then quantify topic-conditioned sentiment (XLM-T) and toxicity (Detoxify) separately for video transcriptions and comments. Sentiment captures the affective valence of content, while toxicity reflects the presence of harmful or abusive language. We find a stable set of recurring themes across years, spanning clinical conditions, emotional disclosure, self-care, and campaign-oriented content, with engagement highly skewed toward a small subset of topics. All sentiment and toxicity analyses are computed separately for video content and comments, allowing us to distinguish between content production and audience reception. Sentiment in videos is often negative for emotionally charged topics, while comments tend to shift toward more mixed or positive polarity, especially for suicide prevention. Toxicity is low in median overall, but exhibits longer-tailed outliers in comments than in videos that are more pronounced in comments and concentrated in specific topics (e.g., "Duet", "Suicide Prevention", and "Psychisch"). Overall, our results provide a topic-level decomposition of mental health discourse on TikTok during awareness-month campaigns.

Henrique Ferraz de Arruda, Andreia Sofia Teixeira, Pranay Gundala Reddy +3

Institute for Biocomputation and Physics of Complex Systems (BIFI), University of Zaragoza, Zaragoza, Spain · ARAID Foundation, Zaragoza, Spain · BRAN Lab, Network Science Institute, Northeastern University London, London, UK +5

Social Media Analysis Mental Health

Jun 11, 2026cs.CL

A Context-Aware Dataset for Stance Detection in Bioethical Controversies on Reddit

Bioethical debates increasingly unfold on social media, yet stance detection research lacks large-scale, domain-specific resources for modeling such context-dependent discourse. We present BioStance, a context-aware dataset of 39,600 annotated Post-Comment pairs from Reddit bioethical discussions. BioStance covers six controversial targets across three dimensions of bioethical controversy: fundamental value conflicts, individual liberty versus collective responsibility, and technological uncertainty. Each instance preserves hierarchical conversational context and is labeled by three independent annotators using a three-class stance scheme: Favor, Against, and None. The annotations achieve a mean Krippendorff's

α

of 0.82, indicating substantial reliability. By combining thematic diversity, conversational structure, and high-quality human annotation, BioStance supports research on context-aware stance detection, argument mining, and computational analysis of bioethical discourse.

Hu Huang, Genan Dai, Fuqiang Niu +3

School of Cyber Science and Technology, University of Science and Technology of China, Hefei, China · School of Artificial Intelligence, Shenzhen Technology University, Shenzhen, China · School of Urban Planning and Design, Peking University, Shenzhen, China

Social Media Analysis Argument Mining Text Classification

Jun 10, 2026cs.CL

MentalMARBERT: Domain-Adaptive Pre-training and Two-Stage Fine-Tuning for Arabic Mental Health Disorders Detection

Detecting mental health disorders from Arabic social media text remains challenging due to dialectal variation, informal language, limited high-quality annotated resources, and severe class imbalance. While English mental health natural language processing (NLP) has progressed substantially, Arabic multi-class disorder classification remains insufficiently studied. This study proposes a two-phase framework for Arabic mental health text classification. In phase 1, three Arabic pre-trained language models, AraBERT, CAMeLBERT, and MARBERT, undergo Domain-Adaptive and Task-Adaptive Pretraining (DAPT and TAPT) using a large-scale corpus of unlabeled Arabic mental health tweets. The adapted models are evaluated under a unified protocol to identify the most effective backbone model. In phase 2, the selected model is assessed across four configurations combining single-stage and hierarchical two-stage classification architectures with full fine-tuning and Low-Rank Adaptation (LoRA). To support this study, we constructed a novel annotated Arabic mental health dataset comprising 50,670 tweets across six categories, with strong inter annotator agreement (Krippendorff's Alpha = 0.733, average pairwise agreement = 0.797). Experimental results show that the domain-adapted MARBERT (MentalMARBERT) achieves statistically significant improvements over baseline models in both accuracy and macro-F1. The hierarchical two-stage architecture combined with full fine-tuning achieves the best overall performance, reaching a macro-F1 of 0.861 and an accuracy of 0.877. These findings demonstrate the effectiveness of domain-specific adaptive pretraining and hierarchical classification for Arabic mental health disorder detection.

Fatimah Almalki, Areej Alhothali, Lulwah Alharigy +1

Department of Computer Science Faculty of Computing and Information Technology King Abdulaziz University Jeddah, Saudi Arabia · Department of Psychology College of Arts and Humanities King Abdulaziz University Jeddah, Saudi Arabia

Social Media Analysis Arabic NLP Mental Health Domain-Adaptive Pretraining Text Classification Clinical NLP