Social Media Analysis

Follow this topic Ask about this topic

Momentum

15 papers in the last four weeks, up 150% on the four weeks before. 0.1% of all new papers.

Jul 13Week of Sep 28

Latest papers 141

May 19, 2026cs.CL

Language Mutations Sustain the Persistences of Conspiracy Theories on Social Media

This study investigates how language mutations affect the persistent diffusion of conspiracy theories on social media. Drawing on a three-year dataset of conspiracy-related posts from X, and applying computational linguistic analysis alongside survival modelling, we find that conspiracy claims with greater semantic mutations have substantially longer lifespans. Mutations in psycholinguistic properties, including pronouns, social reference words, cognitive process terms, risk- and health- related vocabularies, are associated with extended lifespans. Mutations in actor, action and target (AAT) categories are associated with longer lifespans as well. Qualitative analysis identifies two predominant mutation patterns: simplification and assimilation, at both linguistic and AAT structural levels. Taken together, the results advance our understanding of how language mutations contribute to conspiracy persistence online and shed lights on longitudinal content moderation strategies. We argue that content moderation should consider the mutability of conspiracy claims and focus on the core claims that can address their potential variations.

Calvin Yixiang Cheng, Dorian Quelle, Scott A. Hale

Oxford Internet Institute, University of Oxford, 1 St Giles’, Oxford, OX1 3JS, United Kingdom · Meedan, San Francisco, 94105, USA · Department of Mathematics, University of Zurich, Zurich, 8057, Switzerland

Social Media Analysis

May 16, 2026cs.SI

Algorithmic Cultivation: How Social Media Feeds Shape User Language

Algorithmic feeds have become primary environments for encountering information online, yet while they shape what people see, less is known about how sustained feed exposure shapes how people write. Drawing on Cultivation Theory, we examine whether algorithmic feeds function as online environments that leave measurable traces in users' language. We leverage a large-scale longitudinal dataset of 235M posts by 4M users on Bluesky, and conduct a quasi-experimental study matching an initial pool of 368,513 users exposed to one of three feeds -- News, Science, and Blacksky -- with a pool of 2,001,915 active control users who did not engage with any of these feeds. We examine linguistic evolution across three dimensions: lexico-semantics, psycholinguistics, and topics. We find that users exposed to these feeds show significantly greater stylistic accommodation, semantic alignment, and register formalization than matched controls. These effects vary markedly by feed identity -- Blacksky produces the deepest psycholinguistic restructuring, with significant shifts in cognitive processing, affective expression, and pronoun use, while News and Science effects are largely confined to register and topical focus. Regression models reveal that reposting is the most consistent predictor of linguistic convergence across all feeds, whereas posting and bookmarking show feed-dependent effects, with effects differing more than fourfold across feeds. Our work extends Cultivation Theory beyond belief formation to linguistic behavior, demonstrating that feeds function as persistent linguistic environments that gradually shape what and how users write online. Our work has implications for studying algorithmic influence, online identity formation, and the design and governance of feed-based platforms that mediate online interactions.

Olivia Pal, Agam Goyal, Eshwar Chandrasekharan +1

University of Illinois Urbana-Champaign · Urbana, IL, USA

Social Media Analysis

May 14, 2026cs.AI

Explainable Detection of Depression Status Shifts from User Digital Traces

Every day, users generate digital traces (e.g., social media posts, chats, and online interactions) that are inherently timestamped and may reflect aspects of their mental state. These traces can be organized into temporal trajectories that capture how a user's mental health signals evolve, including phases of improvement, deterioration, or stability. In this work, we propose an explainable framework for detecting and analyzing depression-related status shifts in user digital traces. The approach combines multiple BERT-based models to extract complementary signals across different dimensions (e.g., sentiment, emotion, and depression severity). Such signals are then aggregated over time to construct user-level trajectories that are analyzed to identify meaningful change points. To enhance interpretability, the framework integrates a large language model to generate concise and human-readable reports that describe the evolution of mental-health signals and highlight key transitions. We evaluate the framework on two social media datasets. Results show that the approach produces more coherent and informative summaries than direct LLM-based reporting, achieving higher coverage of user history, stronger temporal coherence, and improved sensitivity to change points. An ablation study confirms the contribution of each component, particularly temporal modeling and segmentation. Overall, the method provides an interpretable view of mental health signals over time, supporting research and decision making without aiming at clinical diagnosis.

Loris Belcastro, Francesco Gervino, Fabrizio Marozzo +2

DIMES, University of Calabria, Ponte P. Bucci 41/C, 87036 Rende, Italy

Social Media Analysis Depression Detection Interpretable ML Change-Point Detection

May 14, 2026cs.CL

LLM-based Detection of Manipulative Political Narratives

We present a new computational framework for detecting and structuring manipulative political narratives. A task that became more important due to the shift of political discussions to social media. One of the primary challenges thereby is differentiating between manipulative political narratives and legitimate critiques. Some posts may also reframe actual events within a manipulative context. To achieve good clustering results, we filter manipulative posts beforehand using a detailed few-shot prompt that combines documented campaign narratives with legitimate criticisms to differentiate them. This prompt enables a reasoning model to assign labels, retaining only manipulative narrative posts for further processing. The remaining posts are subsequently embedded and dimensionality-reduced using UMAP, before HDBSCAN is applied to uncover narrative groups. A key advantage of this unsupervised approach is its independence from a predefined list of target categories, enabling it to uncover new narrative clusters. Finally, a reasoning model is employed to uncover the narrative behind each cluster. This approach, applied to over 1.2 million social media posts, effectively identified 41 distinct manipulative narrative clusters by integrating prompt-based filtering with unsupervised clustering.

Sinclair Schneider, Florian Steuber, Gabi Dreo Rodosek

University of the Bundeswehr Munich Werner-Heisenberg-Weg 39, 85579 Neubiberg, Germany

Social Media Analysis Political Discourse Analysis

May 12, 2026cs.SI

Linking Scalar-Intensity Language to Structural Polarization with Validated Signed-Network Measures

Polarization in online communities is often studied through either language or interaction structure, but the two views are rarely connected within a unified framework. Prior work has linked them by constructing interaction graphs from human judgements of agreement and disagreement, leaving a gap between language as observed text and structure as an engineered representation of that text. We address this gap with a language-grounded signed-network pipeline that derives signed relations directly from conversational exchanges and links window-level language patterns to structural polarization over time. Before examining this relationship, we compare spectral and frustration-based polarization measures on synthetic benchmarks and real interaction networks. We find that frustration-based measures normalized by the graph's cycle-space capacity provide a more suitable basis for comparing polarization across networks of different sizes and densities. We therefore carry forward two complementary frustration-based measures: a weighted form that incorporates stance-model confidence and a count form based on edge signs. The weighted measure provides the better-behaved structural estimate and aligns more closely with polarization measured from human-labelled interactions, while the count measure reveals a stronger relationship with language. Across monthly Reddit Brexit discussions, greater prevalence of scalar-intensity language is associated with greater structural polarization, with a similar rank-level pattern in the human-labelled network. We find little evidence that language in one month predicts polarization in the next, whereas contemporaneous scalar-intensity prevalence provides useful information about polarization within the same month.

Zhijin Guo, Li Zhang, Tyler Bonnet +2

University of Oxford · University College London · Imperial College London

Social Media Analysis

May 12, 2026cs.CL

The Algorithmic Caricature: Auditing LLM-Generated Political Discourse Across Crisis Events

Large Language Models (LLMs) can generate fluent political text at scale, raising concerns about synthetic discourse during crises and social conflict. Existing AI-text detection often focuses on sentence-level cues such as perplexity, burstiness, or token irregularities, but these signals may weaken as generative systems improve. We instead adopt a Computational Social Science perspective and ask whether synthetic political discourse behaves like an observed online population. We construct a paired corpus of 1,789,406 posts across nine crisis events: COVID-19, the Jan. 6 Capitol attack, the 2020 and 2024 U.S. elections, Dobbs/Roe v. Wade, the 2020 BLM protests, U.S. midterms, the Utah shooting, and the U.S.-Iran war. For each event, we compare observed discourse from social platforms with synthetic discourse generated for the same context. We evaluate four dimensions: emotional intensity, structural regularity, lexical-ideological framing, and cross-event dependency, using mean gaps and dispersion evidence. Across events, synthetic discourse is fluent but population-level unrealistic. It is generally more negative and less dispersed in sentiment, structurally more regular, and lexically more abstract than observed discourse. Observed discourse instead shows broader emotional variation, longer-tailed structural distributions, and more context-specific, colloquial lexical markers. These differences are event-dependent: larger for fast-moving, decentralized crises and smaller for formal or institutionally mediated events. We summarize them with a simple event-level measure, the Caricature Gap. Our findings suggest that the main limitation of synthetic political discourse is not grammar or fluency, but reduced population realism. Population-level auditing complements traditional text-detection and provides a CSS framework for evaluating the social realism of generated discourse.

Gunjan, Sidahmed Benabderrahmane, Talal Rahwan

New York University (NYUAD), Division of Science, Computer Science Department

Social Media Analysis LLM Auditing Political Discourse Analysis

May 10, 2026cs.CL

FinMoji: A Framework for Emoji-driven Sentiment Analysis in Financial Social Media

This paper explores the use of emojis in financial sentiment analysis, focusing on the social media platform StockTwits. Emojis, increasingly prevalent in digital communication, have potential as compact indicators of investor sentiment, which can be critical for predicting market trends. Our study examines whether emojis alone can serve as reliable proxies for financial sentiment and how they compare with traditional text-based analysis. We conduct a series of experiments using logistic regression and transformer models. We further analyze the performance, computational efficiency, and data requirements of emoji-based versus text-based sentiment classification. Using a balanced dataset of about 528,000 emoji-containing StockTwits posts, we find that emoji-only models achieve F1 approximately 0.75, lower than text-emoji combined models, which achieve F1 approximately 0.88, but with far lower computational cost. This is a useful feature in time-sensitive settings such as high-frequency trading. Furthermore, certain emojis and emoji pairs exhibit strong predictive power for market sentiment, demonstrating over 90 percent accuracy in predicting bullish or bearish trends. Finally, our research reveals large statistical differences in emoji usage between financial and general social media contexts, stressing the need for domain-specific sentiment analysis models.

Ahmed Mahrous, Roberto Di Pietro

King Abdullah University of Science and Technology (KAUST), Thuwal, Saudi Arabia

Social Media Analysis Sentiment Analysis Financial Sentiment Analysis

May 10, 2026cs.CL

PumpSense: Real-Time Detection and Target Extraction of Crypto Pump-and-Dumps on Telegram

Cryptocurrency pump-and-dump schemes coordinated via Telegram threaten market integrity. However, existing research addressing this specific threat has not yet produced solutions that combine reliable results with fast response. This is in part due to the absence of publicly available, message-level labeled data, as well as design choices. In this paper, we address both issues. In particular, we introduce a corpus of over 280,000 Telegram posts from 39 pump-organizing groups, all manually reviewed to identify 2,246 pump announcements and their targeted cryptocurrency and exchange. Leveraging this dataset, we define two tasks: real-time pump-announcement detection and target cryptocurrency/exchange extraction. For detection, we compare two machine-learning models: a lightweight tree-based LightGBM classifier (F1=0.79, latency=9.4 s/sample) and a transformer-based BGE-M3 (F1=0.83, latency=50 ms/sample). With our proposed approach, we show that message analysis can achieve near-instant pump detection at the level of individual Telegram message windows. Unlike prior work that relies purely on market data and typically detects pumps tens of seconds after abnormal trading activity is observed, our method operates directly on the coordination messages themselves and can be evaluated in microseconds per window on commodity hardware. To our knowledge, we also establish the first benchmark for manipulated coin and exchange extraction. We demonstrate that traditional rule-based extraction methods, widely relied upon in prior literature, are ineffective due to ticker ambiguity. In contrast, LLMs achieve the highest accuracy with a score of 0.91.

Ahmed Mahrous, Roberto Di Pietro

King Abdullah University of Science and Technology (KAUST) · Thuwal, Saudi Arabia

Social Media Analysis Named Entity Recognition Financial Fraud Detection

May 10, 2026cs.CL

Cross-Cultural Transfer of Emoji Semantics and Sentiment in Financial Social Media

Emojis are widely used in online financial communication, but it is unclear whether they provide transferable sentiment signals across languages, platforms, and asset communities. This study examines the extent to which emoji usage, semantics, and sentiment polarity remain stable across financial communities, and how these layers influence zero-shot sentiment transfer. Using large corpora of Twitter and StockTwits posts in four languages, we measure cross-community divergence and evaluate sentiment models trained under emoji-only, text-only, and text+emoji inputs. We find that emoji frequencies differ across communities, especially across languages, but their semantics and sentiment polarity are largely stable. Cross-asset transferability shows minimal degradation, while cross-language transfer remains the most challenging. Including emojis consistently reduces transfer gaps relative to text-only models. These results indicate that financial communication exhibits a partially shared ``emoji code,'' and that emojis provide compact, language-independent sentiment cues that improve model generalization across markets and platforms.

Ahmed Mahrous, Roberto Di Pietro

King Abdullah University of Science and Technology (KAUST)

Social Media Analysis Sentiment Analysis Financial Sentiment Analysis Finance Cross-Lingual Transfer

May 9, 2026cs.CL

Graph-Based Detection of Disinformation Narrative Diffusion between Russian and Ukrainian Telegram Channels

Detecting disinformation narratives on social media is challenging due to the scale of amplification, rapid evolution, and linguistic variability of online content. We propose a graph-based framework for identifying and analyzing disinformation narratives in Telegram ecosystems by combining weak supervision with propagation graph analysis. The approach aggregates semantically related claims into narrative-level clusters and models their diffusion across interconnected channels. This enables the detection of coordinated narrative amplification that is difficult to capture through post-level analysis alone. Our results demonstrate that integrating textual signals with network structure provides a scalable method for detecting disinformation narratives and offers insights into how they propagate within large-scale messaging environments.

Yuliia Vistak, Viktoriia Makovska, Vera Schmitt +1

Ukrainian Catholic University · Technische Universität Berlin

Social Media Analysis

May 8, 2026cs.AI

LLM-guided Semi-Supervised Approaches for Social Media Crisis Data Classification

Semi-supervised learning approaches have been investigated as a means to enhance the analysis of social media data in disaster management contexts. In this work, we present the first empirical evaluation of large language model (LLM) guided semi-supervised learning for crisis related tweet classification. We compare two recent LLM assisted semi-supervised methods, VerifyMatch and LLM guided Co-Training ( LG-CoTrain), against established semi-supervised baselines. Our results show that LG-CoTrain significantly outperforms classical semi-supervised approaches in low resource settings with 5, 10 and 25 labeled examples per class, achieving the highest averaged Macro F1 across events. VerifyMatch achieves competitive performance while also demonstrating strong calibration properties. As the number of labeled examples increases, the performance gap narrows and Self Training emerges as a strong baseline. We further observe that compact semi-supervised models can, in some cases, outperform very large LLMs operating in zero-shot settings. This finding highlights the potential of transferring knowledge from LLMs into smaller and more deployable models through LLM guided semi-supervised learning, offering a practical pathway for real world disaster response applications. Our project repository on Github is here.

Jacob Ativo, Bharaneeshwar Balasubramaniyam, Anh Tran +4

Department of Computer Science University of Illinois at Chicago

Social Media Analysis Semi-Supervised Learning

May 8, 2026cs.CL

Hybrid TF--IDF Logistic Regression and MLP Neural Baseline for Indonesian Three-Class Sentiment Analysis on Social Media Text

This paper presents a compact three-class sentiment analysis study for Indonesian social media text. The task is formulated with positive, negative, and neutral outputs derived from a fine-grained emotion dataset. The proposed practical baseline combines TF--IDF text features, three lightweight numeric metadata features, and a balanced multinomial Logistic Regression classifier. For comparison, the study also includes a neural baseline using a two-layer multilayer perceptron (MLP) over the same hybrid feature representation. The dataset originally contains 732 rows and 191 fine-grained emotion labels; after cleaning, deduplication, and label remapping, 707 samples remain with an imbalanced distribution of 459 positive, 188 negative, and 60 neutral instances. Experimental results show that the Logistic Regression deployment model reaches 0.8028 accuracy, 0.8003 weighted F1, and 0.7276 macro F1, while project documentation reports a higher-accuracy but non-production MLP baseline. These findings indicate that careful preprocessing, interpretable feature engineering, and class balancing remain competitive for small Indonesian sentiment datasets, whereas the neural baseline is better treated as a comparative experiment than as the default deployment model.

Allya Nurul Islami Pasha, Eka Fidiya Putri, Luluk Muthoharoh +2

Faculty of Science · Institut Teknologi Sumatera · Faculty of Industrial Technology

Social Media Analysis Logistic Regression Sentiment Analysis

May 7, 2026cs.CL

YEZE at SemEval-2026 Task 9: Detecting Multilingual, Multicultural and Multievent Online Polarization via Heterogeneous Ensembling

This paper presents our system for SemEval-2026 Task 9: Detecting Multilingual, Multicultural and Multievent Online Polarization, which identifies polarized social media content in 22 languages through three subtasks: binary detection, target classification, and manifestation identification. We propose a heterogeneous ensemble of multilingual pretrained models, combining XLM-RoBERTa-large and mDeBERTa-v3-base. We investigate techniques such as multi-task learning, translation-based data augmentation, and class weighting to improve classification performance under severe label imbalance. Our findings indicate that independent task modeling combined with class weighting is more effective.

Fengze Guo, Yue Chang

University of Tübingen

Social Media Analysis Text Classification Language Model Ensembles

May 6, 2026cs.CL

A Comparative Analysis of Machine Learning and Deep Learning Models for Tweet Sentiment Classification: A Case Study on the Sentiment140 Dataset

The exponential growth of social media has created an urgent need for automated systems to analyze unstructured public sentiment in real time. This study compares a traditional Logistic Regression model using TF-IDF features with a deep learning Bidirectional Long Short-Term Memory (BiLSTM) architecture on a 10,000-tweet subset of the Sentiment140 dataset. Experimental results show that Logistic Regression outperformed BiLSTM, achieving an accuracy of 73.5% compared with 69.17%, while the deep learning model exhibited mild overfitting. These findings suggest that for medium-scale informal text data, classical machine learning with robust feature extraction can outperform more complex deep learning approaches. Finally, the trained models were integrated into an interactive web application using Streamlit and deployed on Hugging Face Spaces for public access.

Vita Anggraini, Cintya Bella, Bastian +3

Faculty of Science · Faculty of Science[cs.CL]

Social Media Analysis Sentiment Analysis Recurrent Neural Networks Text Classification

May 6, 2026cs.CL

Sentiment Analysis and Customer Satisfaction Prediction on E-Commerce Platforms Based on YouTube Comments Using the XGBoost Algorithm

The exponential expansion of digital commerce in Indonesia has significantly shifted consumer interactions toward video-centric social networks, particularly YouTube. Consequently, the sheer volume of unstructured, multi-contextual comments poses a tremendous challenge for manual sentiment tracking. This study investigates and constructs a predictive model for customer satisfaction leveraging the Extreme Gradient Boosting (XGBoost) architecture coupled with Term Frequency-Inverse Document Frequency (TF-IDF) vectorization. By utilizing a secondary dataset of YouTube comments retrieved from e-commerce review videos, the raw text underwent rigorous preprocessing to generate normalized numerical features. The experimental results demonstrate that the PyCaret-optimized machine learning framework delivers superior classification resilience. Beyond standard performance metrics, lexical evaluations and feature-importance mapping uncover a notable phenomenon: e-commerce discourse is heavily infiltrated by socio-political terminologies, which ultimately influence the polarity of audience satisfaction.

Ridho Benedictus Togi Manik, Muhammad Aqil Ramadhan, Ihsan Maulana Yusuf +3

Department of Data Science Institut Teknologi Sumatera South Lampung, 35365, Indonesia · Department of Data Science Institut Teknologi Sumatera Lampung Selatan, 35365, Indonesia · Department of Data Science Institut Teknologi Sumatera Lampung Selatan, Indonesia +1

Social Media Analysis Sentiment Analysis Text Classification

May 4, 2026cs.CL

Mapping Discourse Reframing: A Multi-Layer Network Approach to Italian HPV Vaccine Discourse on X (2010-2024)

Understanding how online narratives travel through coalitions is critical for identifying information disorder, yet computational analyses often rely on conservative network constructions that erase initially sparse but salient signals. This paper proposes a novel multi-layer framework that captures low-frequency signals of emerging information disorder allowing for locating where online discourse is reframed and amplified over time. The use case is 14 years of Italian discourse on X regarding the Human Papillomavirus (HPV) vaccine across three pivotal epochs (2010-2024). Utilizing hashtag co-occurrence networks, we introduce a dual-layer approach. We first identify robust core discourse coalitions through conservative community detection, revealing a stable prevention-oriented backbone contrasted with increasingly separable skepticism coalitions. We then introduce a coverage layer and project fringe hashtags into core coalitions based on weighted connectivity. Using a manually labelled set of skeptical and conspiratorial seed tweets, we demonstrate that this core-coverage projection significantly improves the recovery of long-tail, problematic hashtags while preserving an interpretable coalition structure. Our findings characterize the structural maturation of polarized narratives and provide a methodology for mapping how discourse is reframed and amplified by information disorder over time.

Lorella Viola

Vrije Universiteit Amsterdam · De Boelelaan 1105, 1081 HV Amsterdam

Social Media Analysis

May 4, 2026cs.LG

Predicting Post Virality with Temporal Cross-Attention over Trend Signals

Current models for predicting social media virality rely heavily on static textual and structural features, effectively ignoring the highly dynamic nature of trend signals. We study whether real-world attention signals can improve the prediction of social-media virality beyond what post text alone reveals. We introduce ViralityNet, an architecture that predicts Reddit post virality by fusing internal platform representations with exogenous temporal signals derived from Wikipedia pageview spikes. We frame virality as a binary classification task that accounts for differences in subreddit scale, labeling posts as viral if they exceed the 90th percentile of per-subreddit engagement and a minimum absolute score threshold. ViralityNet combines four post-level streams: title embeddings, body embeddings, structural metadata, and learned subreddit embeddings with a cross-attention block that queries a daily sliding-window trends matrix encoding the top-512 Wikipedia spike terms from the preceding seven days. Empirical results suggest that incorporating external attention signals yields consistent gains, outperforming text-only baselines by +0.015 AUC-PR and achieving an overall AUC-ROC of 0.836. Overall, we provide evidence that incorporating external attention signals yields measurable improvements over text-only baselines, highlighting the importance of real-world dynamics in shaping online virality.

Sarvagya Somvanshi, Mohan Xu, Rakhi Chadalavada +1

Social Media Analysis

May 1, 2026cs.CL

Psychologically Potent, Computationally Invisible: LLMs Generate Social-Comparison-Eliciting Posts They Fail to Detect

We introduce Xiaohongshu Social Comparison Reader Elicitation (XHS-SCoRE), a reader-grounded benchmark for detecting whether text-only Xiaohongshu (RedNote) posts elicit Upward, Downward, or Neutral/no clear social comparison from a first-person reader perspective. The task targets a socially meaningful relational, behaviorally real signal not reducible to sentiment. Across prompted LLM classifiers and supervised Chinese encoders, we find a consistent generation--detection mismatch: the signal is textually learnable in-domain, but not robustly accessible to prompt-based classification. Prompted LLM classifiers show stable failures, especially neutralization of comparison-eliciting posts and model-specific directional skew. A controlled pilot shows that LLM-generated Xiaohongshu-style posts can shift perceived standing and comparison-related affect even when prompt-based detection of the same construct remains fragile. XHS-SCoRE contributes a benchmark for reader-grounded comparison detection and a diagnostic framework for studying when socially meaningful relational cues remain only partially visible to prompt-based inference.

Hua Zhao, Jiapei Gu, Michelle Mingyue Gu

Department of English Language Education, The Education University of Hong Kong · Analytics/Assessment Research Centre, The Education University of Hong Kong

Social Media Analysis LLM Evaluation Text Classification

May 1, 2026cs.CL

Directed Social Regard: Surfacing Targeted Advocacy, Opposition, Aid, Harms, and Victimization in Online Media

The language in online platforms, influence operations, and political rhetoric frequently directs a mix of pro-social sentiment (e.g., advocacy, helpfulness, compassion) and anti-social sentiment (e.g., threats, opposition, blame) at different topics, all in the same message. While many natural language processing (NLP) tools classify or score a text's overall sentiment as positive, neutral, or negative, these tools cannot report that positive and negative sentiments coexist, and they cannot report the target of those sentiments. This paper presents the Directed Social Regard (DSR) approach to multi-dimensional, multi-valence sentiment analysis, comprised of a pair of transformer-based models that (1) detects span-level targets of sentiment in a message and then (2) scores all spans within the message context along three (-1, 1) axes of regard that are motivated by social science theories of moral disengagement and moral framing. We present a data collection and annotation strategy for DSR dataset construction, a transformer-based architecture for span-level scoring, and a validation study with promising results. We apply the validated DSR model on six third-party datasets of online media and report meaningful correlations between DSR outputs and the labels and topics in these pre-existing social science datasets.

Scott Friedman, Ruta Wheelock, Sonja Schmer-Galunder +6

SIFT, 319 N 1st Ave, Minneapolis, 55401, MN, USA. · Department of Computer & Information Science & Engineering, University of Florida, 432 Newell Drive, Gainesville, 32611, FL, USA. · Center for Information Systems & Technology, Claremont Graduate University, 150 E 10th St., Claremont, 91711, CA, USA. +1

Social Media Analysis Sentiment Analysis Computational Social Science

May 1, 2026cs.CL

ControBench: An Interaction-Aware Benchmark for Controversial Discourse Analysis on Social Networks

Understanding how people argue across ideological divides online is important for studying political polarization, misinformation, and content moderation. Existing datasets capture only part of this problem: some preserve text but ignore interaction structure, some model structure without rich semantics, and others represent conversations without stable user-level ideological identity. We introduce ControBench, a benchmark for controversial discourse analysis that combines heterogeneous social interaction graphs with rich textual semantics. Built from Reddit discussions on three topics, Trump, abortion, and religion, ControBench contains 7,370 users, 1,783 posts, and 26,525 interactions. The graph contains user and post nodes connected by semantically enriched edges; in particular, user-comment-user edges encode both a reply and the parent comment that it responds to, preserving local argumentative context. User labels are derived from self-declared Reddit flairs, providing a scalable proxy for ideological identity without manual annotation. The resulting datasets exhibit low or negative adjusted homophily (Trump: -0.77, Abortion: 0.06, Religion: 0.04), reflecting the cross-cutting structure of real-world debate. We evaluate graph neural networks, pretrained language models, and large language models on ControBench and observe distinct performance patterns across topics and model families, especially when ideological boundaries are ambiguous. These results position ControBench as a challenging and realistic benchmark for controversial discourse analysis.

Ta Thanh Thuy, Jiaqi Zhu, Xuan Liu +6

1Nanyang Technological University · 2NVIDIA · 3Nanjing University +3

Social Media Analysis Heterogeneous GNNs Political Discourse Analysis Text Classification

May 1, 2026cs.LG

From Static Analysis to Audience Dissemination: A Training-Free Multimodal Controversy Detection Multi-Agent Framework

Multimodal controversy detection (MCD) identifies controversial content in videos and their associated user comments, to support risk management for social video platforms.Prior research frames MCD as a static representation learning task, where features are directly extracted from videos and their accompanying comments. However, these methods fail to capture the diverse perspectives and evaluations from different audience groups. Inspired by the real-world process of content dissemination among audiences, we propose AuDisAgent, a training-free multi-agent framework that reformulates MCD as a dynamic propagation process.Our framework explicitly models audience dissemination through a structured multi-agent system. First, three specialized Screening Agents (Video Agent, Comment Agent, and Interaction Agent) conduct initial assessments from visual, textual, and cross-modal perspectives, respectively. For samples where the three agents cannot reach a consensus, a Viewing Panel Agent is activated to simulate post-screening discussions among audiences with diverse backgrounds and stances. This mechanism models how different audience groups interpret and react to the same content, uncovering latent controversial content that may emerge during the dissemination process. Finally, an Arbitration Agent renders the final judgment based on the complete reasoning chain from the preceding steps.In addition, to address the "cold-start" scenario where newly released videos have few or no comments, we design a Comment Bootstrapping Strategy that leverages historical public comments from semantically similar videos as the initial comment context. Extensive experiments on a public dataset demonstrate that our framework significantly outperforms existing state-of-the-art (SOTA) methods in both rich-comment and limited-comment scenarios.

Zihan Ding, Ziyuan Yang, Yi Zhang

Sichuan University, Chengdu, Sichuan, China · Nanyang Technological University, Singapore

Social Media Analysis Multimodal Classification Multimodal Agents

Apr 30, 2026cs.MM

When Jokes Cross the Line: Analyzing Regular Humor and Dark Humor in YouTube Shorts

Video platforms such as YouTube have reshaped how users engage with entertainment and information, emphasizing brief, highly engaging content such as Shorts. Within this ecosystem, certain content occupies a gray area where it remains allowed but may still have unintended negative effects on some audiences. To study this problem, we introduce TwistedHumor, a dataset of 1,211 YouTube Shorts paired with 33,041 related comments, with hand annotations for humor presence, humor type, harm, topic, rhetorical devices, and stand up context. Beyond dataset creation, we present a multi view analysis of how humor and harm appear in short form social media. Using LLooM based concept induction over video descriptions, we find that dark humor frequently clusters around themes of critique, coping, awkwardness, and identity expression rather than appearing as a single uniform category. We further analyze audience response through linked comments and show that regular humor is associated with more positive sentiment, while dark humor receives more mixed, neutral, and sometimes more toxic reactions. Finally, we evaluate large language models against human annotations and find that they perform better on stand up comedy compared to shorter jokes. Together, these results position TwistedHumor not only as a new benchmark, but as an empirical study of the gray area between humor and harm in short form video, highlighting the need for context aware moderation and more robust multimodal evaluation.

Sydney Johns, Sanjeev Parthasarathy, Shantnu Bhalla +1

Virginia Polytechnic Institute and State University, Alexandria, Virginia, USA

Social Media Analysis

Apr 30, 2026cs.CV

ClimateVID -- Social Media Videos Analysis and Challenges Involved

The pervasive growth of digital content, specifically short videos on social media platforms, has significantly altered how topics are discussed and understood in public discourse. In this work, we advance automated visual theme detection by assessing zero-shot and clustering capabilities on social media data. (1) We evaluated the capabilities of notable VLMs such as VideoChatGPT, PandaGPT, and VideoLLava using zero-shot image classification and compared their performance to the baseline provided by frame-wise CLIP image classification. (2) By treating clustering as a minimum cost multicut problem, we aim to uncover insightful patterns in an unsupervised manner. For both analysis strategies, we provide extensive evaluations and practical guidance to practitioners. While VLMs are currently not able to detect climate change specific classes, the clustering results are distinct visual frames. %Given that VLMs are not currently capable to grasp the climate change discourse, we focus the clustering evaluation of image embedding models. We find that both ConvNeXt V2 and DINOv2 produce meaningful clusters, with DINOv2 focusing more on style differences and abstract categories, while ConvNeXt V2 clusters differ in more fine-grained ways. Code available at https://github.com/KathPra/ClimateVID.git.

Shiqi Xu, Moritz Burmester, Katharina Prasse +3

University of Mannheim · Technical University of Munich · University of Mannheim, Max-Planck-Institute for Informatics, Saarland Informatics Campus

VLM Evaluation Social Media Analysis Clustering Zero-Shot Image Classification

Apr 30, 2026cs.CL

Emotion-Aware Clickbait Attack in Social Media

Clickbait is characterized by disproportionately high emotional intensity relative to informational content, often reinforced by specific structural patterns. However, current research considers clickbait as a static textual phenomenon characterized by linguistic patterns and structural cues. Additionally, existing detection systems primarily rely on surface-level features of clickbait. This paper introduces an emotion-aware clickbait generation attack, where stylistic transformations are used to optimize emotional impact. We propose an emotion-aware framework based on the Valence-Arousal-Dominance (VAD) space to model the emotional dynamics underlying clickbait generation for optimal user engagement. To simulate realistic attack scenarios, we align clickbait headlines with semantically similar social media posts using Sentence-BERT and generate multiple stylistic rewrites via Large Language Models (LLMs). Building on this, we define a Curiosity Gap (CG) function that computes clickbait's headline variation to the current post to quantify how emotional activation will contribute to user curiosity and evade the existing system found on social media. Experimental results demonstrate that emotion-aware stylization significantly degrades the performance of state-of-the-art classifiers, leading to misclassification rates of up to 2.58% to 30.63% on the base system.

Syed Mhamudul Hasan, Mohd. Farhan Israk Soumik, Abdur R. Shahid

Southern Illinois University Carbondale, IL, USA

Social Media Analysis Adversarial Text Attacks

Apr 29, 2026cs.CL

Classification of Public Opinion on the Free Nutritional Meal Program on YouTube Media Using the LSTM Method

Public opinion towards the Free Nutritious Meal Program (MBG) on YouTube social media reflects diverse community responses. This study applies the Long Short-Term Memory (LSTM) method to classify sentiments from 7,733 YouTube comments. The results show that the LSTM model achieves 89% accuracy, with strong performance on negative sentiment (F1-score 0.94) but weaker performance on positive sentiment (F1-score 0.55) due to class imbalance, as negative data account for 87.7% of the dataset. These findings confirm the effectiveness of LSTM for sentiment analysis of Indonesian text while highlighting the challenge of imbalanced data. This research contributes to social media-based public policy evaluation

Berliana Enda Putri, Lisa Diani Amelia, Muhammad Zaky Zaiddan +3

Department of Data Science Institut Teknologi Sumatera Lampung Selatan, 35365, Indonesia · Department of Informatics Institut Teknologi Sumatera Lampung Selatan, 35365, Indonesia

Social Media Analysis Sentiment Analysis

Apr 29, 2026cs.CV

OmniTrend: Content-Context Modeling for Scalable Social Popularity Prediction

Predicting social media popularity requires understanding both the intrinsic appeal of content and the external context that determines how it is exposed to users. Existing methods focus on content signals but do not separate them from exposure-related patterns, which causes the learned representations to absorb platform-specific visibility effects and weakens both interpretability and cross-platform transfer. This paper introduces OmniTrend, a unified framework that models popularity as the joint outcome of content attractiveness and contextual exposure. The content module learns cross-modal representations from visual, audio, and textual cues to quantify intrinsic appeal, while the context module estimates exposure from exogenous signals such as posting time, author activity, topical trends, and retrieval-based neighborhood statistics. OmniTrend learns separate predictors for content attractiveness and contextual exposure and integrates them in the final popularity estimate, which makes the role of each factor explicit and supports robust transfer across image and video platforms.

Liliang Ye, Guiyi Zeng, Yunyao Zhang +3

Huazhong University of Science and Technology · Wuhan, China · La Trobe University +1

Social Media Analysis

Apr 28, 2026cs.AI

HotComment: A Benchmark for Evaluating Popularity of Online Comments

Online comments play a crucial role in shaping public sentiment and opinion dynamics on social media. However, evaluating their popularity remains challenging, not only because it depends on linguistic quality, originality, and emotional resonance, but also because stylistic preferences vary widely across platforms and user groups, causing the same comment to resonate differently in different communities. In this work, we present HotComment, a multimodal benchmark integrating video and text modalities that comprehensively quantifies popularity from three enhanced aspects: (1) Content Quality, which evaluates semantic similarity with ground-truth human comments and extends quality assessment through four interpretable dimensions; (2) Popularity Prediction, based on trends from models trained on real-world interaction data; and (3) User Behavior Simulation, which models the distribution of platform users and approximates \textbf{engagement scores} through an agent-based framework. Furthermore, we propose StyleCmt, inspired by social ripple effects, where multiple stylistic dimensions align to amplify socially resonant expressions and suppress incongruent ones.

Yafeng Wu, Yunyao Zhang, Liliang Ye +4

Huazhong University of Science and Technology Wuhan, China · Beijing Institute of Computer Technology and Applications Beijing, China

Social Media Analysis Multimodal Model Evaluation

Apr 28, 2026cs.CL

Benchmarking PyCaret AutoML Against IndoBERT Fine-Tuning for Sentiment Analysis on Indonesian IKN Twitter Data

This paper benchmarks a classical machine learning approach based on PyCaret AutoML against a deep learning approach based on IndoBERT fine-tuning for binary sentiment analysis of Indonesian-language Twitter comments related to Ibu Kota Nusantara (IKN). The dataset contains 1,472 manually labeled samples, consisting of 780 negative and 692 positive comments. In the machine learning setting, Logistic Regression, Naive Bayes, and Support Vector Machine were evaluated using 10-fold cross-validation, with Logistic Regression achieving the best performance among the classical models at 77.57% accuracy and 77.17% F1-score. In the deep learning setting, the indobenchmark/indobert-base-p1 model was fine-tuned for five epochs and achieved 89.59% test accuracy and 89.37% F1-score. The results show that IndoBERT substantially outperforms the machine learning baselines, highlighting the effectiveness of Transformer-based contextual representations for informal Indonesian social media text.

Mutia Alfi Mayzaroh, Dwi Fitria Ningsih, Nindi Destriani +1

Institut Teknologi Sumatera Lampung Selatan, Indonesia

Social Media Analysis LLM Fine-Tuning Sentiment Analysis Binary Classification

Apr 27, 2026cs.LG

Uncovering Latent Patterns in Social Media Usage and Mental Health: A Clustering-Based Approach Using Unsupervised Machine Learning

The widespread adoption of social media has heightened interest in its psychological effects, particularly on mental health indicators such as anxiety, depression, loneliness, and sleep quality, as these platforms increasingly influence social interactions and well-being. Although previous research has examined correlations between social media use and mental health, few studies have utilized unsupervised machine learning to segment users based on behavioral and psychological patterns, leaving a gap in identifying distinct risk profiles across diverse groups. This study seeks to address this by segmenting individuals according to their social media usage and psychological well-being, employing clustering to reveal hidden patterns and evaluate their mental health implications. Data from 551 participants, collected via an online survey, were preprocessed using KNN imputation for missing values, one-hot encoding for categorical variables like Gender with 5 unique values, and outlier detection via IQR and Z-score methods. K-Means clustering, optimized at 6 clusters using the Elbow Method and a Silhouette Score of 0.32, was applied, with PCA reducing 22 dimensions for visualization and a correlation heatmap highlighting relationships, such as a 0.28 correlation between social media hours and anxiety.

Md All Shahria, Sanjeda Dewan Mithila, Touhid Alam +2

Dept. of Computer Science, American International University-Bangladesh, Dhaka, Bangladesh · Dept. of Computer Science, Missouri State University, Springfield, Missouri, USA · Dept. of Mathematics, American International University-Bangladesh, Dhaka, Bangladesh

Social Media Analysis

Apr 26, 2026cs.CL

K-SENSE: A Knowledge-Guided Self-Augmented Encoder for Neuro-Semantic Evaluation of Mental Health Conditions on Social Media

Early detection of mental health conditions, particularly stress and depression, from social media text remains a challenging open problem in computational psychiatry and natural language processing. Automated systems must contend with figurative language, implicit emotional expression, and the high noise inherent in user-generated content. Existing approaches either leverage external commonsense knowledge to model mental states explicitly, or apply self-augmentation and contrastive training to improve generalization, but seldom do both in a principled, unified framework. We propose K-SENSE (Knowledge-guided Self-augmented Encoder for Neuro-Semantic Evaluation of Mental Health), a framework that jointly exploits external psychological reasoning and internal representation robustness. K-SENSE adopts a three-stage encoding pipeline: (1) inferential commonsense knowledge is extracted from the COMET model across five mental state dimensions; (2) a semantic anchor is constructed by combining hidden representations from two parallel encoding streams, projected into a shared space before fusion; and (3) a supervised contrastive learning objective aligns same-class representations while encouraging the attention mechanism to suppress irrelevant knowledge noise. We evaluate K-SENSE on Dreaddit (stress detection) and Depression_Mixed (depression detection), achieving mean F1-scores of 86.1 (0.6%) and 94.3 (0.8%), respectively, over five independent runs. These represent improvements of approximately 2.6 and 1.5 percentage points over the strongest prior baselines. Ablation experiments confirm the contribution of each architectural component, including the temporal knowledge integration strategy and the choice to keep the knowledge encoder frozen during fine-tuning.

Vijay Yadav

School of Psychology, University of New South Wales Sydney, Australia

Social Media Analysis Knowledge Augmentation for Language Models Depression Detection Mental Health