Jun 8, 2026 · cs.AIJ/K move · Enter open · S save
Cecil Pang, Hiroki Sayama
AI Engineering, USA TODAY Co., Inc., New York, USA · School of Systems Science and Industrial Engineering, Binghamton University, State University of New York, Binghamton, USA · Binghamton Center of Complex Systems, Binghamton University, State University of New York, Binghamton, USA · Waseda Innovation Lab, Waseda University, Tokyo, Japan
World model has emerged as a powerful paradigm in artificial intelligence, enabling agents to represent their environments, predict future states, and evaluate possible actions before acting. However, existing world model approaches have largely been developed for domains such as computer vision, robotics, gaming, and autonomous driving, where the world is primarily visual or physical and governed by relatively stable dynamics. These formulations are not directly applicable to business practice, where the relevant environment is semantic, organizational, and market-driven rather than physical. Business outcomes depend on context-sensitive factors such as customer behavior, pricing, competition, regulation, resources, and operational constraints. This paper introduces the concept and architecture of a Business World Model (BWM), which is a world model specialized for business and organizational environments. A BWM encodes business states, dynamics, and feasible actions space to support autonomous business planning and decision-making. We propose a business-semantics-centric formulation in which states, dynamics, and actions are linked to key business entities, their attributes, and their relationships. Within this framework, intelligent agents can simulate alternative action sequences, estimate their effects on future business outcomes, and evaluate trade-offs under uncertainty. The proposed architecture integrates semantic data representations, probabilistic machine learning models, deterministic business rules, and explicit action spaces into a coherent internal simulator. This work establishes a conceptual foundation for autonomous business systems capable of moving from instruction-based execution toward goal-driven planning, optimization, and execution.