Cultural Bias in Language Models

Large Language Models (LLMs) exhibit inequalities with respect to various cultural contexts. Most prominent open-weights models are trained on Global North data and show prejudicial behavior towards other cultures. Moreover, there is a notable lack of resources to detect biases in non-English languages, especially from Latin America (Latam), a continent containing various cultures, even though they share a common cultural ground. We propose to leverage the content of Wikipedia, the structure of the Wikidata knowledge graph, and expert knowledge from social science in order to create a dataset of question/answer (Q/As) pairs, based on the different popular and social cultures of various Latin American countries. We create the LatamQA database of over 26k questions and associated answers extracted from 26k Wikipedia articles, and transformed into multiple-choice questions (MCQ) in Spanish and Portuguese, in turn translated to English. We use this MCQ to quantify the degree of knowledge of various LLMs and find out (i) a discrepancy in performances between the Latam countries, ones being easier than others for the majority of the models, (ii) that the models perform better in their original language, and (iii) that Iberian Spanish culture is better known than Latam one.

With natural language generation becoming a popular use case for language models, the Bias Benchmark for Question-Answering (BBQ) has grown to be an important benchmark format for evaluating stereotypical associations exhibited by generative models. We expand the linguistic scope of BBQ and construct FilBBQ through a four-phase development process consisting of template categorization, culturally aware translation, new template construction, and prompt generation. These processes resulted in a bias test composed of more than 10,000 prompts which assess whether models demonstrate sexist and homophobic prejudices relevant to the Philippine context. We then apply FilBBQ on models trained in Filipino but do so with a robust evaluation protocol that improves upon the reliability and accuracy of previous BBQ implementations. Specifically, we account for models' response instability by obtaining prompt responses across multiple seeds and averaging the bias scores calculated from these distinctly seeded runs. Our results confirm both the variability of bias scores across different seeds and the presence of sexist and homophobic biases relating to emotion, domesticity, stereotyped queer interests, and polygamy. FilBBQ is available via https://github.com/gamboalance/filbbq.

Existing approaches to bias evaluation in large language models (LLMs) trade ecological validity for statistical control, relying either on artificial prompts that poorly reflect real-world use or on naturalistic tasks that lack scale and rigor. We introduce a scalable bias-auditing framework that uses named entities as controlled probes to measure systematic disparities in model behavior. Synthetic data enables us to construct diverse, controlled inputs, and we show that it reliably reproduces bias patterns observed in natural text, supporting its use for large-scale analysis. Using this framework, we conduct the largest bias audit to date, comprising 1.9 billion data points across multiple entity types, tasks, languages, models, and prompting strategies. We find consistent patterns: models penalize right-wing politicians and favor left-wing politicians, prefer Western and wealthier countries over the Global South, favor Western companies, and penalize firms in the defense and pharmaceutical sectors. While instruction tuning reduces bias, increasing model scale amplifies it, and prompting in Chinese or Russian does not mitigate Western-aligned preferences. These findings highlight the need for systematic bias auditing before deploying LLMs in high-stakes applications. Our framework is extensible to other domains and tasks, and we make it publicly available to support future work.

As Large Language Models (LLMs) develop stronger multilingual capabilities, their sensitivity to culturally diverse entities becomes increasingly important. Prior work by Naous et al. (2024) has shown that LLMs often favor Western-associated entities in Arabic. Due to the lack of entity-centric multilingual benchmarks, it remains unclear if such biases also manifest in various non-Western languages. In this paper, we introduce Camellia, a benchmark for evaluating entity-centric cultural biases in nine Asian languages, spanning six Asian cultures. Camellia includes 19,530 manually annotated entities associated with the covered Asian or Western cultures, as well as 2,173 masked contexts for these entities derived from social media posts. Using Camellia, we evaluate cultural biases in four recent multilingual LLMs across three tasks: cultural context adaptation, sentiment association, and entity extractive QA. Our analyses show that LLMs struggle with cultural adaptation across these languages, with performance differing across models developed in different regions. We further observe that different LLM families can hold distinct biases, reflected in the ways they link cultures to particular sentiments. Lastly, we find that LLMs can struggle with context understanding in some Asian languages, creating performance gaps between cultures in entity extraction.

Large language models (LLMs) are increasingly used as primary knowledge sources, yet their epistemic diversity - defined as the diversity of real-world claims in their outputs - has never been measured. Low epistemic diversity would pose a risk of knowledge collapse as homogeneous LLMs mediate a shrinking in the range of accessible information over time. The dominant paradigm is that overall LLM diversity is low, but this is always with respect to a single point in time, with no reference baseline or consideration for variation across countries. We address this gap in knowledge by performing the first systematic study of epistemic diversity in LLMs across time and cultural context, testing 27 LLMs on 155 topics covering 12 countries, resulting in 1.7M responses and 70M individual claims. We find that epistemic diversity has increased substantially over the past three years, a positive counter to recent diversity pessimism. However, despite progress, we find that every system is less diverse than a search baseline. This gap is not uniform: RAG can improve diversity, while large models are counterintuitively less diverse than smaller ones. Moreover, LLM parametric knowledge systematically reflects English over local-language knowledge for country specific topics. Together, these results demonstrate that while progress on epistemic diversity is tangible, it is insufficient and unevenly distributed.

Large Language Models (LLMs) are increasingly deployed across multilingual and multicultural settings, yet it remains unclear whether changing language leads models to adopt community-specific moral reasoning or merely changes how shared learned abstractions are expressed. We conduct a controlled multilingual evaluation across six geographically, culturally, and linguistically diverse languages (Arabic, Chinese, English, Hindi, Russian, and Spanish), using parallel moral reasoning benchmarks with English-origin, Chinese-origin, and natively elicited ground-truth judgments. Across 13 open-weight LLMs spanning 2B-70B parameters, we find substantial cross-lingual divergence in moral judgments, with English generally achieving the highest performance even when ground-truth judgments originate in Chinese or are collected natively in each language. Yet the reasoning underlying these divergent judgments is considerably more convergent: Utilitarianism dominates in five of six languages, reasoning follows broadly shared stages, and language-specific moral-value associations correspond only sparsely and inconsistently to values measured in the corresponding human communities. Finally, a large-scale OLMoTrace analysis of pretraining data sources reveals little direct reproduction of training text across languages, while the corpus composition, training stage, and cultural provenance of retrieved training evidence vary substantially by response language. Thus, similar moral reasoning structures emerge even from heterogeneous and often linguistically localized training evidence. Our findings, collectively, reveal a central disconnect in multilingual moral reasoning: language changes models' moral judgments and the training evidence associated with their reasoning, but does not correspondingly localize the moral abstractions they apply.

Generative AI (GenAI) is entering K-12 classrooms, but its default culture does not always fit local teaching. Existing accounts either treat this misfit as macro-level structural bias or examine it through single-case studies; neither captures how much work teachers must do to make outputs usable across tasks. This exploratory, theory-building qualitative study introduces cultural distance, the gap between GenAI's default cultural repertoire and the situated demands of teachers' practice. Through interviews with 30 K-12 teachers who frequently use GenAI, 10 each from South Africa, Taiwan, and the United States, we identified three levels defined by the effort teachers invested and whether it yielded a usable output: low (minor edits), mid (sustained prompting and revision), and high (structural gaps rooted in unsupported languages, undigitized knowledge, or policy filters that no teacher effort can close). We present cultural distance as a promising framework requiring further examination and draw implications for designers, policymakers, and educators.

Prior clinical psychology research shows that Western individuals with depression tend to report psychological symptoms, while Eastern individuals report somatic ones. We test whether Large Language Models (LLMs), which are increasingly used in mental health, reproduce these cultural patterns by prompting them with Western or Eastern personas. Results show that LLMs largely fail to replicate the patterns when prompted in English, though prompting in major Eastern languages (i.e., Chinese, Japanese, and Hindi) improves alignment in several configurations. Our analysis pinpoints two key reasons for this failure: the models' low sensitivity to cultural personas and a strong, culturally invariant symptom hierarchy that overrides cultural cues. These findings reveal that while prompt language is important, current general-purpose LLMs lack the robust, culture-aware capabilities essential for safe and effective mental health applications.

Generative large language models (LLMs) have been shown to exhibit harmful biases and stereotypes. While safety fine-tuning typically takes place in English, if at all, these models are being used by speakers of many different languages. There is existing evidence that the performance of these models is inconsistent across languages and that they discriminate based on demographic factors of the user. Motivated by this, we investigate whether the social stereotypes exhibited by LLMs differ as a function of the language used to prompt them, while controlling for cultural differences and task accuracy. To this end, we present MBBQ (Multilingual Bias Benchmark for Question-answering), a carefully curated version of the English BBQ dataset extended to Dutch, Spanish, and Turkish, which measures stereotypes commonly held across these languages. We further complement MBBQ with a parallel control dataset to measure task performance on the question-answering task independently of bias. Our results based on several open-source and proprietary LLMs confirm that some non-English languages suffer from bias more than English, even when controlling for cultural shifts. Moreover, we observe significant cross-lingual differences in bias behaviour for all except the most accurate models. With the release of MBBQ, we hope to encourage further research on bias in multilingual settings. The dataset and code are available at https://github.com/Veranep/MBBQ.