E-Commerce

Vertical AI firms in accounting, law, healthcare, procurement, and similar domains historically bundled workflow, domain logic, and accountability into a single application. General-purpose AI agents are now unbundling that package, prompting founders and investors to advocate "going headless": cede the workflow and interface to agents and expose domain expertise as callable services. This article argues that going headless is correct for some firms and destructive for others, and that the latter often cede their value capture inadvertently through architectural choices that look like interface decisions. This is a boundary question, and the answer turns on distinguishing the interface boundary, which can often move, from the accountability boundary, which often must not. Drawing on Coase's theory of the firm, Eisenmann, Parker, and Van Alstyne's platform envelopment framework, and Teece's analysis of complementary assets and appropriability, the article shows that orchestrators operating through open protocols acquire envelopment power even as technical interoperability improves, and that durable value capture concentrates in cospecialized accountability assets: professional signoff, regulated workflows, evidence trails, and trusted systems of record. The article proposes a three-position taxonomy (component, integrated software platform, dual-track) determined not by sector but by task-accountability regime, and formalizes the construct of rule debt: the future governance, maintenance, and accountability burden that accrues to customer organizations when business rules and professional standards migrate from governed systems into prompts and agent instructions. Four principles follow: decompose by accountability not interface, invert the edges while retaining the core, position rule debt as the customer cost the integrated platform prevents, and avoid single-orchestrator dependence.

We present the Agentic AI Detection and Response (ADR) system, the first large-scale, production-proven enterprise framework for securing AI agents operating through the Model Context Protocol (MCP). We identify three persistent challenges in this domain: (1) limited observability -- existing Endpoint Detection and Response (EDR) tools see file writes but not the agent reasoning, prompts, or causal chains linking intent to execution; (2) insufficient robustness -- static defenses constrained by pre-defined rules fail to generalize across diverse attack techniques and enterprise contexts; and (3) high detection costs -- LLM-based inference is prohibitively expensive at scale. ADR addresses these challenges via three components: the ADR Sensor for high-fidelity agentic telemetry, the ADR Explorer for systematic pre-deployment red teaming and hard-example generation, and the ADR Detector for scalable, two-tier online detection combining fast triage with context-aware reasoning. Deployed at Uber for over ten months, ADR has sustained reliable detection in production with growing adoption reaching over 7,200 unique hosts and processing over 10,000 agent sessions daily, uncovering hundreds of credential exposures across 26 categories and enabling a shift-left prevention layer (97.2% precision, 206 detected credentials). To validate the approach and enable community adoption, we introduce ADR-Bench (302 tasks, 17 techniques, 133 MCP servers), where ADR achieves zero false positives while detecting 67% of attacks -- outperforming three state-of-the-art baselines (ALRPHFS, GuardAgent, LlamaFirewall) by 2--4x in F1-score. On AgentDojo (public prompt injection benchmark), ADR detects all attacks with only three false alarms out of 93 tasks.

A skilled live-commerce host is not merely a narrator, but a sales agent who converts viewer curiosity into purchase intent through expert product knowledge, emotionally intelligent response tactics, and entertainment that serves as a vehicle for product exposure. Yet no existing AI system replicates this: conversational recommenders treat recommendation as a terminal act, while general-purpose LLMs hallucinate product claims and default to generic promotional templates that fail to engage or persuade. We present VerbalValue, a sales-conversion-oriented virtual host that turns exceptional verbal ability into real commercial value, built on three contributions. First, we construct a domain knowledge base of product specifications and a curated sales terminology lexicon that anchor product-related responses in verified expertise. Second, we collect and annotate 1,475 live-commerce interactions spanning diverse viewer intents. Third, we fine-tune a large language model on this data to deliver empathetic, commercially oriented responses, adapting to viewer intent through empathetic amplification, evidence-backed rebuttal, and humor-mediated deflection. Experiments against GPT-5.4, Claude Sonnet 4.6, Gemini 3.1 Pro, and other baselines demonstrate gains of 23% on informativeness and 18% on factual correctness, with consistent advantages in tactfulness and viewer engagement.

Applying Large Language Models (LLMs) to heterogeneous enterprise systems is hindered by hallucinations and failures in multi-hop, n-ary reasoning. Existing paradigms (e.g., GraphRAG, NL2SQL) lack the semantic grounding and auditable execution required for these complex environments. We introduce HEAR, an enterprise agentic reasoner built on a Stratified Hypergraph Ontology. Its base Graph Layer virtualizes provenance-aware data interfaces, while the Hyperedge Layer encodes n-ary business rules and procedural protocols. Operating an evidence-driven reasoning loop, HEAR dynamically orchestrates ontology tools for structured multi-hop analysis without requiring LLM retraining. Evaluations on supply-chain tasks, including order fulfillment blockage root cause analysis (RCA), show HEAR achieves up to 94.7% accuracy. Crucially, HEAR demonstrates adaptive efficiency: utilizing procedural hyperedges to minimize token costs, while leveraging topological exploration for rigorous correctness on complex queries. By matching proprietary model performance with open-weight backbones and automating manual diagnostics, HEAR establishes a scalable, auditable foundation for enterprise intelligence.

Modern retrieval-augmented generation (RAG) systems convert sensitive content into high-dimensional embeddings and store them in vector databases that treat the resulting numerical artifacts as opaque. Major vector-store products do not provide native controls for embedding integrity, ingestion-time distributional anomaly detection, or cryptographic provenance attestation. We show this opens a class of steganographic exfiltration attacks: an attacker with write access to the ingestion pipeline can hide payload data inside embeddings using simple post-embedding perturbations (noise injection, rotation, scaling, offset, fragmentation, and combinations thereof) while preserving the surface-level retrieval behavior the RAG system exposes to legitimate users. We evaluate these techniques across a synthetic-PII corpus on text-embedding-3-large, four locally hosted open embedding models, a cross-corpus replication on BEIR NFCorpus and a Quora subset (over 26,000 chunks combined), seven vector-store configurations, an adaptive-attacker variant of the detector evaluation, and a paraphrased-query retrieval benchmark. Distribution-shifting perturbations are often caught by simple anomaly detectors; small-angle orthogonal rotation defeats distribution-based detection across every (model, corpus) pair tested. A disjoint-Givens rotation encoder gives a closed-form per-vector capacity ceiling of floor(d/2) * b bits, but real embedding manifolds impose a capacity-detectability trade-off, and the retrieval-preserving operating point sits well below it. We propose VectorPin, a cryptographic provenance protocol that pins each embedding to its source content and producing model via an Ed25519 signature over a canonical byte representation. Any post-embedding modification breaks signature verification. Embedding-level integrity is a deployable, standardizable control that closes this attack class.

M365 Copilot is used every week by millions of people across more than a million companies around the world as part of their workflows. Uniquely positioned in the AI landscape given its near-exclusive use for work purposes, M365 Copilot can offer a clear picture of how people use AI for work and where that usage may expand next. This paper characterizes that usage through direct classification of user interactions with M365 Copilot Chat. Based on an anonymized and privacy-preserving analysis of a sample of approximately 5.5 million sessions, we combine a learned classification of user intent with a classification of O*NET work activities done with M365 Copilot Chat. We find that M365 Copilot is emerging as an everyday assistant for knowledge work: writing dominates, but users also rely on it for information retrieval, analysis, decision making and strategizing, and evaluating and diagnosing programs and systems, among others. Information seeking tasks remain common, but time trends suggest a relative shift away from ``chat as search'' and toward content and communication-related work. Comparisons across occupational groupings and to work done in the labor market further show that usage is broad but uneven, where the relative share of work done with M365 Copilot Chat cuts across jobs in some cases and is occupation-specific in others. Areas of relative underrepresentation in the labor market suggest the next frontier for enterprise AI adoption.

Personalized storefronts in large e-commerce marketplaces are often assembled from many independent components: static themes per page section ("placement"), retrieval systems to fetch eligible products per placement, and pointwise rankers to order content. While effective in optimizing for aggregate preferences, this paradigm is rigid and can limit personalization and semantic cohesion across the page. This makes it poorly suited to support dynamic objectives and merchandising requirements over time. To address this, we introduce a cascaded merchandising framework that decomposes storefront construction into two generative tasks: (i) placement-level theme generation and (ii) constrained keyword generation per placement to power product retrieval. Teacher-student fine-tuning is leveraged to improve scalability of this framework under production latency and cost constraints. Fine-tuned model ablations are shown to approach closed-weight LLM performance. We further contribute frameworks for AI-driven content evaluation and quality filtering, enabling safe and automated deployment of dynamic content at scale. Generative output is fused with traditional ranking models to preserve hybrid infrastructure. In online experiments, this framework yields an estimated +2.7% lift in cart adds per page view over a strong baseline.

Recent research work on fashion outfit generation focuses on promoting visual consistency of garments by leveraging key information from reference image and text prompt. However, the potential of outfit generation remains underexplored, requiring comprehensive e-commercial dataset and elaborative utilization of multi-modal condition. In this paper, we propose a brand-new e-commerce dataset, named Fashion130k, with various occasions, models, and garment types. For the consistent generation of garment, we design a framework with Unified Multi-modal Condition (UMC) to align and integrate the text and visual prompts into generation model. Specifically, we explore an embedding refiner to extract the unified embeddings of multi-modal prompts, within which a Fusion Transformer is proposed to align the multi-modal embeddings by adjusting the modality gap between text and image. Based on unified embeddings, the attention in generation model is redesigned to emphasis the correlations between prompts and noise image, inducing that the noise image can select the pivotal tokens of prompts for consistent outfit generation. Our dataset and proposed framework offer a general and nuanced exploration of multi-modal prompts for generation models. Extensive experiments on real-world applications and benchmark demonstrate the effectiveness of UMC in visual consistency, achieving promising result than that of SoTA methods.

LLM-based agents are increasingly deployed for routine but consequential tasks in real-world domains, where their behavior is governed by inherently ambiguous domain policies that admit multiple valid interpretations. Despite the prevalence of such ambiguities in practice, existing agent benchmarks largely assume unambiguous, well-specified policies, leaving a critical evaluation gap. We introduce DRIP-R, a benchmark that systematically exploits real-world retail policy ambiguities to construct scenarios in which no single correct resolution exists. DRIP-R comprises a curated set of policy-ambiguous return scenarios paired with a realistic customer personas, a full-duplex conversational simulation with tool-calling capabilities and a multi-judge evaluation framework covering policy adherence, dialogue quality, behavioral alignment, and resolution quality. Our experiments show that frontier models fundamentally disagree on identical policy-ambiguous scenarios, confirming that ambiguity poses a genuine and systematic challenge to LLM decision-making.

We report the construction of a Korean evaluation-annotated corpus, hereafter called 'Evaluation Annotated Dataset (EVAD)', and its use in Aspect-Based Sentiment Analysis (ABSA) extended in order to cover e-commerce reviews containing sentiment and non-sentiment linguistic patterns. The annotation process uses Semi-Automatic Symbolic Propagation (SSP). We built extensive linguistic resources formalized as a Finite-State Transducer (FST) to annotate corpora with detailed ABSA components in the fashion e-commerce domain. The ABSA approach is extended, in order to analyze user opinions more accurately and extract more detailed features of targets, by including aspect values in addition to topics and aspects, and by classifying aspectvalue pairs depending whether values are unary, binary, or multiple. For evaluation, the KoBERT and KcBERT models are trained on the annotated dataset, showing robust performances of F1 0.88 and F1 0.90, respectively, on recognition of aspect-value pairs.

The exponential expansion of digital commerce in Indonesia has significantly shifted consumer interactions toward video-centric social networks, particularly YouTube. Consequently, the sheer volume of unstructured, multi-contextual comments poses a tremendous challenge for manual sentiment tracking. This study investigates and constructs a predictive model for customer satisfaction leveraging the Extreme Gradient Boosting (XGBoost) architecture coupled with Term Frequency-Inverse Document Frequency (TF-IDF) vectorization. By utilizing a secondary dataset of YouTube comments retrieved from e-commerce review videos, the raw text underwent rigorous preprocessing to generate normalized numerical features. The experimental results demonstrate that the PyCaret-optimized machine learning framework delivers superior classification resilience. Beyond standard performance metrics, lexical evaluations and feature-importance mapping uncover a notable phenomenon: e-commerce discourse is heavily infiltrated by socio-political terminologies, which ultimately influence the polarity of audience satisfaction.

In this work, we present Valley3, an omni multimodal large language model (MLLM) developed for diverse global e-commerce tasks, with unified understanding and reasoning capabilities across text, images, video, and audio. A key feature of Valley3 is its native multilingual audio capability for e-commerce, developed by extending vision-language models to better support crucial audio-visual tasks, particularly in short-video scenarios. To achieve this, we carefully design a four-stage omni e-commerce continued pre-training pipeline, through which Valley3 progressively acquires audio understanding, cross-modal instruction-following, e-commerce domain knowledge, and long-context reasoning capabilities, ultimately evolving into an omni model for diverse e-commerce scenarios. Then, we further improve Valley3 through post-training to encourage long-chain reasoning with controllable reasoning modes, enabling one non-thinking mode and three distinct levels of thinking, thereby balancing inference efficiency in simple scenarios with deep reasoning for complex applications. Moreover, we equip Valley3 with agentic search capabilities to proactively invoke search tools and acquire task-relevant information for e-commerce deep research tasks. To comprehensively assess the capabilities of Valley3, we construct an omni e-commerce benchmark spanning 6 tasks. Experimental results show that Valley3 consistently outperforms strong baselines on our in-house and open-source e-commerce benchmarks, while remaining competitive on general-domain benchmarks. Our code and model weights are available at https://github.com/bytedance/Valley.

We study how large language models can be used to generate inventory policies in online settings with non-stationary demand. Our work is motivated by recent advances in LLM-based evolutionary search, such as AlphaEvolve, which demonstrates strong performance on static and highly structured problems such as mathematical discovery, but is not directly suited to dynamic inventory settings with online updates. We propose InvEvolve, an end-to-end inventory policy evolution and inference framework grounded in confidence-interval-based certification. Built on a large language model trained via reinforcement learning, InvEvolve can process demand data together with additional numerical and textual features, and generates white-box inventory policies with statistical safety guarantees for future deployment. We further introduce a unified framework with theoretical guarantees that connects training, inference, and deployment. This allows us to derive a lower bound on the probability that InvEvolve evolves a statistically safe and improved policy, and to characterize the multi-period performance gap relative to the oracle-safe benchmark. Tested on both synthetic data and real-world retail data, InvEvolve outperforms classical inventory policies and deep-learning-based methods. In canonical inventory settings, it generates new policies that outperform existing benchmarks.

Consumers are increasingly delegating purchase decisions to AI agents, providing natural-language descriptions of their preferences and identity. We argue that these representations constitute an information channel, role coherence, through which sellers can infer willingness to pay without explicit disclosure by the buyer agent, leading to preference leakage. In an experiment where a language-model buyer agent shops on behalf of a verbal consumer profile, we show that seller-side inference from dialogue alone recovers willingness to pay nearly one-for-one. Comparing this setting to a numeric-budget condition with confidentiality instructions cleanly isolates role coherence as distinct from instruction-following failure. Because this leakage arises from delegation itself, it cannot be mitigated at the prompt level. Instead, we propose architectural interventions that trade off personalization against preference privacy.

Enterprise software engineering is shifting away from deterministic CRUD/REST architectures toward AI-native systems where large language models act as cognitive orchestrators. This transition introduces a critical security tension: probabilistic LLMs weaken classical mechanisms for validation, access control, and formal testing. This paper proposes the design, formal validation, and empirical evaluation of a Semantic Gateway governed by the Model Context Protocol (MCP). The gateway reframes the enterprise API as a semantic surface where tools are dynamically discovered, authorized, and executed based on intent and policy enforcement. The central contribution rests on a paradigm shift: autonomous agents must not be validated as traditional software nor as simple API consumers, but as stochastic state-transition systems whose behavior must be abstracted, fuzzed, and audited through enabled-tool graphs. The architecture introduces a three-layer Zero-Trust security model comprising a pre-inference Semantic Firewall, deterministic Tool-Level RBAC, and out-of-band Cryptographic Human-in-the-Loop approval. Enabledness-Preserving Abstractions (EPAs) and greybox semantic fuzzing--originally developed for blockchain smart contract verification--are adapted to audit agent behavior in enterprise environments. Results demonstrate an 84.2% reduction in incidental code. Across 500,000 multi-turn fuzzing sequences, the methodology achieved a 100% discovery rate of hidden unauthorized state transitions, proving that dynamic formal verification is strictly necessary for secure agentic deployment.

Product mapping, the task of deciding whether two e-commerce listings refer to the same product, is a core problem for price monitoring and channel visibility. In real marketplaces, however, sellers frequently inject promotional keywords, platform-specific tags, and bundle descriptions into titles, causing the same product to appear under many different names. Recent LLM-based and multi-agent frameworks improve robustness and interpretability on such hard cases, but they often rely on expensive external APIs, repeated retrieval, and complex inference-time orchestration, making large-scale deployment costly and difficult in privacy-sensitive enterprise settings. To address these issues, we present EPM-RL, a reinforcement-learning-based framework for building an accurate and efficient on-premise e-commerce product mapping model. Our central idea is to distill high-cost agentic reasoning into a trainable in-house model. Starting from a curated set of product pairs with LLM-generated rationales and human verification, we first perform parameter-efficient fine-tuning (PEFT) on a small student model using structured reasoning outputs. We then further optimize the model with Reinforcement Learning (RL) using an agent-based reward that jointly evaluates output-format compliance, label correctness, reasoning--preference scores from specially designed judge models. Preliminary results show that EPM-RL consistently improves over PEFT-only training and offers a stronger quality--cost trade-off than commercial API-based baselines, while enabling private deployment and lower operational cost. These findings suggest that reinforcement learning can turn product mapping from a high-latency agentic pipeline into a scalable, inspectable, and production-ready in-house system.

As autonomous web agents are increasingly deployed to perform real-world tasks, ensuring their safety has become a critical concern. In this work, we study web agent behavior under realistic deceptive interfaces in the e-commerce domain. We introduce WebDecept, a lightweight and configurable plugin framework that enables controlled injection of deceptive interface patterns into existing web environments. Using WebDecept, we instantiate seven deceptive patterns commonly observed on the open web, including targeted advertisements, domain redirection, and shopping manipulation. By injecting these patterns into the frontend during task execution, we perform controlled evaluation of multiple multimodal web agents. Our results show that current web agents are highly susceptible to multiple classes of deceptive interfaces, and that prompt-based constraints are often insufficient to mitigate these failures. We further analyze how the design choices of deceptive patterns influence the success of such manipulations. These findings highlight safety challenges that should be addressed as web agents are scaled toward real-world deployment.

This paper presents an IoT-enhanced deep learning framework for automated crack detection in Additive Manufacturing (AM) surfaces using convolutional neural networks (CNNs). By integrating IoT-enabled real-time monitoring, high-resolution imaging, and edge computing, the system enables continuous in-situ defect detection and classification. Real-time data acquisition supports immediate CNN-based analysis, improving both accuracy and efficiency in AM quality control. The framework supports supervised and semi-supervised learning, enabling robust performance on large, sparsely annotated datasets. Using LabelImg for annotation and OpenCV for preprocessing, the system achieves 99.54% accuracy on 14,982 images, with 96% precision, 98% recall, and a 97% F1-score. Dataset balancing and augmentation significantly improve generalization, increasing accuracy from 32% to 99%. Beyond detection, the framework establishes a linkage between AM process parameters, defect formation, and surface topology, supporting predictive analytics and defect mitigation. Aligned with Industry 4.0, it incorporates Digital Twin (DT) technology for real-time process simulation, predictive maintenance, and adaptive control. Key contributions include an IoT-based monitoring system using edge devices (Raspberry Pi 4B), an optimized CNN with model quantization and batch processing reducing inference latency by 47%, and an MQTT-based low-latency data streaming system with 5G connectivity, lowering transmission overhead by 35%. DT integration further enables predictive defect analysis and dynamic adjustment of AM parameters. This work advances intelligent AM quality control by providing a scalable, high-accuracy, and low-latency framework. Future directions include multimodal data fusion, hybrid architectures, and enhanced Digital Twin simulations for AI-driven defect prevention.

Enterprise deployment of long-horizon decision agents in regulated domains (underwriting, claims adjudication, tax examination) is dominated by retrieval-augmented pipelines despite a decade of increasingly sophisticated stateful memory architectures. We argue this reflects a hidden requirement: regulated deployment is load-bearing on four systems properties (deterministic replay, auditable rationale, multi-tenant isolation, statelessness for horizontal scale), and stateful architectures violate them by construction. We propose Deterministic Projection Memory (DPM): an append-only event log plus one task-conditioned projection at decision time. On ten regulated decisioning cases at three memory budgets, DPM matches summarization-based memory at generous budgets and substantially outperforms it when the budget binds: at a 20x compression ratio, DPM improves factual precision by +0.52 (Cohen's h=1.17, p=0.0014) and reasoning coherence by +0.53 (h=1.13, p=0.0034), paired permutation, n=10. DPM is additionally 7-15x faster at binding budgets, making one LLM call at decision time instead of N. A determinism study of 10 replays per case at temperature zero shows both architectures inherit residual API-level nondeterminism, but the asymmetry is structural: DPM exposes one nondeterministic call; summarization exposes N compounding calls. The audit surface follows the same one-versus-N pattern: DPM logs two LLM calls per decision while summarization logs 83-97 on LongHorizon-Bench. We conclude with TAMS, a practitioner heuristic for architecture selection, and a failure analysis of stateful memory under enterprise operating conditions. The contribution is the argument that statelessness is the load-bearing property explaining enterprise's preference for weaker but replayable retrieval pipelines, and that DPM demonstrates this property is attainable without the decisioning penalty retrieval pays.

Multimodal representation is crucial for E-commerce tasks such as identical product retrieval. Large representation models (e.g., VLM2Vec) demonstrate strong multimodal understanding capabilities, yet they struggle with fine-grained semantic comprehension, which is essential for distinguishing highly similar items. To address this, we propose Attribute-Enhanced Fine-Grained Multi-Modal Representation Learning (AFMRL), which defines product fine-grained understanding as an attribute generation task. It leverages the generative power of Multimodal Large Language Models (MLLMs) to extract key attributes from product images and text, and enhances representation learning through a two-stage training framework: 1) Attribute-Guided Contrastive Learning (AGCL), where the key attributes generated by the MLLM are used in the image-text contrastive learning training process to identify hard samples and filter out noisy false negatives. 2) Retrieval-aware Attribute Reinforcement (RAR), where the improved retrieval performance of the representation model post-attribute integration serves as a reward signal to enhance MLLM's attribute generation during multimodal fine-tuning. Extensive experiments on large-scale E-commerce datasets demonstrate that our method achieves state-of-the-art performance on multiple downstream retrieval tasks, validating the effectiveness of harnessing generative models to advance fine-grained representation learning.

Product attribute extraction in e-commerce is bottlenecked by ontologies that are inconsistent, incomplete, and costly to maintain. We present AutoPKG, a multi-agent Large Language Model (LLM) framework that automatically constructs a Product-attribute Knowledge Graph (PKG) from multimodal product content. AutoPKG induces product types and type-specific attribute keys on demand, extracts attribute values from text and images, and consolidates updates through a centralized decision agent that maintains a globally consistent canonical graph. We also propose an evaluation protocol for dynamic PKGs that measures type and key validity, consolidation quality, and edge-level accuracy for value assertions after canonicalization. On a large real-world marketplace catalog dataset from Lazada (Alibaba), AutoPKG achieves up to 0.953 Weighted Knowledge Efficiency (WKE) for product types, 0.724 WKE for attribute keys, and 0.531 edge-level F1 for multimodal value extraction. Across three public benchmarks, our method improves edge-level exact-match F1 by 0.152 and yields a precision gain of 0.208 on the attribute extraction application. Online A/B tests show that AutoPKG-derived attributes increase Gross Merchandise Value (GMV) in Badge by 3.81 percent, in Search by 5.32 percent, and in Recommendation by 7.89 percent, supporting the practical value of AutoPKG in production.

As virtual try-on (VTON) systems become increasingly important in fashion e-commerce, there is a growing need for reliable reference-free evaluation methods, since ground-truth images of the same person wearing the target garment are typically unavailable in real-world scenarios. To address this challenge, we propose VTON-IQA, a reference-free framework for human-aligned image quality assessment without requiring ground-truth images. To model human perceptual judgments, we construct VTON-QBench, a large-scale human-annotated benchmark comprising 62,688 try-on images generated by 14 representative VTON models and 431,800 quality annotations collected from 13,838 qualified annotators. To the best of our knowledge, this is the largest dataset to date for human subjective evaluation in VTON. Extensive experiments show that VTON-IQA achieves reliable human-aligned image quality assessment. Moreover, we conduct a comprehensive benchmark evaluation of 14 representative VTON models using VTON-IQA.

We quantify the short-term impact of Generative Artificial Intelligence (GenAI) on sales performance through a series of large-scale randomized field experiments involving millions of users and products at a leading cross-border online retail platform. Over 2023-2024, the platform integrated GenAI into seven business workflows spanning customer service, consumer-product matching, advertising, and seller services. We find that GenAI adoption increases sales in most workflows, with effects ranging from no detectable impact to $16.3\%$, depending on GenAI's marginal contribution relative to baseline firm practices. Across the four GenAI applications with positive sales effects, the implied annual incremental value is roughly \5$per consumer$-$an economically meaningful impact given the retailer's scale and the early stage of GenAI adoption. The gains operate primarily through higher conversion rates rather than larger cart values, consistent with GenAI improving the shopping experience by reducing search, information, communication, and personalization frictions. Importantly, these effects are not associated with worse post-purchase outcomes, as product return rates and customer ratings do not deteriorate. Finally, we document substantial demand-side heterogeneity, with larger gains for less experienced consumers. Our findings provide novel, large-scale causal evidence on how GenAI shapes sales productivity in online retail, highlighting both its immediate value and broader potential.

Unlike Business-to-Consumer e-commerce platforms (e.g., Amazon), inexperienced individual sellers on Consumer-to-Consumer platforms (e.g., eBay) often face significant challenges in setting prices for their second-hand products efficiently. Therefore, numerous studies have been proposed for automating price prediction. However, most of them are based on static regression models, which suffer from poor generalization performance and fail to capture market dynamics (e.g., the price of a used iPhone decreases over time). Inspired by recent breakthroughs in Large Language Models (LLMs), we introduce LLP, the first LLM-based generative framework for second-hand product pricing. LLP first retrieves similar products to better align with the dynamic market change. Afterwards, it leverages the LLMs' nuanced understanding of key pricing information in free-form text to generate accurate price suggestions. To strengthen the LLMs' domain reasoning over retrieved products, we apply a two-stage optimization, supervised fine-tuning (SFT) followed by group relative policy optimization (GRPO), on a dataset built via bidirectional reasoning. Moreover, LLP employs a confidence-based filtering mechanism to reject unreliable price suggestions. Extensive experiments demonstrate that LLP substantially surpasses existing methods while generalizing well to unseen categories. We have successfully deployed LLP on Xianyu\footnote{Xianyu is China's largest second-hand e-commerce platform.}, significantly outperforming the previous pricing method. Under the same 30% product coverage, it raises the static adoption rate (SAR) from 40% to 72%, and maintains a strong SAR of 47% even at 90% recall.

Extracting structured procedural knowledge from unstructured business documents is a critical yet unresolved bottleneck in process automation. While prior work has focused on extracting linear action flows from instructional texts, such as recipes, it has insufficiently addressed the complex logical structures, including conditional branching and parallel execution, that are pervasive in real-world regulatory and administrative documents. Furthermore, existing benchmarks are limited by simplistic schemas and shallow logical dependencies, restricting progress toward logic-aware large language models.To bridge this Logic Gap, we introduce BREX, a carefully curated benchmark comprising 409 real-world business documents and 2,855 expert-annotated rules. Unlike prior datasets centered on narrow service scenarios, BREX spans over 30 vertical domains, covering scientific, industrial, administrative, and financial regulations. We further propose ExIde, a structure-aware reasoning framework that investigates five distinct prompting strategies, ranging from implicit semantic alignment to executable grounding via pseudo-code generation. This enables explicit modeling of rule dependencies and provides an out-of-the-box framework for different business customers without finetuning their own large language models. We benchmark ExIde using 13 state-of-the-art large language models. Our extensive evaluation reveals that executable grounding serves as a superior inductive bias, significantly outperforming standard prompts in rule extraction. In addition, reasoning-optimized models demonstrate a distinct advantage in tracing long-range and non-linear rule dependencies compared to standard instruction-tuned models.

In the rapidly evolving landscape of retail, assortment planning plays a crucial role in determining the success of a business. With the rise of sponsored products and their increasing prominence in online marketplaces, retailers face new challenges in effectively managing their product assortment in the presence of sponsored products. Remarkably, previous research in assortment planning largely overlooks the existence of sponsored products and their potential impact on overall recommendation effectiveness. Instead, they commonly make the simplifying assumption that all products are either organic or non-sponsored. This research gap underscores the necessity for a more thorough investigation of the assortment planning challenge when sponsored products are in play. We formulate the assortment planning problem in the presence of sponsored products as a combinatorial optimization task. The ultimate objective is to compute an assortment plan that optimizes expected revenue while considering the specific requirements of placing sponsored products strategically.

This paper develops a simulation-based framework for evaluating the energy implications of quantum and classical computing firms competing in a market with limited energy resources. We model providers as differentiated Cournot competitors whose feasible service capacity is induced by technology-specific energy scaling laws: polylogarithmic for quantum algorithms that achieve an equivalent computational target and polynomial for classical emulation. For symmetric groups of quantum and classical firms, the equilibrium reduces to a tractable two-equation system that supports large scenario sweeps over market size, technology mix, and hardware coefficients. We characterize the capacity-constrained Nash equilibrium, prove the existence of a demand scale beyond which quantum service becomes more energy efficient, and report numerical experiments calibrated to trapped-ion and Rydberg platforms. The results identify when quantum energy advantage is only asymptotic and when it becomes operationally relevant.