Generative AI Adoption

Generative artificial intelligence (GenAI) is changing how work is organized and performed. Real estate marketing is a prime example of this, yet evidence of GenAI in real estate agents' day-to-day practice remains scarce. In this work, we report on our insights from a German-based empirical study with eleven semi-structured interviews. GenAI is already utilized across different activities, with marketing communication being the most prominent. Concrete use cases are emergent and unevenly adopted, with writing exposé texts being the only widely established one. Interaction is predominantly human-in-the-loop: GenAI drafts, structures, and retrieves, while real estate agents curate, verify, and decide. Constraints stem less from model capability than from integration with listings and documents, data availability, and compliance in sensitive tasks. The study contributes a grounded map of existing and potential use cases and identifies tentative practical implications for adoption.

Security Operations Centers (SOCs) process large amounts of tickets, most of which are low-interest events not worthy of further investigation. The repetitive nature of this task and similarity of the vast amounts of tickets make it a prime candidate for generative AI-based automation. We created and deployed an agentic AI companion utilizing large language models through fieldwork within a SOC for over one year. The design of the SOC AI companion was driven by researchers' participation and interactions within the SOC's daily work. SOC analysts were invited to use it during the last four months of the fieldwork. We analyzed the analysts' usage of the companion and found that in more than 90% of the cases the companion's outputs were reused by analysts in the ticket's closing report. Our results showed that when designed "in the trenches" with the intended users, a SOC AI companion can go beyond being yet another tool, but rather a system that co-evolves with its human users as it traverses through the various types of workloads. Analysts naturally started to shape the AI companion's behaviors to fit their particular needs. Our data show that the more human analysts shape the AI companion's behaviors, the more they become comfortable trusting the output from the AI system, resulting in improved productivity.

We conducted an interview study with twelve students on their use of generative AI in academic communication. Students delegated professional messages to AI most where the pressure to sound professional is highest: email to instructors and administrators. AI involvement ranged from correcting the writer's own text to working out and writing the message outright, and students checked AI-written text against two criteria: whether it looks like AI and whether it sounds like them. Building on these findings, we model the AI-mediated process of writing a student--instructor email at the highest level of involvement we observed, and compare it with an unaided model of writing the same messages, built from participants' accounts and a classic model of the writing process. Three differences emerge: the learning loop that builds writing skill is removed, the message is no longer written for its specific recipient, and the confidence a successful exchange returns goes to using the system rather than to the writer's own ability. From these differences we derive two risks, that individual capacities never form and that authenticity and trust in communication become work. Design can respond to both but is unlikely to be enough, so the risks also need research and policy attention.

We study how organizations use frontier generative AI by linking ChatGPT Enterprise account records to usage, worker roles, task classifications, and public-company financial data through March 2026. These linked data enable a privacy-preserving analysis of adoption, worker roles, and message-level tasks at scale: for instance, the worker-level sample we analyze at the six-month adoption horizon includes over 1,500 organizations and over 17 million messages. We document four facts about enterprise AI adoption and use. First, ChatGPT Enterprise usage has grown rapidly due to a combination of new firm adoption and growing intensity among existing adopters. Second, U.S.-based public company adoption is concentrated among larger, more valuable, and more R&D- and SG&A-intensive firms. Third, active use within adopting firms spans job functions and seniority levels, with especially high usage intensity among early-career workers. Fourth, ChatGPT Enterprise usage encompasses a broad range of knowledge work tasks, including writing, technical work, communication, and information synthesis. In aggregate, these results suggest that firms differ widely in the speed, breadth and purpose of their enterprise AI adoption, and that they are still actively learning how to integrate AI into organizational workflows.

This paper introduces the AI & Economy ATLAS (Activity, Task, Landscape, and Adoption Study), an ongoing economic research initiative using Google AI usage data. The first iteration of ATLAS is built on 15 million de-identified interactions across the Gemini App, Google AI Mode, and Gemini API. Using privacy-preserving algorithms as well as established and bespoke classification methods, we map AI usage to over 800 occupations, 4000 tasks, 300 household activities, 150 countries, and 140 languages. We then make a number of observations on what the data reveals about AI's diffusion, and its usage at work and in day-to-day life. In the workplace, we show that while AI adoption spans occupations covering just above 88% of US employment, penetration remains shallow and overwhelmingly collaborative in nature, with end-to-end task automation limited in scope. Outside of work, AI spans activities making up about 98% of Americans' non-sleep time, with disproportionately high use in high-friction tasks such as engaging with government and professional service providers, likely delivering economic value that standard national accounts may miss. Globally, adoption scales with national wealth and has broad linguistic distribution, with English queries representing only around a third of volume. As we build upon ATLAS and expand its scope and capabilities, we will continue to provide large-scale empirical evidence to inform the public, policy and academic questions about the ongoing AI transformation.

With the rapid development of Artificial Intelligence Generated Content (AIGC) platforms, users increasingly show cross-platform usage intentions. Existing research focuses on adoption and usage intentions in single-platform AIGC contexts. A theoretical gap still exists in studies on cross-platform usage. This paper constructs and verifies a three-stage multiple mediation model based on the personality trait-perception-behavioral response framework. The model integrates the optimum stimulation level (OSL) theory, complementarity theory, and perceived value theory, and it sets social influence and use experience as control variables to examine users' multi-homing intention. The results show that: (a) OSL significantly enhances users' perceived complementarity; (b) perceived complementarity positively affects perceived epistemic value; (c) perceived epistemic value significantly and positively predicts multi-homing intention; (d) OSL influences multi-homing intention through a chain mediation path of perceived complementarity and perceived epistemic value; and (e) social influence has a significant positive effect on multi-homing intention, while the effect of use experience is not significant.

The incorporation of generative models into traditional computational systems presents both enormous opportunity and tremendous peril. Although many early adopters have realized these perils at great expense, the field still requires foundational frameworks to de-risk incorporation of AI into traditional systems. This manuscript establishes this foundation through the definition of four specific primitives of AI blended architecture, designed to enable deterministic encapsulation of probabilistic models. It further establishes two overarching anti-patterns broadly represented across industry to serve as warnings for engineers in this field. This framework was designed to enable successful integration of AI into traditional systems while providing a foundation upon which generative model providers could build the next generation of generative model interfaces.

Generative AI (GenAI) deployment in the workplace is accelerating rapidly. Nevertheless, questions of who adopts, who benefits, and who is left behind and why are still understudied. In this paper, we investigate these dynamics in the context of a multinational tech company transitioning from a legacy Human Resources (HR) search system to a GenAI-supported system, analyzing search log data, survey data (n=25), and ten semi-structured interviews. Our findings show that adoption depended on the fit between the GenAI system's design assumptions and employees' work positionalities (role, spoken language, tenure). Further, we find that employees' trust in GenAI answers was built through source-checking, comparison among systems, and seeking input from colleagues or HR when in doubt. Our contribution is twofold. First, we provide empirical evidence of workplace GenAI adoption during a live organizational transition, showing that adoption is influenced by factors such as situational fit, search literacy, and trust calibration. It is also further shaped by knowledge conditions such as the system's content quality, employee training, and guidance. Second, we translate these findings into design considerations for inclusive deployment and adoption in high-stakes environments such as HR. We argue that organizations should design systems considering the role and context-sensitive benefits they yield to different social groups. They also need to treat the organizational knowledge infrastructure as AI infrastructure to improve the accountability and usability of GenAI systems

AI is being used by people globally, but not everyone is using it in the same ways. Using a large-scale dataset of anonymized, de-identified, and privacy-scrubbed interactions with a widely available and free AI chatbot, we empirically characterize differences in early adopters' usage across countries. Schooling is the most common domain of use in most countries, particularly low-income countries, with a strong inverse association evident between schooling and country-level GDP. Leisure-related use, by contrast, is positively associated with country-level income. Language, we find, also shapes use: English-language interactions are overrepresented in places where the predominant languages were not well-served by existing models during the period of the study. Improving performance across languages may be a key factor, our work suggests, in whether this technology expands digital divides or enables leapfrogging.

Generative Artificial Intelligence (GenAI) rapidly transforms software engineering, yet existing research remains fragmented across individual tasks in the Software Development Lifecycle. This study integrates a systematic literature review with a survey of 65 software developers. The results show that GenAI exerts its highest impact in design, implementation, testing, and documentation, where over 70 % of developers report at least halving the time for boilerplate and documentation tasks. 79 % of survey respondents use GenAI daily, preferring browser-based Large Language Models over alternatives integrated directly in their development environment. Governance is maturing, with two-thirds of organizations maintaining formal or informal guidelines. In contrast, early SDLC phases such as planning and requirements analysis show markedly lower reported benefits. In a nutshell, GenAI shifts value creation from routine coding toward specification quality, architectural reasoning, and oversight, while risks such as uncritical adoption, skill erosion, and technical debt require robust governance and human-in-the-loop mechanisms.

The post-ChatGPT surge has rapidly reframed IS research and practice. As organizations and society grapple with GenAI adoption, a body of secondary studies and research agendas has emerged to synthesize early evidence and chart directions for future inquiry. This study reviews secondary and roadmap papers to synthesize the state of knowledge on GenAI's benefits and challenges in IS, and to identify future research directions. We performed a systematic search across Scopus, WoS, and eAIS for publications from 2023 onwards. Following a rigorous, multi-stage screening process, we selected a final set of 28 papers for analysis using bibliometric mapping and thematic analysis. We also conducted a quality assessment of all sources to gauge confidence in each source's contribution to the findings. GenAI offers transformative potential to drive productivity, accelerate innovation, personalize services, and democratize access to expertise. However, its adoption is constrained by interrelated challenges: technical unreliability, societal-ethical risks, and a governance vacuum. Interpreted through a socio-technical lens, our findings reveal a persistent misalignment between GenAI's fast-evolving technical subsystem and the slower-adapting social subsystem, positioning IS research as critical for achieving joint optimization. To bridge this gap, we propose a research agenda that reorients IS scholarship from analyzing impacts toward actively shaping the co-evolution of technical capabilities with organizational routines, societal values, and regulatory institutions: emphasizing hybrid human-AI ensembles, situated validation, design principles for probabilistic systems, and adaptive governance. For practitioners and policymakers, responsible adoption requires balancing automation with human augmentation alongside transparent governance and adaptive regulations to ensure broadly shared benefits.

Can targeted user training unlock the productive potential of generative artificial intelligence in professional settings? We study this question using a randomized experiment in which 164 law students completed an issue-spotting examination under one of three conditions: no GenAI access, optional access to a large language model (LLM), or LLM access with a brief training intervention. Untrained LLM access proved counterproductive: relative to participants without any LLM access, untrained users wrote significantly shorter answers, committed more case misstatements, and scored marginally lower, though most differences fall short of conventional significance. Training reversed this pattern. Trained participants adopted the LLM at higher rates (41% vs. 26%; p = 0.044), scored 0.27 grade points higher than untrained users--roughly one fine grade--(p = 0.027), and stated applicable rules more accurately (p = 0.014). Principal stratification analysis suggests training operates primarily through adoption rather than effectiveness--the adoption lower bound (1.06) exceeds the effectiveness upper bound (0.42) at strict mean dominance--though confidence intervals are wide. More broadly, these findings challenge the view that GenAI primarily benefits lower-skilled workers: without training, higher-ability practitioners opt out while lower-ability users adopt but unproductively. Realizing GenAI's productivity gains requires investment in both access and instruction.