Real-Time Bidding

Momentum

2 papers in the last four weeks, with none the four weeks before. 0.0% of all new papers.

Jul 13Week of Sep 28

Latest papers 13

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  1. BAFF: Bid-Aware Filter Family for Mitigating Training Data Interference in RTB A/B Tests

    Sep 8, 2026Jeonglyul Oh, Ikkyu Choi, Inseop Youn +1Data SelectionA/b Testing

  2. Less Traffic, Better Outcomes: Competition-Aware Request Dispatch in Real-Time Ad Exchanges

    Aug 4, 2026Jonaid Shianifar, Blaz Mramor, Fangda Zou +5Online AdvertisingOnline Resource Allocation

  3. Building a User Foundation Model for the Open Web

    Jul 30, 2026Solal Vernier, Ivan Can Arisoy, Merwan Barlier +1Self-Supervised LearningCTR Prediction

  4. PlatformBid: An Auto-Bidding Benchmark from a Unified Advertising Platform's Perspective

    Jul 29, 2026Shengtian Yang, Yewen Li, Peng Jiang +5Benchmark DesignAutomated Bidding

  5. DRIVE: Distributional and Retrieval-Augmented Bidding with Value Evaluation

    Jun 12, 2026Miduo Cui, Haochen Wang, Shangqin Mao +6Distributional RLAutomated Bidding

  6. HMAF: A Hierarchical Multi-Slot GD-RTB Allocation Framework

    Jun 4, 2026Tianxing Bu, Zhaoqi Zhang, Linyou Cai +7Online AdvertisingOnline Resource Allocation

  7. Support-aware offline policy selection for advertising marketplaces

    May 20, 2026Prashant Shekhar, Caroline HowardOff-Policy EvaluationOnline Advertising

  8. Decision Support for Marketplace Policies under Incomplete Evidence: From Replay to Launch Readiness

    May 13, 2026Prashant Shekhar, Caroline HowardAI-Assisted Decision MakingOff-Policy Evaluation

  9. A Lightweight MPC Bidding Framework for Brand Auction Ads

    Mar 8, 2026Yuanlong Chen, Bowen Zhu, Bing Xia +1Online AdvertisingModel Predictive Control

  10. HOB: A Holistically Optimized Bidding Strategy under Heterogeneous Bidding Environments

    Oct 17, 2025Qi Li, Wendong Huang, Qichen Ye +9Automated BiddingOnline Advertising