Automated Bidding

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Overview

Automated bidding studies how advertisers and other agents choose bids across repeated auctions to win valuable opportunities while meeting budgets, return, or service constraints. Methods range from dual-based pacing and online bandit algorithms to model-predictive control, reinforcement learning, and generative policies, often using auction forecasts and safe fallback controls. Work spans first- and second-price advertising auctions as well as electricity, spectrum, procurement, and computing markets, evaluated with simulations, benchmarks, and online tests. A central challenge is adapting to changing or unreliable feedback while satisfying constraints; better predictions and more sophisticated agents do not automatically improve welfare, fairness, or platform outcomes.

Latest papers

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37 papers5 papers in the last four weeks, up 67% on the four weeks before. 0.0% of all new papers.

  1. Impossibility of No-Regret in Multi-Agent Bidding

    Oct 27, 2026Zongjun Yang, Rachitesh Kumar, Christian KroerRegret MinimizationAutomated Bidding

    Columbia University. · Carnegie Mellon University.

  2. Reinforcement Learning for Controller Parameters in the Auto-Bidding System at Pinterest

    Oct 23, 2026Yichu Zhou, Qinyi Chen, Fei Feng +5Automated BiddingRL Control

    Pinterest Inc. Seattle, USA · Pinterest Inc. San Francisco, USA · Pinterest Inc. New York, USA +1

  3. Decentralized LLM Workflows via Sequential Auctions

    Oct 15, 2026Ian Gemp, Shubhendu Trivedi, Adam Fisch +7Agentic WorkflowsAutomated Bidding

    Google DeepMind · Google Research · University of Waterloo

  4. Price of Anarchy of First-Price Auctions in Agentic Markets

    Oct 14, 2026Shubhendu Trivedi, Jacob Eisenstein, Alekh Agarwal +3Price of AnarchyMechanism Design

    Google DeepMind · Google Research

  5. Parallelism or Concession? Concurrency-Aware Procurement Negotiation for Agentic Commerce

    Oct 5, 2026Xiaolin Xu, Donghao ZhuMulti-Agent System OptimizationAutomated Negotiation

    School of Business Nanjing University Nanjing, Jiangsu, China · Institute of Business Sciences University of Tsukuba Bunkyo-ku, Tokyo, Japan · University of Tokyo Market Design Center Bunkyo-ku, Tokyo, Japan

  6. Inference Auctions

    Sep 30, 2026Keegan Harris, Siddharth Prasad, Asher Trockman +2Mechanism DesignAutomated Bidding

    University of California, Berkeley · Toyota Technological Institute at Chicago · Google Research +1

  7. When Privacy Moves ML-Mediated Decisions On Device: Information and Incentive Misalignment in Auctions

    Sep 27, 2026Dipankar SarkarAutomated BiddingReal-Time Bidding

    Skelf Research

  8. OneBid: A Unified Auto-Bidding Foundation Model for Diverse oCPX Advertising Scenarios

    Sep 18, 2026Yewen Li, Peng Jiang, Yitian Li +4Automated BiddingOnline Advertising

    Kuaishou Technology Beijing, China

  9. CABAL: Multi-Agent Simulacra for Tracing the Effects of Collusive Bidding in Peer Review

    Sep 4, 2026Jicheng Zhou, Kemou Li, Kahim Wong +5Scholarly Peer ReviewAutomated Bidding

    State Key Laboratory of Internet of Things for Smart City, University of Macau · Mila – Québec AI Institute · McGill University +2

  10. AI agents in Algorithmic Electricity Markets: On the Emergence of Tacit Collusion

    Aug 27, 2026Jakub Seredyński, Georgios TsaousoglouAlgorithmic CollusionAutomated Bidding

    Department of Applied Mathematics and Computer Science, Technical University of Denmark.

  11. PlatformBid: An Auto-Bidding Benchmark from a Unified Advertising Platform's Perspective

    Jul 29, 2026Shengtian Yang, Yewen Li, Peng Jiang +5Benchmark DesignAutomated Bidding

    Nanyang Technological University Singapore, Singapore

  12. Collusion with Competitive Marginals: Price-Level Audits Are Blind by Construction

    Jul 29, 2026Xin Xu, Chengrui Wu, Jiayu Lu +3Algorithmic AuditingAutomated Bidding

    Carnegie Mellon University · Zhejiang University

  13. Beyond Single-Episode Optimization: Sliding-Window Aware Generative Auto-Bidding for Long-Term Advertising Effectiveness

    Jul 28, 2026Binglin Wu, Chuan Yue, Yingyi Zhang +4Automated BiddingOnline Advertising

    Dalian University of Technology · Alibaba International Digital Commerce Group · Dalian University of Technology & City University of Hong Kong

  14. AIGB-R1: Self-Evolving Generative Auto-Bidding via Hierarchical Planner-Executor Optimization

    Jul 19, 2026Yuejia Dou, Hesong Wang, Xinyu Zhang +6Automated BiddingLarge Language Model-Guided Optimization

    Gaoling School of Artificial Intelligence, Renmin University of China Beijing, China · Alibaba Group Beijing, China

  15. Learning to Bid in Discriminatory Auctions with Budget Constraints

    Jun 28, 2026Negin Golrezaei, Sourav SahooGame TheoryAutomated Bidding

    Sloan School of Management, Massachusetts Institute of Technology · Operations Research Center, Massachusetts Institute of Technology

  16. A3M: Adaptive, Adversarial and Multi-Objective Learning for Strategic Bidding in Repeated Auctions

    Jun 27, 2026Junhan Li, Yuxin Zhang, Haoran Wang +1Multi-Objective Reinforcement LearningGame Theory

    Department of Computer Science Nanjing University

  17. DRIVE: Distributional and Retrieval-Augmented Bidding with Value Evaluation

    Jun 12, 2026Miduo Cui, Haochen Wang, Shangqin Mao +6Distributional RLAutomated Bidding

    Shandong University, Jinan, China · Meituan, Beijing, China

  18. DNQ: Deep Nash Q-Network for Partially Observable n-Player Games

    Jun 4, 2026Qintong Xie, Edward Koh, Xavier Cadet +1Nash EquilibriumReinforcement Learning

  19. Learning to Bid in FCR Markets: A Best-of-Both-Worlds Approach

    May 29, 2026Marius Potfer, Cheng Wan, Pierre GruetCombinatorial Semi-BanditsAutomated Bidding

    ENSAE, CREST (Fairplay joint team), 5 Av. Le Chatelier, 91120, Palaiseau, France · EDF Lab Paris-Saclay, FiME (Laboratoire de Finance des Marchés de l’Énergie), 7 Bd Gaspard Monge, 91120, Palaiseau, France

  20. Model Monotonicity in Autobidding Auctions: When Do Better Predictions Lead to Better Outcomes?

    May 29, 2026Ashwinkumar BadanidiyuruGame TheoryAutomated Bidding

    Uber Technologies, Inc., San Francisco, CA, USA.

  21. Learning to Bid in Repeated Second-Price Auctions with Dynamic Values and Aggregated Feedback

    May 27, 2026Benjamin Heymann, Otmane SakhiGame TheoryAutomated Bidding

    Criteo AI Lab

  22. Constrained Auto-Bidding via Generative Response Modeling

    May 27, 2026Eunseok Yang, Xingdong Zuo, Kyung-Min KimAutomated BiddingOnline Advertising

    NAVER Corporation Seongnam-si, Republic of Korea

  23. Do Not Trust The Auctioneer: Learning to Bid in Feedback-Manipulated Auctions

    May 21, 2026Luigi Foscari, Matilde Tullii, Vianney PerchetGame TheoryAutomated Bidding

    LAILA, Università degli Studi di Milano · Fairplay Team, Crest-Ensae, IP Paris · Fairplay Team, Crest-Ensae, IP Paris, CRITEO AI Team, Paris

  24. Generative Auto-Bidding with Unified Modeling and Exploration

    May 19, 2026Mingming Zhang, Feiqing Zhuang, Na Li +7Automated BiddingOnline Advertising

    Key Laboratory of Aerospace Information Security and Trusted Computing, Ministry of Education, School of Cyber Science and Engineering, Wuhan University · Taobao & Tmall Group of Alibaba

  25. On the Role of Language Representations in Auto-Bidding: Findings and Implications

    May 7, 2026Guanyu Zhu, Jining Luan, Hanwen Du +11Automated BiddingOnline Advertising

    City University of Hong Kong · South China Agricultural University · University of Electronic Science and Technology of China +11

  26. The (Marginal) Value of a Search Ad: An Online Causal Framework for Repeated Second-price Auctions

    May 3, 2026Yuxiao Wen, Zihao Hu, Yanjun Han +2Causal Effect EstimationAutomated Bidding

    Courant Institute of Mathematical Sciences, New York University · Department of Mathematics, Hong Kong University of Science and Technology · Courant Institute of Mathematical Sciences and the Center for Data Science, New York University +2

  27. Efficiency of Proportional Mechanisms in Online Auto-Bidding Advertising

    Apr 14, 2026Nguyen Kim ThangPrice of AnarchyMechanism Design

    LIG, Grenoble INP, University Grenoble-Alpes, France

  28. A Dual-Positive Monotone Parameterization for Multi-Segment Bids and a Validity Assessment Framework for Reinforcement Learning Agent-based Simulation of Electricity Markets

    Apr 11, 2026Zunnan Xu, Zhaoxia Jing, Zhanhua PanAutomated BiddingConstrained RL

    School of Electric Power Engineering, South China University of Technology, Guangzhou, 510640, Guangdong, China · Department of Engineering, University of Exeter, Exeter EX4 4PY, U.K.

  29. JD-BP: A Joint-Decision Generative Framework for Auto-Bidding and Pricing

    Apr 7, 2026Linghui Meng, Chun Gan, Shengsheng Niu +8Automated BiddingReal-Time Bidding

    JD.com China · The Chinese University of Hong Kong China

  30. LBM: Hierarchical Large Auto-Bidding Model via Reasoning and Acting

    Mar 5, 2026Yewen Li, Zhiyi Lyu, Peng Jiang +4Automated BiddingReal-Time Bidding

    Kuaishou Technology Beijing, China · Nanyang Technological University Singapore, Singapore