Social Media Analysis
Overview
The field examines how people communicate and organize online, using text, images, video, user activity, and interaction networks. Common approaches include sentiment and stance classification, topic modeling, graph analysis, multimodal machine learning, and large language models. Researchers apply these methods to questions such as misinformation spread, political polarization, mental health, moderation, and audience engagement across platforms and events. A central challenge is ensuring that labels and models capture context, language, and platform differences well enough to support reliable conclusions about people and society.
Latest papers
222 papers30 papers in the last four weeks, up 36% on the four weeks before. 0.2% of all new papers.
Current emotion analysis in social media is predominantly author-centric, failing to capture the subjective nature of emotional responses across diverse readers. This paradigm overlooks the crucial link between individual perception, communication behavior, and the underlying social network. To bridge this gap, we introduce PERCEIVE, a novel bilingual (English and Chinese) large-scale benchmark that, to the best of our knowledge, is the first to integrate five critical dimensions for social perception: author-created content, genuine readers' emotional feedback (derived from their comments), communication behavior, user attributes, and the social graph. This benchmark enables a paradigm shift towards truly personalized, reader-centric analysis, where different readers' emotional responses to the same content are naturally captured through their real-world interactions. By annotating emotions from reader comments and synchronously capturing communication intent, PERCEIVE provides a unique resource to model the intrinsic coupling between emotion and behavior, grounded in social context. We establish a comprehensive evaluation protocol, testing state-of-the-art methods, including large language models (LLMs) with advanced reasoning enhancement. Our findings reveal significant shortcomings in existing approaches when handling this multifaceted, user-aware task. PERCEIVE offers a foundational resource and clear direction for future research in socially-intelligent NLP, pushing models towards a more unified understanding of emotion on social media.
SemEval-2026 Task 9: Detecting Multilingual, Multicultural and Multievent Online Polarization
We present SemEval-2026 Task 9, a shared task on online polarization detection, covering 22 languages and comprising over 110K annotated instances. Each data instance is multi-labeled with the presence of polarization, polarization type, and polarization manifestation. Participants were asked to predict labels in three sub-tasks: (1) detecting the presence of polarization, (2) identifying the type of polarization, and (3) recognizing the polarization manifestation. The three tasks attracted over 1,000 participants worldwide and more than 10k submission on Codabench. We received final submissions from 67 teams and 73 system description papers. We report the baseline results and analyze the performance of the best-performing systems, highlighting the most common approaches and the most effective methods across different subtasks and languages. The dataset of this task is publicly available.
Curation and Extraction of Drug-Related Entities from Reddit Platform
Physicians learn primarily about illicit drugs from clinical overdose cases, limiting their understanding of real-world usage. Meanwhile, drug users share first-hand experiences online, offering insights into dosage and effects of drugs. To bridge this gap, we introduce ReDose (REddit Drug DOSe and Effect), a dataset of 6,435 Reddit posts on substance use. A board-certified toxicologist primarily annotated both the training and test sets, while two medical science students contributed to the test set, labeling DRUG, DOSE, and EFFECT entities. We benchmarked 6,267 annotations using BERT-based, large language model (LLM)-based, and Retrieval-Augmented Generation (RAG) models. BiomedBERT achieved an F1-score of 0.843 for DRUG, while Llama-3 70B outperformed GPT-4 (F1 = 0.79 vs. 0.72). EFFECT extraction remains challenging, with GPT-4 achieving a recall of 0.41. ReDose captures patient-curated narratives to advance medical data extraction from social media.
Content Fuzzing for Escaping Information Cocoons on Digital Social Media
Information cocoons on social media limit users' exposure to posts with diverse viewpoints. Modern platforms use stance detection as an important signal in recommendation and ranking pipelines, which can route posts primarily to like-minded audiences and reduce cross-cutting exposure. This restricts the reach of dissenting opinions and hinders constructive discourse. We take the creator's perspective and investigate how content can be revised to reach beyond existing affinity clusters. We present ContentFuzz, a confidence-guided fuzzing framework that rewrites posts while preserving their human-interpreted intent and induces different machine-inferred stance labels. ContentFuzz aims to route posts beyond their original cocoons. Our method guides a large language model (LLM) to generate meaning-preserving rewrites using confidence feedback from stance detection models. Evaluated on four representative stance detection models across three datasets in two languages, ContentFuzz effectively changes machine-classified stance labels, while maintaining semantic integrity with respect to the original content.
Protecting and Preserving Protest Dynamics for Responsible Analysis
Protest-related social media data are valuable for understanding collective action but inherently high-risk due to concerns surrounding surveillance, repression, and individual privacy. Contemporary AI systems can identify individuals, infer sensitive attributes, and cross-reference visual information across platforms, enabling surveillance that poses risks to protesters and bystanders. In such contexts, large foundation models trained on protest imagery risk memorizing and disclosing sensitive information, leading to cross-platform identity leakage and retroactive participant identification. Existing approaches to automated protest analysis do not provide a holistic pipeline that integrates privacy risk assessment, downstream analysis, and fairness considerations. To address this gap, we propose a responsible computing framework for analyzing collective protest dynamics while reducing risks to individual privacy. Our framework replaces sensitive protest imagery with well-labeled synthetic reproductions using conditional image synthesis, enabling analysis of collective patterns without direct exposure of identifiable individuals. We demonstrate that our approach produces realistic and diverse synthetic imagery while balancing downstream analytical utility with reductions in privacy risk. We further assess demographic fairness in the generated data, examining whether synthetic representations disproportionately affect specific subgroups. Rather than offering absolute privacy guarantees, our method adopts a pragmatic, harm-mitigating approach that enables socially sensitive analysis while acknowledging residual risks.
Cross Event Detection and Topic Evolution Mining in cross events for Man Made Disasters in Social Media Streams
Social media is widely used to share information globally and it also aids to gain attention from the world. When socially sensitive incidents like rape, human rights march, corruption, political controversy, chemical attacks occur, they gain immense attention from people all over the world, causing microblogging platforms like Twitter to get flooded with tweets related to such events. When an event evolves, many other events of a similar nature have happened in and around the same time frame. These are cross events because they are linked to the nature of the main event. Dissemination of information relating to such cross events helps in engaging the masses to share the varied views that emerge out of the similarities and differences between the events. Cross event detection is critical in determining the nature of events. Cross events have fulcrums points, i.e., topics around which the discussion is focused, as the event evolves which must be considered in topic evolution. We have proposed Cross Event Evolution Detection CEED framework which detects cross events that are similar with regards to their temporal nature resulting from main events. Event detection is based on the tweet segmentation using the Wikipedia title database and clustering segments based on a similarity measure. The cross event detection algorithm reveals events that overlap in both time and context to evaluate the effects of these cross events on deliberate negligent human actions. The topic evolution algorithm puts into perspective the change in topics for an events lifetime. The experimental results on a real Twitter data set demonstrate the effectiveness and precision of our proposed framework for both cross event detection and topic evolution algorithm during the evolution of cross events.
Scale over Preference: The Impact of AI-Generated Content on Online Content Ecology
The rapid proliferation of Artificial Intelligence-Generated Content (AIGC) is fundamentally restructuring online content ecologies, necessitating a rigorous examination of its behavioral and distributional implications. Leveraging a comprehensive longitudinal dataset comprising tens of millions of users from a leading Chinese video-sharing platform, this study elucidated the distinct creation and consumption behaviors characterizing AIGC versus Human-Generated Content (HGC). We identified a prevalent scale-over-preference dynamic, wherein AIGC creators achieve aggregate engagement comparable to HGC creators through high-volume production, despite a marked consumer preference for HGC. Deeper analysis uncovered the ability of the algorithmic content distribution mechanism in moderating these competing interests regarding AIGC. These findings advocated for the implementation of AIGC-sensitive distribution algorithms and precise governance frameworks to ensure the long-term health of the online content platforms.
Multimodal Analysis of State-Funded News Coverage of the Israel-Hamas War on YouTube Shorts
YouTube Shorts have become central to news consumption on the platform, yet research on how geopolitical events are represented in this format remains limited. To address this gap, we present a multimodal pipeline that combines automatic transcription, aspect-based sentiment analysis (ABSA), and semantic scene classification. The pipeline is first assessed for feasibility and then applied to analyze short-form coverage of the Israel-Hamas war by state-funded outlets. Using over 2,300 conflict-related Shorts and more than 94,000 visual frames, we systematically examine war reporting across major international broadcasters. Our findings reveal that the sentiment expressed in transcripts regarding specific aspects differs across outlets and over time, whereas scene-type classifications reflect visual cues consistent with real-world events. Notably, smaller domain-adapted models outperform large transformers and even LLMs for sentiment analysis, underscoring the value of resource-efficient approaches for humanities research. The pipeline serves as a template for other short-form platforms, such as TikTok and Instagram, and demonstrates how multimodal methods, combined with qualitative interpretation, can characterize sentiment patterns and visual cues in algorithmically driven video environments.
LLM Agents Predict Social Media Reactions but Do Not Outperform Text Classifiers: Benchmarking Simulation Accuracy Using 120K+ Personas of 1511 Humans
Social media platforms mediate how billions form opinions and engage with public discourse. As autonomous AI agents increasingly participate in these spaces, understanding their behavioral fidelity becomes critical for platform governance and democratic resilience. Previous work demonstrates that LLM-powered agents can replicate aggregate survey responses, yet few studies test whether agents can predict specific individuals' reactions to specific content. This study benchmarks LLM-based agents' accuracy in predicting human social media reactions (like, dislike, comment, share, no reaction) across 120,000+ unique agent-persona combinations derived from 1,511 Serbian participants and 27 large language models. In Study 1, agents achieved 70.7% overall accuracy, with LLM choice producing a 13 percentage-point performance spread. Study 2 employed binary forced-choice (like/dislike) evaluation with chance-corrected metrics. Agents achieved Matthews Correlation Coefficient (MCC) of 0.29, indicating genuine predictive signal beyond chance. However, conventional text-based supervised classifiers using TF-IDF representations outperformed LLM agents (MCC of 0.36), suggesting predictive gains reflect semantic access rather than uniquely agentic reasoning. The genuine predictive validity of zero-shot persona-prompted agents warns against potential manipulation through easily deploying swarms of behaviorally distinct AI agents on social media, while simultaneously offering opportunities to use such agents in simulations for predicting polarization dynamics and informing AI policy. The advantage of using zero-shot agents is that they require no task-specific training, making their large-scale deployment easy across diverse contexts. Limitations include single-country sampling. Future research should explore multilingual testing and fine-tuning approaches.
Real-World Challenges in Fake News Detection: Dealing with Posts by Cold Users
Social media serves as a primary source of information in the current digital era. Many people consume a vast range of information in a very short span, yet, amidst the stream of genuine information, fake news and rumors continue to spread. The need for effective detection models is becoming increasingly critical. Past user behavior and user engagement on a post are strong signals that SOTA approaches leverage for fake news detection and other post classification tasks. However, these approaches lean too heavily on knowing this past behavior, and thus suffer from a cold user problem, or users that are new or have minimal footprint on the platform. In this paper, we make three core contributions. We first establish the value of user behavior, both content and user-user interactions, in the task of fake news and rumor detection. We then establish the extensive prevalence of cold users in the real-world datasets, and show the need for newer algorithms considering cold users. We next propose a novel socially-aware context representation scheme - USER EVIDENCE NETWORK (UEN) - to detect the spread of misinformation and unverified information while efficiently navigating this cold user challenge. We introduce techniques that approximate missing or absent behavior data of a new user from existing users' interactions. By carefully addressing the cold user challenge, our work provides robust approaches targeting fake news and rumor detection for real-world platforms.
Debiasing Large Language Models toward Social Factors in Online Behavior Analytics through Prompt Knowledge Tuning
Attribution theory explains how individuals interpret and attribute others' behavior in a social context by employing personal (dispositional) and impersonal (situational) causality. Large Language Models (LLMs), trained on human-generated corpora, may implicitly mimic this social attribution process in social contexts. However, the extent to which LLMs utilize these causal attributions in their reasoning remains underexplored. Although using reasoning paradigms, such as Chain-of-Thought (CoT), has shown promising results in various tasks, ignoring social attribution in reasoning could lead to biased responses by LLMs in social contexts. In this study, we investigate the impact of incorporating a user's goal as knowledge to infer dispositional causality and message context to infer situational causality on LLM performance. To this end, we introduce a scalable method to mitigate such biases by enriching the instruction prompts for LLMs with two prompt aids using social-attribution knowledge, based on the context and goal of a social media message. This method improves the model performance while reducing the social-attribution bias of the LLM in the reasoning on zero-shot classification tasks for behavior analytics applications. We empirically show the benefits of our method across two tasks-intent detection and theme detection on social media in the disaster domain-when considering the variability of disaster types and multiple languages of social media. Our experiments highlight the biases of three open-source LLMs: Llama3, Mistral, and Gemma, toward social attribution, and show the effectiveness of our mitigation strategies.
Decoding Market Emotions in Cryptocurrency Tweets via Predictive Statement Classification with Machine Learning and Transformers
The growing prominence of cryptocurrencies has triggered widespread public engagement and increased speculative activity, particularly on social media platforms. This study introduces a novel classification framework for identifying predictive statements in cryptocurrency-related tweets, focusing on five popular cryptocurrencies: Cardano, Matic, Binance, Ripple, and Fantom. The classification process is divided into two stages: Task 1 involves binary classification to distinguish between Predictive and Non-Predictive statements. Tweets identified as Predictive proceed to Task 2, where they are further categorized as Incremental, Decremental, or Neutral. To build a robust dataset, we combined manual and GPT-based annotation methods and utilized SenticNet to extract emotion features corresponding to each prediction category. To address class imbalance, GPT-generated paraphrasing was employed for data augmentation. We evaluated a wide range of machine learning, deep learning, and transformer-based models across both tasks. The results show that GPT-based balancing significantly enhanced model performance, with transformer models achieving the highest F1-score in Task 1, while traditional machine learning models performed best in Task 2. Furthermore, our emotion analysis revealed distinct emotional patterns associated with each prediction category across the different cryptocurrencies.
Real Talk, Virtual Faces: Symbolic-Semantic Discourse Geometry of Virtual and Human Influencer Audiences
Virtual influencers~(VIs) -- digitally constructed social-media personas -- are becoming increasingly visible in online culture, marketing, and identity formation. Yet it remains unclear whether audiences respond to them through the same discourse patterns used for human influencers~(HIs), or whether virtuality produces distinctive modes of reaction. Existing studies often rely on surveys, engagement statistics, or marginal sentiment distributions, which reveal what audiences say but not how affective, topical, and psycholinguistic signals are jointly organised. We introduce a symbolic-semantic framework for analysing audience discourse around virtual and human influencers. The symbolic layer uses Formal Concept Analysis and association rule mining to extract closed co-occurrence structures from sentiment labels, topic tags, and Big Five psycholinguistic cues. The semantic layer renders these formal concepts as natural-language descriptions, embeds them with MiniLM, and compares their geometry across VI and HI audiences. Applied to 69,498 YouTube comments from three matched VI-HI influencer pairs, our analysis shows that HI discourse is organised around a compact, stability-centred pattern in which low neuroticism anchors positive sentiment, whereas VI discourse supports multiple discourse regimes. VI concepts are also more semantically dispersed than HI concepts, while both groups show strong symbolic-semantic alignment between closed-set structure and embedding geometry. Finally, VI discourse contains a distinct artificial-identity region and a higher concentration of negative sentiment in sensitive topics such as mental health, body image, and artificial identity. These findings suggest that virtuality reshapes not only the sentiment of audience reactions, but also the symbolic and semantic organisation of online social discourse.
Emergence of Fragility in LLM-based Social Networks: the Case of Moltbook
The rapid diffusion of large language models and the growth in their capability has enabled the emergence of online environments populated by autonomous AI agents that interact through natural language. These platforms provide a novel empirical setting for studying collective dynamics among artificial agents. In this paper we analyze the interaction network of Moltbook, a social platform composed entirely of LLM based agents, using tools from network science. The dataset comprises 39,924 users, 235,572 posts, and 1,540,238 comments collected through web scraping. We construct a directed weighted network in which nodes represent agents and edges represent commenting interactions. Our analysis reveals strongly heterogeneous connectivity patterns characterized by heavy tailed degree and activity distributions. At the mesoscale, the network exhibits a pronounced core periphery organization in which a very small structural core (0.9% of nodes) concentrates a large fraction of connectivity. Robustness experiments show that the network is relatively resilient to random node removal but highly vulnerable to targeted attacks on highly connected nodes, particularly those with high out degree. These findings indicate that the interaction structure of AI agent social systems may develop strong centralization and structural fragility, providing new insights into the collective organization of LLM native social environments.
SynSym: A Synthetic Data Generation Framework for Psychiatric Symptom Identification
Psychiatric symptom identification on social media aims to infer fine-grained mental health symptoms from user-generated posts, allowing a detailed understanding of users' mental states. However, the construction of large-scale symptom-level datasets remains challenging due to the resource-intensive nature of expert labeling and the lack of standardized annotation guidelines, which in turn limits the generalizability of models to identify diverse symptom expressions from user-generated text. To address these issues, we propose SynSym, a synthetic data generation framework for constructing generalizable datasets for symptom identification. Leveraging large language models (LLMs), SynSym constructs high-quality training samples by (1) expanding each symptom into sub-concepts to enhance the diversity of generated expressions, (2) producing synthetic expressions that reflect psychiatric symptoms in diverse linguistic styles, and (3) composing realistic multi-symptom expressions, informed by clinical co-occurrence patterns. We validate SynSym on three benchmark datasets covering different styles of depressive symptom expression. Experimental results demonstrate that models trained solely on the synthetic data generated by SynSym perform comparably to those trained on real data, and benefit further from additional fine-tuning with real data. These findings underscore the potential of synthetic data as an alternative resource to real-world annotations in psychiatric symptom modeling, and SynSym serves as a practical framework for generating clinically relevant and realistic symptom expressions.
Do LLM-Driven Agents Exhibit Engagement Mechanisms? Controlled Tests of Information Load, Descriptive Norms, and Popularity Cues
Large language models make agent-based simulation more behaviorally expressive, but they also sharpen a basic methodological tension: fluent, human-like output is not, by itself, evidence for theory. We evaluate what an LLM-driven simulation can credibly support using information engagement on social media as a test case. In a Weibo-like environment, we manipulate information load and descriptive norms, while allowing popularity cues (cumulative likes and Sina Weibo-style cumulative reshares) to evolve endogenously. We then ask whether simulated behavior changes in theoretically interpretable ways under these controlled variations, rather than merely producing plausible-looking traces. Engagement responds systematically to information load and descriptive norms, and sensitivity to popularity cues varies across contexts, indicating conditionality rather than rigid prompt compliance. We discuss methodological implications for simulation-based communication research, including multi-condition stress tests, explicit no-norm baselines because default prompts are not blank controls, and design choices that preserve endogenous feedback loops when studying bandwagon dynamics.
EvoTaxo: Building and Evolving Taxonomy from Social Media Streams
Constructing taxonomies from social media corpora is challenging because posts are short, noisy, semantically entangled, and temporally dynamic. Existing taxonomy induction methods are largely designed for static corpora and often struggle to balance robustness, scalability, and sensitivity to evolving discourse. We propose EvoTaxo, a LLM-based framework for building and evolving taxonomies from temporally ordered social media streams. Rather than clustering raw posts directly, EvoTaxo converts each post into a structured draft action over the current taxonomy, accumulates structural evidence over time windows, and consolidates candidate edits through dual-view clustering that combines semantic similarity with temporal locality. A refinement-and-arbitration procedure then selects reliable edits before execution, while each node maintains a concept memory bank to preserve semantic boundaries over time. Experiments on two Reddit corpora show that EvoTaxo produces more balanced taxonomies than baselines, with clearer post-to-leaf assignment, better corpus coverage at comparable taxonomy size, and stronger structural quality. A case study on the Reddit community /r/ICE_Raids further shows that EvoTaxo captures meaningful temporal shifts in discourse. Our codebase is available here.
PolicySim: An LLM-Based Agent Social Simulation Sandbox for Proactive Policy Optimization
Social platforms serve as central hubs for information exchange, where user behaviors and platform interventions jointly shape opinions. However, intervention policies like recommendation and content filtering, can unintentionally amplify echo chambers and polarization, posing significant societal risks. Proactively evaluating the impact of such policies is therefore crucial. Existing approaches primarily rely on reactive online A/B testing, where risks are identified only after deployment, making risk identification delayed and costly. LLM-based social simulations offer a promising pre-deployment alternative, but current methods fall short in realistically modeling platform interventions and incorporating feedback from the platform. Bridging these gaps is essential for building actionable frameworks to assess and optimize platform policies. To this end, we propose PolicySim, an LLM-based social simulation sandbox for the proactive assessment and optimization of intervention policies. PolicySim models the bidirectional dynamics between user behavior and platform interventions through two key components: (1) a user agent module refined via supervised fine-tuning (SFT) and direct preference optimization (DPO) to achieve platform-specific behavioral realism; and (2) an adaptive intervention module that employs a contextual bandit with message passing to capture dynamic network structures. Experiments show that PolicySim can accurately simulate platform ecosystems at both micro and macro levels and support effective intervention policy.
Large-Scale Analysis of Persuasive Content on Moltbook
We present an NLP-based study of political propaganda on Moltbook, a Reddit-style platform for AI agents. To enable large-scale analysis, we develop LLM-based classifiers to detect political propaganda, validated against expert annotation (Cohen's = 0.64-0.74). Using a dataset of 673,127 posts and 879,606 comments, we find that political propaganda accounts for 1% of all posts and 42% of all political content. These posts are concentrated in a small set of communities, with 70% of such posts falling into five of them. 4% of agents produced 51% of these posts. We further find that a minority of these agents repeatedly post highly similar content within and across communities. Despite this, we find limited evidence that comments amplify political propaganda.
Temporal Narrative Monitoring in Dynamic Information Environments
Comprehending the information environment (IE) during crisis events is challenging due to the rapid change and abstract nature of the domain. Many approaches focus on snapshots via classification methods or network approaches to describe the IE in crisis, ignoring the temporal nature of how information changed over time. This work presents a system-oriented framework for modeling emerging narratives as temporally evolving semantic structures without requiring prior label specification. By integrating semantic embeddings, density-based clustering, and rolling temporal linkage, the framework represents narratives as persistent yet adaptive entities within a shared semantic space. We apply the methodology to a real-world crisis event and evaluate system behavior through stratified cluster validation and temporal lifecycle analysis. Results demonstrate high cluster coherence and reveal heterogeneous narrative lifecycles characterized by both transient fragments and stable narrative anchors. We ground our approach in situational awareness theory, supporting perception and comprehension of the IE by transforming unstructured social media streams into interpretable, temporally structured representations. The resulting system provides a methodology for monitoring and decision support in dynamic information environments.
Form Without Function: Agent Social Behavior in the Moltbook Network
Moltbook is a social network where every participant is an AI agent. We analyze 1,312,238 posts, 6.7~million comments, and over 120,000 agent profiles across 5,400 communities, collected over 40 days (January 27 to March 9, 2026). We evaluate the platform through three layers. At the interaction layer, 91.4% of post authors never return to their own threads, 85.6% of conversations are flat (no reply ever receives a reply), the median time-to-first-comment is 55 seconds, and 97.3% of comments receive zero upvotes. Interaction reciprocity is 3.3%, compared to 22-60% on human platforms. An argumentation analysis finds that 64.6% of comment-to-post relations carry no argumentative connection. At the content layer, 97.9% of agents never post in a community matching their bio, 92.5% of communities contain every topic in roughly equal proportions, and over 80% of shared URLs point to the platform's own infrastructure. At the instruction layer, we use 41 Wayback Machine snapshots to identify six instruction changes during the observation window. Hard constraints (rate limit, content filters) produce immediate behavioral shifts. Soft guidance (
upvote good posts'', stay on topic'') is ignored until it becomes an explicit step in the executable checklist. The platform also poses technological risks. We document credential leaks (API keys, JWT tokens), 12,470 unique Ethereum addresses with 3,529 confirmed transaction histories, and attack discourse ranging from template-based SSH brute-forcing to multi-agent offensive security architectures. These persist unmoderated because the quality-filtering mechanisms are themselves non-functional. Moltbook is a socio-technical system where the technical layer responds to changes, but the social layer largely fails to emerge. The form of social media is reproduced in full. The function is absent.POLAR:A Per-User Association Test in Embedding Space
Most intrinsic association probes operate at the word, sentence, or corpus level, obscuring author-level variation. We present POLAR (Per-user On-axis Lexical Association Re-port), a per-user lexical association test that runs in the embedding space of a lightly adapted masked language model. Authors are represented by private deterministic to-kens; POLAR projects these vectors onto curated lexicalaxes and reports standardized effects with permutation p-values and Benjamini--Hochberg control. On a balanced bot--human Twitter benchmark, POLAR cleanly separates LLM-driven bots from organic accounts; on an extremist forum,it quantifies strong alignment with slur lexicons and reveals rightward drift over time. The method is modular to new attribute sets and provides concise, per-author diagnostics for computational social science. All code is publicly avail-able at https://github.com/pedroaugtb/POLAR-A-Per-User-Association-Test-in-Embedding-Space.
Privacy Preserving Topic-wise Sentiment Analysis of the Iran Israel USA Conflict Using Federated Transformer Models
The recent escalation of the Iran Israel USA conflict in 2026 has triggered widespread global discussions across social media platforms. As people increasingly use these platforms for expressing opinions, analyzing public sentiment from these discussions can provide valuable insights into global public perception. This study aims to analyze global public sentiment regarding the Iran Israel USA conflict by mining user-generated comments from YouTube news channels. The work contributes to public opinion analysis by introducing a privacy preserving framework that combines topic wise sentiment analysis with modern deep learning techniques and Federated Learning. To achieve this, approximately 19,000 YouTube comments were collected from major international news channels and preprocessed to remove noise and normalize text. Sentiment labels were initially generated using the VADER sentiment analyzer and later validated through manual inspection to improve reliability. Latent Dirichlet Allocation (LDA) was applied to identify key discussion topics related to the conflict. Several transformer-based models, including BERT, RoBERTa, XLNet, DistilBERT, ModernBERT, and ELECTRA, were fine tuned for sentiment classification. The best-performing model was further integrated into a federated learning environment to enable distributed training by preserving user data privacy. Additionally, Explainable Artificial Intelligence (XAI) techniques using SHAP were applied to interpret model predictions and identify influential words affecting sentiment classification. Experimental results demonstrate that transformer models perform effectively, and among them, ELECTRA achieved the best performance with 91.32% accuracy. The federated learning also maintained strong performance while preserving privacy, achieving 89.59% accuracy in a two client configuration.
LLM-Augmented Therapy Normalization and Aspect-Based Sentiment Analysis for Treatment-Resistant Depression on Reddit
Treatment-resistant depression (TRD) is a severe form of major depressive disorder in which patients do not achieve remission despite multiple adequate treatment trials. Evidence across pharmacologic options for TRD remains limited, and trials often do not fully capture patient-reported tolerability. Large-scale online peer-support narratives therefore offer a complementary lens on how patients describe and evaluate medications in real-world use. In this study, we curated a corpus of 5,059 Reddit posts explicitly referencing TRD from 3,480 subscribers across 28 mental health-related subreddits from 2010 to 2025. Of these, 3,839 posts mentioned at least one medication, yielding 23,399 mentions of 81 generic-name medications after lexicon-based normalization of brand names, misspellings, and colloquialisms. We developed an aspect-based sentiment classifier by fine-tuning DeBERTa-v3 on the SMM4H 2023 therapy-sentiment Twitter corpus with large language model based data augmentation, achieving a micro-F1 score of 0.800 on the shared-task test set. Applying this classifier to Reddit, we quantified sentiment toward individual medications across three categories: positive, neutral, and negative, and tracked patterns by drug, subscriber, subreddit, and year. Overall, 72.1% of medication mentions were neutral, 14.8% negative, and 13.1% positive. Conventional antidepressants, especially SSRIs and SNRIs, showed consistently higher negative than positive proportions, whereas ketamine and esketamine showed comparatively more favorable sentiment profiles. These findings show that normalized medication extraction combined with aspect-based sentiment analysis can help characterize patient-perceived treatment experiences in TRD-related Reddit discourse, complementing clinical evidence with large-scale patient-generated perspectives.
Detecting Abnormal User Feedback Patterns through Temporal Sentiment Aggregation
In many real-world applications, such as customer feedback monitoring, brand reputation management, and product health tracking, understanding the temporal dynamics of user sentiment is crucial for early detection of anomalous events such as malicious review campaigns or sudden declines in user satisfaction. Traditional sentiment analysis methods focus on individual text classification, which is insufficient to capture collective behavioral shifts over time due to inherent noise and class imbalance in short user comments. In this work, we propose a temporal sentiment aggregation framework that leverages pretrained transformer-based language models to extract per-comment sentiment signals and aggregates them into time-window-level scores. Significant downward shifts in these aggregated scores are interpreted as potential anomalies in user feedback patterns. We adopt RoBERTa as our core semantic feature extractor and demonstrate, through empirical evaluation on real social media data, that the aggregated sentiment scores reveal meaningful trends and support effective anomaly detection. Experiments on real-world social media data demonstrate that our method successfully identifies statistically significant sentiment drops that correspond to coherent complaint patterns, providing an effective and interpretable solution for feedback anomaly monitoring.
Large language models can disambiguate opioid slang on social media
Social media text shows promise for monitoring trends in the opioid overdose crisis; however, the overwhelming majority of social media text is unrelated to opioids. When leveraging social media text to monitor trends in the ongoing opioid overdose crisis, a common strategy for identifying relevant content is to use a lexicon of opioid-related terms as inclusion criteria. However, many slang terms for opioids, such as "smack" or "blues," have common non-opioid meanings, making them ambiguous. The advanced textual reasoning capability of large language models (LLMs) presents an opportunity to disambiguate these slang terms at scale. We present three tasks on which to evaluate four state-of-the-art LLMs (GPT-4, GPT-5, Gemini 2.5 Pro, and Claude Sonnet 4.5): a lexicon-based setting, in which the LLM must disambiguate a specific term within the context of a given post; a lexicon-free setting, in which the LLM must identify opioid-related posts from context without a lexicon; and an emergent slang setting, in which the LLM must identify opioid-related posts with simulated new slang terms. All four LLMs showed excellent performance across all tasks. In both subtasks of the lexicon-based setting, LLM F1 scores ("fenty" subtask: 0.824-0.972; "smack" subtask: 0.540-0.862) far exceeded those of the best lexicon strategy (0.126 and 0.009, respectively). In the lexicon-free task, LLM F1 scores (0.544-0.769) surpassed those of lexicons (0.080-0.540), and LLMs demonstrated uniformly higher recall. On emergent slang, all LLMs had higher accuracy (average: 0.784), F1 score (average: 0.712), precision (average: 0.981), and recall (average: 0.587) than the two lexicons assessed. Our results show that LLMs can be used to identify relevant content for low-prevalence topics, including but not limited to opioid references, enhancing data provided to downstream analyses and predictive models.
Classifying Problem and Solution Framing in Congressional Social Media
Policy setting in the USA according to the
Garbage Can'' model differentiates between problem'' and ``solution'' focused processes. In this paper, we study a large dataset of US Senator postings on Twitter (1.68m tweets in total). Our objective is to develop an automated method to label Senatorial posts as either in the problem or solution streams. Two academic policy experts labeled a subset of 3967 tweets as either problem, solution, or other (anything not problem or solution). We split off a subset of 500 tweets into a test set, with the remaining 3467 used for training. During development, this training set was further split by 60/20/20 proportions for fitting, validation, and development test sets. We investigated supervised learning methods for building problem/solution classifiers directly on the training set, evaluating their performance in terms of F1 score on the validation set, allowing us to rapidly iterate through models and hyperparameters, achieving an average weighted F1 score of above 0.8 on cross validation across the three categories using a BERTweet Base model.Examining the Role of YouTube Production and Consumption Dynamics on the Formation of Extreme Ideologies
The relationship between content production and consumption on algorithm-driven platforms like YouTube plays a critical role in shaping ideological behaviors. While prior work has largely focused on user behavior and algorithmic recommendations, the interplay between what is produced and what gets consumed, and its role in ideological shifts remains understudied. In this paper, we present a longitudinal, mixed-methods analysis combining one year of YouTube watch history with two waves of ideological surveys from 1,100 U.S. participants. We identify users who exhibited significant shifts toward more extreme ideologies and compare their content consumption and the production patterns of YouTube channels they engaged with to ideologically stable users. Our findings show that users who became more extreme consumed have different consumption habits from those who do not. This gets amplified by the fact that channels favored by users with extreme ideologies also have a higher affinity to produce content with a higher anger, grievance and other such markers. Lastly, using time series analysis, we examine whether content producers are the primary drivers of consumption behavior or merely responding to user demand.
Who Shapes Brazil's Vaccine Debate? Semi-Supervised Modeling of Stance and Polarization in YouTube's Media Ecosystem
Vaccination remains a cornerstone of global public health, yet the COVID-19 pandemic exposed how online misinformation, political polarization, and declining institutional trust can undermine immunization efforts. Most of the prior computational studies that analyzed vaccine discourse on social platforms focus on English-language data, specific vaccines, or short time windows, impairing our understanding of long-term dynamics in high-impact, non-English contexts like Brazil, home to one of the world's most comprehensive immunization systems. We here present the largest longitudinal study of Brazil's vaccine discourse on YouTube, leveraging a semi-supervised stance detection framework that combines self-labeling and self-training to classify nearly 1.4 million comments. By integrating stance with temporal patterns, engagement metrics, and channel taxonomy (legacy media, science communicators, digital-native outlets), we map how pro- and anti-vaccine narratives evolve and circulate within a hybrid media ecosystem. Our results show that semi-supervised learning substantially improves stance classification robustness, enabling fine-grained tracking of public attitudes across Brazil's full immunization schedule. Polarization spikes during epidemiological crises, especially COVID-19, but becomes fragmented across vaccines and interaction patterns in the post-pandemic period. Notably, science communication and digital-native channels emerge as the primary loci of both supportive and oppositional engagement, revealing structural vulnerabilities in contemporary health communication. Thus, our work advances computational methods for large-scale stance modeling while offering actionable evidence for public health agencies, platform governance, and online information ecosystems.
Multi-Agent Causal Reasoning for Suicide Ideation Detection Through Online Conversations
Suicide remains a pressing global public health concern. While social media platforms offer opportunities for early risk detection through online conversation trees, existing approaches face two major limitations: (1) They rely on predefined rules (e.g., quotes or relies) to log conversations that capture only a narrow spectrum of user interactions, and (2) They overlook hidden influences such as user conformity and suicide copycat behavior, which can significantly affect suicidal expression and propagation in online communities. To address these limitations, we propose a Multi-Agent Causal Reasoning (MACR) framework that collaboratively employs a Reasoning Agent to scale user interactions and a Bias-aware Decision-Making Agent to mitigate harmful biases arising from hidden influences. The Reasoning Agent integrates cognitive appraisal theory to generate counterfactual user reactions to posts, thereby scaling user interactions. It analyses these reactions through structured dimensions, i.e., cognitive, emotional, and behavioral patterns, with a dedicated sub-agent responsible for each dimension. The Bias-aware Decision-Making Agent mitigates hidden biases through a front-door adjustment strategy, leveraging the counterfactual user reactions produced by the Reasoning Agent. Through the collaboration of reasoning and bias-aware decision making, the proposed MACR framework not only alleviates hidden biases, but also enriches contextual information of user interactions with counterfactual knowledge. Extensive experiments on real-world conversational datasets demonstrate the effectiveness and robustness of MACR in identifying suicide risk.