Churn Prediction

Customer churn is one of the major issues in the telecommunication industry. To predict customer churn, conventional centralized machine learning approaches have been widely used. This centralized approach requires customer data to be stored in a central repository, which raises privacy concerns and may violate data protection regulations. Federated learning addresses this problem by allowing multiple telecom operators to collaboratively train a global model without transferring their raw customer data. However, real-world customer data are often heterogeneous (non-IID), which may negatively affect the performance of standard federated learning. Trained models can also suffer from privacy attacks. To address those issues, we propose a Differentially Private (DP) based Federated Proximal optimization (FedProx) framework. All experiments were performed on two publicly available telecom churn datasets. We trained Federated Averaging (FedAvg), DP-FedAvg, FedProx, and the proposed DP-FedProx framework. For baseline comparison, we also used several centralized and local models. To evaluate the models, we employed seven widely used evaluation metrics. The experimental results show that the FedProx based models consistently outperform the FedAvg based models. Compared with the best centralized model, the proposed DP-FedProx framework achieves competitive prediction performance with only a small reduction in accuracy while providing privacy guarantees. To explain our model, we conducted SHAP analysis which shows that DP-FedProx method priorities revenue group features. These results indicate that the proposed DP-FedProx framework provides a practical balance between prediction performance and data privacy protection.

In the one-time selling B2B context, the buying cycle may last months or even years. During the long process, targeting customers that have a high potential to make purchases and recommending personalized campaigns accordingly are important for effective marketing. For this goal, we study the following problems, B2B customer data aggregation, customer feature generation, and prediction of whether a B2B customer would show interest in making a purchase (i.e., prediction of conversion into sales funnel). We propose an algorithm to aggregate individual contacts to the B2B customer level based on multiple keys. For non-standardized keys such as company names, we propose a novel architecture to cluster them in a domain encompassing irregularities such as spelling mistakes and spelling variants. We then define and generate a set of features and apply the CatBoost model for customer conversion prediction. Our framework achieves 91% prediction accuracy. Based on the prediction results and analysis of the model, we then discuss personalized campaign recommendations to foster conversion.

Retail banking attrition is usually represented as a terminal binary event, even though client relationships often weaken earlier through partial movements of deposits, investments, and recurring activity to external financial institutions. This paper defines that preceding state as financial fragmentation and presents an end-to-end temporal machine-learning system for predicting it before complete disengagement. Using anonymized multi-source data from a large retail bank, the framework predicts whether a valid external transfer or investment event will occur within 90 days. The study uses 595,220 client-month observations, with 346 engineered features combining monthly client profiles, balances, product relationships, prior flow-of-funds behavior, macroeconomic conditions, and competitor activity. A four-stage XGBoost cascade estimates (1) whether an external outflow will occur within 90 days, (2) the expected amount, (3) the originating product, and (4) the destination financial institution. The primary classifier achieved a test precision-recall area under the curve of 0.823. At the validation-selected threshold, it produced 86.4% precision, 75.1% recall, and an F1 score of 0.803. Ranking test observations in descending Stage 1 fragmentation score, the top 1% of clients yielded 95.3% precision, while the top 5% captured 78.7% of observed outflow cases. The amount model placed 94.9% of predictions within an adjacent amount bucket. Destination prediction reached a macro-F1 of 0.81 across 27 classes; source-product prediction achieved a weighted F1 of 0.92. By moving the analytical focus from terminal churn to earlier fund migration, the proposed approach provides a practical foundation for proactive, explainable, and economically informed client-retention decision support.

Transaction propensity prediction in B2B e commerce presents unique challenges distinct from B2C contexts, primarily due to the heterogeneous procurement behaviors of organizational entities, which violate SMOTE's implicit assumption of within class feature homogeneity. Specifically, B2B buyers exhibit multi modal procurement cycles that render linear interpolation between minority class samples structurally invalid, producing synthetic data that does not represent real purchasing behavior. This paper introduces a production deployed propensity modeling framework designed to address these complexities through two primary contributions. First, we replace conventional SMOTE based augmentation with a synthetic data generation approach leveraging Diverse Counterfactual Explanations (DiCE). This method produces minority class samples with superior distributional fidelity compared to SMOTE, as validated through quantitative proximity analysis and UMAP cluster visualization. Second, we adapt the PyPARC piecewise affine classification framework to generate calibrated propensity probabilities, facilitating the interpretable segmentation of customers into actionable risk tiers. Evaluated on two years of longitudinal data from a large scale B2B e commerce platform with a 1 to 9 class imbalance ratio, the proposed architecture achieves 93.1% precision at a decision threshold of 0.8, a 9.2 percentage point improvement over SMOTE based baselines at the same threshold (83.9%), and a 26.1 point improvement over SMOTE at threshold 0.7 (66.04%), demonstrating consistent superiority across operating points. These results demonstrate the framework's efficacy in enabling high precision marketing campaigns with significant improvements in customer activation and return on investment.

Customer churn is a major challenge for telecommunication companies, directly eroding revenue and long term customer relationships. Traditional retention programs rely on generic, not personalized incentives and lack the precision to identify high risk customers before they leave. This paper presents a data driven marketing optimization framework integrating machine learning based churn prediction, customer segmentation combining churn risk with customer value, and tailored, segment specific marketing and Return on Investment ROI strategies. Using the IBM Telco Customer Churn dataset with 7043 customers and 21 features, three gradient boosting ensembles, XGBoost, LightGBM, and CatBoost, were trained and tuned via randomized search with stratified 5 fold cross validation, class weighting, and F1 score driven decision threshold optimization to counter a class imbalance of 73.4% versus 26.6%. CatBoost was selected as the deployment model, achieving 77.68% accuracy, an F1 score of 0.6366, a PR AUC of 0.6553, and a ROC AUC of 0.8403 on the held out test set. Customers were partitioned with K Means clustering, validated via the Elbow method and visualized with Principal Component Analysis, into High, Medium, and Low Value segments, cross tabulated against churn risk labels to define four actionable clusters. Segment specific retention, upsell, and engagement strategies were designed for each cluster, and a theoretical ROI and CLV framework quantifies the financial impact of the proposed interventions. The pipeline was operationalized in an interactive Streamlit web application allowing marketing teams to upload data, filter by segment, visualize churn drivers via SHAP, and download automated segment reports. Results confirm that combining predictive churn modeling with value aware segmentation yields more actionable and profitable marketing decisions than churn prediction alone.

Federated Learning (FL) enables training shared models on private, on-device data, but production deployments remain constrained to slow, multi-day refresh cycles due to the complexity of coordinating massive client populations. For applications such as feed ranking, ad targeting, and personalized recommendation, model freshness: the ability to rapidly adapt to new user-local data is critical for maximizing objectives like click-through rate. This lag leaves models stale and unresponsive to volatile data distributions driven by viral trends and shifting user intent. Bridging this gap requires addressing three challenges overlooked by existing FL systems: transient client availability, dynamic data heterogeneity, and delays between model predictions and observable outcomes. We present FeLiX, an FL orchestration framework that minimizes wall-clock time-to-target accuracy on live interaction streams. FeLiX introduces three primitives: (i) streaming-aware availability tiers that leverage lightweight telemetry to identify ready clients at scale; (ii) fresh-utility selection, a dual-tier mechanism that prioritizes statistically valuable updates from devices able to meet tight refresh deadlines; and (iii) informativeness-aware, delay-robust aggregation that incorporates late, high-value updates containing ground-truth outcomes without biasing the global model toward stale distributions. Unlike prior systems that rely on unrealistic oracular knowledge of client availability, FeLiX achieves near-oracular performance in real-world settings. Across CIFAR-10, Google Speech, and realistic low-availability traces, FeLiX reduces wall-clock time-to-target accuracy by up to 2.37X while reducing communication bandwidth by 1.30X compared to state-of-the-art synchronous and asynchronous FL baselines.

How many days of early behavior suffice for subscription churn prediction? In the public KKBox dataset, the early indicator of churn is typically an indicator of someone's contract status; however, when looking in the heavily churned manual-renewal segment, having access to early behavior creates a substantial increase in prediction for that specific segment (PR +0.10 at 120 days). A nine-window sufficiency curve shows diminishing returns; descriptive inflection detectors place a knee between 30 and 120 days depending on the metric and model class. Stress-testing over three cohort/task designs shows that this curve is singular to the design being tested; for example, in our test with a moving target, the curve inverts and can shift depending on the feature set used. Therefore, any window-sufficiency claim should state its cohort construction, target definition, and feature families. A survival-filtered replication on educational-attrition data (OULAD) confirms the rising-curve shape in one behavior-dominated setting (floor ROC 0.56 vs. 0.88), though signal composition inverts.

Accurate and timely channel state information (CSI) is essential for next-generation wireless systems, yet existing works treat CSI compression and CSI prediction as separate problems, both in academia and in current 3GPP studies. Consequently, channel aging remains insufficiently addressed within standardized CSI feedback pipelines. In this article, we propose a unified compression-prediction framework that integrates Contrastive Predictive Coding (CPC) directly into the 3GPP-compliant CSI compression architecture. Instead of predicting high-dimensional CSI matrices, our approach forecasts future latent representations and jointly optimizes reconstruction fidelity and temporal predictive coherence via a combined 1-SGCS and InfoNCE objective. This design enables temporal representation learning without increasing feedback overhead. We present two variants: CPC-before-Compression, which performs autoregressive modeling on encoded features prior to quantization, and CPC-after-Compression, which shifts temporal modeling to the base-station to reduce the complexity of users' devices. Evaluations on 3GPP-compliant datasets from Nokia, Oppo, and CATT show that CPC-before-Compression achieves over 90% reconstruction accuracy with 32x lower decoder GFLOPs than the 3GPP baseline, while CPC-after-Compression preserves an identical encoder footprint and the same 64-bit feedback overhead. By unifying compression and prediction within a standardized pipeline, the proposed framework provides an age-aware, computationally efficient CSI feedback solution. The source code is publicly available at: https://github.com/AhmedRadwan02/cpc-3gpp

In recent years, electronic (E) commerce services have rapidly increased in the daily lives of people, which helpsthem to purchase products online. However, retail platforms have struggled to understand customer behavior and make it difficult to predict their future purchases. To overcome these challenges, this study proposes a hybrid Retail Deep NeuralNetwork (Ret-DNN) with an Extreme Gradient Boosting(XGBoost) model for capturing temporal features and tabular dynamics of retail data. First, data were sourced from a UnitedKingdom (UK)-based online retailer that contains transactions with almost 500,000 records. Then, the collected data were pre-processed using a series of techniques, such as data cleaning, outlier handling, temporal feature extraction, feature encoding, and z-score normalization, to ensure that the data were ready for model training and testing. Subsequently, the preprocessed data were fed into the Ret-DNN model, which acts as a feature extractor to understand the complete context of customer transactions. Further, the extracted data were fed as input into the XGBoost model, which predicted the final output as the purchase probability of customers. Finally, the proposed Ret-DNN XGBoost model achieved better results by attaining aMean Absolute Error (MAE) 0.2193 when compared to the existing Ret-DNN model. Keywords: Customer behavior forecasting, extreme gradientboosting, electronic commerce, predictive analytic, retail deepneural networks.

Customer churn prediction is a central task in customer analytics, particularly in non-contractual, pay-per-use service environments where disengagement is not explicitly observed and must be inferred from behavioral inactivity. Existing churn prediction approaches often rely on simplified temporal assumptions or single-point representations of customer behavior, which limit their ability to support continuous risk assessment, interpretability, and realistic deployment over time. This study proposes a temporally explicit churn prediction framework that models customer behavior using rolling behavioral windows, enabling repeated and instance-level churn risk estimation as customer activity evolves. Customer behavior is summarized within a fixed 30-day observation window, followed by a 30-day future churn evaluation window, ensuring a clear temporal separation between behavioral evidence and churn outcomes. The framework integrates feature-based and sequence-based learning approaches within a unified temporal design. The proposed approach is evaluated on a large-scale, real-world dataset from a non-contractual service platform. Empirical results demonstrate strong and stable predictive performance, with accuracy reaching 87.6% and ROC-AUC of 0.94 for the feature-based model, while the sequence-based model achieves recall as high as 96.1% by capturing temporal disengagement patterns. Evaluation on future unseen data confirms meaningful robustness under temporal shift, with accuracy remaining above 83% and ROC-AUC exceeding 0.91 without model retraining. Overall, the findings highlight that carefully designed temporal framing, rather than model complexity alone, is critical for achieving robust, interpretable, and deployment-ready churn prediction. The study provides a practical foundation for churn-oriented decision support in dynamic service environments.

Increased competition and the growing similarity of products and services offered by retailers have lowered the barriers for customers to switch to competitors. Accurate churn prediction can be a valuable tool for driving effective personalized marketing campaigns and helping to reduce customer attrition. This study evaluates the performance of traditional machine learning techniques, namely, Random Forests, XGBoost, and Support Vector Machines, and compares them with the Unified Multi-Task Time Series Model for churn prediction, a binary time-series classification task. Despite the strong capacity of the latter to model complex temporal dynamics and inter-variable relationships, our results indicate that for churn prediction, conventional methods can still outperform it in terms of predictive performance, data efficiency, and computational resource requirements for training and deployment. These findings are consistent across multiple datasets and various churn labeling techniques.

Customer churn prediction is essential across data-driven industries such as insurance, digital banking, eCommerce, and subscription platforms, where retaining existing customers is typically more cost-effective than acquiring new ones. Predicting churn on structured datasets remains challenging due to class imbalance, nonlinear feature interactions, and heterogeneous feature types. Tree-based ensemble methods consistently demonstrate strong performance in these contexts, often outperforming conventional neural networks. This study introduces a validated hybrid architecture that integrates feature-tokenized transformers (FT-Transformer) with gradient-boosted trees through calibration-aware stacking. The proposed framework addresses persistent gaps in statistical validation, probability calibration, and reproducibility found in prior research. The FT-Transformer captures higher-order feature interactions using self-attention, while XGBoost captures gradient-boosted decision boundaries with complementary inductive biases. Class imbalance is handled using class-weighted loss functions, thereby avoiding synthetic oversampling and preserving minority-class distributions. The models are ensembled using out-of-fold (OOF) stacking with a logistic regression meta-learner, which recalibrates overconfident base model outputs and learns optimal combination weights. On a public bank churn dataset, the hybrid model achieves 62.10% F1, 0.861 AUC-ROC, and 0.647 PR-AUC, outperforming the Multi-Layer Perceptron (MLP) baseline by 3.37 F1 points and 0.027 AUC under 5x5 cross-validation with 95% confidence intervals reported. Ablation studies demonstrate that both the transformer component and stacking strategy contribute materially to performance. The proposed methodology offers a reproducible and extensible reference architecture for contemporary churn prediction on structured tabular data.

Scientific machine learning reports predictive performance. It does not report whether the same prediction would survive a different draw of training data. Across $9$ chemistry benchmarks, two classifiers trained on independent bootstraps of the same training set agree on aggregate accuracy to within $1.3\text{--}4.2$ percentage points but disagree on the class label of $8.0\text{--}21.8\%$ of test molecules. We call this gap \emph{cross-sample prediction churn}. The standard parameter-side techniques (deep ensembles, MC dropout, stochastic weight averaging) do not reduce this gap; two data-side methods do. The first is $K$-bootstrap bagging, which cuts the rate $40\text{--}54\%$ on every dataset at no accuracy cost ($K{\times}$-ERM compute). The second is \emph{twin-bootstrap}, our proposal: two networks trained jointly on independent bootstraps with a sym-KL consistency loss between their predictions, which at matched $2{\times}$-ERM compute reduces churn a further median $45\%$ beyond bagging-$K{=}2$. Cross-sample prediction churn deserves a column alongside predictive performance in scientific-ML benchmark reports, because without it the parameter-side and data-side methods are indistinguishable on the metric they actually differ on.

Large-scale agentic systems run on distributed infrastructures where many software agents share physical hosts and are discovered via peer-to-peer mechanisms. Discovery must handle node-level churn from failures and host departures and agent-level churn from demand-driven activation, deactivation, and state changes. Their interaction reshapes classic trade-offs between structured and unstructured overlays. We study decentralized agent discovery under this two-level churn, assuming nodes host multiple agents, overlays are structured or gossip-based, and agents switch between warm and cold states. Using Kademlia as a structured and Cyclon+Vicinity as a gossip baseline, we compare stable, node-churn-only, agent-cooling-only, and combined regimes to see when routing efficiency, resilience, and service readiness align or favor different designs. Structured overlays are more robust and efficient in stable and node-churn regimes, while gossip-based overlays remain competitive and can be faster when readiness dominates.

Predicting customers' long-term revenue from sparse and irregular transaction data is central to marketing resource allocation in non-contractual settings, yet existing approaches face a trade-off. Traditional probabilistic customer base models deliver robust long-horizon forecasts by imposing strong structural assumptions, while flexible machine-learning models often require substantial training data and careful tuning. We propose a variational-autoencoder-based model that preserves the process-based likelihood of established attrition-transaction-spend models conditional on customer heterogeneity, but replaces the restrictive parametric mixing distribution with a flexible latent representation learned by encoder-decoder networks. The resulting approach (i) provides a single model for customer attrition, transactions and spending, (ii) remains reliable when contextual covariates are unavailable, and (iii) flexibly incorporates rich covariates and nonlinear effects when they are available. This design balances structural stability with the flexibility needed to capture complex purchase dynamics. Across multiple real-world datasets and prediction horizons, the proposed model improves upon the latest benchmarks. Businesses benefit directly, as a better assessment of customers' future revenues improves the efficiency of campaign targeting. For research, this work provides guidance on how to embed domain-specific models into the variational autoencoder framework, enabling flexible representation learning while retaining an econometrically meaningful process structure.

In streaming platforms churn is extremely costly, yet A/B tests are typically evaluated using outcomes observed within a limited experimental horizon. Even when both short- and predicted long-term engagement metrics are considered, they may fail to capture how a treatment affects users' retention. Consequently, an intervention may appear beneficial in the short term and neutral in the long term while still generating lower total value than the control due to users churn. To address this limitation, we introduce a method that estimates long-term treatment effects (LTE) and residual lifetime value change ($ΔERLV$) in short multi-cohort A/B tests under user learning. To estimate time-varying treatment effects efficiently, we introduce an inverse-variance weighted estimator that combines multiple cohorts estimates, reducing variance relative to standard approaches in the literature. The estimated treatment trajectory is then modeled as a parametric decay to recover both the asymptotic treatment effect and the cumulative value generated over time. Our framework enables simultaneous evaluation of steady-state impact and residual user value within a single experiment. Empirical results show improved precision in estimating LTE and $ΔERLV$ and identify scenarios in which relying on either short-term or long-term metrics alone would lead to incorrect product decisions.

Churn models typically identify high-risk customers but do not specify which feasible retention action should be considered or why that action is appropriate. We present CARRE (Counterfactual Action Retrieval and Reason Evaluation), a three-stage framework that combines retrieval-augmented candidate generation, cost-aware counterfactual scoring, and large language model (LLM) reasoning. CARRE retrieves a predefined catalog of retention actions, estimates model-predicted churn-risk changes under explicit feature transformations, and generates a structured churn reason and a profile-grounded explanation for the selected action. On the IBM Telco Customer Churn dataset, CARRE achieves 79.8% greater mean model-predicted risk reduction than the plain SHAP baseline and 80.4% greater reduction than the cost-controlled SHAP+Cost baseline across 313 high-risk test cases; its cost-normalized efficiency is 10.5% higher than that of plain SHAP. On a 136-case reason-stratified evaluation sample, diagnosis-driven prompt refinement increases weak-label agreement from 79.4% to 90.4%, with no auxiliary-plan constraint violations; because the same sample was used for error diagnosis and re-evaluation, the post-refinement result is not an independent estimate of generalization. For 135 explanations generated using the pre-refinement v2 reason outputs, two cross-vendor LLM judges assign mean scores ranging from 4.02 to 5.00 out of 5, although one judge saturates on actionability, and a deterministic audit finds no contradictions among 66 verifiable profile claims. Retrieval ablations show that k=5 provides the best evaluated compromise between high candidate coverage and downstream reasoning agreement in this dataset. These results illustrate how retrieval, model-based counterfactual scoring, and language generation can be separated and jointly evaluated in a prototype churn-prescription pipeline.