Generative Retrieval
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3 papers in the last four weeks, down 57% on the four weeks before. 0.0% of all new papers.
Latest papers 27
Generative Information Retrieval (GIR) has emerged as a transformative paradigm, shifting document retrieval from a traditional "retrieve-and-rank" workflow to sequence-to-sequence generation, where a model directly predicts document identifiers (DocIDs). While the semantic design of these DocIDs is known to be critical for performance, a fundamental question remains under-explored: what makes a good DocID? Current approaches rely heavily on computationally expensive downstream evaluations, hindering systematic analysis and rapid iteration. In this work, we address this challenge by presenting a comprehensive study on the properties, metrics, and trade-offs that define effective numerical DocIDs. Specifically, our contributions are threefold: First, we propose a unified framework that unifies Product Quantization (PQ) and Residual Quantization (RQ), and their hybrid variants within a single design space. This enables us to systematically study key DocID properties, such as hierarchy versus parallelism, as well as the impact of hyperparameters like DocID length and codebook size. Second, we define a suite of training-free, intrinsic metrics, to quantify DocID quality and evaluate structural fidelity without the overhead of full model training. Through extensive experiments on MS MARCO 300K and NQ320K, we analyze how these structural properties influence retrieval effectiveness.
Disentangling Paradigm, Identifier, and Decoding in Generative Retrieval
Generative retrieval trains a language model to generate the identifier of a relevant document. Recent work replaces the autoregressive decoder with diffusion, but changes identifiers, training recipe and decoding at once, so differences cannot be credited to the paradigm. On NQ320K and MS300K, we train autoregressive, masked-diffusion and block-diffusion models with residual-quantised, product-quantised and random identifiers. With identifier length and training budget fixed, we decode each model in several ways. Decoding alone moves a diffusion model's Hit@1 by 6.6 to 13.7 points. Our reference diffusion decoding, generate-and-match, generates an identifier, then retrieves the closest corpus identifiers. The generated identifier is right for 14-21% of NQ320K queries. We test one-pass scoring to decode diffusion retrievers: the model reads a fully masked identifier once, and each document is scored by its codes' probabilities. It matches or beats generate-and-match in 11 of 12 settings. Autoregressive models still lead in Hit@1; on NQ320K, the lead comes from the model, not beam search. Starting from one sampled identifier, one-pass scoring removes 46-83% of masked diffusion's deficit to beam search; from generate-and-match, at most a quarter. On NQ320K, every paradigm largely memorises which identifier answers which query: random identifiers keep 83-90% of the Hit@1 of residual-quantised ones. There, product-quantised identifiers lead residual-quantised ones by 3.4 points in the autoregressive model and by -0.7 to +3.6 in diffusion models; across decodings, AR's gap exceeds diffusion's by 1.5-2.3 points, around our 2-point threshold. Paradigm comparisons must report each paradigm at its own recipe and best decoding.
UniPolicy: Unified Objective-Specific Policies for Generative Search Advertising
Search advertising connects user intent with commercial content and plays a critical role in platform monetization. Recent systems typically align pretrained generative models with a single business reward, such as eCPM, or use naive reward fusion for preliminary multi-objective alignment. However, an ideal search advertising system must jointly account for heterogeneous objectives, including relevance, click propensity, and commercial value, to balance user experience and business value while mitigating globally suboptimal performance caused by gradient competition. We propose UniPolicy, an objective-aware multi-policy alignment framework. UniPolicy combines objective-specific prefix tokens, sparse MoE-LoRA routing, and objective-specific residual FFNs to hierarchically decouple parameters within a shared backbone, providing differentiated parameter and policy-expression spaces for different business objectives. It further constructs pairwise preferences from multi-stage behavioral feedback, supplementing the relative preference information in exposed-but-unclicked samples and strengthening the relative advantage of clicked candidates in the generation distribution. At inference, UniPolicy supports parallel, business-customizable multi-policy beam search, flexibly allocating candidate quotas across objectives under a fixed retrieval budget. Large-scale offline experiments show that UniPolicy delivers balanced improvements across multiple metrics while preserving retrieval quality, outperforming single-objective reinforcement learning and naive reward-fusion baselines. In a 7-day online A/B test on a real search advertising system, UniPolicy improves CTR by 0.71%, RPS by 1.58%, and advertising revenue by 1.32%, while maintaining stable serving latency.
Generative Retrieval for Unsupervised Text-Based Person Search
Text-based person search (TBPS) aims to retrieve images of a target person from a large image gallery based on a given natural language description. Most existing methods rely on supervised learning with manually annotated image-text pairs. In this paper, we explore unsupervised TBPS, with only unlabeled images. We propose GTR+, a two-stage generation-then-retrieval framework. In the generation stage, we introduce a tiered description generation framework designed to produce fine-grained and stylistically diverse textual descriptions through a three-tier sequential process. The base tier leverages an automated question-and-answer mechanism to generate basic visual attribute descriptions; the intermediate tier enhances fine-grained detail using an inter-sample contrastive mechanism; the advanced tier further enriches textual diversity via a stylized expansion mechanism. In the retrieval stage, to mitigate the impact of noisy pseudo texts, we develop an adaptive confidence-weighted retrieval learning framework. We model image-text pairs as clean or noisy using a Gaussian Mixture Model, calibrated by real-time image-text similarity and static text generation probability from the prior stage, yielding adaptive sample weights during training. Beyond that, we also contribute LargeFine-Person, a large-scale TBPS dataset with high-quality, fine-grained, and diverse textual annotations, enabling a practical and generalizable TBPS pre-training benchmark under unsupervised setting. Experiments on multiple TBPS benchmarks demonstrate the effectiveness and generalization of both GTR+ and LargeFine-Person. Code is available at: https://github.com/Flame-Chasers/GTR.
Exploring Bottom-Up Clustering for Creating Semantic IDs
The success of generative retrieval has largely been attributed to the use of Semantic IDs, which improve over arbitrary item-level identifiers such as hashes by capturing the semantics of items. The main challenges faced when constructing Semantic IDs, however, is in mapping each identifier to a unique product and capturing information valuable to downstream tasks. Past works have appended additional codewords to de-duplicate item identifiers and utilized residual quantization to create hierarchical clusters. In this work, we present an algorithm for generating Semantic IDs that ensure the identifiers are both unique and preserve the structure of the original embedding. Key to our work is the use of bottom-up clustering to preserve local structure in the embedding space, improving the clustering quality of the resulting Semantic IDs and their utility for downstream generative retrieval.
STAIR (STructure Aware Information Retriever): A novel dataset and LLM based retriever for document structure augmentation
Retrieval Augmented Generation (RAG) is a key component for generating accurate and hallucination free answers using Large Language Models (LLMs). LLMs are improving at handling long context, but still suffer from "lost in the middle" problem. Thus, precise and accurate retrieval is important. Current retrievers chunk long context into length-based manageable chunks - in the process throwing away rich and informative semantic global structure in the corpus. We introduce a novel retrieval system STAIR that empowers an LLM to exploit global structure in a corpus such as a Table of Contents (ToC) to efficiently store and retrieve information from its model parameters. Our thorough and careful ablation studies with a finetuned Differentiable Search Index (DSI) system show that ToC helps build a low hallucination (less than 0.05%) generative Information Retrieval (IR) system and can generalize to examples where very few training samples are available. To further research in this novel direction of ToC based retrieval we release SearchTome - a diverse benchmark created from 18 books across 6 diverse domains to further research in this novel direction. STAIR achieves a high Recall@1 score of 82.6% on SearchTome as compared to DSI (76.9%), where the difference is found to be statistically significant. STAIR easily beats other strong baselines such as BM25 (59.5%), DPR (68.7%) and out-of-the-box Mistral (13.8%).
WIDE: Wildcard Inference with Dynamic Expansion for Cross-Modal Generative Retrieval
Generative retrieval has demonstrated significant success by unifying representation learning and search into a single sequence-to-sequence generation task. However, extending this paradigm to cross-modal retrieval reveals a critical challenge arising from the inherent information asymmetry across different modalities, such as the gap between concise text queries and dense visual candidates. This structural mismatch causes the autoregressive decoder to suffer from forced hallucination when generating identifiers via standard trie-constrained beam search, where the model is severely penalized for failing to guess fine-grained details absent from the query, allowing irrelevant candidates to hijack top rankings. To address this issue, we propose Wildcard Inference with Dynamic Expansion (WIDE). WIDE employs Adaptive Entropy Thresholding (AET) to calibrate layer-specific uncertainty boundaries offline. During the decoding generation phase, Asymmetry-aware Wildcard Decoding (AWD) detects semantic blind spots and emits wildcards instead of forced deterministic identifiers, dynamically expanding the search space without incurring log-probability penalties. Finally, Blind-Spot Re-ranking (BSR) evaluates the expanded candidate pool using a hybrid scoring mechanism that combines discrete generation confidence with continuous semantic similarity. Extensive experiments on the M-BEIR benchmark demonstrate that WIDE outperforms state-of-the-art generative retrieval methods, effectively suppressing forced hallucination while maintaining compact index structures.
It Takes Two to Match: Co-Evolving Generative Retriever with Reinforcement Learning
Retrieval is the first stage of modern search and advertising systems, selecting a candidate set from a large item universe for downstream ranking and auction. Recent work increasingly leverages LLMs to improve retrieval through query expansion, data synthesis, and retrieval-feedback training. However, the generative component is typically used for query-side augmentation, while final matching is still delegated to a downstream retriever. We introduce CoGR, a retrieval framework that instead trains LLMs to directly construct retrieval representations on both query and item sides. Each generator produces a compact set of keywords, which are matched directly through an inverted index, preserving compatibility with existing keyword-based retrieval infrastructure. CoGR uses a two-stage training pipeline. Supervised fine-tuning first establishes an aligned keyword space, after which co-evolving reinforcement learning alternately optimizes the query- and item-side generators with GRPO against the opposite side's frozen index. Both sides optimize the same query-to-item retrieval objective: the query side receives retrieval directly, while the item side receives a counterfactual marginal reward measuring the change in query-side caused by its generated keywords. Across 10 representative sparse, dense, and generative baselines, CoGR achieves the best performance on both an internal APP Marketplace dataset and the public WANDS benchmark, improving over the strongest baseline by and , respectively. Further analysis shows stable co-evolution and increasingly aligned query--item keyword spaces over training.
Generative Retrieval for E-commerce: Jointly Learning Embedding and Codebook with Same Product Cluster
With the development of large language models (LLMs), generative retrieval is becoming increasingly important in e-commerce scenarios. Current mainstream approaches typically use a two-stage training strategy: first train a product embedding model, and then learn a codebook that maps embeddings to product IDs. This cascaded approach suffers from two major issues: (1) error accumulation-if the embedding model in the first stage produces biased representations, the codebook in the second stage cannot correct these errors, degrading final retrieval performance; and (2) codebook learning relies solely on product embeddings and lacks modeling of query-to-product and product-to-product interactions. As a result, products belonging to the same cluster may be assigned inconsistent IDs by the codebook, further hurting retrieval accuracy. To address these problems, we propose a novel method that jointly trains the embedding model and the codebook, and incorporates same product cluster information as an additional supervision signal. Experimental results demonstrate that our method significantly improves e-commerce retrieval performance while simultaneously enhancing both embedding and codebook learning.
Preference Shapes Relevance: Cross-component Hierarchical Semantic Alignment for Personalized Generative Retrieval
Generative Retrieval (GR) has emerged as a promising paradigm by mapping queries directly to Semantic IDs (SIDs) with powerful representation capabilities for candidate items. However, existing SIDs derived solely from item content create a semantic gap, failing to align dynamic query intents with static item representations. Furthermore, current generative paradigms rarely model user behavior sequences and are always bottlenecked by the high inference latency of beam-search autoregressive decoding. To address these challenges, we propose ross-component ierarchical semantic lignment for ersonalized generative retrieval (), a novel personalized GR framework from a hierarchical perspective. First, we design a Hierarchical Semantic Alignment module to align query's latent space with item's quantization path and synchronize multi-granular semantics. Second, we construct a personalized GR framework that models user behavior by synergizing discrete SIDs for structural guidance and continuous representations for fine-grained semantic refinement. Notably, we introduce a Residual Cascading Generation mechanism to restrict the costly multi-step Transformer Decoder to a single-pass inference, boosting inference throughput while mitigating information loss. Extensive experiments on three public datasets, one proprietary industrial dataset, and online A/B tests demonstrate CHAP's superiority, validating the effectiveness and practical value of our approach. The code is publicly available at https://github.com/zzzgm/CHAP.
PRQ-KMeans: Projection Residual Quantization for Semantic ID Tokenization
Semantic identifiers (SIDs) represent entities as hierarchical token sequences for generative retrieval and recommendation. Residual-quantization tokenizers construct these sequences by selecting a codeword at each level and passing a residual to the next. We view this process as progressive commonality removal: each token captures a component shared within its group, while later tokens should model the remaining differences. This view reveals three limitations: a corpus-wide shared component can consume first-level capacity, hard assignment ignores graded similarities to nearby codewords, and full-codeword subtraction can leave variation along the selected-codeword direction in the next residual. We therefore develop our solution in the post-hoc setting, where residual construction is not constrained by input reconstruction. Specifically, we propose PRQ-KMeans, which removes the global-mean component, refines centroids with Top-k similarity-weighted updates, and replaces full-codeword subtraction with a projection residual that removes each representation's selected-centroid component. Experiments on a large-scale industrial search dataset and four public recommendation benchmarks show that PRQ-KMeans achieves the strongest overall performance among the evaluated tokenizers, including gains of up to 7.4% in HitRate and 11.8% in MRR on the industrial dataset.
Generative Universal Multimodal Retrieval with Dual-role Identifiers
Generative information retrieval (GIR) has emerged as a compelling alternative to the conventional index-retrieve-then-rank retrieval pipeline by training a generator to produce the identifiers of relevant items directly. Despite its promise, a number of open challenges still remain. First, constrained left-to-right decoding is vulnerable to prefix-level errors and local optima. Second, most prior GIR research remains largely unimodal, leaving instruction-aware retrieval across text, image, and mixed image-text items underexplored. Third, although discrete identifier-based GIR offers higher efficiency, its retrieval accuracy still lags behind that of the cutting-edge dense-vector-based retrieval methods. Motivated by these challenges, we propose DrIG, a novel Generative framework for universal multimodal retrieval featuring Dual-role Identifiers, which supports diverse retrieval tasks across multiple modalities and domains. Each candidate is assigned a single residual-quantized identifier that serves two complementary roles. In its sequential role, the identifier is decoded autoregressively, where the first token explicitly models modality and the remaining tokens capture progressively finer semantics. In its set-based role, the same tokens are reinterpreted as an unordered set to provide a prefix-independent relevance prior, which guides constrained beam search and alleviates local-optimum errors. Extensive experiments on the M-BEIR benchmark and the text-to-image evaluation datasets show that:(1)DrIG consistently outperforms state-of-the-art generative multimodal baselines across diverse tasks, while hybrid reranking achieves a favorable efficiency-effectiveness trade-off against strong dense retrievers. (2)Ablation and scaling analyses reveal how the base LMM, beam size, reranking depth, and fusion strategy affect retrieval performance, providing practical guidance for system design.
SurgNarrator: A Generative Retrieval Framework for Surgical Video Understanding
Surgical procedures unfold as structured and recurring clinical events, whose real-time understanding via intraoperative surgical videos is critical for intraoperative decision-making and support. However, existing video understanding methods force a trade-off: autoregressive video-language models support comprehensive reasoning but are not practical for time-sensitive clinical applications, whereas contrastive models offer low latency but struggle with complex scene understanding. Recently, generative retrieval has been explored for general-domain video understanding, but transferring it to surgery is not trivial because near-identical visual appearances may indicate semantically distinct events, and the terminology involved is highly surgery-specific. To this end, we propose SurgNarrator, a new generative retrieval framework tailored for surgical video understanding. We construct a well-curated surgery-centric vocabulary from surgical captions to define a clinically meaningful retrieval space. We then adapt the pre-trained Qwen3-VL-Embedding-8B to learn discriminative clinical representations with a temporally-aware contrastive objective. During inference, a hierarchical, procedure-aware retrieval strategy narrows the search space to the relevant procedure type, delivering fast and effective responses. Our method is comprehensively evaluated on twelve benchmarks in a zero-shot setting and achieves consistent performance gains over state-of-the-art baselines, while reducing output-stage latency by more than two orders of magnitude compared with the generative baseline.
UniGD: A Unified Generative-Discriminative Framework for Industrial Retrieval
Generative retrieval (GR) is a promising paradigm for industrial search advertising, yet its deployment is constrained by strict relevance and latency requirements. Existing systems cascade GR with an independent relevance model, decoupling the generative likelihood objective from query-ad relevance discrimination, which compromises effectiveness and increases serving costs. We propose a Unified Generative-Discriminative framework (UniGD) that integrates retrieval and relevance scoring within a single model. To mitigate gradient interference in joint optimization, UniGD introduces Conflict-Aware Gradient Enhancement (CAGE) to adaptively coordinate the two objectives. UniGD further designs a Codebook-Anchored Representation Module (CAM) that anchors item representations to frozen hierarchical codebooks distilled from a multimodal pretrained model, thereby endowing them with rich and generalizable semantic priors. For heterogeneous short-video, product, and live-stream ads, UniGD proposes Heterogeneous Ad-material Modeling (HAM), which captures cross-type semantic commonality over a shared backbone while preserving type-specific modeling capacity. Online AB tests on Kuaishou search advertising platform show that UniGD raises ad revenue by 5.78%, reduces inference latency by 33%, and improves discriminative relevance estimation. On NQ320K and MS300K, UniGD improves Recall@10 over the strongest reproduced GR baseline by 8.44% and 3.19%, respectively.
Generative Chinese Statute Retrieval
Statute retrieval is a fundamental task in legal information retrieval, yet existing approaches struggle to bridge the gap between colloquial legal queries and formal statutory language. In this paper, we propose GCSR, a generative statute retrieval framework that reformulates statute retrieval as a sequence generation problem and internalizes statutory knowledge into a generative model. Specifically, we propose a multi-granularity structured docid that encodes legal hierarchy and semantic information, together with a multi-task training strategy. Experiments show that GCSR consistently outperforms strong sparse, dense, and legal-domain baselines. Our results demonstrate the effectiveness of generative retrieval for statute retrieval and highlight its potential for broader legal information access and downstream legal reasoning tasks.
FlashTrie: A GPU-Accelerated Constrained Beam Search for Generative Retrieval
Constrained decoding is essential in generative retrieval, where document identifiers generated directly from a query must exactly match a predefined library of valid IDs. At scale, decoding is often constrained using a trie with beam search but most implementations run on CPU. Limited parallelism then makes trie traversal and candidate validation a serving bottleneck as beam width grows. We present FlashTrie, which addresses this limitation by optimizing constrained beam search on GPUs. It introduces an integer-aware succinct trie layout that uses bit compression to reduce memory footprint while keeping the full index in GPU high-bandwidth memory reducing memory stalls, and a cooperative CUDA kernel that performs beam expansion, validation, and pruning entirely on-device without per-step host orchestration. It further replaces CPU-style irregular lookup and heap maintenance with GPU-aware parallel primitives, improving warp utilization and reducing divergence. Together, these designs significantly reduce decoding latency and increase throughput while preserving retrieval quality. On a library of 800M keywords with beam widths up to 1000, FlashTrie reduces trie-search latency to under 3 ms, achieving up to 24x speedup over a highly optimized multi-threaded CPU baseline. These improvements enable FlashTrie to scale beam sizes by up to 5x in latency-critical applications such as sponsored search. In a large-scale online A/B experiment on a popular commercial search engine, it delivers a statistically significant +0.71% revenue lift, enabling real-time constrained decoding at a scale previously feasible only offline. The FlashTrie code will be publicly released after the review process.
MORPH: Generative Retrieval via Diffusion Transformer with Metric-Ordered Sequence Training and Hybrid-Policy Preference Optimization
Embedding-based retrieval typically returns highest-scoring items, but many production scenarios require items that satisfy a target attribute while preserving a fine-grained pattern expressed by seed examples. We formalize this as pattern-preserving attribute retrieval. Standard approaches fail: averaging seeds preserves the pattern but misses the attribute; global attribute retrieval drifts to unrelated patterns. We approach the task with continuous generative retrieval, where a model reads item-embedding sequences and generates query embeddings for nearest-neighbor search. We propose MORPH: Generative Retrieval via Diffusion Transformer with Metric-Ordered Sequence Training and Hybrid-Policy Preference Optimization, a staged framework with large-scale raw-sequence pretraining, Metric-Ordered Sequence (MOS) training, and final HPPO alignment. MOS construction turns sparse online metric labels into in-pattern trajectories; MOS CPT/SFT then trains the generator through shared multi-domain continuation pretraining and domain-specific tail-centroid supervised fine-tuning. HPPO uses a hybrid pool of static and policy-generated candidate embeddings, labels them with true online intersection metrics, applies iterated preference optimization, and employs a Pareto pair filter to exclude winners that lower pattern purity. Across four large-scale attribute domains under strict item- and pattern-holdout protocols, MOS training improves the primary intersection metric over a strong pretrained generative retriever in every domain-split cell, and the complete Pareto-filtered HPPO procedure improves it further, with paired-bootstrap-significant gains on seven of the eight cells - the exception being the D4 pattern-holdout split. Ablations confirm that the Pareto pair filter improves the attribute-pattern tradeoff on D1-D3, and that hybrid static/policy candidates are complementary.
ICICLE: Expanding Retrieval with In-Context Documents
Generative retrieval (GR) maps queries directly to document identifiers (docids) using parametric knowledge, However, this design makes corpus expansion costly: adding new documents requires updating model parameters to encode new document-docid associations incurs repeated training and catastrophic forgetting of previously indexed documents. In this work, we revisit incremental GR as an in-context retrieval problem, where newly added documents are supplied as inference-time document-docid evidence. We propose ICICLE, an in-context indexing framework that performs source-aware docid generation over both parametric memory and context-provided document-docid pairs. ICICLE combines a
[COPY]-based routing mechanism, preference-based calibration, and large context adaptation to distinguish context-grounded retrieval from parametric retrieval. Experiments on MS MARCO and NQ320K show that ICICLE improves retrieval of newly introduced documents while preserving seen-document retention without corpus-specific retraining. Our analysis further shows that high-shot degradation is mainly caused by routing failure, highlighting source-selection calibration as a key bottleneck for scaling in-context generative retrieval.Towards Sustainable Growth: A Multi-Value-Aware Retrieval Framework for E-Commerce Search
New item growth is critical for maintaining a healthy ecosystem in large-scale e-commerce platforms. However, existing systems tend to prioritize presenting users with already popular items, a phenomenon often referred to as the "Matthew effect". In the context of search retrieval, current cold-start models suffer from the misalignment between training objectives and online business metrics, and they lack effective mechanisms to measure an item's growth potential. In this paper, we propose a Multi-Value-Aware retrieval framework tailored for e-commerce search, designed to better align with the cascaded online values across different stages of the search system while balancing immediate conversion and long-term item growth. Our framework GrowthGR consists of two key components: an Item Long-term Transaction Value Prediction (ItemLTV) module and a Multi-Value-Aware Generative Retrieval (MultiGR) module. First, in the ItemLTV module, we employ counterfactual inference to quantify the long-term value increment attributable to a single user interaction. Second, in the MultiGR module, building upon a semantic-ID-based generative retrieval architecture, we leverage structured samples with the search cascade signals and adopt a Multi-Value-Aware Policy Optimization (MoPO) training paradigm to align with multi-stage online values, while explicitly balancing short-term transactional value and long-term growth potential estimated by ItemLTV. We successfully deployed GrowthGR on Taobao's production platform, achieving a substantial 5.3% lift in new item GMV while delivering a non-trivial 0.3% gain in overall search GMV. Extensive online analysis and A/B testing demonstrate its positive impact on the overall ecosystem value.
Efficient Generative Retrieval for E-commerce Search with Semantic Cluster IDs and Expert-Guided RL
Generative retrieval offers a promising alternative by unifying the fragmented multi-stage retrieval process into a single end-to-end model. However, its practical adoption in industrial e-commerce search remains challenging, given the massive and dynamic product catalogs, strict latency requirements, and the need to align retrieval with downstream ranking goals. In this work, we propose a retrieval framework tailored for real-world recall scenarios, positioning generative retrieval as a recall-stage supplement rather than an end-to-end replacement. Our method, CQ-SID (Category-and-Query constrained Semantic ID), employs category-aware and query-item contrastive learning along with Residual Quantized VAEs to encode items into hierarchical semantic cluster identifiers, significantly reducing beam search complexity. Additionally, we develop EG-GRPO (Expert-Guided Group Relative Policy Optimization), a reinforcement learning approach that aligns generative recall with downstream ranking under sparse rewards by injecting ground-truth samples to stabilize training. Offline experiments on TmallAPP search logs show that CQ-SID achieves up to 26.76% and 11.11% relative gains in semantic and personalized click hitrate over RQ-VAE baselines, while halving beam search size. EG-GRPO further improves multi-objective performance. Online A/B tests confirm gains in GMV (+1.15%) and UCTCVR (+0.40%). The generative recall channel now contributes substantially in production, accounting for over 50.25% of exposures, 58.96% of clicks, and 72.63% of purchases, demonstrating a viable path for deploying generative retrieval in real-world e-commerce systems.
Measuring Google AI Overviews: Activation, Source Quality, Claim Fidelity, and Publisher Impact
Google AI Overviews (AIOs) are arguably the most widely encountered deployment of generative AI, reaching over 2 billion users who may not realize the answers they see are AI-generated. Where search engines have traditionally surfaced ranked sources and left users to evaluate them, AIOs synthesize and deliver a single answer - giving Google unprecedented editorial control over what users read and know. We present a large-scale longitudinal measurement study, issuing 55,393 trending queries across 19 topical categories over a 40-day window (March 13 - April 21, 2026). We report four main findings. First, overall AIO activation is 13.7%, rising to 64.7% for question-form queries, while politically sensitive topics see markedly lower rates. Second, AIO-cited domains are more credible than co-displayed first-page results, yet nearly 30% do not appear in those results at all, indicating a source selection mechanism distinct from Google's ranking algorithm. Third, decomposing responses into 98,020 atomic claims, 11.0% are unsupported by the cited pages - with omission the dominant failure mode - and source quality and claim fidelity are largely independent. Fourth, well over half of AIO-cited pages carry display advertising, meaning publishers lose revenue when AIOs suppress the click-through, even as Google's own sponsored ads continue to appear on the same page. Together, these findings document a rapid transformation of the online information ecosystem whose consequences for epistemic security remain poorly understood.
ORBIT: Preserving Foundational Language Capabilities in GenRetrieval via Origin-Regulated Merging
Despite the rapid advancements in large language model (LLM) development, fine-tuning them for specific tasks often results in the catastrophic forgetting of their general, language-based reasoning abilities. This work investigates and addresses this challenge in the context of the Generative Retrieval (GenRetrieval) task. During GenRetrieval fine-tuning, we find this forgetting occurs rapidly and correlates with the distance between the fine-tuned and original model parameters. Given these observations, we propose ORBIT, a novel approach that actively tracks the distance between fine-tuned and initial model weights, and uses a weight averaging strategy to constrain model drift during GenRetrieval fine-tuning when this inter-model distance exceeds a maximum threshold. Our results show that ORBIT retains substantial text and retrieval performance by outperforming both common continual learning baselines and related regularization methods that also employ weight averaging.
How Generative AI Disrupts Search: An Empirical Study of Google Search, Gemini, and AI Overviews
Generative AI is being increasingly integrated into web search for the convenience it provides users. In this work, we aim to understand how generative AI disrupts web search by retrieving and presenting the information and sources differently from traditional search engines. We introduce a public benchmark dataset of 11,500 user queries to support our study and future research of generative search. We compare the search results returned by Google's search engine, the accompanying AI Overview (AIO), and Gemini Flash 2.5 for each query. We have made several key findings. First, we find that for 51.5% of representative, real-user queries, AIOs are generated, and are displayed above the organic search results. Controversial questions frequently result in an AIO. Second, we show that the retrieved sources are substantially different for each search engine (<0.2 average Jaccard similarity). Traditional Google search is significantly more likely to retrieve information from popular or institutional websites in government or education, while generative search engines are significantly more likely to retrieve Google-owned content. Third, we observe that websites that block Google's AI crawler are significantly less likely to be retrieved by AIOs, despite having access to the content. Finally, AIOs are less consistent when processing two runs of the same query, and are less robust to minor query edits. Our findings have important implications for understanding how generative search impacts website visibility, the effectiveness of generative engine optimization techniques, and the information users receive. We call for revenue frameworks to foster a sustainable and mutually beneficial ecosystem for publishers and generative search providers.
Lost in Decoding? Reproducing and Stress-Testing the Look-Ahead Prior in Generative Retrieval
Generative retrieval (GR) ranks documents by autoregressively generating document identifiers. Because many GR methods rely on trie-constrained beam search, they are vulnerable to early pruning of relevant prefixes under finite-beam decoding. Planning Ahead in Generative Retrieval (PAG) mitigates this failure mode by using simultaneous decoding to compute a document-level look-ahead prior that guides subsequent sequential decoding. We reproduce PAG at inference time and stress-test its decoding behavior. Using the authors' released checkpoint and identifier/trie artifacts under the reported decoding setup, we reproduce the main effectiveness results on MS MARCO Dev and TREC-DL 2019/2020, and corroborate the reported beam-size-latency trade-off in our hardware setting. Beyond reproduction, we introduce plan drift diagnostics that quantify how intent-preserving query variations alter the planner's top-n candidate set and highest-weight planner tokens, and how these changes affect guided decoding. We find that PAG's planning signal is brittle under lexical surface-form variation: intent-preserving typos can trigger plan collapse, where the planned candidate pool shifts enough that the look-ahead bonus provides little useful guidance, effectively reverting decoding toward weaker unguided search. We further evaluate fixed-index cross-lingual robustness using non-English mMARCO queries against an English index, and assess query-side mitigation strategies that require no re-indexing; query translation provides the strongest recovery in our setting. Overall, our results confirm PAG's reported effectiveness and the benefit of planning-guided decoding under the released inference setup, while showing that these gains depend on the stability of the planning signal under realistic query variation and query-document mismatch.
A Parametric Memory Head for Continual Generative Retrieval
Generative information retrieval (GenIR) consolidates retrieval into a single neural model that decodes document identifiers (docids) directly from queries. While this model-as-index paradigm offers architectural simplicity, it is poorly suited to dynamic document collections. Unlike modular systems, where indexes are easily updated, GenIR's knowledge is parametrically encoded in its weights; consequently, standard adaptation methods such as full and parameter-efficient fine-tuning can induce catastrophic forgetting. We show that sequential adaptation improves retrieval on newly added documents but substantially degrades performance on earlier slices, exposing a pronounced stability-plasticity trade-off. To address this, we propose post-adaptation memory tuning (PAMT), a memory-only stabilization stage that augments an adapted model with a modular parametric memory head (PMH). PAMT freezes the backbone and attaches a product-key memory with fixed addressing. During prefix-trie constrained decoding, decoder hidden states sparsely query PMH to produce residual corrections in hidden space; these corrections are mapped to score adjustments via the frozen output embedding matrix, computed only over trie-valid tokens. This guides docid generation while keeping routing and backbone parameters fixed. To limit cross-slice interference, PAMT updates only a fixed budget of memory values selected using decoding-time access statistics, prioritizing entries frequently activated by the current slice and rarely used in prior sessions. Experiments on MS MARCO and Natural Questions under sequential, disjoint corpus increments show that PAMT substantially improves retention on earlier slices with minimal impact on retrieval performance for newly added documents, while modifying only a sparse subset of memory values per session.
GenRec: A Preference-Oriented Generative Framework for Large-Scale Recommendation
Generative Retrieval (GR) offers a promising paradigm for recommendation through next-token prediction (NTP). However, scaling it to large-scale industrial systems introduces three challenges: (i) within a single request, the identical model inputs may produce inconsistent outputs due to the pagination request mechanism; (ii) the prohibitive cost of encoding long user behavior sequences with multi-token item representations based on semantic IDs, and (iii) aligning the generative policy with nuanced user preference signals. We present GenRec, a preference-oriented generative framework deployed on the JD App that addresses above challenges within a single decoder-only architecture. For training objective, we propose Page-wise NTP task, which supervises over an entire interaction page rather than each interacted item individually, providing denser gradient signal and resolving the one-to-many ambiguity of point-wise training. On the prefilling side, an asymmetric linear Token Merger compresses multi-token Semantic IDs in the prompt while preserving full-resolution decoding, reducing input length by ~2X with negligible accuracy loss. To further align outputs with user satisfaction, we introduce GRPO-SR, a reinforcement learning method that pairs Group Relative Policy Optimization with NLL regularization for training stability, and employs Hybrid Rewards combining a dense reward model with a relevance gate to mitigate reward hacking. In month-long online A/B tests serving production traffic, GenRec achieves 9.5% improvement in click count and 8.7% in transaction count over the existing pipeline.
Vectorizing the Trie: Efficient Constrained Decoding for LLM-based Generative Retrieval on Accelerators
Generative retrieval has emerged as a powerful paradigm for LLM-based recommendation. However, industrial recommender systems often benefit from restricting the output space to a constrained subset of items based on business logic (e.g. enforcing content freshness or product category), which standard autoregressive decoding cannot natively support. Moreover, existing constrained decoding methods that make use of prefix trees (Tries) incur severe latency penalties on hardware accelerators (TPUs/GPUs). In this work, we introduce STATIC (Sparse Transition Matrix-Accelerated Trie Index for Constrained Decoding), an efficient and scalable constrained decoding technique designed specifically for high-throughput LLM-based generative retrieval on TPUs/GPUs. By flattening the prefix tree into a static Compressed Sparse Row (CSR) matrix, we transform irregular tree traversals into fully vectorized sparse matrix operations, unlocking massive efficiency gains on hardware accelerators. We deploy STATIC on a large-scale industrial video recommendation platform serving billions of users. STATIC produces significant product metric impact with minimal latency overhead (0.033 ms per step and 0.25% of inference time), achieving a 948x speedup over a CPU trie implementation and a 47-1033x speedup over a hardware-accelerated binary-search baseline. Furthermore, the runtime overhead of STATIC remains extremely low across a wide range of practical configurations. To the best of our knowledge, STATIC enables the first production-scale deployment of strictly constrained generative retrieval. In addition, evaluation on academic benchmarks demonstrates that STATIC can considerably improve cold-start performance for generative retrieval. Our code is available at https://github.com/youtube/static-constraint-decoding.