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4 papers in the last four weeks, against 1 the four weeks before. 0.0% of all new papers.

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  1. Nürnberg NLP at ChildSafeAds 2026: Structurally Dissimilar Voter Ensembles under Four Levels of Data Access

    Sep 28, 2026Philipp Steigerwald, Eric Rudolph, Jens AlbrechtOnline AdvertisingVideo Content Moderation

    Technische Hochschule Nürnberg Georg Simon Ohm

  2. UniPolicy: Unified Objective-Specific Policies for Generative Search Advertising

    Sep 17, 2026Kun Yao, Yuhang Zhou, Yichi Zhang +6Online AdvertisingGenerative Retrieval

    Meituan, Beijing, China

  3. PinDCO: Whole-Page Aware Dynamic Creative Optimization at Scale

    Sep 14, 2026Yu Hao, Yuchun Li, Peimeng Sui +5Learning to RankOnline Advertising

    Pinterest Inc.

  4. Enabling and Understanding Personalization in AI-Generated Advertising Imagery

    Sep 14, 2026Victor Kolominsky-Rabas, Leopold Müller, Claudius Budcke +2Online AdvertisingImage Generation

    University of Bayreuth, Universitätsstraße 30, 95447 Bayreuth, Germany · Fraunhofer FIT, Wittelsbacherring 10, 95444 Bayreuth, Germany

  5. MARCO: Click-Intent Decomposition for Calibrated Ads Conversion Prediction

    Aug 11, 2026Shiwen Shen, Xiru Huang, Liang Luo +32Probability CalibrationOnline Advertising

    Meta AI, Menlo Park, California, USA

  6. Generative Optimization for Incentivized Advertising with Global Level Constraints

    Aug 5, 2026Gege Chen, Ning Luo, Hao Jiang +7Constrained Generative ModelingOnline Advertising

    University of Electronic Science and Technology of China · Kuaishou Technology

  7. Less Traffic, Better Outcomes: Competition-Aware Request Dispatch in Real-Time Ad Exchanges

    Aug 4, 2026Jonaid Shianifar, Blaz Mramor, Fangda Zou +5Online AdvertisingOnline Resource Allocation

    Huawei Ireland Research Center, Dublin, Ireland · Huawei, Nanjing, China

  8. UniGD: A Unified Generative-Discriminative Framework for Industrial Retrieval

    Aug 4, 2026Shujie Ji, Yawei Kong, Yilin Zhao +3Learning to RankOnline Advertising

    Kuaishou Technology, Beijing, China

  9. LLM-OSDA: An Optimal-Stopping Dynamic Auction for Native Advertising in Multi-Turn LLM Conversations

    Jul 31, 2026Yan Fang, Jialin Chen, Chun Gan +5Mechanism DesignOnline Advertising

    1JD.com, Inc. · 2Shanghai University of Finance and Economics · University of Sydney +1

  10. Evaluating and Pricing Advertisements in AI-Generated Responses

    Jul 30, 2026John L. Turner-Smith, Zimeng Huang, Yuhan Fu +2Mechanism DesignOnline Advertising

    Carnegie Mellon University, Pittsburgh, PA, USA · College of AI, Tsinghua University, Beijing, China

  11. PlatformBid: An Auto-Bidding Benchmark from a Unified Advertising Platform's Perspective

    Jul 29, 2026Shengtian Yang, Yewen Li, Peng Jiang +5Benchmark DesignAutomated Bidding

    Nanyang Technological University Singapore, Singapore

  12. PILA: Plug-and-Play Insertion for LLM-native Advertising

    Jul 28, 2026Zhaowei Zhang, Yuhan Fu, Yihang Zhang +6Online Advertising

    Institute for AI, Peking University · College of AI, Tsinghua University · University of Michigan +2

  13. TWICE: Two-Clock, Two-Window Learning for Long-Horizon Conversion Prediction in Online Advertising

    Jul 28, 2026Kaiyuan Li, Kun Wang, Zhongbo Wang +4Online Advertising

    Kuaishou Technology Beijing, China

  14. Sense it with your eyes: Sensation Generation and Understanding for Advertisements

    Jul 28, 2026Aysan Aghazadeh, Sina Malakouti, Adriana KovashkaOnline Advertising

    University of Pittsburgh

  15. Beyond Single-Episode Optimization: Sliding-Window Aware Generative Auto-Bidding for Long-Term Advertising Effectiveness

    Jul 28, 2026Binglin Wu, Chuan Yue, Yingyi Zhang +4Automated BiddingOnline Advertising

    Dalian University of Technology Dalian, China · Alibaba International Digital Commerce Group Hangzhou, China · Dalian University of Technology & City University of Hong Kong Dalian, China

  16. Offline-to-Online Creative Optimization with Generative Models and Adaptive Testing

    Jul 26, 2026Kevin Lee, Benjamin Letham, Zhiyuan Jerry Lin +5Online AdvertisingGenerative Modeling

    University of Michigan · USA · Meta

  17. SMART: LLM-Augmented Hybrid Retrieval for Dynamic Product Ads

    Jul 25, 2026Congfei Zhang, Jingxiao Ma, Xiaodong Liu +14Online AdvertisingAdaptive Retrieval

    Snap Inc. Bellevue, WA, USA · Snap Inc. Seattle, WA, USA · Snap Inc. Palo Alto, CA, USA +1

  18. AIGB-R1: Self-Evolving Generative Auto-Bidding via Hierarchical Planner-Executor Optimization

    Jul 19, 2026Yuejia Dou, Hesong Wang, Xinyu Zhang +6Automated BiddingLarge Language Model-Guided Optimization

    Gaoling School of Artificial Intelligence, Renmin University of China Beijing, China · Alibaba Group Beijing, China

  19. Adaptive Ad Load Design for Sponsored Search Markets: Evidence, Theory, and Deployment

    Jul 15, 2026Mohammad Rashid, Hema YoganarasimhanMulti-Armed BanditsOnline Advertising

    University of Washington

  20. COBART: Controlled, Optimized, Bidirectional and Auto-Regressive Transformer for Ad Headline Generation

    Jul 9, 2026Yashal Shakti Kanungo, Gyanendra Das, Pooja A +1TransformerOnline Advertising

    Amazon United States of America · Amazon India

  21. Enhancement of E-commerce Sponsored Search Relevancy with LLM

    Jul 4, 2026Md Omar Faruk Rokon, Andrei Simion, Weizhi Du +3LLM Fine-TuningE-Commerce Search

    Walmart AdTech, Sunnyvale, CA, USA

  22. Next-Gen Sponsored Search: Crafting the Perfect Query with Inventory-Aware RAG (InvAwr-RAG) Based GenAI

    Jul 4, 2026Md Omar Faruk Rokon, Weizhi Du, Zhaodong Wang +1Retrieval-Augmented GenerationOnline Advertising

    Walmart AdTech, Sunnyvale, CA, USA

  23. BetXplain: An Explanation-Annotated Dataset for Detecting Manipulative Betting Advertisements on Social Media

    Jun 25, 2026MSVPJ Sathvik, Parmitha Vangapandu, Nishit Rane +3Social Media AnalysisOnline Advertising

    University of Birmingham, UK · IIIT Dharwad, India · NUS, Singapore +1

  24. Attributed, But Not Incremental: Cannibalization-Corrected Attribution for Large-Scale Advertising

    Jun 25, 2026Donghui Li, Bowen Yuan, Zili Yang +2Causal Effect EstimationOnline Advertising

    TikTok · San Jose, CA, USA · Shanghai, China +1

  25. AutoRelAnnotator: Calibrated Model Cascades for Cost-Efficient Relevance Evaluation in Sponsored Search

    Jun 24, 2026Md Omar Faruk Rokon, Shasvat Desai, Hong Yao +1Online AdvertisingCost-Aware Inference

    Walmart Global Tech, Sunnyvale, CA, USA

  26. Integrated Marketing Attribution: A Bayesian Framework for Privacy-Safe Granular Measurement Anchored in MMM

    Jun 15, 2026Meghana R. Bhat, Ankit Umare, Utsav Aggarwal +4Online Advertising

    Lowe’s Companies, Inc.

  27. Interactor: Agentic RL oriented Iterative Creation for Ad Description Generation in Sponsored Search

    Jun 14, 2026Penghui Wei, Jiayu Wu, Chao Ye +3Online AdvertisingRL for Generative Models

    Search Ads, Baidu Inc.

  28. Attribute Inference from Interactive Targeted Ads

    Jun 13, 2026Peihao LiPrivacy AuditingAdversarial Attacks

  29. Decision-Calibrated Conformal Uncertainty for Pacing Decisions in Streaming Advertising

    Jun 8, 2026Prashant Shekhar, Caroline HowardSequential Decision MakingOnline Advertising

    Department of Mathematics Embry-Riddle Aeronautical University Daytona Beach, FL, USA

  30. HMAF: A Hierarchical Multi-Slot GD-RTB Allocation Framework

    Jun 4, 2026Tianxing Bu, Zhaoqi Zhang, Linyou Cai +7Online AdvertisingOnline Resource Allocation

    Meituan Beijing, China · Nanyang Technological University Singapore · China Agricultural University Beijing, China