Sequential Recommendation

Reasoning-based Large Language Models (LLMs) like PO4ISR have set new benchmarks in session-based recommendation. However, the reproducibility of their reasoning capabilities across diverse semantic domains remains unexplored. In this work, we conduct a rigorous reproducibility study of PO4ISR to assess its generalization limits. Our analysis reveals a critical failure mode: standard reasoning prompts suffer from severe contextual drift in long sessions, leading to performance degradation on semantically complex datasets like Games and Bundle. To quantify and resolve this stability gap, we introduce PO4ISR++, a robustness-enhanced implementation that integrates reflexive prompting and consistent rank detection. Unlike the original static prompting strategy, our approach dynamically adapts to cross-domain cues. We benchmark both the original implementation and our robust variant on ML-1M, Games, and Bundle. Our results confirm that while the original model struggles in new domains, our reproducible extension restores performance, yielding a stabilized gain of up to 54% on Games and 96% on Bundle. We release open-source artifacts, including the reproduced baseline and our enhanced framework, to facilitate reliable future research in LLM-based recommendation.

With the rapid development of the Internet, users have increasingly higher expectations for the recommendation accuracy of online content consumption platforms. However, short videos often contain diverse segments, and users may not hold the same attitude toward all of them. Traditional binary-classification recommendation models, which treat a video as a single holistic entity, face limitations in accurately capturing such nuanced preferences. Considering that user consumption is a temporal process, this paper demonstrates that the timing of user actions can represent diverse intentions through statistical analysis and examination of action patterns. Based on this insight, we propose a novel modeling paradigm: Action-Aware Generative Sequence Network (A2Gen), which refines user actions along the temporal dimension and chains them into sequences for unified processing and prediction. First, we introduce the Context-aware Attention Module (CAM) to model action sequences enriched with item-specific contextual features. Building upon this, we develop the Hierarchical Sequence Encoder (HSE) to learn temporal action patterns from users' historical actions. Finally, through leveraging CAM, we design a module for action sequence generation: the Action-seq Autoregressive Generator (AAG). Extensive offline experiments on the Kuaishou's dataset and the Tmall public dataset demonstrate the superiority of our proposed model. Furthermore, through large-scale online A/B testing deployed on Kuaishou's platform, our model achieves significant improvements over baseline methods in multi-task prediction by leveraging sequential information. Specifically, it yields increases of 0.34% in user watch time, 8.1% in interaction rate, and 0.162% in overall user retention (LifeTime-7), leading to successful deployment across all traffic, serving over 400 million users every day.

Multi-behavior recommendation aims to predict user conversions by modeling various interaction types that carry distinct intent signals. Recently, generative sequence modeling methods have emerged as an important paradigm for multi-behavior recommendation by achieving flexible sequence generation. However, existing generative methods typically treat behaviors as auxiliary token features and feed them into unified attention mechanisms. These models implicitly assume uniform activation of dependencies among historical behaviors, thereby failing to discern differences in intensity or capture transition patterns. To address these limitations, we propose BITRec, a novel generative multi-behavior recommendation framework that introduces structured behavioral modeling through selective dependency activation. BITRec incorporates (i) Hierarchical Behavior Aggregation (HBA), which explicitly models behavioral intensity differences through separated exploration and commitment pathways, and (ii) Transition Relation Encoding (TRE), which encodes transition structures through explicit learnable relation matrices. Experiments on four large-scale datasets (RetailRocket, Taobao, Tmall, Insurance Dataset) with millions of interactions achieve consistent improvements of 15-23% across multiple metrics, with peak gains of 22.79% MRR on Tmall and 17.83% HR@10, 17.55% NDCG@10 on Taobao.

Modern Deep Learning Recommendation Models (DLRMs) follow scaling laws with sequence length, driving the frontier toward ultra-long User Interaction History (UIH). However, the industry-standard "Fat Row" paradigm, which pre-materializes these sequences into every training example, creates a storage and I/O wall where data infrastructure usage exceeds GPU training capacity due to data redundancy that is amplified in multi-tenant environments where models with vastly different sequence length requirements share a union dataset. We present a versioned late materialization paradigm that eliminates this redundancy by storing UIH once in a normalized, immutable tier and reconstructing sequences just-in-time during training via lightweight versioned pointers. The system ensures Online-to-Offline (O2O) consistency through a bifurcated protocol that prevents future leakage across both streaming and batch training, while a read-optimized immutable storage layer provides multi-dimensional projection pushdown for heterogeneous model tenants. Disaggregated data preprocessing with pipelined I/O prefetching and data-affinity optimizations masks the latency of training-time sequence reconstruction, keeping training throughput compute-bound by GPUs. Deployed on production DLRMs, the system reduces training data infrastructure resource usage while enabling aggressive sequence length scaling that delivers significant model quality gains, serving as the foundational data infrastructure for modern recommendation model architectures, including HSTU and ULTRA-HSTU.

Modern industrial Deep Learning Recommendation Models typically extract user preferences through the analysis of sequential interaction histories, subsequently generating predictions based on these derived interests. The inherent heterogeneity in data characteristics frequently result in substantial under-utilization of computational resources during large-scale training, primarily due to computational bubbles caused by severe stragglers and slow blocking communications. This paper introduces FreeScale, a solution designed to (1) mitigate the straggler problem through meticulously load balanced input samples (2) minimize the blocking communication by overlapping prioritized embedding communications with computations (3) resolve the GPU resource competition during computation and communication overlapping by communicating through SM-Free techniques. Empirical evaluation demonstrates that FreeScale achieves up to 90.3% reduction in computational bubbles when applied to real-world workloads running on 256 H100 GPUs.

Sequential recommender systems have achieved significant success in modeling temporal user behavior but remain limited in capturing rich user semantics beyond interaction patterns. Large Language Models (LLMs) present opportunities to enhance user understanding with their reasoning capabilities, yet existing integration approaches create prohibitive inference costs in real time. To address these limitations, we present a novel knowledge distillation method that utilizes textual user profile generated by pre-trained LLMs into sequential recommenders without requiring LLM inference at serving time. The resulting approach maintains the inference efficiency of traditional sequential models while requiring neither architectural modifications nor LLM fine-tuning.

Sequential Recommendation (SR) aims to predict the next interaction of a user based on their behavior sequence, where complementary relations often provide essential signals for predicting the next item. However, mainstream models relying on sparse co-purchase statistics often mistake spurious correlations (e.g., due to popularity bias) for true complementary relations. Identifying true complementary relations requires capturing the fine-grained item semantics (e.g., specifications) that simple cooccurrence statistics would be unable to model. While recent semantics-based methods utilize discrete semantic codes to represent items, they typically aggregate semantic codes into coarse item representations. This aggregation process blurs specific semantic details required to identify complementarity. To address these critical limitations and effectively leverage semantics for capturing reliable complementary relations, we propose a Complementary-Aware Semantic Transition (CAST) framework that introduces a new modeling paradigm built upon semantic-level transitions. Specifically, a semantic-level transition module is designed to model dynamic transitions directly in the discrete semantic code space, effectively capturing fine-grained semantic dependencies often lost in aggregated item representations. Then, a complementary prior injection module is designed to incorporate LLM-verified complementary priors into the attention mechanism, thereby prioritizing complementary patterns over co-occurrence statistics. Experiments on multiple e-commerce datasets demonstrate that CAST consistently outperforms the state-of-the-art approaches, achieving up to 17.6% Recall and 16.0% NDCG gains with 65x training acceleration. This validates its effectiveness and efficiency in uncovering latent item complementarity beyond statistics. The code will be released upon acceptance.

User behavior in the real world is diverse, cross-domain, and spans long time horizons. Existing user modeling benchmarks however remain narrow, focusing mainly on short sessions and next-item prediction within a single domain. Such limitations hinder progress toward robust and generalizable user models. We present HORIZON, a new benchmark that reformulates user modeling along three axes i.e. dataset, task, and evaluation. Built from a large-scale, cross-domain reformulation of Amazon Reviews, HORIZON covers 54M users and 35M items, enabling both pretraining and realistic evaluation of models in heterogeneous environments. Unlike prior benchmarks, it challenges models to generalize across domains, users, and time, moving beyond standard missing-positive prediction in the same domain. We propose new tasks and evaluation setups that better reflect real-world deployment scenarios. These include temporal generalization, sequence-length variation, and modeling unseen users, with metrics designed to assess general user behavior understanding rather than isolated next-item prediction. We benchmark popular sequential recommendation architectures alongside LLM-based baselines that leverage long-term interaction histories. Our results highlight the gap between current methods and the demands of real-world user modeling, while establishing HORIZON as a foundation for research on temporally robust, cross-domain, and general-purpose user models.

Effective user modeling requires distinguishing between short-term and long-term preference evolution. While item embeddings have become a key component of recommender systems, standard approaches like Item2Vec treat user histories as unordered sets (bag-of-items), implicitly assuming that interactions separated by minutes are as semantically related as those separated by months. This simplification flattens the rich temporal structure of user behavior, obscuring the distinction between coherent consumption sessions and gradual interest drifts. In this work, we introduce TAI2Vec (Time-Aware Item-to-Vector), a family of lightweight embedding models that integrates temporal proximity directly into the representation learning process. Unlike approaches that apply global time constraints, TAI2Vec is user-adaptive, tailoring its temporal definitions to individual interaction paces. We propose two complementary strategies: TAI2Vec-Disc, which utilizes personalized anomaly detection to dynamically segment interactions into semantic sessions, and TAI2Vec-Cont, which employs continuous, user-specific decay functions to weigh item relationships based on their relative temporal distance. Experimental results across eight diverse datasets demonstrate that TAI2Vec consistently produces more accurate and behaviorally grounded representations than static baselines, achieving competitive or superior performance in over 80% of the datasets, with improvements of up to 135%. The source code is publicly available at https://github.com/UFSCar-LaSID/tai2vec.

Sequential recommendation has become increasingly prominent in both academia and industry, particularly in e-commerce. The primary goal is to extract user preferences from historical interaction sequences and predict items a user is likely to engage with next. Recent advances have leveraged contrastive learning and graph neural networks to learn more expressive representations from interaction histories -- graphs capture relational structure between nodes, while ID-based representations encode item-specific information. However, few studies have explored multi-view contrastive learning between ID and graph perspectives to jointly improve user and item representations, especially in settings where only interaction data is available without auxiliary information. To address this gap, we propose Multi-View Contrastive learning for sequential recommendation (MVCrec), a framework that integrates complementary signals from both sequential (ID-based) and graph-based views. MVCrec incorporates three contrastive objectives: within the sequential view, within the graph view, and across views. To effectively fuse the learned representations, we introduce a multi-view attention fusion module that combines global and local attention mechanisms to estimate the likelihood of a target user purchasing a target item. Comprehensive experiments on five real-world benchmark datasets demonstrate that MVCrec consistently outperforms 11 state-of-the-art baselines, achieving improvements of up to 14.44% in NDCG@10 and 9.22% in HitRatio@10 over the strongest baseline. Our code and datasets are available at https://github.com/sword-Lz/MMCrec.

Recommender systems have historically developed along two largely independent paradigms: feature interaction models for modeling correlations among multi-field categorical features, and sequential models for capturing user behavior dynamics from historical interaction sequences. Although recent trends attempt to bridge these paradigms within shared backbones, we empirically reveal that naive unifying these two branches may lead to a failure mode of Sequential Collapse Propagation (SCP). That is, the interaction with those dimensionally ill non-sequence fields leads to the dimensional collapse of the sequence features. To overcome this challenge, we propose TokenFormer, a unified recommendation architecture with the following innovations. First, we introduce a Bottom-Full-Top-Sliding (BFTS) attention scheme, which applies full self-attention in the lower layers and shrinking-window sliding attention in the upper layers. Second, we introduce a Non-Linear Interaction Representation (NLIR) that applies one-sided non-linear multiplicative transformations to the hidden states. Extensive experiments on public benchmarks and Tencent's advertising platform demonstrate state-of-the-art performance, while detailed analysis confirm that TokenFormer significantly improves dimensional robustness and representation discriminability under unified modeling.

Long interaction histories are central to modern recommender systems, yet training with long sequences is often dismissed as impractical under realistic memory and latency budgets. This work demonstrates that it is not only practical but also effective-at academic scale. We release a complete, end-to-end framework that implements industrial-style long-sequence training with sliding windows, including all data processing, training, and evaluation scripts. Beyond reproducing prior gains, we contribute two capabilities missing from earlier reports: (i) a runtime-aware ablation study that quantifies the accuracy-compute frontier across windowing regimes and strides, and (ii) a novel k-shift embedding layer that enables million-scale vocabularies on commodity GPUs with negligible accuracy loss. Our implementation trains reliably on modest university clusters while delivering competitive retrieval quality (e.g., up to +6.04% MRR and +6.34% Recall@10 on Retailrocket) with $\sim 4 \times$ training-time overheads. By packaging a robust pipeline, reporting training time costs, and introducing an embedding mechanism tailored for low-resource settings, we transform long-sequence training from a closed, industrial technique into a practical, open, and extensible methodology for the community.

Capturing user intent across heterogeneous behavioral domains stands as a fundamental challenge in session-based recommender systems. Yet, existing multi-domain approaches frequently fail to isolate the distinct contribution of cross-domain interactions from those arising within individual domains, limiting their ability to build rich and transferable user representations. In this work, we propose MOSAIC, a Multi-Domain Orthogonal Session Adaptive Intent Capture framework that explicitly factorizes user preferences into three orthogonal components: domain-specific, domain-common, and cross-sequence-exclusive representations. Our approach employs a triple-encoder architecture, where each encoder is dedicated to one preference type, enforced through domain masking objectives and adversarial training via a gradient reversal layer. Representational alignment and mutual independence constraints are jointly optimized to ensure clean preference separation. Additionally, a dynamic gating mechanism modulates the relative contribution of each component at every timestep, yielding a unified and temporally adaptive session-level user representation. We conduct extensive experiments on two large-scale real-world benchmarks spanning multiple domains and interaction types. The ablation study validates that each component domain-specific encoding, domain-common modeling, cross-sequence representation, and dynamic gating contributes meaningfully to the overall performance. Experimental results demonstrate that MOSAIC consistently outperforms state-of-the-art baselines in recommendation accuracy, while simultaneously providing interpretable insights into the interplay between domain-specific and cross-domain preference signals. These findings highlight the potential of orthogonal preference decomposition as a principled strategy for next-generation multi-domain recommender systems.

In this paper, we propose a sequential recommendation model that integrates Time-aware personalization, Multi-interest personalization, and Explanation personalization for Personalized Sequential Recommendation (TME-PSR). That is, we consider the differences across different users in temporal rhythm preference, multiple fine-grained latent interests, and the personalized semantic alignment between recommendations and explanations. Specifically, the proposed TME-PSR model employs a dual-view gated time encoder to capture personalized temporal rhythms, a lightweight multihead Linear Recurrent Unit architecture that enables fine-grained sub-interest modeling with improved efficiency, and a dynamic dual-branch mutual information weighting mechanism to achieve personalized alignment between recommendations and explanations. Extensive experiments on real-world datasets demonstrate that our method consistently improves recommendation accuracy and explanation quality, at a lower computational cost.

Modern transformer-based sequential recommenders excel at capturing short-term intent but often suffer from recency bias, overlooking stable long-term preferences. While extending sequence lengths is an intuitive fix, it is computationally inefficient, and recent interactions tend to dominate the model's attention. We propose Long-Term Embeddings (LTE) as a high-inertia contextual anchor to bridge this gap. We address a critical production challenge: the point-in-time consistency problem caused by infrastructure constraints, as feature stores typically host only a single "live" version of features. This leads to an offline-online mismatch during model deployments and rollbacks, as models are forced to process evolved representations they never saw during training. To resolve this, we introduce an LTE framework that constrains embeddings to a fixed semantic basis of content-based item representations, ensuring cross-version compatibility. Furthermore, we investigate integration strategies for causal language modeling, considering the data leakage issue that occurs when the LTE and the transformer's short-term sequence share a temporal horizon. We evaluate two representations: a heuristic average and an asymmetric autoencoder with a fixed decoder grounded in the semantic basis to enable behavioral fine-tuning while maintaining stability. Online A/B tests on Zalando demonstrate that integrating LTE as a contextual prefix token using a lagged window yields significant uplifts in both user engagement and financial metrics.

Repurchase behavior is a primary signal in large-scale retail recommendation, particularly in categories with frequent replenishment: many items in a user's next basket were previously purchased, and their timing follows stable, item-specific cadences. Yet most next basket repurchase recommendation models represent history as a sequence of discrete basket events indexed by visit order, which cannot explicitly model elapsed calendar time or update item rankings as days pass between purchases. We present CASE (Cadence-Aware Set Encoding) for next basket repurchase recommendation, which decouples item-level cadence learning from cross-item interaction, enabling explicit calendar-time modeling while remaining production-scalable. CASE represents each item's purchase history as a calendar-time signal over a fixed horizon, applies shared multi-scale temporal convolutions to capture recurring rhythms, and uses induced set attention to model cross-item dependencies with sub-quadratic complexity, allowing efficient batch inference at scale. Across three public benchmarks and a proprietary dataset, CASE consistently improves precision, recall, and NDCG at multiple cutoffs compared to strong next basket recommendation baselines. In a production-scale evaluation with tens of millions of users and a large item catalog, CASE achieves up to 8.6% relative precision lift and 9.9% relative recall lift at top-5, showing that scalable cadence-aware modeling yields measurable gains in both benchmark and industrial settings.

The sequential recommendation (SR) task aims to predict the next item based on users' historical interaction sequences. Typically trained on historical data, SR models often struggle to adapt to real-time preference shifts during inference due to challenges posed by distributional divergence and parameterized constraints. Existing approaches to address this issue include test-time training, test-time augmentation, and retrieval-augmented fine-tuning. However, these methods either introduce significant computational overhead, rely on random augmentation strategies, or require a carefully designed two-stage training paradigm. In this paper, we argue that the key to effective test-time adaptation lies in achieving both effective augmentation and efficient adaptation. To this end, we propose Retrieve-then-Adapt (ReAd), a novel framework that dynamically adapts a deployed SR model to the test distribution through retrieved user preference signals. Specifically, given a trained SR model, ReAd first retrieves collaboratively similar items for a test user from a constructed collaborative memory database. A lightweight retrieval learning module then integrates these items into an informative augmentation embedding that captures both collaborative signals and prediction-refinement cues. Finally, the initial SR prediction is refined via a fusion mechanism that incorporates this embedding. Extensive experiments across five benchmark datasets demonstrate that ReAd consistently outperforms existing SR methods.

User interests typically encompass both long-term preferences and short-term intentions, reflecting the dynamic nature of user behaviors across different timeframes. The uneven temporal distribution of user interactions highlights the evolving patterns of interests, making it challenging to accurately capture shifts in interests using comprehensive historical behaviors. To address this, we propose SLSRec, a novel Session-based model with the fusion of Long- and Short-term Recommendations that effectively captures the temporal dynamics of user interests by segmenting historical behaviors over time. Unlike conventional models that combine long- and short-term user interests into a single representation, compromising recommendation accuracy, SLSRec utilizes a self-supervised learning framework to disentangle these two types of interests. A contrastive learning strategy is introduced to ensure accurate calibration of long- and short-term interest representations. Additionally, an attention-based fusion network is designed to adaptively aggregate interest representations, optimizing their integration to enhance recommendation performance. Extensive experiments on three public benchmark datasets demonstrate that SLSRec consistently outperforms state-of-the-art models while exhibiting superior robustness across various scenarios.We will release all source code upon acceptance.

Generative recommendation has emerged as a transformative paradigm for capturing the dynamic evolution of user intents in sequential recommendation. While flow-based methods improve the efficiency of diffusion models, they remain hindered by the ``Noise-to-Data'' paradigm, which introduces two critical inefficiencies: prior mismatch, where generation starts from uninformative noise, forcing a lengthy recovery trajectory; and linear redundancy, where iterative solvers waste computation on modeling deterministic preference transitions. To address these limitations, we propose a Flow-based Average Velocity Establishment (Fave) framework for one-step generation recommendation that learns a direct trajectory from an informative prior to the target distribution. Fave is structured via a progressive two-stage training strategy. In Stage 1, we establish a stable preference space through dual-end semantic alignment, applying constraints at both the source (user history) and target (next item) to prevent representation collapse. In Stage 2, we directly resolve the efficiency bottlenecks by introducing a semantic anchor prior, which initializes the flow with a masked embedding from the user's interaction history, providing an informative starting point. Then we learn a global average velocity, consolidating the multi-step trajectory into a single displacement vector, and enforce trajectory straightness via a JVP-based consistency constraint to ensure one-step generation. Extensive experiments on three benchmarks demonstrate that Fave not only achieves state-of-the-art recommendation performance but also delivers an order-of-magnitude improvement in inference efficiency, making it practical for latency-sensitive scenarios.

Sequential Recommendation (SR) learns user preferences from their historical interaction sequences and provides personalized suggestions. In real-world scenarios, most items exhibit sparse interactions, known as the tail-item problem. This issue limits the model's ability to accurately capture item transition patterns. To tackle this, large language models (LLMs) offer a promising solution by capturing semantic relationships between items. Despite previous efforts to leverage LLM-derived embeddings for enriching tail items, they still face the following limitations: 1) They struggle to effectively fuse collaborative signals with semantic knowledge, leading to suboptimal item embedding quality. 2) Existing methods overlook the structural inconsistency between the ID and LLM embedding spaces, causing conflicting signals that degrade recommendation accuracy. In this work, we propose a Fusion and Alignment Enhancement framework with LLMs for Tail-item Sequential Recommendation (FAERec), which improves item representations by generating coherently-fused and structurally consistent embeddings. For the information fusion challenge, we design an adaptive gating mechanism that dynamically fuses ID and LLM embeddings. Then, we propose a dual-level alignment approach to mitigate structural inconsistency. The item-level alignment establishes correspondences between ID and LLM embeddings of the same item through contrastive learning, while the feature-level alignment constrains the correlation patterns between corresponding dimensions across the two embedding spaces. Furthermore, the weights of the two alignments are adjusted by a curriculum learning scheduler to avoid premature optimization of the complex feature-level objective. Extensive experiments across three widely used datasets with multiple representative SR backbones demonstrate the effectiveness and generalizability of our framework.

Popularity bias is a pervasive problem in recommender systems, where recommendations disproportionately favor popular items. This not only results in "rich-get-richer" dynamics and a homogenization of visible content, but can also lead to misalignment of recommendations with individual users' preferences for popular or niche content. This work studies popularity bias through the lens of user-recommender alignment. To this end, we introduce Popularity Quantile Calibration, a measurement framework that quantifies misalignment between a user's historical popularity preference and the popularity of their recommendations. Building on this notion of popularity alignment, we propose SPREE, an inference-time mitigation method for sequential recommenders based on activation steering. SPREE identifies a popularity direction in representation space and adaptively steers model activations based on an estimate of each user's personal popularity bias, allowing both the direction and magnitude of steering to vary across users. Unlike global debiasing approaches, SPREE explicitly targets alignment rather than uniformly reducing popularity. Experiments across multiple datasets show that SPREE consistently improves user-level popularity alignment while preserving recommendation quality.

Recent advances in generative recommendation have leveraged pretrained LLMs by formulating sequential recommendation as autoregressive generation over a unified token space comprising language tokens and itemic identifiers, where each item is represented by a compact sequence of discrete tokens, namely Semantic IDs (SIDs). This SID-based formulation enables efficient decoding over large-scale item corpora and provides a natural interface for LLM-based recommenders to leverage rich world knowledge. Meanwhile, breakthroughs in LLM reasoning motivate reasoning-enhanced recommendation, yet effective reasoning over SIDs remains underexplored and challenging. Itemic tokens are not natively meaningful to LLMs; moreover, recommendation-oriented SID reasoning is hard to evaluate, making high-quality supervision scarce. To address these challenges, we propose SIDReasoner, a two-stage framework that elicits reasoning over SIDs by strengthening SID--language alignment to unlock transferable LLM reasoning, rather than relying on large amounts of recommendation-specific reasoning traces. Concretely, SIDReasoner first enhances SID-language alignment via multi-task training on an enriched SID-centered corpus synthesized by a stronger teacher model, grounding itemic tokens in diverse semantic and behavioral contexts. Building on this enhanced alignment, SIDReasoner further improves recommendation reasoning through outcome-driven reinforced optimization, which guides the model toward effective reasoning trajectories without requiring explicit reasoning annotations. Extensive experiments on three real-world datasets demonstrate the effectiveness of our reasoning-augmented SID-based generative recommendation. Beyond accuracy, the results highlight the broader potential of large reasoning models for generative recommendation, including improved interpretability and cross-domain generalization.

Generative Recommender Systems using semantic ids, such as TIGER (Rajput et al., 2023), have emerged as a widely adopted competitive paradigm in sequential recommendation. However, existing architectures are designed solely for semantic retrieval and do not address concerns such as monetization via ad revenue and incorporation of bids for commercial retrieval. We propose GEM-Rec, a unified framework that integrates commercial relevance and monetization objectives directly into the generative sequence. We introduce control tokens to decouple the decision of whether to show an ad from which item to show. This allows the model to learn valid placement patterns directly from interaction logs, which inherently reflect past successful ad placements. Complementing this, we devise a Bid-Aware Decoding mechanism that handles real-time pricing, injecting bids directly into the inference process to steer the generation toward high-value items. We prove that this approach guarantees allocation monotonicity, ensuring that higher bids weakly increase an ad's likelihood of being shown without requiring model retraining. Experiments demonstrate that GEM-Rec allows platforms to dynamically optimize for semantic relevance and platform revenue.

Predicting the next mobile app a user will launch is essential for proactive mobile services. Yet accurate prediction remains challenging in real-world settings, where user intent can shift rapidly within short sessions and user-specific historical profiles are often sparse or unavailable, especially under cold-start conditions. Existing approaches mainly model app usage as sequential behavior or local session transitions, limiting their ability to capture higher-order structural dependencies and evolving session intent. To address this issue, we propose MISApp, a profile-free framework for next app prediction based on multi-hop session graph learning. MISApp constructs multi-hop session graphs to capture transition dependencies at different structural ranges, learns session representations through lightweight graph propagation, incorporates temporal context and similarity-based spatial categorization to characterize session conditions, and captures intent evolution from recent interactions. Experiments on two real-world app usage datasets show that MISApp consistently outperforms competitive baselines under both standard and cold-start settings, while maintaining a favorable balance between predictive accuracy and practical efficiency. Further analyses show that multi-hop relations capture higher-hop-specific predictive signals beyond direct 1-Hop adjacency, and that the learned hop-level attention weights align well with structural relevance, providing both empirical and interpretable evidence for the effectiveness of the proposed multi-hop modeling strategy.

Generative recommendation (GR) has shown strong potential for sequential recommendation in an end-to-end generation paradigm. However, existing GR models suffer from severe cold-start collapse: their recommendation accuracy on cold-start items can drop to near zero. Current solutions typically rely on retraining with cold-start interactions, which is hindered by sparse feedback, high computational cost, and delayed updates, limiting practical utility in rapidly evolving recommendation catalogs. Inspired by model editing in NLP, which enables training-free knowledge injection into large language models, we explore how to bring this paradigm to generative recommendation. This, however, faces two key challenges: GR lacks the explicit subject-object binding common in natural language, making targeted edits difficult; and GR does not exhibit stable token co-occurrence patterns, making the injection of multi-token item representations unreliable. To address these challenges, we propose GenRecEdit, a model editing framework tailored for generative recommendation. GenRecEdit explicitly models the relationship between the full sequence context and next-token generation, adopts iterative token-level editing to inject multi-token item representations, and introduces a one-to-one trigger mechanism to reduce interference among multiple edits during inference. Extensive experiments on multiple datasets show that GenRecEdit substantially improves recommendation performance on cold-start items while preserving the model's original recommendation quality. Moreover, it achieves these gains using only about 9.5% of the training time required for retraining, enabling more efficient and frequent model updates.

This paper addresses two persistent challenges in sequential recommendation: (i) evidence insufficiency-cold-start sparsity together with noisy, length-varying item texts; and (ii) opaque modeling of dynamic, multi-faceted intents across long/short horizons. We propose R3-REC (Reasoning-Retrieval-Recommendation), a prompt-centric, retrieval-augmented framework that unifies Multi-level User Intent Reasoning, Item Semantic Extraction, Long-Short Interest Polarity Mining, Similar User Collaborative Enhancement, and Reasoning-based Interest Matching and Scoring. Across ML-1M, Games, and Bundle, R3-REC consistently surpasses strong neural and LLM baselines, yielding improvements up to +10.2% (HR@1) and +6.4% (HR@5) with manageable end-to-end latency. Ablations corroborate complementary gains of all modules.

Personalized news recommendation is highly time-sensitive, as user interests are often driven by emerging events, trending topics, and shifting real-world contexts. These dynamics make it essential to model not only users' long-term preferences, which reflect stable reading habits and high-order collaborative patterns, but also their short-term, context-dependent interests that change rapidly over time. However, most existing approaches rely on a single static interaction graph, which struggles to capture both long-term preference patterns and short-term interest changes as user behavior evolves. To address this challenge, we propose a unified framework that learns user preferences from both global and local temporal perspectives. A global preference modeling component captures long-term collaborative signals from the overall interaction graph, while a local preference modeling component partitions historical interactions into stage-wise temporal subgraphs to represent short-term dynamics. Within this module, an LSTM branch models the progressive evolution of recent interests, and a self-attention branch captures long-range temporal dependencies. Extensive experiments on two large-scale real-world datasets show that our approach consistently outperforms strong baselines and delivers fresher and more relevant recommendations across diverse user behaviors and temporal settings.

Generative Recommender Systems (GR) increasingly model user behavior as a sequence generation task by interleaving item and action tokens. While effective, this formulation introduces significant structural and computational inefficiencies: it doubles sequence length, incurs quadratic overhead, and relies on implicit attention to recover the causal relationship between an item and its associated action. Furthermore, interleaving heterogeneous tokens forces the Transformer to disentangle semantically incompatible signals, leading to increased attention noise and reduced representation efficiency.In this work, we propose a principled reformulation of generative recommendation that aligns sequence modeling with underlying causal structures and attention theory. We demonstrate that current interleaving mechanisms act as inefficient proxies for similarity-weighted action pooling. To address this, we introduce two novel architectures that eliminate interleaved dependencies to reduce sequence complexity by 50%: Attention-based Late Fusion for Actions (AttnLFA) and Attention-based Mixed Value Pooling (AttnMVP). These models explicitly encode the $i_n \rightarrow a_n$ causal dependency while preserving the expressive power of Transformer-based sequence modeling.We evaluate our framework on large-scale product recommendation data from a major social network. Experimental results show that AttnLFA and AttnMVP consistently outperform interleaved baselines, achieving evaluation loss improvements of 0.29% and 0.80%, and significant gains in Normalized Entropy (NE). Crucially, these performance gains are accompanied by training time reductions of 23% and 12%, respectively. Our findings suggest that explicitly modeling item-action causality provides a superior design paradigm for scalable and efficient generative ranking.

Sequential Recommendation (SR) predicts users next interactions by modeling the temporal order of their historical behaviors. Existing approaches, including traditional sequential models and generative recommenders, achieve strong performance but primarily rely on explicit interactions such as clicks or purchases while overlooking item exposures. This ignorance introduces selection bias, where exposed but unclicked items are misinterpreted as disinterest, and exposure bias, where unexposed items are treated as irrelevant. Effectively addressing these biases requires distinguishing between items that were "not exposed" and those that were "not of interest", which cannot be reliably inferred from correlations in historical data. Counterfactual reasoning provides a natural solution by estimating user preferences under hypothetical exposure, and Inverse Propensity Scoring (IPS) is a common tool for such estimation. However, conventional IPS methods are static and fail to capture the sequential dependencies and temporal dynamics of user behavior. To overcome these limitations, we propose Time aware Inverse Propensity Scoring (TIPS). Unlike traditional static IPS, TIPS effectively accounts for sequential dependencies and temporal dynamics, thereby capturing user preferences more accurately. Extensive experiments show that TIPS consistently enhances recommendation performance as a plug-in for various sequential recommenders. Our code will be publicly available upon acceptance.

Shared-account usage is common on streaming and e-commerce platforms, where multiple users share one account. Existing shared-account sequential recommendation (SSR) methods often assume a fixed number of latent users per account, limiting their ability to adapt to diverse sharing patterns and reducing recommendation accuracy. Recent latent reasoning technique applied in sequential recommendation (SR) generate intermediate embeddings from the user embedding (e.g, last item embedding) to uncover users' potential interests, which inspires us to treat the problem of inferring the number of latent users as generating a series of intermediate embeddings, shifting from inferring preferences behind user to inferring the users behind account. However, the last item cannot be directly used for reasoning in SSR, as it can only represent the behavior of the most recent latent user, rather than the collective behavior of the entire account. To address this, we propose DisenReason, a two-stage reasoning method tailored to SSR. DisenReason combines behavior disentanglement stage from frequency-domain perspective to create a collective and unified account behavior representation, which serves as a pivot for latent user reasoning stage to infer the number of users behind the account. Experiments on four benchmark datasets show that DisenReason consistently outperforms all state-of-the-art baselines across four benchmark datasets, achieving relative improvements of up to 12.56% in MRR@5 and 6.06% in Recall@20.