Social Media Analysis

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Overview

The field examines how people communicate and organize online, using text, images, video, user activity, and interaction networks. Common approaches include sentiment and stance classification, topic modeling, graph analysis, multimodal machine learning, and large language models. Researchers apply these methods to questions such as misinformation spread, political polarization, mental health, moderation, and audience engagement across platforms and events. A central challenge is ensuring that labels and models capture context, language, and platform differences well enough to support reliable conclusions about people and society.

Latest papers

CardsList

222 papers30 papers in the last four weeks, up 36% on the four weeks before. 0.2% of all new papers.

  1. Predicting Post Virality with Temporal Cross-Attention over Trend Signals

    May 4, 2026Sarvagya Somvanshi, Mohan Xu, Rakhi Chadalavada +1Social Media Analysis

  2. Psychologically Potent, Computationally Invisible: LLMs Generate Social-Comparison-Eliciting Posts They Fail to Detect

    May 1, 2026Hua Zhao, Jiapei Gu, Michelle Mingyue GuSocial Media AnalysisLLM Evaluation

    Department of English Language Education, The Education University of Hong Kong · Analytics/Assessment Research Centre, The Education University of Hong Kong

  3. Directed Social Regard: Surfacing Targeted Advocacy, Opposition, Aid, Harms, and Victimization in Online Media

    May 1, 2026Scott Friedman, Ruta Wheelock, Sonja Schmer-Galunder +6Social Media AnalysisSentiment Analysis

    SIFT, 319 N 1st Ave, Minneapolis, 55401, MN, USA. · Department of Computer & Information Science & Engineering, University of Florida, 432 Newell Drive, Gainesville, 32611, FL, USA. · Center for Information Systems & Technology, Claremont Graduate University, 150 E 10th St., Claremont, 91711, CA, USA. +1

  4. ControBench: An Interaction-Aware Benchmark for Controversial Discourse Analysis on Social Networks

    May 1, 2026Ta Thanh Thuy, Jiaqi Zhu, Xuan Liu +6Social Media AnalysisHeterogeneous GNNs

    Nanyang Technological University · NVIDIA · Nanjing University +3

  5. From Static Analysis to Audience Dissemination: A Training-Free Multimodal Controversy Detection Multi-Agent Framework

    May 1, 2026Zihan Ding, Ziyuan Yang, Yi ZhangSocial Media AnalysisMultimodal Classification

    Sichuan University, Chengdu, Sichuan, China · Nanyang Technological University, Singapore

  6. When Jokes Cross the Line: Analyzing Regular Humor and Dark Humor in YouTube Shorts

    Apr 30, 2026Sydney Johns, Sanjeev Parthasarathy, Shantnu Bhalla +1Social Media Analysis

    Virginia Polytechnic Institute and State University, Alexandria, Virginia, USA

  7. ClimateVID -- Social Media Videos Analysis and Challenges Involved

    Apr 30, 2026Shiqi Xu, Moritz Burmester, Katharina Prasse +3VLM EvaluationSocial Media Analysis

    University of Mannheim · Technical University of Munich · University of Mannheim, Max-Planck-Institute for Informatics, Saarland Informatics Campus

  8. Emotion-Aware Clickbait Attack in Social Media

    Apr 30, 2026Syed Mhamudul Hasan, Mohd. Farhan Israk Soumik, Abdur R. ShahidSocial Media AnalysisAdversarial Text Attacks

    Southern Illinois University Carbondale, IL, USA

  9. Classification of Public Opinion on the Free Nutritional Meal Program on YouTube Media Using the LSTM Method

    Apr 29, 2026Berliana Enda Putri, Lisa Diani Amelia, Muhammad Zaky Zaiddan +3Social Media AnalysisSentiment Analysis

    Department of Data Science Institut Teknologi Sumatera Lampung Selatan, 35365, Indonesia · Department of Informatics Institut Teknologi Sumatera Lampung Selatan, 35365, Indonesia

  10. OmniTrend: Content-Context Modeling for Scalable Social Popularity Prediction

    Apr 29, 2026Liliang Ye, Guiyi Zeng, Yunyao Zhang +3Social Media Analysis

    Huazhong University of Science and Technology · Wuhan, China · La Trobe University +1

  11. HotComment: A Benchmark for Evaluating Popularity of Online Comments

    Apr 28, 2026Yafeng Wu, Yunyao Zhang, Liliang Ye +4Social Media AnalysisMultimodal Model Evaluation

    Huazhong University of Science and Technology Wuhan, China · Beijing Institute of Computer Technology and Applications Beijing, China

  12. Benchmarking PyCaret AutoML Against IndoBERT Fine-Tuning for Sentiment Analysis on Indonesian IKN Twitter Data

    Apr 28, 2026Mutia Alfi Mayzaroh, Dwi Fitria Ningsih, Nindi Destriani +1Social Media AnalysisLLM Fine-Tuning

    Institut Teknologi Sumatera Lampung Selatan, Indonesia

  13. Uncovering Latent Patterns in Social Media Usage and Mental Health: A Clustering-Based Approach Using Unsupervised Machine Learning

    Apr 27, 2026Md All Shahria, Sanjeda Dewan Mithila, Touhid Alam +2Social Media Analysis

    Dept. of Computer Science, American International University-Bangladesh, Dhaka, Bangladesh · Dept. of Computer Science, Missouri State University, Springfield, Missouri, USA · Dept. of Mathematics, American International University-Bangladesh, Dhaka, Bangladesh

  14. K-SENSE: A Knowledge-Guided Self-Augmented Encoder for Neuro-Semantic Evaluation of Mental Health Conditions on Social Media

    Apr 26, 2026Vijay YadavSocial Media AnalysisKnowledge Augmentation for Language Models

    School of Psychology, University of New South Wales Sydney, Australia

  15. Dharma, Data and Deception: An LLM-Powered Rhetorical Analysis of Cow-Urine Health Claims on YouTube

    Apr 24, 2026Sheza Munir, Ratna Kandala, Anamta Khan +2Social Media Analysis

    University of Michigan · University of Kansas · 3IIT Jodhpur

  16. From Codebooks to VLMs: Evaluating Automated Visual Discourse Analysis for Climate Change on Social Media

    Apr 23, 2026Katharina Prasse, Steffen Jung, Isaac Bravo +4VLM EvaluationSocial Media Analysis

    Chair of Machine Learning, University of Mannheim Mannheim, BW 68131, Germany · Department of Governance, Technical University Munich München, BA 80333, Germany · Clausthal University of Technology Clausthal-Zellerfeld, NI 38678, Germany +1

  17. CHASM: Unveiling Covert Advertisements on Chinese Social Media

    Apr 22, 2026Jingyi Zheng, Tianyi Hu, Yule Liu +5Social Media AnalysisOnline Advertising

    Hong Kong University of Science and Technology (Guangzhou) · Aarhus Univeristy

  18. Seeing Further and Wider: Joint Spatio-Temporal Enlargement for Micro-Video Popularity Prediction

    Apr 22, 2026Dali Wang, Yunyao Zhang, Junqing Yu +3Social Media AnalysisMemory-Augmented Neural Networks

    Huazhong University of Science and Technology Wuhan, China · La Trobe University Melbourne, Australia · Beijing Institute of Computer Technology and Applications Beijing, China

  19. A Computational Model of Message Sensation Value in Short Video Multimodal Features that Predicts Sensory and Behavioral Engagement

    Apr 21, 2026Haoning Xue, Jingwen Zhang, Xiaohui Wang +2Social Media Analysis

    Department of Communication, University of Utah · Department of Communication, University of California, Davis · Department of Media and Communication, City University of Hong Kong +1

  20. Depression Risk Assessment in Social Media via Large Language Models

    Apr 21, 2026Giorgia Gulino, Manuel PetrucciSocial Media AnalysisDepression Detection

    1Guglielmo Marconi University, Department of Human Sciences, Rome, Italy

  21. Seeing Candidates at Scale: Multimodal LLMs for Visual Political Communication on Instagram

    Apr 21, 2026Michael Achmann-Denkler, Mario Haim, Christian WolffVLM EvaluationSocial Media Analysis

    Media Informatics Group University of Regensburg Regensburg, Germany · Department of Media and Communication Ludwig-Maximilians-Universität Munich, Germany

  22. Assessing Capabilities of Large Language Models in Social Media Analytics: A Multi-task Quest

    Apr 21, 2026Ramtin Davoudi, Kartik Thakkar, Nazanin Donyapour +2Social Media AnalysisLLM Evaluation

    Utah State University · Independent Researcher · Vanderbilt University

  23. Community-Specific Slang and Entity Detection via Semantic Shift in Fine-Tuned Language Models

    Apr 19, 2026Julia Kruk, Sanchita Porwal, Amitrajit Bhattacharjee +1Social Media AnalysisWord Embeddings

    Georgia Institute of Technology College of Computing Atlanta, GA, USA

  24. Spectral Analysis of Fake News Propagation

    Apr 18, 2026Weibin Cai, Reza ZafaraniSocial Media AnalysisFake News Detection

    Data Lab, Department of EECS, Syracuse University, New York, USA.

  25. Mapping Election Toxicity on Social Media across Issue, Ideology, and Psychosocial Dimensions

    Apr 18, 2026Lei Cao, Wen Zeng, Xinyue Wu +2Social Media AnalysisPolitical Discourse Analysis

    University of Southern California

  26. IYKYK (But AI Doesn't): Automated Content Moderation Does Not Capture Communities' Heterogeneous Attitudes Towards Reclaimed Language

    Apr 17, 2026Christina Chance, Rebecca Pattichis, Arjun Subramonian +4Social Media AnalysisAnnotator Disagreement

    University of California Los Angeles, USA · Independent Researcher, USA

  27. The Moltbook Observatory Archive: an incremental dataset of agent-only social network activity

    Apr 16, 2026Sushant Gautam, Annika W. Olstad, Klas H. Pettersen +1Social Media AnalysisMulti-Agent Systems

    Simula Metropolitan Center for Digital Engineering (SimulaMet), Oslo, Norway · Oslo Metropolitan University, Oslo, Norway · Simula Research Laboratory, Oslo, Norway

  28. The Enforcement and Feasibility of Hate Speech Moderation

    Apr 14, 2026Manuel Tonneau, Dylan Thurgood, Diyi Liu +7Social Media AnalysisHate Speech Detection

    University of Oxford · University of Copenhagen · 2World Bank Group +2

  29. Linguistic Uncertainty and Reply Engagement on X: A Cross-Domain Replication of the Uncertainty-Reply Asymmetry

    Apr 13, 2026Mohamed SoufanSocial Media Analysis

    Independent Researcher & Data Scientist, Antalya, Turkey

  30. BITS Pilani at SemEval-2026 Task 9: Structured Supervised Fine-Tuning with DPO Refinement for Polarization Detection

    Apr 13, 2026Atharva Gupta, Dhruv Kumar, Yash SinhaSocial Media AnalysisLanguage Model Post-Training

    Birla Institute of Technology and Science, Pilani, India