Overview

User preference modeling studies how to infer and represent people’s priorities from choices, interaction histories, ratings, and direct feedback so systems can make more relevant recommendations and decisions. Common approaches include choice and reward models, latent factors and user profiles, Bayesian questioning, and language-model memory; recommendation systems also use temporal models to track changing interests. A central challenge is separating stable preferences from short-term intent while learning from sparse, noisy, or biased behavior, often using online feedback or shared patterns across users. Benchmarks increasingly test whether systems update preferences over long interactions and apply them only in the right context, where reliable inference does not yet guarantee appropriate action.

Latest papers

271 papers42 papers in the last four weeks, up 45% on the four weeks before. 0.2% of all new papers.

Aug 10, 2026

Learning Preference Adaptation for Large Language Model Personalization via Verbal Reinforcement Learning

Natural language user preferences provide an interpretable interface for LLM personalization. However, universal preference summaries often contain information irrelevant to a particular downstream task. Directly supplying the full preference summary therefore wastes context capacity and introduces cross-task distraction, while manually designing task-specific preference views is difficult to scale. In this work, we study task-specific preference adaptation: given a universal user preference summary and a downstream task, derive a task-conditioned representation that preserves sufficient decision-relevant evidence while removing redundant context. To this end, we propose AlignXada, a training-free meta-learning framework that induces reusable textual refinement policies for adapting universal preference summaries to task-specific ones. The refinement policy is iteratively optimized by a meta learner through verbal reinforcement learning. Across 13 tasks and three downstream models (39 task--model cells), AlignXada achieves an average gain of 3.82 points, improving 33 cells while retaining only 22.8% of the original profile tokens and outperforming RAG in 36 cells. An extended faithfulness analysis further shows that the refined profiles remain largely grounded in the source preferences while preserving task-relevant personalization signals, suggesting that profile-side adaptation serves as a practical complement to universal memory construction for lifelong personalized agents.
Aug 10, 2026

UserToolBench: A User-Profile-Hidden Benchmark for Personalized Decision Making in Tool-Use LLMs

Tool-use LLMs are increasingly asked to act on users' behalf, but existing benchmarks usually focus on profile recall, style imitation, generic tool use, or response-level personalization. We introduce UserToolBench , a benchmark for personalized decision making in tool-use LLMs. UserToolBench tests whether a model can infer latent user preferences from interaction history, recognize when clarification is needed, and produce user-aligned tool-call trajectories under incomplete information. The benchmark is built from privacy-sanitized real interaction traces and combines structured persona profiles, public API-style tool ecosystems, and long-horizon multi-turn trajectories. It includes 10 user profiles, 36 tool sets, 1,065 turns, 170 unique tools, and evaluation-focused task types covering lack-of-information, single-tool, and multi-tool settings. Experiments with strong tool-use LLMs show that current models still have difficulty with personalized delegation. Multi-tool coordination, missing-constraint inference, and long-horizon behavioral consistency remain major bottlenecks. These results suggest that personalization evaluation should move beyond asking whether outputs sound user-specific and instead ask whether LLMs make correct decisions for the users they represent.
Aug 10, 2026

CIDER: A Dataset of Contextual Disclosure Boundaries for Privacy Preference Alignment

Aligning large language models (LLMs) with human privacy preferences requires capturing individuals' disclosure boundaries beyond general privacy norms. However, a gap remains in eliciting such nuanced preferences to evaluate alignment in realistic settings. We introduce CIDER, a dataset of 14,850 human annotations from 169 users, forming 1,650 contextual disclosure boundary sets across 60 interpersonal communication scenarios involving information sharing that violates privacy norms. Each boundary represents a real user's disclosure decisions over 9 sharing variants in a scenario, for a given communication role and AI-mediated condition. We formulate a task in which models predict a user's disclosure decision from historical boundaries, with varying levels of contextual information. Across 12 open and proprietary models, in-context personalization improves prediction accuracy by up to 11.41 percentage points using only 6 historical examples. Larger models such as GPT-5.4 (with medium reasoning effort) and Claude Sonnet 4.6 are better at leveraging semantic context to understand user-specific, context-dependent disclosure preferences for more accurate predictions, while smaller models tend to rely on structured heuristics based on disclosure granularity and identifiability. Personalization generally improves prediction accuracy, but the improvement is often accompanied by imbalanced shifts in false-positive and false-negative rates across models, with only Claude Sonnet 4.6 achieving balanced improvements in both. Our findings reveal both the promise and limitations of inference-time personalization for privacy preference modeling and position CIDER as a resource for advancing personalized privacy alignment.
Aug 9, 2026

From Product Search to Preference Articulation: The Economics of Agentic Commerce

Generative AI is shifting digital commerce from browsing toward agentic search, in which consumers delegate product discovery to AI agents. We compare manual search, which accurately evaluates a limited product set, with agentic search, which screens a broad catalog through noisy representations of preferences and products. Preference complexity is the number of satisfaction-relevant dimensions that are difficult to articulate before search but readily evaluated upon inspection. Consumers have finite attention and choose search intensity: products inspected manually or preference-refinement depth with an agent. We obtain three findings. First, manual search collapses beyond a finite complexity threshold: inspection ceases, mismatch reaches the no-search benchmark, and platform revenue falls to zero. Agentic search avoids this collapse. Once refinement becomes worthwhile, it remains worthwhile as complexity rises; mismatch stays below the no-search benchmark and revenue remains positive, although articulation effort and mismatch may increase. Second, platforms rank the regimes by conversion revenue, whereas consumers also bear search expenditure. When manual inspection is sufficiently inexpensive, agentic search becomes revenue-superior before consumers voluntarily adopt it, creating an adoption lag in which consumers rationally continue manual search. Third, conditional on agentic participation, platforms may assign lower fidelity to consumers with larger attention budgets because they can offset noisier representations through additional refinement, yielding an inverted fidelity allocation. Agentic commerce thus shifts scarcity from product inspection to preference articulation, making consumers' willingness and ability to interact central to voluntary use and platform fidelity design.
Aug 6, 2026

Shape Your Feed: An LLM-based Agentic System for Conversational Recommendation

Industrial recommendation systems predominantly adopt a passive ranking paradigm that infers user preferences from implicit behavioral signals (e.g., clicks, dwell time) rather than explicit, natural language inputs. As a result, users experience a persistent discrepancy between their explicit interests and what passive behavioral algorithms deliver, limiting their ability to express nuanced preferences or steer their feed in real time. To address this growing gap between how recommendations are optimized and how users wish to articulate their interests, we present Shape Your Feed (SYF), an LLM-based agentic recommendation framework that enables real-time, multimodal co-curation of content. SYF employs a three-tier architecture: (i) a Perception Flow that captures fine-grained user intent from text prompts, voice commands, and UI interactions; (ii) a Serving Flow that performs real-time agentic re-ranking and pruning of candidate items, grounded in a persistent Semantic Profile encoding evolving user preferences; and (iii) a Self-Evolution Flow that aligns system behavior with human judgments via Direct Preference Optimization (DPO) and an LLM-as-a-Judge ensemble. Offline evaluations show that SYF's alignment scoring module achieves 98.85% accuracy, substantially improving over strong few-shot baselines. Large-scale online A/B experiments on production traffic further demonstrate that SYF improves feed relevance and user sentiment, indicating a practical and scalable path toward interactive, user-steerable recommendation in industrial settings.
Aug 5, 2026

GeoReward: Mitigating Contextual Variable Overestimation in Vision-Language Models for Cross-Market Preference Prediction

Vision-language models excel in many multimodal tasks but remain prone to a subtle yet impactful failure mode: they tend to overestimate dominant visual-textual cues while underestimating sparse but decision-critical contextual variables. This issue, which we term Contextual Variable Overestimation (CVE), becomes particularly evident in real-world applications such as predicting advertisement image preferences across diverse geographic markets. For instance, when a VLM is asked to choose between two product images tailored for different countries, it often defaults to a consistent output, ignoring ground-truth regional variations. This collapse occurs because pervasive high-volume signals, such as product attributes and dense image patches, overwhelm the few but critical tokens that encode market-specific context. To address CVE, we first collect a new multimodal dataset of real advertising creatives and their click-through performance across multiple countries. We then introduce GeoReward, a reward model designed to predict ad image preferences across diverse geographic markets. GeoReward integrates three purpose-built mechanisms: (1) Market-Aware Retrieval Augmentation, (2) Context-Guided Visual Modulation, (3) Selective Sensitivity Loss. Furthermore, we demonstrate how GeoReward can guide the fine-tuning of RL for a VLM to generate background designs for text-to-image models, producing market-aware advertising creatives. Experiments validate that our framework mitigates CVE and outperforms existing baselines. This work not only diagnoses a systematic bias in VLMs toward dominant perceptual features but also delivers a targeted solution for applications where sparse contextual variables govern decision-making.
Aug 4, 2026

Conditionally Identifiable Latent-Environment Modeling for Out-of-Distribution Recommendation

Out-of-distribution (OOD) recommendation is vulnerable to preference shifts induced by a latent environment. Existing methods can infer latent states from logged interactions, yet the statistical meaning of the latent environment and its effect on preference remain underdetermined. We formulate this task as conditionally identifiable risk-aware recommendation (CI-RR) and propose Conditionally Identifiable Latent-Environment Recommendation (CILER). CILER uses a user-conditioned exponential family to model the latent environment and a feature-indexed polynomial to specify how it changes preference. It predicts by marginalizing item probabilities over the inferred environment distribution. Under sufficient variation, correct specification, and decoder regularity, CILER identifies the environment-sensitive representation up to the stated equivalence class. We further bound excess deployment log-risk by environment-inference error. Controlled studies test the observable consequences of sufficient variation and model specification. Experiments on three datasets show that CILER improves all twelve OOD ranking metrics under feature, temporal, and geographical shifts within shared support.
Aug 4, 2026

LLM-Derived Priors for Thompson Sampling in Cold-Start Comment Recommendation

Multi-armed bandit algorithms, especially Thompson sampling, are widely used in online recommendation. Despite their ability to adapt from online feedback, these methods often suffer from cold-start limitations when newly introduced arms have little or no interaction history. In our setting, the candidate arms are user-generated textual comments, whose semantic content can reveal a title's appeal before sufficient interaction feedback is available. We therefore use large language models (LLMs) to extract semantic signals from comment text and convert them into informative Bayesian priors that warm-start Thompson sampling under sparse early-stage feedback. To account for aggregate segment-level differences in response patterns, we maintain and update posteriors separately for each gender-age segment. In a real-world online A/B/C test, we compare a uniform prior with two LLM-based designs: a Gender Prior for demographic-affinity cues and a Content Prior for title-specific identity cues. The results show that LLM-based priors are most beneficial in sparse-feedback regimes -- with the largest gains emerging once a small amount of interaction evidence has accumulated -- and that prior design leads to distinct funnel-level effects. We further analyze prior-reward alignment and demographic heterogeneity, finding that click-oriented alignment is strongest for the Gender Prior and that treatment effects vary substantially across demographic segments. These findings suggest that LLM-derived priors can serve as a practical warm-start mechanism for text-rich bandit recommendation, while also revealing deployment trade-offs.
Aug 2, 2026

PALMs: Using Multi Construct-Grounded Rationales for Modeling Population Preferences in LLMs

Large language models are being extensively used to simulate individual user behavior, yet faithfully representing a population requires capturing the systematic variation in values, beliefs, and cultural norms that distinguish one group from another. We introduce Population Aligned Language Models (PALMs), a suite of models each aligned to specific populations, covering five countries: USA, India, Brazil, France and Italy. PALMs are created by synthesizing rationales grounded in psychological and cultural constructs and using these as latent supervision during preference tuning for population-specific alignment. Evaluated across four dimensions: personality, values and beliefs, cultural norms, and morality, PALMs consistently outperform baselines, including culture-specialized models, achieving an average of 8.59% relative improvement over the best baseline across all five populations. Notably, construct-grounded rationales outperform both demographic prompting and survey-based fine-tuning, suggesting that grounding preference learning in psychology and culture provides a richer inductive signal than surface-level response distributions. We further demonstrate strong generalization to downstream applications with- out task-specific supervision: outperforming best baselines by 5.19% in personalized reward modeling, 6.34% in population simulation, and showing strong transfer to social reasoning tasks. Datasets and code are available at: https://github.com/limenlp/PALMs.
Aug 1, 2026

Learning to Adapt Cross-Domain Preferences via Meta-LoRA for LLM Personalization

Cross-domain zero- or few-shot personalization aims to generate user-preferred responses in unseen conversational domains from only a handful of target-domain interactions. Existing adaptation methods struggle to calibrate update magnitude under sparse evidence and thus overfit, whereas history-transfer methods often entangle user preferences with source-domain artifacts, yielding unreliable personalization priors and negative transfer. To calibrate adaptation to evidence quality, we propose PAC-Bayes-regularized Meta-LoRA, which uses a meta-learned LoRA initialization as both the adaptation start and prior center, while adjusting update strength according to support-set size and predictive uncertainty. This limits overfitting under sparse or ambiguous evidence while permitting stronger personalization as evidence grows. Controlled adaptation alone does not determine which preferences should transfer across domains or how they should be expressed. We therefore functionally decompose personalization priors into user and domain components, using a human-readable prompt for stable preferences and topology-preserving soft tokens for domain-specific hidden-space conditioning. Experiments across multiple benchmarks and personalization tasks show consistent gains over strong baselines. On HiCUPID, our method reduces cross-domain win-rate degradation by 47.9% relative to the best competing baseline and improves win rate by 110.2% under unseen-user cold start.
Jul 31, 2026

Know It, Act on It: Investigating Memory Utilization in LLM Personalization

As large language model (LLM) agents evolve into personalized companions, memory has emerged as a core capability. However, LLMs face a knowledge utilization problem: they may fail to act on relevant user preferences even when they are fully present in context. When an agent fails to tailor its response in a context where previously shared user preferences should matter, it is unclear whether the model failed to remember that information or remembered it but failed to use it. To isolate this breakdown, we introduce a decoupled evaluation paradigm that administers paired Know and Act tests to the same user preference. We conduct large-scale experiments across 16 systems and five memory architectures, evaluating 1,000 preferences embedded at three levels of expression strength. Our results show a large gap between Know and Act outcomes: agents often pass the recall test for a user preference but fail to reflect that same preference in the paired behavioral scenario. While memory architectures reduce this gap, utilization remains especially weak for health and therapy-related preferences, where failures to act carry the greatest real-world stakes.
Jul 31, 2026

PaletteID: Prototype-Composed Semantic Identifiers for Multimodal CTR Prediction

Multimodal information can improve the accuracy of click-through rate (CTR) prediction and effectively alleviate item cold-start and long-tail problems. Recent studies commonly discretize pretrained multimodal embeddings into semantic identifiers (SIDs), allowing the model to learn task-specific semantic representations for recommendation. However, existing methods still provide limited gains due to two major limitations. First, codebook assignment fails to preserve semantic relevance and discards fine-grained continuous signals in the original embedding space. Second, the residual code paths are highly dependent on prefix codes, which limits the effective representational scalability of hierarchical identifiers. To address these issues, we propose PaletteID (PID), a prototype-based semantic identifier. Inspired by palette-based color composition, PID uses a compact set of representative prototype items as semantic anchors to bridge pretrained multimodal content space and recommendation models. Specifically, we first construct a prototype palette with Semantic Quality-Aware Determinantal Point Process (SQ-DPP), which jointly considers local content density and global semantic diversity. Then, for each target item, PID retrieves a sequence of semantically related prototypes and aggregates them into an informative PID representation, enabling rich and complementary semantic modeling. Extensive experiments on two public datasets demonstrate that PID consistently improves CTR prediction and yields larger gains for long-tail items. PID also produces more robust identifier assignments and provides more interpretable token semantics than existing residual SID methods.
Jul 30, 2026

An analysis of machine learning approaches for enhancing decision-making in complex discrete choice tasks

Discrete choice modeling is a common tool used for preference elicitation during policy-making, but this is typically done through parametric models. Machine learning can push the boundaries of discrete choice modeling for policy-based preference elicitation by adopting a data-driven approach or learning individual preferences. However, there is limited knowledge of how well machine learning methods can estimate individual discrete choice rules under individual heterogeneity, especially in the context of challenges often experienced during preference elicitation. This study evaluates four machine learning models (multinomial logistic regression, generalized additive model, twinned neural network, and Gaussian process) with respect to their capacity to learn and predict five choice rules that are important in the behavioral and social sciences (linear strong utility, monotonic strong utility, ideal point, lexicographic semiorder, and multiattribute linear ballistic accumulator). Monte Carlo experiments were performed to assess model performance when increasing a) the number of attributes in the choice alternatives, b) the number of training choice sets, and c) the choice rule's determinism. The simulation results demonstrated that semi-parametric and non-parametric models generally outperform parametric models across all choice rules and experimental contexts. Model performance also generally improves by 6% to 96% and 0% to 55%, respectively, with an increase in training choice sets and choice rule determinism. A case study using real energy policy preference data was also conducted, where TNN performed best with a BIC of 13.351. This work demonstrated the viability and limitations of semi-parametric and non-parametric models in the context of policy-centric discrete choice modeling and showed how the choice task context should drive model selection.
Jul 30, 2026

Building a User Foundation Model for the Open Web

User foundation models have demonstrated strong results in e-commerce and social recommendation, but most industrial deployments assume environments where user identity is stable and persistent. Open-web real-time bidding (RTB) operates on a structurally different data distribution: user identity is fragmented and non-persistent across browsing sessions, and the availability of browsing history depends on user privacy choices. Consequently, a significant portion of traffic carries no historical data, and available records often consist of relatively short, disjointed sessions. As a result, historical signals in this domain are typically represented as aggregated counters and recency buckets, leaving the sequential structure unexploited. To address this limitation, we present a user foundation model that applies self-supervised learning on user browsing histories and show that the learned representation improves multiple downstream production tasks, demonstrating the viability of this approach on the open web. We pre-train a Transformer encoder with masked language modeling and a sequence-level contrastive objective, then fine-tune it on the click prediction task. We optimize the encoder's pre-training pipeline with an LLM-in-the-loop search over a curated catalog of reviewable, code-level edits (lifters), instantiating the LLM-as-optimizer paradigm in an industrial setting. The same encoder representation yields +1.197% RIG on the production bid win-rate model and +1.354% RIG on the production CTR ranker; a 7-day live A/B test confirms +2.13% CTR, -1.13% eCPC (80% CI excluding zero on both metrics).
Jul 30, 2026

Hierarchical Latent Reasoning for LLM-based Recommendation

Large Language Models (LLMs) have shown strong potential for recommendation by leveraging their semantic understanding and contextual modeling capabilities. Recent studies further introduce reasoning mechanisms to improve user preference modeling. However, explicit natural-language reasoning incurs substantial inference overhead, whereas existing latent reasoning methods mainly focus on generating or verifying intermediate states, leaving their layer-wise preference roles and contributions insufficiently characterized. We propose HiLaR, a Hierarchical Latent Reasoning framework with layer-aware reinforcement optimization for LLM-based recommendation. HiLaR constructs temporal-guided hierarchical user preference representations, aligns them with multiple LLM latent reasoning states, and organizes the reasoning process from broad preferences to fine-grained current intents. To further optimize the reasoning trajectory, HiLaR combines final recommendation feedback with layer-aware process rewards derived from the marginal target-likelihood gain of each state. Experiments on four Amazon benchmark datasets show that HiLaR generally outperforms strong sequential, generative, and LLM-based recommendation baselines. Ablation and sensitivity analyses further verify the contribution of hierarchical representation learning, latent alignment, and process-level optimization. Our code is available in https://github.com/hupeiyu21/HiLaR.
Jul 29, 2026

Learning Dynamic User Personas from Implicit Interaction Streams via Iterative Refinement

Personalizing large language models (LLMs) to individual users is essential for improving user experience, yet existing approaches typically rely on explicit preference supervision such as pairwise comparisons or demographic attributes, limiting their applicability in natural interaction settings. We propose IRIS, a framework that learns dynamic user personas directly from implicit interaction streams by extracting behavioral signals from everyday conversations and iteratively refining persona representations through a prediction-driven closed loop without requiring explicit feedback. We introduce an evaluation protocol based on behavior prediction, persona stability, and decision prediction. A proof-of-concept study on a synthetic interaction stream derived from public-domain autobiographical text shows that IRIS produces stable personas and distinguishes individual users while revealing limitations of memory-only approaches on recall-oriented metrics. We then validate IRIS on anonymized real-world Reddit r/AmItheAsshole (AITA) data, with personas built solely from each author's historical interactions. Across 100 authors, IRIS achieves the highest decision prediction accuracy among all evaluated methods (61.0%), outperforming static personas, memory-only retrieval, and no-personalization baselines. These results suggest that implicit behavioral modeling provides a scalable alternative to explicit preference learning for personalized LLMs and offers a practical foundation for adaptive conversational systems and embodied agents that require continuously evolving models of their users.
Jul 27, 2026

MEMOIR: Temporal Behavioral Memory for Recommendation Across the Preference-Drift Spectrum

We propose MEMOIR, a framework that segments user interaction histories into temporal windows, generates semantic behavioral memory for each period using an LLM, and aggregates current state, evolution direction, and predicted future into a single user representation. On the Electronics and Clothing_Shoes_and_Jewelry categories of Amazon Reviews 2023, MEMOIR is statistically tied with UniSRec, the strongest baseline, on aggregate NDCG@10 (0.0643 vs. 0.0641), splitting the four reported metrics 2-2: MEMOIR leads NDCG@10 and MRR, UniSRec leads HR@10 and HR@20. An ablation study finds that no single architectural component - the evolution-preserving contrastive loss, its directional-consistency term, or temporal window segmentation itself - individually explains much of MEMOIR's approximately 18% relative gain over ID-based SASRec; all four ablations land within 2% of the full model on aggregate NDCG@10. Stratifying test performance by a composite preference-drift score instead reveals where the gain concentrates: MEMOIR leads on ranking-quality metrics (NDCG@10, MRR) specifically among users at the high- and low-drift extremes of the distribution, while UniSRec leads the volume-oriented HR@10/HR@20 metrics across all drift strata and edges out MEMOIR on ranking quality in the middle band. We report this drift-stratified pattern, rather than the near-tied aggregate numbers or any single ablated component, as MEMOIR's most substantive and reproducible finding, and surface why it holds as an open question for future work.
Jul 26, 2026

CALMRec: Causally Aligned Language Memory for Long-Horizon Recommendation

Large language models (LLMs) can summarize heterogeneous user evidence in natural language, but current LLM recommenders often collapse enduring preferences, transient intent, and exposure-induced behavior into one profile. This makes recommendation vulnerable to feedback loops: repeated exposure is mistaken for preference, immediate clicks dominate delayed satisfaction, and fluent explanations need not reflect the ranking decision. We propose our method, a model-agnostic framework for long-horizon recommendation. Our method uses a frozen multimodal language model to convert item content and feedback into evidence-grounded semantic atoms, then maintains separate short-term, long-term, and exposure memories. Propensity-weighted updates reduce policy-induced exposure bias, while a conservative offline critic reranks candidates for delayed satisfaction under a behavior-support constraint. Explanations use only influential evidence atoms and are checked by counterfactual deletion. We provide an identification result and evaluate the framework in e-commerce-like, news-like, and short-video-like environments. Across ten seeds, our method improves discounted long-term value over the strongest alternative by 6.1%, 7.6%, and 6.7%, respectively. Twenty-seed paired ablations show significant value drops after removing propensity correction (0.739 +/- 0.191) or conservative support regularization (0.523 +/- 0.234). A frozen instruction language model also more than doubles semantic-atom NDCG over TF-IDF on a held-out paraphrase benchmark.
Jul 23, 2026

PrefReward: Learning User Preference Matrix for Personalized Text Generation

Large Language Models (LLMs) have demonstrated remarkable ability in generating personalized content by leveraging user histories and contextual cues. However, most existing personalization approaches rely on implicit representations within model parameters, making it difficult to interpret user-specific preferences or effectively handle long-context dependencies. To address these challenges, we propose PrefReward, a novel preference-aware generative framework that explicitly models user styles through a structured preference matrix and integrates it into the decoding process as a reward signal. PrefReward consists of two stages: (1) extracting a user-specific preference matrix that summarizes individual stylistic tendencies, and (2) using the matrix to guide generation via a KL-divergence-based reward function. Experiments on the LongLaMP dataset show that PrefReward outperforms non-personalized and retrieval-based baselines in both generation quality and personalization interpretability.
Jul 22, 2026

Rushes: A Human Preference Dataset for Pluralistic Alignment

We introduce Rushes, a dataset and benchmark for studying revealed human engagement preferences in interactive narrative environments. Rushes is collected through a game interface where users interact with AI-generated branching narratives and select one choice from a small, explicit candidate set at each decision point. Each interaction logs the full candidate set, the user's choice, and the evolving narrative context, yielding time-ordered trajectories with persistent user-level identifiers. Rushes contains 44,226 decision events from 8,167 unique users across six games, capturing sequential, personalized engagement behavior rather than static judgments. We show that user choices exhibit structured, non-random patterns, quantified by a low choice entropy relative to a uniform baseline. We position Rushes as a diagnostic benchmark for pluralistic alignment and demonstrate a robust Engagement Gap: state-of-the-art LLMs, including GPT-5, fail to outperform simple baselines. While classical Matrix Factorization (SVD) captures measurable personalized signal (37.7%), frontier LLMs (34.23%) struggle to even match the Popularity Baseline (36.4%) on event-level choice prediction. This gap suggests that single, population-level objectives, like those used in modern RLHF, appear insufficient to capture heterogeneous, context-dependent engagement signals. As a result, even highly capable models default to majority preferences rather than adapting to individual trajectories. We release Rushes to support research into pluralistic alignment and sequential decision-making in generative systems. The full code for the platform and dataset will be available here: https://github.com/microsoft/rushes
Jul 17, 2026

Personalized Image Aesthetic Assessment via Preference-rich Sample Mining and Cohort Merging

Personalized Image Aesthetic Assessment (PIAA) aims to predict aesthetic ratings of images that vary across individuals. The aesthetic preferences manifest to different extents across distinct visual stimuli and exhibit cohort-specific patterns. Motivated by the above fact, this paper presents a Multimodal Large Language Model (MLLM)-based approach, which models individual aesthetic preferences by Preference-Rich sample mining and Aesthetically-resonant Cohort merging (PRAC). Specifically, PRAC first identifies preference-rich samples by analyzing both Collective Controversy and Personalized Deviation of images, maximizing the utility of limited user data. Based upon the preference-rich samples, cross-user preference similarities are measured by comparing preference embeddings. Then, a cohort-based model merging strategy, is proposed by aggregating preference patterns from aesthetically-resonant users, which further enhances the personalization for the target individual. Extensive experiments and comparisons on four benchmark PIAA databases demonstrate the superiority of the proposed PRAC model over the state-of-the-arts. The code and model will be public at https://github.com/yzc-ippl/PRAC.
Jul 17, 2026

Field-Aware RankMixer with Dual-Stream Bilinear Fusion for the Tencent UNI-REC Challenge

This paper presents our solution to the KDD Cup 2026 Tencent UNIREC Challenge. The task requires joint modeling of multi-domain user behavior sequences and non-sequential multi-field features for target-ad pCVR prediction. We develop a Field-Aware RankMixer (FA-RankMixer) with dual-stream bilinear fusion. The model first applies target-aware DIN modules to extract user interests from multiple behavior domains. It also models recent and earlier interests separately for the longest behavior sequence. The model then forms semantic tokens based on feature fields and behavior domains and uses RankMixer blocks for cross-token interaction. A shallow MLP stream complements the deep RankMixer stream, and a group-wise bilinear module fuses their representations. Our final solution ranks ninth on the official leaderboard. Our code is available at https://github.com/PixelCookie-zyf/TAAC-2026-SeRankMixer.
Jul 17, 2026

From Feasibility to Desirability: Plan, Learn, Adapt (PLA) Framework for Personalized On-Device Itinerary Generation

Generating personalized trip itineraries is a complex planning task and involves a tension between hard combinatorial feasibility and soft latent desirability. Classical optimization enforces constraints but fails to capture subjective traveler preferences. While learning-based approaches model preferences, they cannot guarantee feasibility. Mobile deployment imposes additional resource constraints on both. To address this, we propose Plan, Learn, Adapt (PLA), a three-stage framework for personalized on-device itinerary generation. The Plan stage builds a heterogeneous ensemble of lightweight planners that produces structurally diverse feasible candidates. From pairwise itinerary comparisons, Learn fits a compact Bradley-Terry reward model that captures emergent schedule properties such as pacing, geographic coherence, and day balance, which per-POI signals miss. Finally, Adapt applies feasibility-preserving local refinement within a device-aware compute budget; every intermediate state is feasible by construction. On 2,519 pairwise human comparisons across more than 100 U.S. cities, the reward-guided ensemble achieves a 67.8% win rate, 11.2 percentage points above the best single planner, with 100% feasibility. Three frontier LLMs, GPT-5, Claude Opus 4.5, and Gemini 3 Pro, achieve 0% feasibility under the same constraints. The reward model generalizes across held-out cities, with a 67.6% mean leave-one-city-out accuracy. In production deployment within FlyEnJoy, PLA increased itinerary completion rates by 91%, with 109.9 ms average on-device latency.
Jul 14, 2026

Deployable Human Preference Alignment in Robotics: Learning Representative Rewards from Diverse Human Preferences

Aligning robot policies with human preferences is essential for deployment to diverse end users. In per-user alignment approach, preference feedback is often sparse, so learning becomes unstable and vulnerable to human preference noise, and a growing number of individualized policies makes validation difficult before deployment. A single shared policy approach to user alignment avoids this cost but fails to capture heterogeneous preferences and often neglects minority preferences. To address these challenges, we introduce Preference-based REward Clustering (PREC), a novel framework that learns a compact set of policies from binary preference labels provided by diverse users. From a dataset of user trajectories and their preference labels, PREC first sets the labels aside and aggregates trajectories across users to learn a population-level shared trajectory encoder, alleviating limited per-user coverage and avoiding label noise during representation learning. Using this representation, PREC jointly assigns users to preference-coherent clusters and learns a representative reward model per cluster using preference labels, from which a policy is optimized for each cluster. Clustering similar users compensates for the limited number of labels available from each user and mitigates the effect of label noise. At the same time, maintaining a manageable number of reward models reduces the validation burden at deployment. Experiments across diverse simulated locomotion environments show that PREC groups users who label different trajectory subsets into preference-coherent clusters more accurately than baseline methods. Under sparse and noisy feedback, policies trained with PREC improve all three social welfare metrics over an existing single shared-policy user-alignment approach and even outperform per-user alignment approaches.
Jul 14, 2026

SlimPer: Make Personalization Model Slim and Smart

Transformer-style architectures are increasingly adopted for industrial recommendation systems, yet they inherit a design premise misaligned with the task: generative models rely on per-token autoregressive prediction, which justifies maintaining large intermediate tensors that scale with sequence length. In contrast, recommendation systems produce a single set of relevance scores for each <user, item> pair without token-level supervision. Leveraging this observation, we propose SlimPer, which reformulates personalized ranking as iterative refinement of a compact, unified <user, item> knowledge base. At each layer, the model selectively queries raw multi-modal user-side tokens, computes explicit relevance matching scores, and refines the knowledge base, all in O(N) per-layer cost with a fixed-size intermediate representation. As a result, model depth is decoupled from user history length, enabling deeper relevance understanding without proportional growth in compute or memory; request-only optimization further trims memory by sharing a single copy of user-side tokens across all candidate items. SlimPer unifies sparse, dense, and sequence features within a single backbone and provides inherent interpretability through its attention mechanism. Deployed on Instagram Reels and Feed, SlimPer yields measurable improvements in user engagement while streamlining the overall system and enabling effective modeling of 10k+ fine-grained user history events.
Jul 12, 2026

RecRec: Recursive Refinement for Sequential Recommendation

Sequential recommender systems typically infer user preferences through single-pass encoding of interaction histories without iterative refinement, relying on increasingly deep architectures to capture complex patterns. In this work, we revisit sequential recommendation from a recursive inference perspective: can user preferences be modeled as a persistent latent state that is recursively refined? We propose RecRec (Recursive Recommendation), a lightweight model that maintains a compact latent state and updates it through a shared recursive module conditioned on interaction evidence. Unlike prior recursive models, RecRec introduces an evidence-anchored correction mechanism that stabilizes refinement by grounding each update in the original interaction context, preventing semantic drift during deep recursive reasoning. Experiments on three benchmark datasets under standard evaluation protocols show that RecRec matches or outperforms state-of-the-art sequential, graph-based, and reasoning-enhanced recommenders while using only 3.9M to 14M parameters. Ablation studies demonstrate that both recursive refinement and the evidence-anchored correction gate contribute significantly to performance, highlighting the effectiveness of recursive latent inference as a scalable alternative to deeper or language-based architectures. Code is available at https://anonymous.4open.science/r/RecRec-6B67/README.md.
Jul 3, 2026

APeB: Benchmarking Personalization Ability of Large Language Model Agents

LLM-powered agents struggle with personalization when users issue raw, underspecified queries. In this setting, agents must infer latent intent, extract preferences from noisy interaction histories, and select among competing alternatives. Existing benchmarks rarely test this capability, as they often rely on user-refined queries or simplified histories. We introduce personalized product search (PPS), a testbed for agentic personalization under raw queries and diverse histories. We construct Agent Personalized Benchmark (APeB) from action logs, pairing underspecified intents with rich histories and user-viewed candidate items. Evaluating state-of-the-art LLMs with multi-step agent workflows, we find that models handle explicit queries well but struggle with early-stage queries requiring intent and preference discovery. Rubric analysis attributes this gap mainly to ineffective history use. A simple history-aware query-refinement pipeline, VQRA, yields consistent gains, highlighting the need for dedicated history-utilization modules in personalized agents.
Jul 1, 2026

PAPA: Online Personalized Active Preference Alignment

Diffusion models are highly effective at modeling complex data distributions, including images and text. However, in applications like personalized recommender systems, the objective often shifts to modeling specific regions of the distribution that maximize user preferences-initially unknown but gradually uncovered through interactive feedback. This can naturally be framed as a reinforcement learning problem, where the goal is to fine-tune a diffusion model to maximize a reward function based on preferences. However, the main challenge lies in learning a parameterized reward model, which typically requires large-scale preference data-something that is often not feasible in practice. In this work, we introduce Personalized Active Preference Alignment PAPA, a novel method that bypasses the requirement for a parametrized reward model by directly optimizing the diffusion model using real-time user feedback. PAPA enables feedback-efficient preference alignment, drawing inspiration from the variational inference framework. We demonstrate PAPA's effectiveness through extensive experiments and ablation studies across diverse class-conditioned and fine-grained alignment tasks. Additionally, based on theoretical insights, we propose an enhanced fine-tuning strategy, referred to as EPAPA, that requires less computational budget and accelerates the fine-tuning process, further boosting PAPA's suitability for real-world deployment. Our code is made publicly available at https://github.com/NasikNafi/papa.
Jul 1, 2026

Understanding Guest Preferences and Optimizing Two-sided Marketplaces: Airbnb as an Example

Airbnb is a community based on connection and belonging -- many hosts on Airbnb are everyday people who share their worlds to provide guests with the feeling of connection and being at home; Airbnb strives to connect people and places. Among our efforts to connect guests and hosts, we provide tools to enable hosts to set competitive prices, which helps improve affordability for guests while helping hosts get more bookings. We also personalize the guest experience to show them the listings that match their needs. To help inform these efforts, we combine economic modeling and causal inference techniques to understand how guests book stays based on the prices hosts set, among other factors, and how that preference varies across different guests and listings. Such understanding helps us identify opportunities for Airbnb to support the marketplace and better connect guests and hosts. For example, understanding how much guests respond to different prices helps optimize the tools that we provide to hosts, in order to enable hosts to choose and set competitive prices that further balance demand and supply. As another example, understanding heterogeneity in guest preferences helps us personalize the guest experience and better match them with the listings that meet their needs, based on how much they respond to different prices and other factors.
Jun 29, 2026

Beyond expert users: agents should help users construct preferences, not just elicit them

Agents typically assume an expert user -- one with well-formed preferences about what they want -- and default to clarifying questions whenever the task is underspecified. We argue this assumption is unrealistic. Users often lack the domain knowledge to have completely specified preferences; if asked about their preference on some feature, the user may be unable to answer without the agent helping the user to learn some domain knowledge needed to form a preference for that feature, e.g., via examples or explanations. To formalize these principles, we draw on the Search-Experience-Credence framework from Information Economics to introduce CoPref, a model of how users construct preferences based on agent dialog actions. We then study these ideas concretely in agentic recommender systems, proposing CoShop, an interactive benchmark. In CoShop, an agent converses with and makes recommendations for a CoPref user. The agent's performance depends on whether it can help the user gain the knowledge needed to specify the task well. Evaluating five frontier models, we find that no agent exceeds 56% accuracy on CoShop despite five turns of interaction. Failures stem not from agents' ability to find items, but from how little the interaction expands what users know about what they want.