Generative Recommendation

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12 papers in the last four weeks, up 200% on the four weeks before. 0.1% of all new papers.

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Latest papers 62

Oct 7, 2026cs.IR

Training with Missed Targets in Generative Recommendation: Separating Supervision from Probability Competition

Generative recommenders return a limited candidate set and may omit observed targets before reranking. A training strategy appends these missed targets to reranker training lists, although inference still ranks only original candidates. This operation simultaneously changes retrieved-target weight, adds supervision over appended targets, and makes the two groups compete for probability. An append/no-append comparison therefore cannot explain changes in returned-item rankings. We construct three matched losses that hold retrieved-target weight fixed while introducing appended-target supervision and group competition separately. The intermediate loss trains within both groups but normalizes them separately, preventing training-only targets from competing with inference candidates. Experiments with a released OneRec model and locally trained Amazon generators show that this competition can harm returned-item ranking. In four prespecified Amazon Video Games comparisons, removing it improved full-target normalized discounted cumulative gain (FT-NDCG) by 7.8--22.2%; 95% intervals over users and three of four intervals over training runs excluded zero. A conservative development-set rule selected appended-target training for two of three generators in one held-out category and rejected it for all three in another, avoiding a 1.7% loss. Candidate completion should therefore be evaluated for each generator rather than applied automatically.

Xuesi Wang, Yangbin Shi, Xiaolin Zheng

Independent Researcher Shanghai, China · Zhejiang University Hangzhou, China

Generative Recommendation Learning to Rank

Oct 1, 2026cs.AI

Neither Black nor White: Balancing Semantic and Collaborative Signals with Graph-Informed Semantic IDs (GrIS)

Existing work on Semantic IDs (SIDs) for generative recommendation treats SID construction as a representation learning problem: encode items into a quantised latent space and read off codes. We argue this view is incidental. SID construction is, at heart, a recursive clustering problem, and once stated this way the natural object to cluster is a graph whose nodes carry semantic content and whose edges carry collaborative signal; SID assignment becomes a hierarchical graph partition. This reframing yields a unified framework, Graph-Informed Semantic IDs (GrIS), that subsumes prior approaches rather than displacing them. RQ-VAE and RQ-KMeans are recovered as the special case where the graph is empty, exposing content-only quantisation as one corner of a larger design space along two so-far-collapsed axes: graph construction and recursive partition algorithm. We explore two contrasting instantiations: RecDMoN, which performs hierarchical assignment via differentiable graph pooling, and RQ-GAE, which extends RQ-VAE with graph-aware item representations and a graph reconstruction objective. On multiple real-world datasets, GrIS consistently improves over CF-aware SOTA, with gains of up to +52% Hit@10. Because graph construction and partition are explicit, separately configurable components, improvements on either axis can be combined and evaluated systematically.

Aleksei Medvedev, Alejandro Ariza-Casabona, Steven Derby +3

Huawei Ireland Research Centre Dublin, Ireland

Semantic ID Recommendation Graph Clustering Collaborative Filtering Generative Recommendation

Sep 30, 2026cs.AI

When More Data Is Not Enough: The Context-Sufficiency Frontier in Generative AI Personalization

Personalization has long relied on customer data to infer what an individual is likely to value. We call this customer evidence: the customer's historical behavior and preferences. Generative AI extends personalization by allowing providers to supply changing situational information at the moment a response is produced, without encoding every condition in advance. We define this provider-side context as information about what is possible, permitted, or advisable now. This flexibility creates a new problem: once context becomes easy to supply, more is not necessarily better. We develop a theory of context sufficiency in which the relevance of context to the customer's current intent matters more than its volume. The theory identifies four states, insufficiency, sufficiency, saturation, and interference, and introduces the Context-Sufficiency Frontier to locate the minimal relevant set. In a full-factorial experiment with a generative recommender at a large home-furnishing retailer, relevant context improved appropriateness, while irrelevant context reduced it and destabilized retrieval. The framework shifts personalization from supplying more context toward identifying what the current interaction actually requires and enforcing constraints throughout the service process.

Merieme Askour, Ayoub Merimi

Generative Recommendation

Sep 29, 2026cs.AI

FineSID: Scalable and Efficient Semantic Identifier Learning for Generative Recommendation

A critical prerequisite of generative recommendation is designing semantic identifiers (SIDs) that are both scalable to large item sets and efficiently learnable. Existing SID learning methods fundamentally rely on Top-1 hard assignment during vector quantization. While heuristic strategies -- such as clustering-based initialization or forced post-hoc collision resolution -- can artificially inflate codebook coverage, they often disrupt end-to-end semantic alignment and fail to address the underlying optimization bottleneck: sparse gradient propagation. In standard Top-1 assignment, gradients concentrate on a narrow subset of frequently selected codewords, leaving the majority inherently under-trained and causing severe SID collisions. To overcome this limitation natively without relying on complex initialization priors, we propose FineSID, a unified quantization framework that moves beyond Top-1 assignment by enabling fine-grained gradient propagation across the entire codebook. Instead of updating only a single selected codeword, FineSID distributes learning signals to all codewords in a soft, differentiable manner. This design promotes globally balanced codebook optimization while strictly preserving semantic consistency, effectively alleviating SID collisions and stabilizing training in large, high-dimensional codebooks. Extensive experiments on multiple public benchmarks demonstrate that FineSID is robust to initialization configurations and consistently improves both codebook utilization and recommendation accuracy. Our work provides a principled, initialization-agnostic solution for semantic identifier learning, advancing the practicality of generative recommendation.

Song-Li Wu, Weinan Gan, Zhaocheng Du +2

Tsinghua University · Huawei Noah’s Ark Lab · University of Science and Technology of China

Semantic ID Recommendation Vector Quantization Generative Recommendation

Sep 24, 2026cs.IR

From Interests to Semantic IDs: Retrieval-Grounded Credit Assignment for Generative Recommendation

Semantic IDs (SIDs) encode each catalog item as a short token sequence, enabling generative recommenders to predict the next item autoregressively. Reasoning-enhanced variants, an increasingly common extension, first generate a textual trace and then decode a next-item SID by beam search. Such recommenders are commonly trained with group-relative policy optimization under an exact-match SID reward, which is sparse in large catalogs. Two failure modes follow. When all rollouts in a group miss the target, the group yields zero advantage and no learning signal. Rollouts sharing the same SID reward receive identical advantages, however much their traces differ. In both cases the reward reflects only the decoded SID, never the reasoning that produced it. This creates a credit-assignment gap. We address this gap with retrieval-grounded query attribution. Each trace is structured into a history summary, a set of interest hypotheses, and a final SID. A frozen retriever executes every hypothesis as a catalog query, so that each hypothesis becomes independently verifiable rather than judged only through the final SID. A rollout is rewarded when any of its queries retrieves the target within the \mbox{top-

K

}, and per-query hit indicators localize that reward to individual hypotheses. Credit is thus assigned at the span level: only hypotheses that individually hit receive positive retrieval advantage, while the retrieval channel never updates the final SID span. Rollouts that share a SID reward can therefore receive different updates. Across experiments on three Amazon Reviews datasets, this yields consistent improvements in SID recommendation. On Video Games, an oracle analysis further reveals the potential of interest-conditioned SID decoding: selecting the target-relevant query among generated interests improves both recall and ranking.

Mengdan Zhu, Yufan Zhao, Yao Zhao +5

Emory University Atlanta, GA, USA · Microsoft Redmond, WA, USA · Cornell University Ithaca, NY, USA

Semantic ID Recommendation Credit Assignment Fine-Grained Credit Assignment Generative Recommendation

Sep 24, 2026cs.IR

Learning Better Reasoning for Generative Recommendation with Semantic IDs

Generative recommendation reformulates item retrieval as sequence generation, allowing a unified model to directly generate the next item from a user's interaction history. Semantic IDs further make this paradigm effective and scalable by representing each item as discrete codes, enabling knowledge sharing among semantically related items. Recent studies introduce explicit reasoning before Semantic-ID generation, helping models summarize user interests and infer possible preference transitions. However, reasoning is not inherently beneficial: Inaccurate or uninformative reasoning may mislead subsequent item generation and ultimately degrade recommendation performance. This raises a central challenge: how can a recommender select and learn effective reasoning traces and progressively evolve toward better reasoning from its own generations? In this work, we propose Evo-Rec, a three-stage framework for learning better reasoning and further enhancing it through reinforcement learning. First, we align Semantic IDs with their textual and behavioral contexts, enabling the model to understand and generate item identifiers. Second, we sample multiple candidate reasoning traces and retain those that improve the prediction of the ground-truth item, providing a stronger reasoning initialization through supervised fine-tuning. Third, we further optimize the reasoning policy through reinforcement learning with catalog-constrained item generation and ranking-aware recommendation feedback. Experiments on three Amazon Review benchmarks show that Evo-Rec consistently outperforms discriminative, generative, and reasoning-enhanced recommenders across all evaluation metrics. These results demonstrate the effectiveness of our framework in learning better reasoning for SID-based generative recommendation.

Mengdan Zhu, Yufan Zhao, Sophie Di +5

Emory University Atlanta, GA, USA · Microsoft Redmond, WA, USA · Cornell University Ithaca, NY, USA

Semantic ID Recommendation Sequential Recommendation Generative Recommendation

Sep 24, 2026cs.IR

Cross-Country Code-Mixing for Generative Recommendation

Cross-country recommendation on modern e-commerce platforms is typically deployed with disjoint user and item ID spaces across markets, removing the shared anchors that conventional cross-domain methods rely on. Generative recommendation (GR) mitigates this by mapping items into a shared token space and training a unified model, but existing approaches keep behavior sequences strictly country-specific, so knowledge transfer occurs only at the parameter level and remains absent at the data level. Inspired by code-switching corpora in multilingual natural language processing, we propose CMRec, a cross-country GR framework that injects cross-country supervision at the data level via dual-constrained, context-aware code-mixing. CMRec first learns a shared semantic codebook from multi-modal content and behavioral co-occurrence across countries. It then uses this codebook to synthesize mixed-country sequences via token-level substitutions that satisfy both static (content) and dynamic (e.g., price, audience, popularity) constraints. Finally, it introduces a context-aware loss that reweights mixed samples according to their plausibility in the current sequence. Experiments on two real-world multi-country datasets and an online A/B test show that CMRec substantially improves recommendation quality in data-sparse countries while preserving performance in data-rich countries, achieving +1.77% advertising revenue and +2.64% orders on a large-scale e-commerce platform.

Yuan Gao, Hao Deng, Haibo Xing +5

Alibaba International Digital Commerce Group Beijing, China · Alibaba International Digital Commerce Group Hangzhou, China

Cross-Domain Transfer Learning Generative Recommendation

Sep 16, 2026cs.CY

"If I Had to Buy Just ONE: Galaxy S26 Ultra": Auditing AI-Generated Product Recommendations

Consumers increasingly use AI chatbots for advice on what to buy. With companies like OpenAI and Google monetising their AI through advertising, this raises difficult questions about the bias and impartiality of such advice. In response, we conduct an AI audit of popular chatbots using real commercial-advice queries. First, we curate a dataset of 2,528 real commercial-advice queries (ConsumerQ). Then, we evaluate 1,536 responses to product queries from popular AI chatbots: ChatGPT (chatbot and API), Google Gemini (chatbot and API), and Google Search (AI Overviews). We find that ChatGPT expresses a first-person product preference in 79% of product-recommending responses, compared with 7% for Gemini and 2% for AI Overviews, while the products recommended often change across repeated requests. Displayed sources vary strongly: for the same query, the ChatGPT and Gemini interfaces share only 5.4% of domains on average, with no domain in common in 76.7% of comparisons. APIs provide a different view from their corresponding interfaces, with mean domain overlaps of 12.0% for ChatGPT and 14.8% for Gemini, and also differ in the types and layers of source information they expose. Our findings show that neither isolated responses nor API observations can be assumed to represent the commercial advice consumers encounter. Independent audits of AI-mediated commercial advice should therefore account for repeated responses, consumer-facing conditions, and the source layer being observed.

Lucas G. Uberti-Bona Marin, Thales Bertaglia, Giovanni Astante +5

Law & Tech Lab, Maastricht University · Utrecht University · Social Computing Group, Department of Informatics, University of Zurich

Language Model Bias Evaluation Large Language Model-Based Recommendation Generative Recommendation Generative AI Evaluation

Sep 16, 2026cs.LG

Generative Query Suggestion via Intent Coverage and Query-Level Credit Assignment

Generative query suggestion aims to enhance user engagement by anticipating user intents and recommending relevant follow-up queries. A central challenge is to generate slates whose individual queries are useful while the slate covers distinct intents. We propose an Intent-Driven Query Suggestion Framework with dual-stage optimization. First, intent-aware diversity modeling constructs intent-aligned supervised fine-tuning (SFT) data and uses an Intent-Aware Diversity Reward to optimize intent coverage. Second, query-level credit assignment routes individual quality signals to the corresponding query tokens while sharing a slate-level diversity signal across the slate. Experiments on a large-scale production dataset, including online A/B testing and offline evaluation, show improvements in click-through rate, query quality, and intent coverage.

Xinpeng Liu, Lu Ma, Jiayi Qiao +6

Peking University · Qwen Business Unit of Alibaba · National University of Singapore +1

Generative Recommendation

Sep 16, 2026cs.LG

LIGE-GR: A Smooth Leap from Ranking to Generative Recommendation in the LLM Era

The remarkable success of large language models (LLMs) has provided important inspiration for the next generation of recommender systems. Structurally, recommendation and language generation share a similarity: both aim to produce an ordered sequence that optimizes the user's experience. However, how to precisely absorb the essence of the LLM paradigm into mature industrial recommender systems remains an open problem. There are two challenges. First, it is unclear how to incorporate the LLM paradigm -- sequence-level generation and optimization -- into recommendation. Second, real-world recommender systems are mature systems that have been iteratively customized for years around specific products, business constraints, serving infrastructure, and organizational ownership. Replacing such systems wholesale is often technically risky and organizationally disruptive. In this paper, we propose LIGE-GR, a listwise generation and evaluation recommendation framework that upgrades from a traditional ranking system (itemwise recommendation) toward a generative recommendation paradigm. Instead of rebuilding the entire recommendation stack from scratch, LIGE-GR generalizes the existing pointwise recommendation system into a listwise generation system. This allows mature recommender systems to benefit from listwise optimization while preserving compatibility with existing models, value functions, and serving infrastructure. We validate LIGE-GR in short-video recommendation on Instagram Reels and Facebook Video. On these recommendation surfaces, LIGE-GR improves time spent by 1.14 percent on Instagram Reels and 0.72 percent on Facebook Video, while requiring only modest additional inference resources.

Venkat Srinivas, Chenzhang He, Sam Woodmansee +63

Learning to Rank Recommender Systems Generative Recommendation

Sep 14, 2026cs.IR

Self-Evolving Memory for Generative Recommendation

Generative recommendation has emerged as a promising end-to-end paradigm for personalized recommendation. However, user preferences continuously evolve over time, making self-evolving an essential capability for generative recommender systems. Existing evolving strategies, such as continual retraining and distillation-based adaptation, directly update the shared model parameters using streaming interactions. Nevertheless, we find that directly applying such strategies to generative recommendation introduces a critical issue, termed evolution conflict. Specifically, heterogeneous preference shifts from different users are optimized within a fully shared autoregressive parameter space, causing dominant behavioral patterns to progressively dominate the model evolution process while underrepresented patterns become increasingly overlooked. To address this issue, we propose a self-evolving memory paradigm for generative recommendation, aiming to enable effective evolution across heterogeneous behavioral patterns. We further identify three key principles for effective self-evolving recommendation systems, including isolated memorization, reinforced evolution, and scalable application. Guided by these principles, we develop LION, a simple yet effective framework centered on a sparse Key-Value memory layer. Specifically, LION introduces sparse memory activation to isolate the evolution of different behavioral patterns, while a consolidation loss is designed to reinforce the learning of underrepresented preference dynamics during continual adaptation. Extensive experiments on diverse real-world datasets demonstrate the effectiveness of LION under various continual evolution settings (e.g., per-period evaluation, user/item group evaluation, and evolution convergence analysis). The codes are released at https://github.com/JazyJiang/Self-Evolving-Memory-for-Generative-Recommendation.

Xinyu Lin, Zhuosong Jiang, Zixiao Suo +12

National University of Singapore · Meta AI

Memory-Augmented Neural Networks Recommender Systems Online Continual Learning User Preference Modeling Generative Recommendation

Sep 14, 2026cs.IR

Generate to Explore, Select to Exploit: Aligning LLM-based Headline Generation with Personalized Recommendation

In industrial recommendation feeds, presenting a static headline for an item often fails to satisfy the diverse, multimodal interests of the user population, particularly suppressing the needs of long-tail audiences. While Large Language Models (LLMs) have been integrated into recommendation for content understanding or ranking, directly optimizing them to output a single best headline typically leads to mode collapse---converging to generic patterns that satisfy average tastes but miss specific latent intents. To bridge this gap, we introduce GESE (Generate to Explore, Select to Exploit), a framework operating at the system's presentation layer that decouples personalization into generative exploration and selective exploitation. First, we treat the LLM as a probabilistic explorer, utilizing Group Sequence Policy Optimization (GSPO) with a hierarchical reward mechanism to generate a candidate set that maximizes the semantic coverage of potential user interests. Subsequently, a lightweight, real-time feedback-aware selector acts as the exploiter, identifying the optimal realization from the candidate pool based on instant contextual signals. Extensive deployment on a commercial platform with over 100 million daily active users demonstrates that GESE significantly outperforms state-of-the-art baselines, achieving a 2.57% lift in CTR and 0.87% in dwell time. These results validate that decoupling diversity-oriented generation from precision-oriented selection offers a robust blueprint for aligning generative AI with dynamic user utility.

Yi Chen, Rufeng Cheng, Qiang Xie +1

Baidu Inc., Beijing, China

RL for Language Models LLM Personalization Large Language Model-Based Recommendation Personalized Text Generation Generative Recommendation

Sep 14, 2026cs.AI

OneLA: Scaling Linear-Attention Decoding to Large Beams in Generative Recommendation

Generative recommendation (GR) relies on large-beam decoding to generate hundreds of candidate items, creating a new scaling challenge for recurrent linear attention. Existing linear attention serving systems either materialize a full recurrent state for every beam or repeatedly replay shared history, incurring substantial memory and traffic overhead. To address this, we present OneLA, a linear-attention decoding framework that exploits the shared prompt and short divergent suffixes of GR workloads. Specifically, OneLA represents all beam states using a single shared prompt-derived state and compact, append-only records of their divergent transitions. Using this representation, OneLA computes only the state information required at each decoding step, without reconstructing a full recurrent state for every beam. Furthermore, OneLA uses a lightweight ancestry index to track the transition records that make up each beam's history, allowing beams to be updated without moving or copying existing records. A fused GPU kernel further reuses the shared state across beams. Our analysis shows that OneLA achieves 1.54-2.46x end-to-end decode speedups while substantially reducing recurrent-state memory use and data movement.

Xiangrui Yang, Cheng Peng, Yunfeng Zhao +9

Kuaishou Technology China · Peking University China

Linear Attention Autoregressive Decoding Generative Recommendation

Aug 13, 2026cs.IR

FSGR: Mitigating Token Frequency Bias for Fair SID-Based Generative Recommendation

Semantic ID (SID)-based generative recommendation has recently achieved remarkable success. However, existing methods suffer from a previously overlooked fairness issue, which we term \textbf{Token Frequency Bias}, where high-frequency SID tokens are systematically over-predicted while low-frequency SID tokens are under-predicted. This bias originates from the combined effects of imbalanced semantic codebooks during SID construction, and popularity bias together with the maximum likelihood estimation objective during recommendation training, resulting in unfair exposure across item categories. Existing SID methods mainly focus on improving codebook quality and overlook the impact of token frequency imbalance on downstream recommendation fairness, while LLM debiasing methods often yield suboptimal results when directly applied to SID-based recommendation, due to the hierarchical semantics of SID tokens. To address this issue, we propose \textbf{FSGR}, a fairness optimization framework for SID-based generative recommendation. During SID construction, FSGR employs OT-based Assignment Optimization and Dual-Criteria Re-anchor mechanism to form a more balanced SID representation space. During recommendation training, it adopts a two-stage training strategy and introduces Hierarchical Frequency Calibration for layer-specific fairness fine-tuning. Experiments on three public datasets with three backbone models demonstrate that FSGR mitigates token frequency bias and delivers an average Gini fairness improvement of over 20% while maintaining competitive recommendation accuracy.

Yuchen Zheng, Sihan Xu, Jingwen Yang +3

1VCIP, TMCC, DISSec, College of Computer Science, Nankai University · 2VCIP, DISSec, College of Cryptology and Cyber Science, Nankai University

Algorithmic Fairness Generative Recommendation

Aug 12, 2026cs.IR

HCGRec: Hint-Conditioned Generative Recommendation with Semantic IDs

Semantic-ID generative recommenders represent each item as a short sequence of discrete semantic tokens and predict the next item by autoregressively generating this token sequence. This paradigm enables a unified generation interface for item IDs, histories, and item text, but it also creates a structured optimization bottleneck during reward-based post-training: when an early semantic token enters the wrong branch of the item-token space, finite rollout groups rarely reach the ground-truth item, so group-relative optimization receives identical zero rewards and produces no useful advantage. We propose Hint-Conditioned Generative Recommendation (HCGRec), a semantic-ID generative recommendation framework that recovers learning signal for such hard training instances. HCGRec diagnoses each instance with checkpoint rollouts and supplies a minimal target-prefix hint only when the current generator cannot reach the correct item. The model then generates the unhinted suffix under the hinted semantic branch, turning zero-reward groups into informative comparisons over item-token completions. Hinting also changes token identity: hinted prefix tokens are oracle-provided item context, while unhinted suffix tokens are sampled generation actions. We therefore introduce hint-aware credit decomposition, using supervised learning to preserve item-semantic and prefix-structure alignment for hinted tokens and GRPO to optimize the sampled suffix. Experiments on sequential recommendation benchmarks show that HCGRec substantially improves over supervised fine-tuning and vanilla reward-based post-training, while reducing zero-advantage training samples from over 70% to below 20%. The code is accessible at https://github.com/WncFht/GRec.

Kangning Zhang, Haotian Fang, Xukun Luo +6

Shanghai Jiao Tong University Shanghai, China · Mei Tuan Beijing, China

Sequential Recommendation Recommender Systems RL for Generative Models Generative Recommendation

Aug 11, 2026cs.AI

FedCGR: Federated Cross-Domain Generative Recommendation

Cross-domain recommendation (CDR) transfers preference knowledge across related domains, but federated deployment makes cross-domain alignment difficult because the behavioral anchors that align item spaces, such as overlapping users and shared interaction signals, are often sparse, unavailable, or privacy-sensitive across clients. To address this tension, we revisit federated CDR as generation over a stable semantic item language. By representing items as discrete semantic ID (SID) sequences derived from public item-side metadata, cross-domain item alignment is induced by a shared vocabulary rather than by exchanging private interactions or aligning domain-specific embeddings. Directly federating SID-based generators, however, introduces two design constraints: the SID tokenizer must remain fixed to preserve cross-client token consistency, which creates a semantic-only bottleneck because local collaborative filtering (CF) signals cannot be globally shared or aligned; meanwhile, standard federated averaging can cause negative transfer under domain heterogeneity. To overcome these constraints, we propose FedCGR, a federated generative CDR framework that keeps the item language stable and makes adaptation explicit. FedCGR injects local CF evidence through a reliability-aware semantic interface and trains a prototype-personalized generator that selectively aggregates shared parameters according to domain relatedness while keeping domain-specific quantities local. Experiments on six Amazon cross-domain scenarios show that FedCGR consistently outperforms federated generative baselines and achieves competitive performance against strong sequential and federated CDR methods under both full-ranking and sampled evaluation protocols.

Zhuodong Liu, Hugen Lv, Xiangyu Li +2

Beijing Jiaotong University China · Shanghai Jiao Tong University China · University of Malaya Malaysia +1

Recommender Systems Generative Recommendation Federated Learning Heterogeneous Federated Learning

Aug 10, 2026cs.AI

Adaptive Semantic Capacity Allocation for Parallel Generative Recommendation

Autoregressive semantic ID recommenders are constrained by expensive beam-search decoding, which limits the practical length of item identifiers. Parallel generation methods alleviate this bottleneck by predicting all semantic ID tokens simultaneously, enabling longer IDs. However, existing semantic ID methods still rely on manually predefined and homogeneous ID structures, where both the number of semantic slots and the codebook size of each slot are treated as fixed hyperparameters. This ignores the heterogeneous capacity demands of different semantic subspaces and may allocate prediction capacity to slots with limited utility. We show that uniformly expanding semantic slots can provide limited gains, indicating redundant capacity in homogeneous semantic IDs. We propose InforID, a lightweight adaptive semantic target construction framework for parallel generative recommendation. InforID allocates a fixed capacity budget across candidate semantic slots, thereby jointly determining the effective ID length and slot-specific codebook sizes. Experiments demonstrate improved recommendation accuracy under comparable capacity budgets while preserving one-step parallel prediction.

Chenxi Li, Yuchen Lu, Xu Yang

University of the Chinese Academy of Sciences · Institute of Automation, Chinese Academy of Sciences

Semantic ID Recommendation Generative Recommendation

Aug 7, 2026cs.IR

Preserving Item Semantics for Free: Rethinking Token Initialization in LLM-Based Generative Recommendation

Recent advances in generative recommendation (GR) leverage large language models (LLMs) as recommender backbones, enabling LLMs to directly generate recommendations conditioned on item-interaction histories. In these systems, items are often represented through semantic IDs (SIDs) added to the LLM vocabulary as special tokens. Ideally, SIDs imbue item token representations with semantic priors, thereby improving model generalization. However, standard vocabulary expansion typically initializes these tokens as random Gaussian vectors, discarding the SIDs' underlying continuous geometry and forcing the LLM to relearn token relationships from interaction data. To demonstrate the consequences of this design, we first show that training from this initialization tends to organize SID embeddings around item popularity rather than semantics. We further show that, despite partially reducing the reliance on popularity and improving cold item performance, the computationally expensive process of continual pretraining (CPT) fails to reliably recover the original semantic geometry. To address these findings, we propose a simple, parameter-free intervention that initializes SID token embeddings directly from their corresponding centroids in the semantic embedding space. Requiring only a few lines of code and no additional training or inference overhead, this drop-in approach improves pure-SFT Recall@5 by up to 16%, reaches peak performance with up to 40% fewer SFT steps, and improves cold-item Recall@5 by up to 60%. Moreover, on datasets that benefit from additional CPT, centroid initialization reaches comparable performance while requiring half as many CPT epochs. Together, our findings show that preserving SID geometry, beyond shared-prefix structure, provides a simple and effective semantic prior for LLM-based GR.

Donald Loveland, Liam Collins, Bhuvesh Kumar +2

Snap Inc. Bellevue, WA, USA · University of Michigan Ann Arbor, MI, USA

Large Language Model-Based Recommendation Representation Geometry in Language Models Generative Recommendation

Aug 5, 2026cs.HC

Weather- and Location-Aware Agentic Dining Recommendation: Leveraging LLM World Knowledge for Region-Sensitive Contextual Reasoning

Context-aware recommender systems have long recognized that factors such as location, time, and weather shape where and what people choose to eat. Existing weather-aware food and point-of-interest recommenders, however, typically treat weather generically -- mapping conditions to preferences through hand-crafted rules or specially trained context models -- and do not capture that the culturally appropriate response to weather is itself region-specific: a rainy evening calls for hot tea and fried snacks in one culinary culture and for very different comfort food in another. Encoding such weather-by-region-by-cuisine interactions as explicit rules or training data is brittle and does not scale. We present a weather- and location-aware agentic dining-recommendation system that takes a different approach: a large language model (LLM) orchestrates tools for location and weather retrieval and then reasons in natural language over the combined context, drawing on the cultural and culinary world knowledge already latent in the model to produce region-sensitive, weather-appropriate recommendations without per-region rule tables or specialized training. We describe the agent architecture, the tool-orchestration flow (Google location services and a weather service feeding an OpenAI LLM), and the reasoning mechanism, and we report on a working prototype that was implemented and briefly deployed end-to-end. We discuss design trade-offs -- cost, latency, ambiguity handling, and fallbacks -- and we are explicit about limitations, including the absence of a formal user study and the risk of cultural stereotyping in locality-based inference. The contribution is architectural: a simple, extensible pattern for incorporating environmental and cultural context into agentic recommendation through LLM reasoning rather than engineered rules.

Kadharmoideen Fadurudeen

Independent Researcher

LLM Agents Recommender Systems Large Language Model-Based Recommendation Generative Recommendation

Jul 30, 2026cs.IR

Interpretable Representation via LLM-Driven Generative Disentanglement for Local-Life Service Recommendation

While large language models (LLMs) have advanced ID-based recommendation through Semantic ID (SID) modeling, existing SID generation frameworks largely follow a single-representation-then-quantization paradigm. This design faces two bottlenecks: semantic entanglement mixes heterogeneous attributes, such as geography, brand, and category, causing information loss during quantization, low-quality SIDs, and severe collisions; moreover, black-box representation learning provides neither explicit attribute semantics nor clear geographic or semantic meanings for SID positions. These limitations weaken both retrieval reliability and the ability to diagnose or control SID generation. We propose Interpretable Representation via LLM-Driven Generative Disentanglement for Local-Life Service Recommendation (LGRID). LGRID introduces a generative disentanglement paradigm through an Encode -> Disentangle -> Align -> Quantize pipeline. It first uses joint LLM encoding to preserve cross-attribute geographic-semantic dependencies, rather than encoding fields independently. A Structured Disentangled Block then routes hidden states into attribute-aligned slots for geographic and semantic factors. Synergistic Alignment Learning makes these slots both generatively decodable and discriminative for retrieval, while Dual-Stream Residual Quantization separately discretizes the two streams into compact SIDs with explicit attribute correspondence. This design yields interpretable SIDs with positions grounded in item attributes and local-service semantics. Experiments on Kuaishou and Foursquare show that LGRID consistently outperforms strong SID baselines, achieving up to a 5.44 percent relative AUC gain. It also achieves over 99 percent attribute-decoding accuracy for coarse geographic fields and reduces the full-SID collision rate to 39.9 percent, compared with 97.0 percent for LGSID.

Long Zhang, Hao Jiang, Sheng Yu +3

Kuaishou Technology Beijing, China

Semantic ID Recommendation Disentangled Representation Learning Recommender Systems Large Language Model-Based Recommendation Generative Recommendation

Jul 28, 2026cs.IR

MARS: Multi-Agent Re-ranking for Repeat-Order Food Delivery Recommendation

Large language models (LLMs) are increasingly used in recommender systems, but it is often unclear how much performance can be obtained from strong pre-trained backbones alone when they are placed inside a structured recommendation pipeline. In this paper, we present MARS, a modular multi-agent re-ranking framework for repeat-order food delivery recommendation. MARS serves as a controlled hybrid framework for studying how far pre-trained LLMs can go in this setting when combined with lightweight collaborative retrieval and contextual filtering. MARS performs coarse-to-fine recommendation in two stages: cuisine prediction followed by vendor ranking. The framework combines LightGCN-based global preference signals, Swing-based local peer evidence, geospatial filtering, and prompt-driven LLM reasoning over behavioral, temporal, and geographic context. We evaluate MARS on two real-world Delivery Hero benchmarks, DHRD-SE and DHRD-SG, and compare it against heuristic, sequential, graph-based, and food-delivery-specific baselines. We also provide detailed implementation and evaluation protocols, including prompting and decoding. Our study makes three contributions. First, it presents a modular multi-agent framework for repeat-order food delivery recommendation that integrates collaborative signals and LLM-based re-ranking in a transparent pipeline. Second, it shows that strong pre-trained backbones can already be competitive in repeat-order recommendation when paired with lightweight collaborative retrieval. Third, it establishes a reproducible evaluation setting for hybrid LLM recommenders in food delivery.

Jiahao Tian, Zhenkai Wang

The University of Texas at Austin Austin, Texas, USA

LLM Reranking Recommender Systems Large Language Model-Based Recommendation Generative Recommendation

Jul 28, 2026cs.IR

TopoGR: Revealing and Preserving Latent Structure of Semantic ID in Generative Recommendation

Semantic ID-based generative recommendation tokenizes each item into a sequence of discrete semantic IDs and predicts the next item by generating semantic IDs. However, existing methods typically regard SIDs as independent discrete symbols, while often overlooking the topology of the learned semantic ID space. We identify a structural mismatch between tokenization and generation: the tokenizer learns a structured code space with semantic neighborhood relations, whereas the generator consumes semantic ID tokens as independent categorical symbols. Consequently, item relatedness is reduced to exact semantic ID overlap, making it difficult to identify semantically similar items whose semantic IDs do not overlap. To address this issue, we propose TopoGR, a topology-preserving generative recommendation framework based on Bit-decomposable Semantic ID(Binary SID). Each Binary SID is learned in a bit-decomposable form and can be deterministically converted to a standard integer SID, while exposing an explicit Hamming geometry. TopoGR exploits this topology at three stages: binary SID features preserve Hamming proximity at the input layer; Hamming soft targets inject topology-aware supervision; and Hamming-consistent reranking aligns candidate items with the predicted binary prototype during inference. We further verify that the Hamming topology can capture item relatedness beyond exact SID matching. Experiments on four benchmark datasets show that TopoGR consistently outperforms existing state-of-the-art baselines in recommendation performance.

Ziyu Zheng, Zhengshun Du, Yaming Yang +5

Xidian University, Xi’an, China · Alibaba Beijing, China · University of Science and Technology of China Hefei, China

Semantic ID Recommendation Recommender Systems Generative Recommendation Topological Representation Learning

Jul 28, 2026cs.IR

VaLiDRec: Variable-Length LLM-Aligned Semantic IDs for Generative Recommendation

Generative recommendation commonly represents items using fixed-length semantic identifiers (SIDs) constructed through clustering and quantization. However, these artificial codes may overcompress item semantics, remain misaligned with pretrained LLM vocabularies, and require costly autoregressive decoding. In light of this, we propose VaLiDRec, a generative recommendation framework based on variable-length, LLM-aligned semantic identifiers. VaLiDRec constructs SIDs directly from informative native LLM vocabulary tokens via token importance estimation, semantic-quality-aware pruning, and collision-aware refinement, allowing identifier lengths to adapt to item semantic complexity. To model user preferences, VaLiDRec incorporates graph-aware soft prompts and reformulates recommendation as token-set prediction with token-level item scoring, eliminating autoregressive SID generation and beam search. Experiments on four real-world datasets show that VaLiDRec consistently outperforms strong sequential and generative recommendation baselines across all evaluation metrics. It further achieves superior zero-shot item cold-start performance and 87.49

\times

faster inference than LC-Rec. These results demonstrate that LLM-native variable-length semantic identifiers provide a more expressive and efficient paradigm for generative recommendation.

Shutong Qiao, Wei Yuan, Tong Chen +3

University of Queensland Brisbane, Australia · Computer Network Information Center, Chinese Academy of Sciences Beijing, China · Griffith University Gold Coast, Australia

Semantic ID Recommendation Recommender Systems Large Language Model-Based Recommendation Generative Recommendation

Jul 27, 2026cs.AI

Understanding Semantic IDs: From Item Representation to Item Selection in Generative Recommendation

Semantic IDs (SIDs) are now a central component of generative recommendation. Current SID-based systems assign three roles to the same token sequence. Shared prefixes are intended to organize related items, the complete SID identifies an individual item, and each generated token narrows the items that can still be returned. We systematically investigate SIDs from item encoding and SID construction to autoregressive generation and final recommendation. We examine how SID construction changes item representations and how those changes affect generation. Across three Amazon domains and eight SID constructions, SID neighborhoods recover only 32.2% of the encoder's ten nearest neighbors on average. Alternative item descriptions still retrieve the corresponding item first in 99.57% of controlled cases, yet change 38.4% of exact SIDs. These results show that SIDs retain broad organization but lose much of the encoder's fine local structure, while their exact tokens are not determined by item meaning alone. This loss becomes consequential during generation. After the final semantic token, TIGER retains only 29.9% of held-out targets that were plausible recommendations before SID filtering. Motivated by these findings, we propose Item-Supported Decoding (ISD), a lightweight inference-time method that allows a user-specific item ranking to support corresponding SID prefixes before beam search discards them. The same ranking then orders the generated items. ISD requires no additional parameters or retraining of the SID constructor or decoder. We empirically show that ISD improves NDCG@10 over the corresponding SID backbone in every evaluated setting, with relative gains of up to 31.2%. Our results show that SIDs provide useful coarse item organization, but their fine boundaries should not alone determine which items remain available during generation.

Junting Wang, Xinrui He, Yunzhe Li +1

University of Illinois Urbana-Champaign Urbana, Illinois, USA

Semantic ID Recommendation Language Model Decoding Generative Recommendation

Jul 26, 2026cs.IR

Escaping the Euclidean Void: Manifold-Informed Flow Matching for Sequential Recommendation

Conventional recommenders capture users' preferences by optimizing observed user-item relations, whereas continuous generative recommendation additionally learns the trajectory of synthesizing a target item. Flow matching drives this process by gradually shaping initial noise into a definitive next-item representation through intermediate states in a continuous embedding space. However, item catalogs are discrete and sparsely supported, meaning even a straight Euclidean path can cross continuous regions that contain little evidence of valid item semantics. Formalizing this failure as the Euclidean void, we propose MIRAGE, a Manifold-Informed Rectification framework for Accelerated Generation of Embeddings in sequential recommendation, which rectifies the learned embedding geometry around an unchanged straight probability path. By leveraging an item co-occurrence graph as a proxy for the underlying semantic manifold, MIRAGE aligns interpolated path states with local anchors, reorganizing the embedding space to ground the trajectory in valid item support. MIRAGE retains the original probability path and uses the graph only during training, thereby enabling accurate and efficient one-step inference. Extensive experiments on four real-world datasets reveal that MIRAGE consistently outperforms state-of-the-art baselines, effectively boosting performance on sparsely observed targets while achieving robust overall accuracy. Our code will be made publicly available upon publication.

Dengzhao Fang, Jingtong Gao, Yu Li +2

Jilin University · City University of Hong Kong

Flow Matching Sequential Recommendation One-Step Generative Modeling Manifold Learning Generative Recommendation

Jul 23, 2026cs.AI

Can Generative Recommendation Reach Cold Items? A Temporal Perspective on Semantic-ID Generation

Semantic-ID-based generative recommendation represents items as sequences of shared semantic tokens, enabling token recombination beyond isolated item IDs. However, closed-world recombination does not necessarily imply temporal open-token cold-start induction, where new items enter the item catalog with unseen atomic tokens or weakly supported SID paths. In this work, we revisit SID-based generative recommendation under an absolute-time temporal protocol that separates seen and unseen targets and diagnoses the cold item reachability at the token level. Through seen/unseen-hit analysis, coldness taxonomy, and oracle-prefix probing, we show that current SID-based models can occasionally reach future items supported by observed tokens and prefixes, but struggle with unseen atomic tokens and unsupported SID paths. We further explain this boundary by interpreting SID generation as hierarchical semantic bucketing: early tokens select coarse semantic regions, while later tokens refine item-specific paths. These findings show that SID generation is compositional but not fully open-ended, and suggest future directions in more independent SID spaces, scoring-based interfaces, and dynamic textual context.

Jie Peng, Yanping Zheng, Zhewei Zhe +3

Renmin University of China · Beijing, China · Alibaba

Semantic ID Recommendation Sequential Recommendation Cold-Start Recommendation Generative Recommendation Compositional Generalization

Jul 21, 2026cs.AI

Empowering Cross-Domain Sequential Recommendation with Hybrid Tokenization and Serial-Parallel Decoding

Cross-domain sequential recommendation (CDSR) aims to model users' dynamic interest transitions and sequential patterns across multiple domains. Recently, generative recommendation (GR) has emerged. It first learns semantic identifiers (SIDs) from item semantics and formulates recommendation as autoregressive generation. However, existing methods face two critical issues: (1) they ignore collaborative correlations across domains during tokenization, and (2) they adopt inefficient decoding strategies, such as beam search, during generation, which hinders real-time deployment. To address these limitations, we propose GenCDSR, an effective and efficient generative framework for CDSR. Specifically, we design a cross-domain hybrid tokenization mechanism with a multi-tower architecture to jointly capture cross-domain commonalities and domain-specific distinctions through hierarchical shared-specific and fine-grained codebooks. Furthermore, we develop a cross-domain serial-parallel decoding strategy that leverages the hierarchical SID structure to partially parallelize generation, significantly reducing inference latency while preserving generation consistency. Experiments on three public datasets show that GenCDSR achieves an average accuracy improvement of 1.5 percent and an average inference latency reduction of 85.1 percent compared with state-of-the-art baselines. The implementation code and datasets are available online: https://github.com/Applied-Machine-Learning-Lab/RecSys2026_GenCDSR.

Yuxuan Hu, Yuhao Wang, Tianbo Huang +4

City University of Hong Kong · Hong Kong, China · ByteDance Inc. +1

Sequential Recommendation Parallel Decoding Generative Recommendation

Jun 30, 2026cs.IR

GR2 Technical Report

Industrial recommendation systems serve billions of users through a multi-stage funnel -- retrieval, early-stage ranking, and re-ranking -- where the final re-ranking step disproportionately shapes user engagement and downstream performance, particularly for carousel and grid display formats. Despite growing enthusiasm for Large Language Models (LLMs) in recommendation, three gaps hinder industrial adoption: (1) most efforts target retrieval and ranking, leaving re-ranking -- the stage closest to the final user experience -- largely underexplored; (2) LLMs are typically deployed zero-shot or via supervised fine-tuning, underutilizing the reasoning capabilities unlocked by reinforcement learning (RL) on verifiable rewards; (3) deployed catalogs index billions of items with non-semantic identifiers that lie outside any base-LLM vocabulary. We present GR2 (Generative Reasoning Re-Ranker), an end-to-end framework that combines (i) mid-training on semantic IDs produced by a tokenizer with >=99% uniqueness, (ii) reasoning-trace distilled from a stronger teacher via targeted prompting and rejection sampling, and (iii) RL with verifiable rewards purpose-built for re-ranking. To make GR2 resource-viable, we further (iv) introduce a context compressor that amortizes training cost, On-Policy Distillation (OPD) as a scalable alternative to SFT -- which we find collapses at industrial scale -- and reasoning distillation for low-latency serving. GR2 delivers +18.7% R@1, +7.1% R@3, and +9.6% N@3 over legacy baselines on industrial-scale traffic. We further find that reward design is critical in re-ranking: LLMs often hack rewards by preserving the incoming order or exploiting position bias, motivating conditional verifiable rewards as essential industrial components.

Yufei Li, Zaiwei Zhang, Mingfu Liang +68

RL for Language Models LLM Reranking Large Language Model-Based Recommendation Generative Recommendation

Jun 30, 2026cs.IR

ShopX: A Foundation Model for Intent-to-Item Fulfillment in Agentic Shopping

The wave of AI-native applications is moving shopping beyond page- and feed-based browsing toward intent-driven experiences orchestrated by LLM agents. A common design wraps an LLM around existing search and recommendation pipelines, forcing complex intents through low-bandwidth retrieval or ranking interfaces and leaving a gap between language understanding and item-space fulfillment. Generative recommendation gives LLMs a direct item-space interface through semantic IDs (SIDs), but existing models mainly generate candidates for retrieval rather than translate flexible intents into item-space outcomes. We propose ShopX to address this bottleneck by unifying intent understanding, execution planning, and flexible SID-native item-space operations into a single foundation model. We deploy ShopX in agentic shopping workflows through a model-native item-fulfillment framework with a serving harness that defines a model-facing action protocol and exposes support surfaces for context access, catalog grounding, and state management. Within this framework, ShopX plans and composes SID-based item-space operations such as SID beam-search retrieval, listwise ranking, or product bundling. This model-centric design reduces lossy hand-offs between agent orchestration and item-space execution. To build ShopX, we design semantically recoverable, LLM-operable SIDs and a training recipe that equips a general LLM for flexible multi-turn item-space fulfillment while retaining the knowledge and instruction-following abilities needed by a shopping agent. We evaluate the ShopX framework against tool-mediated agentic systems on single- and multi-turn fulfillment tasks derived from anonymized Taobao production logs, showing that model-native fulfillment improves overall framework behavior, especially on complex or ambiguous requests.

Jiacheng Chen, Tao Zhang, Manxi Lin +26

Alibaba Taobao & Tmall Group

Large Language Model-Based Recommendation E-Commerce Agentic Commerce LLM Agent Harnesses Generative Recommendation

Jun 18, 2026cs.IR

Structuring and Tokenizing Distributed User Interest Context for Generative Recommendation

Generative recommendation is an emerging paradigm that has shown promise in industrial recommendation systems, aiming to predict users' next interactions from their historical behaviors. At the core of generative recommendation lies item tokenization, which bridges item semantics and recommendation models. However, existing methods often struggle to effectively organize and inject complex user-behavioral and item-semantic contexts into recommendation models simultaneously. On the one hand, existing graph-based integration methods, such as graph serialization and graph neural networks, either suffer from scalability issues or exploit only local graph information. On the other hand, existing semantic tokenization methods typically rely on heuristics and lack explicit supervision signals, which may lead to inaccurate or suboptimal semantic representations. To address these limitations in user interest context modeling, we propose G2Rec, a scalable framework that unifies holistic graph-based user co-engagement modeling with semantic tokenization for industrial-scale generative recommendation. Overall, G2Rec enables recommendation models to capture holistic and semantically grounded user interest prototypes without requiring ground-truth user interests, thereby providing more comprehensive and accurate modeling of user behavior contexts in industrial sequential recommendation. Online deployment across product surfaces and extensive experiments on public datasets demonstrate the superiority of G2Rec over existing methods.

Ruizhong Qiu, Yinglong Xia, Dongqi Fu +6

University of Illinois Urbana–Champaign · 2Meta MRS

Sequential Recommendation User Modeling User Preference Modeling Generative Recommendation

Jun 15, 2026cs.IR

On the Memorization Behavior of LLMs in Generative Recommendation: Observations, Implications, and Training Strategies

Generative recommendation (GR) has emerged as a promising direction for recommender systems. Recently, large language models (LLMs) have been increasingly adopted for GR, as their rich pretrained knowledge is expected to help them generalize beyond common user behavior patterns that traditional memorization-oriented baselines can capture. However, existing LLM-based GR works largely ignore LLMs' well-known tendency to memorize, which, if present in LLMs fine-tuned for GR, would restrict their utilization of pretrained knowledge. In this work, we investigate this concern by examining one-hop memorization, where a model recommends items that are direct successors of items in the training data. We show that LLMs do this more than non-LLM-based GR models-in fact, the vast majority of their gains over GR baselines are actually on users whose target items can be predicted through one-hop memorization. We intuit that improving performance on the remaining users requires LLMs to learn richer item-item relations beyond one-hop transitions. To achieve this, we propose IIRG, a novel training strategy that teaches LLMs to capture: (1) collaborative relations derived from item co-occurrences across multiple hops in user sequences, and (2) semantic relations among items with similar themes, both of which can serve as useful recommendation signals. We show that IIRG significantly improves over LLMs trained solely with standard next-item prediction, with especially large gains for users whose test items are not covered by train-time one-hop transitions.

Sunwoo Kim, Sunkyung Lee, Clark Mingxuan Ju +5

1KAIST · 2Sungkyunkwan University · 3Snap Inc.

Sequential Recommendation Memorization in Language Models Large Language Model-Based Recommendation Generative Recommendation

Jun 13, 2026cs.IR

HoloRec: Holistic Encoding and Interleaved Reasoning for Generative Recommendation

Generative recommendation models that formulate the task as sequence generation overcome the objective fragmentation problem of traditional cascade architectures, yet existing approaches still suffer from flat semantic representations lacking hierarchical structure for multi-step reasoning and an externally constructed chain-of-thought (CoT) that requires expensive annotations and remains disconnected from the generation objective. We propose HoloRec, an endogenous chain-of-thought recommendation mechanism that unifies representation, reasoning, and generation by constructing a hierarchical semantic encoding matrix via multi-granularity nested residual quantization optimized by a holistic reconstruction loss. HoloRec supports two inference modes: a non-thinking mode that uses lightweight multi-granularity supervised alignment for fast prediction, and a thinking mode that employs an interleaved reasoning scheme to generate CoT steps on the fly, directly embedding reasoning into the generation process without external data. Experiments on multiple public recommendation datasets demonstrate that HoloRec consistently outperforms baselines, with especially significant gains in sparse scenarios, and the thinking mode achieves better accuracy than the non-thinking mode with only modest inference overhead.

Shuqi Zhao, Jingsong Su, Xiang Liu +9

Institute of Information Engineering, Chinese Academy of Sciences Beijing, China · School of Artificial Intelligence, Beijing Normal University Beijing, China · JD.com,Beijing,China

Hierarchical Representation Learning Generative Recommendation

Jun 12, 2026cs.IR

ChronoID: Infusing Explicit Temporal Signals into Semantic IDs for Generative Recommendation

Semantic IDs are crucial in generative recommendation, but with a fundamental limitation: temporal information is not well incorporated into semantic IDs. Instead, time influences recommendation only implicitly (e.g., through session construction heuristics, preference alignment, or sequence order), while existing semantic ID learning remains entirely time-agnostic. This design conflates interactions occurring under distinct temporal contexts into identical semantic representations, implicitly assuming that item semantics and user intent are temporally stationary. Such an assumption is misaligned with real-world recommendation scenarios, where evolving interaction rhythms play a central role. In this work, we investigate where and how the explicit time should be incorporated into semantic ID for generative recommendation. First, we systematically characterize the design space along three orthogonal dimensions of temporal signals and present a unified framework, ChronoID, for time-aware semantic ID learning. Then, by contributing a new time-explicit generation recommendation benchmark, ChronoID answers the questions: what is the effective way of infusing time, how to design the architecture, and where does the gain come from.

Dongdong Nian, Dongqi Fu, Chenliang Xu +4

University of Rochester · Meta MRS · MBZUAI

Semantic ID Recommendation Sequential Recommendation Generative Recommendation

Jun 12, 2026cs.CL

Implicit Reasoning for Large Language Model-based Generative Recommendation

Large Language Models (LLMs) are increasingly adopted as backbones for Generative Recommendation (GR), promising access to pretrained world knowledge. Yet reliably invoking this knowledge for GR remains poorly understood. A key obstacle is that LLM-based GR typically represents items with Semantic IDs (SIDs), disrupting LLMs' natural-language reasoning interface because these tokens are unseen by the LLM during pretraining. Existing approaches address this with expensive multi-stage pipelines that ground SIDs and elicit explicit rationales, but offer limited insight into when and why each stage is necessary. In this work, we systematically decompose explicit reasoning training pipelines for LLM-based GR, revealing three key limitations: weakened world-knowledge verbalization, misalignment between SID and natural-language token embedding spaces, and sensitivity to rationale quality, all of which hurt explicit reasoning performance. To circumvent these issues, we propose PauseRec, a lightweight implicit reasoning paradigm tailored for GR. PauseRec is exceptionally practical, avoiding costly reasoning trace acquisition and reasoning alignment training, leading to a multitude of benefits: (1) it outperforms standard explicit CoT methods by up to 6.22%, (2) it reduces training cost by up to 65% GPU hours, and (3) it speeds up inference by up to 71.3%. These results position PauseRec as a lightweight alternative to explicit rationale generation, enabling more effective and efficient LLM-based GR.

Yinhan He, Liam Collins, Bhuvesh Kumar +3

University of Virginia, Charlottesville, VA, USA · Snap Inc., Santa Monica, CA, USA

Implicit Reasoning in Language Models Large Language Model-Based Recommendation Generative Recommendation LLM Reasoning

Jun 11, 2026cs.CL

One Polluted Page Is Enough: Evaluating Web Content Pollution in Generative Recommenders

Search-augmented LLMs increasingly mediate everyday consumer recommendations by retrieving live web content. This creates a new risk: generative recommenders may consume polluted web content, such as fake reviews and promotional pages crafted to mislead recommendations. We ask: to what extent do search-augmented LLMs become unwitting promoters of fake products when consuming polluted retrieval results? To answer this, we introduce FORGE (Fake Online Recommendations in Generative Environments), a benchmark for measuring fake-product promotion under controlled web-content pollution. Given an upstream search result, FORGE locally rewrites real products in retrieved web pages into fake ones to simulate web-content pollution, and measures how often the LLM recommends the fake product. FORGE covers 225 real-world products across 15 categories and 5 consumer scenarios. Across 12 commercial and open-weights LLMs, all models are vulnerable: a single polluted page yields fooled rates of up to 27%, while the full top-3 replacement raises this to 73.8%. Vulnerability varies substantially across categories, increasing when models lack stable prior knowledge of the relevant products. Reasoning does not mitigate this vulnerability; instead, it often generates spurious social proof to justify false recommendations. We evaluate three defenses: skepticism prompting and consensus filtering (over model priors or cross-document evidence). Skepticism can exacerbate vulnerability, much like reasoning, while filtering risks suppressing legitimate products. We release FORGE at https://github.com/leoluolol/forge-benchmark.

Minghao Luo, Liang Chen

The Chinese University of Hong Kong

LLM Evaluation RAG Security Large Language Model-Based Recommendation Data Poisoning Attacks Generative Recommendation

Jun 10, 2026cs.IR

DiffCold: A Diffusion-based Generative Model for Cold-Start Item Recommendation

Cold-start item recommendation remains a persistent challenge in real-world systems due to the absence of interaction histories. While prior models attempt to bridge this gap using item content features, they universally suffer from the \textbf{seesaw dilemma}: enhancing performance for cold items inevitably degrades performance for warm items, and vice versa. We identify that this dilemma stems from a fundamental \textbf{distributional disparity}: warm item embeddings occupy a complex behavioral manifold" shaped by rich interaction signals, whereas cold item embeddings are constrained to a semantic manifold" derived solely from auxiliary content. Existing methods often force a rigid mapping between these inconsistent spaces, causing the model to sacrifice the precision of warm representations to accommodate cold ones. To address this, we propose \textbf{DiffCold}, a diffusion-based generative model that unifies warm and cold representations. Unlike GANs or VAEs, DiffCold leverages conditional diffusion to reconstruct warm item embeddings from content, preserving the underlying manifold structure without degradation. We further tailor this paradigm with two specific designs: a \textbf{Retrieval-enhanced Aggregator} that initializes generation using semantically similar warm items to bypass inefficient noise, and a \textbf{Simulation-based Representation Alignment} module that enforces distribution consistency between generated and real embeddings via contrastive learning. Experiments on three benchmarks confirm that DiffCold resolves the seesaw dilemma, consistently outperforming state-of-the-art methods across all metrics.

Kangning Zhang, Yingjie Qin, Weinan Zhang +2

Shanghai Jiao Tong University, Shanghai, China · Xiaohongshu Inc., Shanghai, China

Cold-Start Recommendation Recommender Systems Conditional Diffusion Models Generative Recommendation

Jun 8, 2026cs.IR

MetaPlate: Counterfactual-Guided RAG-LLM Tool for Personalized Food Recommendation and Hyperglycemia Prevention

Postprandial hyperglycemia is a key risk factor for metabolic disorders; however, existing dietary guidance is often static, impractical, and insufficiently personalized, providing recommendations that are difficult to follow or not impactful. While recent advances leverage continuous glucose monitoring (CGM) and machine learning to predict glycemic responses, these approaches are largely predictive and lack actionable guidance. Moreover, recommendation systems are often misaligned with user goals and require extensive input. We present MetaPlate, a counterfactual explanation (CF) guided, context-aware decision-support framework that generates personalized meal recommendations to mitigate postprandial glucose excursions in healthy adults. MetaPlate integrates multimodal data, including CGM readings, wearable-derived physiological signals, and user-provided meal inputs from

25

individuals to model pre-meal context. A machine learning model predicts glucose response, while a CF optimization module adjusts meal composition modifying macronutrient amounts to maintain glucose levels within a target range (

\leq 140

mg/dL). An LLM-based retrieval-augmented generation (RAG) layer enhances interpretability by producing human-readable recommendations using constrained search of the USDA food database. We evaluate MetaPlate via a structured expert-in-the-loop assessment with registered dietitians (RDs), comparing performance before and after prompt refinement. Results show improvements in meal realism, portion suitability, and recommendation likelihood, with expert feedback indicating a shift from clinically implausible outputs to actionable, contextually appropriate recommendations. Our findings emphasize the importance of domain knowledge and structured constraints in LLM-driven systems and highlight the potential of MetaPlate as a real-time personalized dietary decision-support tool.

Asiful Arefeen, Carol Johnston, Hassan Ghasemzadeh

College of Health Solutions, Arizona State University, Phoenix, AZ 85004, USA · School of Computing and Augmented Intelligence, Arizona State University, Tempe, AZ 85281, USA

Clinical Decision Support Generative Recommendation

Jun 7, 2026cs.LG

Adaptive Loss Balancing for Noise-Robust GRPO in Generative Recommendation

Reinforcement learning (RL) presents a promising avenue for enhancing generative recommendation beyond supervised imitation, leveraging reward signals to guide policy improvement. However, its efficacy is critically contingent on the trustworthiness of the reward model for the samples it evaluates. In practice, production rankers, the widely adopted reward models, are trained on exposure-biased logs, leading to sample-dependent inaccuracies that violate this assumption. Our stratified analysis uncovers a consistent pattern: reward guidance is most beneficial when the policy exhibits uncertainty and the ranker can effectively discriminate the ground-truth item from rollout negatives. On other samples, the reward signal is either negligible or detrimental, highlighting the risk of uniform RL application. To address such an issue, we introduce AdaGRPO, a novel framework that treats reward-guided optimization as selective admission rather than uniform pressure. Training is anchored in supervised negative log-likelihood, while the GRPO objective is gated by a binary, per-sample clip determined by two rollout diagnostics: policy-side difficulty and reward discriminability. Instances failing either diagnostic default to pure supervision, ensuring stability and mitigating the amplification of noisy gradients. We validate AdaGRPO on a large-scale e-commerce dataset. At the best intermediate checkpoint, it elevates HR@10 from 11.01% to 12.18% while constraining hallucination below 0.22%, and maintains robustness at the final checkpoint (HR@10 11.63%, hallucination 0.27%), outperforming fixed NLL--GRPO mixtures across the retrieval--validity frontier. In production A/B tests, AdaGRPO achieves statistically significant gains in click-through rate and dwell time, confirming its practical utility.

Kewei Xu, Junbo Qi, Yanyan Zou +3

Waseda University Tokyo, Japan · University of Electronic Science and Technology of China Chengdu, China

Group Relative Policy Optimization Recommender Systems Robust RL Generative Recommendation

Jun 5, 2026cs.IR

TRACER: Token ReAssignment for Concept ERasure in Generative Recommendation

Generative recommendation formulates next-item prediction as autoregressive generation over semantic ID (SID) sequences derived from users' historical interactions, making modern recommender systems structurally similar to large language models (LLMs). As privacy and safety concerns grow, these systems increasingly require concept unlearning to remove sensitive or harmful concepts associated with items. However, existing LLM unlearning methods cannot be directly applied to generative recommendation. Unlike word tokens with explicit semantics, SIDs are abstract identifiers that are often shared by both forget and retain items, leading to severe conflicts between concept removal and recommendation utility preservation. To address this challenge, we propose TRACER, an end-to-end concept unlearning framework based on token reassignment. Rather than directly suppressing shared SIDs, TRACER reassigns concept-related items to alternative tokens that better facilitate forgetting while minimizing side effects on retained items. We further introduce a coherence regularizer to preserve semantic consistency among retain items during unlearning. Experiments on real-world recommendation datasets demonstrate that TRACER effectively removes target concepts while substantially better preserving recommendation utility than existing unlearning baselines.

Ziheng Chen, Jiali Cheng, Zezhong Fan +4

Stony Brook University · University of Massachusetts Lowell · Columbia University +3

Sequential Recommendation Concept Erasure Machine Unlearning Generative Recommendation

Jun 4, 2026cs.IR

OneReason Technical Report

Generative recommendation models in the OneRec family have been widely deployed in many real-world services, such as short-video, live-streaming, advertising, and e-commerce. However, these generative models can only benefit from the scaling advantage, while their reasoning ability is hard to activate, since we cannot construct meaningful Chain-of-Thought (CoT) sequences consisting of itemic tokens only. Inspired by the success of the reasoning-style ``think before answer'' paradigm in the LLM field, we conduct preliminary studies (i.e., OneRec-Think, OpenOneRec) to explore reasoning capability in generative recommendation. Nevertheless, we notice an unexpected phenomenon: the thinking mode does not show advantages over the non-thinking mode. Drawing insights from recent findings on CoT robustness in multi-modal language models, we argue that effective reasoning in recommendation rests on two factors: perception, the ability to ground itemic tokens in their underlying language semantics, and cognition, the ability to reorganize a user's behavior sequence into coherent latent interest points. We therefore propose OneReason, which includes: (1) strong itemic token perception in pre-training, (2) a three-level cognition-enhanced CoT format for recommendation tasks in SFT, and (3) a specialize-then-unify training recipe in RL to enhance the thinking ability.

OneRec Team, Biao Yang, Boyang Ding +81

Sequential Recommendation CoT Reasoning Generative Recommendation

Jun 1, 2026cs.IR

Time-Aware Diffusion based on Preference Disentanglement for Generative Recommendation

Recently, Generative Recommenders (GRs) have emerged as a transformative recommendation paradigm by replacing traditional item IDs with semantic indices (SIDs). Owing to the exceptional generative capabilities of diffusion models, a few pioneering works explore developing GRs with diffusion architectures as the backbone. However, a fatal limitation of existing diffusion-based GRs is that the diffusion process applies uniformly to all items within the historical interactions. In contrast, the user preference is shaped by multifaceted time-evolving factors and thus exhibits a non-stationary distribution in the temporal aspect. To bridge this gap, this study proposes a novel GR framework, named TDPM, by designing the time-aware diffusion on SID tokens. Specifically, TDPM explicitly integrates the impact of time-evolving user preferences into the diffusion process. In detail, the user preference is disentangled into (i) the period preference, which remains consistent over a long time-span, and (ii) the point preference, which is triggered by recent focal events. Extensive experiments on three public real-world datasets demonstrate the significant superiority of TDPM over the state-of-the-art baselines. TDPM achieves average improvements of up to 29.21% and 25.45% in terms of HR@20 and NDCG@20, respectively. The ablation study further underscores the necessity of time-aware token diffusion in diffusion-based GRs.

Bangguo Zhu, Peng Huo, Yuanbo Zhao +3

Central South University Changsha, China · National Super Computing Center Tianjin, China · Renmin University of China Beijing, China +1

Sequential Recommendation Recommender Systems User Preference Modeling Generative Recommendation

May 29, 2026cs.IR

LLMs Need Encoders for Semantic IDs Too

Multimodal LLMs use dedicated encoders to bridge non-language modalities (vision encoders for images, depth models for audio codec tokens) because raw token embeddings alone cannot capture modality-specific structure. We argue that Semantic IDs (SIDs), the hierarchical codes used in generative recommendation, constitute another such modality: a SID level token's meaning depends on its prefix context, yet current systems simply add SID tokens to the vocabulary and rely on training to learn these context-dependent meanings from scratch. We propose PrefixMem, a lightweight SID encoder based on prefix n-gram memory tables that provides the LLM with structured, prefix-conditioned representations at SID token positions. Like vision encoders in multimodal LLMs, PrefixMem can be pre-trained independently and then attached to any LLM for joint training. We evaluate on large-scale data from Pinterest across multiple LLM families and show that PrefixMem improves deepest-level SID accuracy by up to 46% relative and full-SID retrieval recall by up to 22% relative at matched training compute. The encoder's benefit concentrates on hard examples where greedy decoding fails, with up to 77% relative accuracy gains, confirming that SID tokens benefit from a dedicated encoder just as other non-language modalities do.

Xiangyi Chen, Zelun Wang, Xinyi Li +3

Pinterest · United States

Memory-Augmented Language Models Generative Recommendation

May 27, 2026cs.IR

Generative Spatiotemporal Intent Sequence Recommendation via Implicit Reasoning in Amap

Real-world user behavior rarely consists of isolated actions; instead, it often forms intent flows governed by spatiotemporal dependencies. To provide integrated service recommendations, we focus on the task of Generative Spatiotemporal Intent Sequence Recommendation (GSISR), which aims to generate intent sequences that are logically coherent and physically executable within complex spatiotemporal contexts. While LLMs offer strong reasoning potential for GSISR, direct industrial deployment is limited by high inference latency and context-mismatched or physically infeasible plans. To address these challenges, we propose a generative framework, GPlan, that internalizes LLM reasoning into lightweight models through two components. First, to enable reasoning under strict latency constraints, we introduce Progressive Implicit CoT Distillation, which compresses explicit reasoning processes into reserved latent tokens, allowing small models to inherit complex planning logic without generating long reasoning text. Second, to address the disconnect between general knowledge and real-world constraints, we design Spatiotemporal Counterfactual DPO. By aligning the model with counterfactual context-plan pairs, we improve sensitivity to spatiotemporal context and reduce context-mismatched plans. Offline experiments and online A/B testing demonstrate that our approach improves sequence coherence and context responsiveness. Our implementation and the anonymized GSISR dataset are available at https://github.com/alibaba/GPlan.

Sicong Wang, Ruiting Dong, Yue Liu +7

AMAP, Alibaba Group, Beijing, China

Spatiotemporal Reasoning CoT Distillation Large Language Model-Based Recommendation Generative Recommendation

May 25, 2026cs.IR

DeGRe: Dense-supervised Generative Reranking for Recommendation

In multi-stage recommender systems, reranking optimizes overall utility by capturing intra-list contextual dependencies, yet its central challenge lies in exploring optimal sequences within an exponentially large permutation space. Recent studies have shifted towards end-to-end generative frameworks, which typically leverage list-wise rewards or preference alignment to guide generator training. However, these methods still face two critical issues. First is the heuristic label bias. Existing methods often construct training targets based on simple rules, such as promoting clicked items to the top, while ignoring causal dependencies within the list context. Second is the credit assignment problem. Sparse list-level posterior rewards fail to directly guide intermediate steps in sequence generation, leading to ambiguous optimization directions. To address these issues, we propose DeGRe (Dense-supervised Generative Reranking), a generative reranking framework that bridges the gap between offline exploration and online efficiency through dense supervision. The core of DeGRe lies in its offline-online decoupled design. During the offline phase, we introduce a Lookahead Evaluator based on cumulative regression, which leverages beam search to actively mine high-value lookahead sequences in the unexposed space. During training, we transform the step-wise value estimations from the evaluator into dense supervision signals and distill them into a lightweight Online Generator. This mechanism enables the generator to internalize lookahead planning capabilities, requiring only a single efficient greedy decoding pass during online inference to approximate the global optimum. Experiments demonstrate that DeGRe outperforms baseline models on public benchmarks and industrial datasets. We have successfully deployed DeGRe on Taobao Flash Shopping, significantly improving online recommendations.

Chaotian Song, Jingyao Zhang, Chenghao Chen +6

College of Software, Zhejiang University Hangzhou, China · Rajax Network Technology, Taobao Shangou of Alibaba Hangzhou, China · Rajax Network Technology, Taobao Shangou of Alibaba Beijing, China +1

Learning to Rank Generative Recommendation

May 22, 2026cs.CY

Divergent Recommendations, Convergent Diagnoses: Cross-Provider Failure-Mode Convergence in AI Commercial Recommendation

A brand whose customers use both ChatGPT and Claude for product recommendations faces a strategic choice: a single optimization playbook, or one per provider? Across 215 commercially-framed prompts in four measurement batches, the two providers disagree on which brands they recommend roughly two-thirds of the time (cross-provider recommendation Jaccard 0.35, below the 0.50-0.61 same-prompt rerun baseline). The picks diverge. But when neither provider recommends a brand, we classify the failure into one of three modes -- discoverability (the brand never reaches the model), compellingness (it reaches the model but isn't mentioned), or positioning (it's mentioned but not recommended) -- and on 7,763 such joint failures, both providers diagnose the same failure mode 95.1% of the time (clustered 95% CI [94.3%, 95.7%]). Agreement rises monotonically with falling brand prominence, from 81% [78.2%, 84.0%] on category leaders to 99.6% [99.3%, 99.9%] on long-tail regional brands. The two providers reach their picks by measurably different generative routes -- Anthropic recommends from priors 43-52% of the time, OpenAI 8-29% -- but they converge on the failure diagnosis where it matters most for the long tail. Work that addresses the diagnosed failure mode lifts visibility on both providers; positioning - and content-level work for category leaders is more provider-specific.

Will Jack, Noah Lehman, Keller Maloney +1

Unusual

Generative Engine Optimization Large Language Model-Based Recommendation Generative Recommendation Generative AI Evaluation

May 18, 2026cs.IR

SynGR: Unleashing the Potential of Cross-Modal Synergy for Generative Recommendation

Generative Recommendation (GR) has emerged as a promising paradigm by formulating item recommendation as a sequence-to-sequence generation task over item identifiers. Recent studies have incorporated multimodal signals to provide richer token-level evidence for generation. However, existing approaches largely rely on alignment-centric fusion and underexplore synergistic information across modalities. In practice, synergistic information plays a critical role in capturing emergent item properties that cannot be inferred from any single modality alone. Such properties encode intrinsic item semantics and guide user preferences, enabling models to move beyond surface-level feature matching. To address this limitation, we propose \textbf{SynGR}, a synergistic generative recommendation framework that explicitly encourages the exploitation of cross-modal dependencies during generation. By constraining overreliance on dominant modalities, SynGR enables the model to capture emergent item semantics beyond shared or modality-specific signals. Extensive experiments across three benchmark datasets demonstrate that SynGR achieves superior performance.

Wei Chen, Xingyu Guo, Shuang Li +6

School of Artificial Intelligence, Beihang University, Beijing, China · School of Computer Science and Engineering, Beihang University, Beijing, China

Recommender Systems Multimodal Recommendation Multimodal Fusion Generative Recommendation

May 18, 2026cs.LG

Learning Variable-Length Tokenization for Generative Recommendation

Generative recommendation reformulates recommendation as next-token prediction over discrete semantic identifiers (IDs). A fundamental yet unexplored design choice is that existing methods employ fixed-length tokenization for all items, implicitly assuming uniform encoding capacity regardless of item characteristics. Through systematic experiments across four datasets, we discover the Popularity-Length Paradox: popular items achieve optimal performance with short IDs, while tail items require substantially longer codes to capture discriminative semantics. This reveals a critical mismatch where popular items benefit from abundant collaborative signals and require minimal semantic detail, whereas tail items must rely on fine-grained content features due to sparse interaction data. To address this, we propose VarLenRec, a framework for learning variable-length tokenization. We develop Popularity-Weighted Information Budget Allocation (PIBA), an information-theoretic framework proving that optimal ID length should scale as a negative power of popularity. Directly implementing variable-length allocation faces two technical challenges: standard Euclidean residual quantization lacks geometric capacity to support diverse code lengths without distortion, and discrete length decisions are non-differentiable. We address these through Hyperbolic Residual Quantization, which leverages the exponential volume growth of the Poincaré ball to naturally stratify encoding capacity, and a Soft Length Controller, which enables differentiable length prediction via continuous layer retention probabilities regularized by PIBA-derived priors. Extensive experiments demonstrate that VarLenRec achieves significant improvements over state-of-the-art methods in recommendation accuracy and training/inference efficiency, revealing the importance of adaptive encoding capacity in generative recommendation.

Minhao Wang, Bowen Wu, Wei Zhang

East China Normal University · Shanghai, China · & Shanghai Innovation Institute

Residual VQ Generative Recommendation

May 17, 2026cs.AI

SAPO: Step-Aligned Policy Optimization for Reasoning-Based Generative Recommendation

Generative recommendation treats next-item prediction as autoregressive item-identifier generation. Specifically, items are encoded as semantic identifiers (SIDs), which are short coarse-to-fine token sequences whose early tokens capture broad semantics and later tokens refine them. Recent work augments this paradigm with reasoning traces and optimizes them via reinforcement learning with verifiable rewards, typically outcome-reward algorithm with exact-match feedback on the generated SID. However, in large-catalog recommendation, exact-match feedback on the generated SID only reports whether the final item is correct; when a generated SID mismatches, outcome-reward cannot identify which SID-token prediction caused the mismatch and may penalize matched SID-token positions together with the mismatched position. We identify that the natural unit of credit assignment in this setting is a single reasoning step (one thinking block paired with one SID token). We instantiate this idea in SAPO (Step-Aligned Policy Optimization): rather than broadcasting one advantage to the whole response, SAPO computes a separate group-relative advantage for each reasoning step and applies it only to the corresponding thinking block and SID token. Across three real-world recommendation datasets, SAPO stabilizes reinforcement-learning training and consistently improves over existing generative recommendation baselines, with the largest gains where sparse exact-match feedback makes reasoning-step credit assignment important. Our results suggest that reinforcement-learning objectives for structured generation should mirror the decoder's own decomposition of the output.

Zaiyi Zheng, Guanghui Min, Yaochen Zhu +4

University of Virginia · 2Nokia

RL for Language Model Reasoning Credit Assignment in RL Step-Level Credit Assignment Sparse-Reward RL Generative Recommendation

May 16, 2026cs.IR

Echoes in Filter Bubble: Diagnosing and Curing Popularity Bias in Generative Recommenders

Recently, Generative Recommenders (GRs), characterized by a unified end-to-end framework, have exhibited astonishing potential in transforming the recommendation paradigm. Despite their effectiveness, we recognize that GRs are still susceptible to the long-standing issue of popularity bias that has pervaded the recommendation community. Although a few studies have attempted to extend traditional debiasing methods to GRs, their effectiveness is marginal, and the fundamental reason why GRs suffer from popularity bias remains under-explored. To bridge this gap, this study focuses on two core aspects in GRs: the optimization of generative framework and the item tokenization based on semantic index. Based on theoretical analyses, we identify that the severe popularity bias emerges from the confluence of a token-level optimization flaw and the undifferentiated property of item tokenization. Accordingly, this study develops a novel generative recommender system, called Ghost, by designing the asymmetric unlikelihood optimization and the skeleton-founded tokenization. Extensive empirical evaluations across three datasets, alongside multiple SOTA baselines, reveal that Ghost substantially alleviates popularity bias and promotes fairer recommendations, while incurring slight degradation to the overall recommendation utility.

Jun Yin, Bangguo Zhu, Peng Huo +5

School of Computer Science and Engineering, Central South University, Changsha, China · National Super Computing Center, Tianjin, China · Faculty of Data Science, City University of Macau, Macau, China +1

Recommender Systems Generative Recommendation

May 14, 2026cs.IR

Asymmetric Generative Recommendation via Multi-Expert Projection and Multi-Faceted Hierarchical Quantization

Generative Recommendation (GenRec) models reformulate recommendation as a sequence generation task, representing items as discrete Semantic IDs used symmetrically as both inputs and prediction targets. We identify a critical dual-stage information bottleneck in this design: (1) the Input Bottleneck, where lossy quantization degrades fine-grained semantics, while popularity bias skews the learned representations toward frequent items, and (2) the Output Bottleneck, where imprecise discrete targets limit supervision quality. To address these issues, we propose AsymRec, an asymmetric continuous-discrete framework that decouples input and output representations. Specifically, Multi-expert Semantic Projection (MSP) maps continuous embeddings into the Transformer's hidden space via expert-specialized projections, preserving semantic richness and improving generalization to infrequent items. Multi-faceted Hierarchical Quantization (MHQ) constructs high-capacity, structured discrete targets through multi-view and multi-level quantization with semantic regularization, preventing dimensional collapse while retaining fine-grained distinctions. Extensive experiments demonstrate that AsymRec consistently outperforms state-of-the-art generative recommenders by an average of 15.8 %. The code will be released.

Bin Huang, Xin Wang, Junwei Pan +6

DCST, Tsinghua University Beijing, China · DCST, BNRist, Tsinghua University Beijing, China · Tencent Shenzhen, China

Vector Quantization Recommender Systems Generative Recommendation

May 13, 2026cs.DC

TurboGR: An Accelerated Training System for Large-Scale Generative Recommendation

Generative recommendation (GR) has emerged as a promising paradigm that replaces fragmented, scenario-specific architectures with unified Transformer-based models, exhibiting scaling-law behavior where recommendation quality improves systematically with increased model capacity and training data. However, deploying GR at scale on Ascend NPUs faces fundamental system-level challenges. These challenges are further exacerbated on Ascend NPUs due to the absence of high-performance implementations for jagged operators and the architectural mismatch between irregular sparse primitives and NPU's dense-computation-optimized design. In this paper, we present \model, an Ascend-affinity training system for generative recommendation that systematically addresses these bottlenecks through three core innovations: (i) Ascend-affinity jagged acceleration, including fusion operators that eliminate padding redundancy and dynamic load balancing that reduces inter-device imbalance from 47% to 2.4%; (ii) distributed communication optimization, comprising hierarchical sparse parallelism, semi-asynchronous training with proven convergence guarantees, and fine-grained pipeline orchestration that sustains 94% NPU utilization; and (iii) negative sampling optimization via asynchronous offloading, jaggedness-aware FP16 quantization, and intra-batch logit sharing that expand the effective negative space without additional embedding lookups. Evaluated on the KuaiRand-27K dataset, \model supports training at up to 0.2B parameters and achieves 54.71% MFU with near-linear scalability (0.97).

Huichao Chai, Zhixin Wu, Xuemiao Li +8

Huawei

Communication-Efficient Distributed Training Generative Recommendation

May 12, 2026cs.AI

Why Users Go There: World Knowledge-Augmented Generative Next POI Recommendation

Generative point-of-interest (POI) recommendation models based on large language models (LLMs) have shown promising results by formulating next POI prediction as a sequence generation task. However, the knowledge encoded in these models remains fixed after training, making them unable to perceive evolving real-world conditions that shape user mobility decisions, such as local events and cultural trends. To bridge this gap, we propose AWARE (Agent-based World knowledge Augmented REcommendation), which employs an LLM agent to generate location- and time-aware contextual narratives that capture regional cultural characteristics, seasonal trends, and ongoing events relevant to each user. Rather than introducing generic or noisy information, AWARE further anchors these narratives in each user's behavioral context, grounding external world knowledge in personalized spatial-temporal patterns. Extensive experiments on three real-world datasets demonstrate that AWARE consistently outperforms competitive baselines, achieving up to 12.4% relative improvement.

Qiuyu Ding, Heng-Da Xu, Wei Zhang +4

Amap, Alibaba Group · Xi’an Jiaotong University

Sequential Recommendation Knowledge Augmentation for Language Models Recommender Systems Large Language Model-Based Recommendation Generative Recommendation

May 12, 2026cs.IR

Conditional Memory Enhanced Item Representation for Generative Recommendation

Generative recommendation (GR) has emerged as a promising paradigm that predicts target items by autoregressively generating their semantic identifiers (SID). Most GR methods follow a quantization-representation-generation pipeline, first assigning each item a SID, then constructing input representations from SID-token embeddings, and finally predicting the target SID through autoregressive generation. Existing item-level representation constructions mainly take two forms: directly merging SID-token embeddings into a compact vector, or enriching item-level representations with external inputs through additional networks. However, these item-level constructors still expose two practical challenges: direct merging may amplify the information loss caused by quantization and ID collision while obscuring SID code relations, whereas external-input-based methods can strengthen item semantics but cannot reliably preserve the SID-structured evidence required for token-level generation. These limitations make representation construction an underexplored bottleneck, leading to two severe problems, \ie{} the Identity-Structure Preservation Conflict and Input-Output Granularity Mismatch. To this end, we propose ComeIR, a Conditional Memory enhanced Item Representation framework that reconstructs SID-token embeddings into item-aware inputs and restores the token granularity during SID decoding. Specifically, MM-guided token scoring adaptively estimates the contribution of each code within the SID, dual-level Engram memory captures intra-item code composition and inter-item transition patterns, and a memory-restoring prediction head reuses the memories during SID decoding. Extensive experiments demonstrate the effectiveness and flexibility of ComeIR, and further reveal scalable gains from enlarging conditional memory.

Ziwei Liu, Yejing Wang, Shengyu Zhou +2

City University of Hong Kong Hong Kong, China · Independent Researcher Beijing, China · Tsinghua University Beijing, China

Semantic ID Recommendation Representation Learning Recommender Systems Generative Recommendation

May 11, 2026cs.AI

A Cascaded Generative Approach for e-Commerce Recommendations

Personalized storefronts in large e-commerce marketplaces are often assembled from many independent components: static themes per page section ("placement"), retrieval systems to fetch eligible products per placement, and pointwise rankers to order content. While effective in optimizing for aggregate preferences, this paradigm is rigid and can limit personalization and semantic cohesion across the page. This makes it poorly suited to support dynamic objectives and merchandising requirements over time. To address this, we introduce a cascaded merchandising framework that decomposes storefront construction into two generative tasks: (i) placement-level theme generation and (ii) constrained keyword generation per placement to power product retrieval. Teacher-student fine-tuning is leveraged to improve scalability of this framework under production latency and cost constraints. Fine-tuned model ablations are shown to approach closed-weight LLM performance. We further contribute frameworks for AI-driven content evaluation and quality filtering, enabling safe and automated deployment of dynamic content at scale. Generative output is fused with traditional ranking models to preserve hybrid infrastructure. In online experiments, this framework yields an estimated +2.7% lift in cart adds per page view over a strong baseline.

Moein Hasani, Hamidreza Shahidi, Trace Levinson +4

Ambience Healthcare San Francisco, USA

Recommender Systems Large Language Model-Based Recommendation E-Commerce Generative Recommendation

May 6, 2026cs.DC

One Pool, Two Caches: Adaptive HBM Partitioning for Accelerating Generative Recommender Serving

Generative Recommender (GR) inference places embedding hot caches (EMB) and KV caches in direct competition for limited GPU HBM: allocating more memory to one improves its efficiency but degrades the other. Existing systems optimize them in isolation, overlooking that the optimal EMB-KV allocation ratio can shift by up to 0.35 across workload regimes, leaving 20-30% latency improvement unrealized. While online reallocation is required to close this gap, naive approaches introduce H2D refill traffic on the critical path, causing P99 SLO violations. To address this, we present HELM, which jointly manages HBM allocation and request routing at runtime through two key components: (1) Adaptive Memory Allocation, a three-layer PPO-based controller (frozen base policy, online residual adapter, and burst-aware recovery controller) that achieves

32\,\mathrm{μs}

decision latency while staying within 0.024-0.029 of the offline-optimal ratio; and (2) EMB-KV-Aware Scheduling, which routes requests by jointly considering KV residency, embedding locality, and node load to avoid routing inefficiencies under heterogeneous allocations. Evaluations on three production-scale datasets over a 32-node A100 cluster show that HELM reduces P99 latency by 24-38% over the best static policy and achieves 93.5-99.6% SLO satisfaction across Steady, Trend, and Burst workloads, significantly outperforming state-of-the-art baselines without sacrificing throughput.

Wenjun Yu, Shuguang Han, Amelie Chi Zhou

Hong Kong Baptist University · Hong Kong, China · Alibaba Inc +1

LLM Inference Efficiency GPU Acceleration KV Caching Online Resource Allocation Generative Recommendation

Apr 30, 2026cs.IR

Position-Aware Drafting for Inference Acceleration in LLM-Based Generative List-Wise Recommendation

Large language model (LLM)-based generative list-wise recommendation has advanced rapidly, but decoding remains sequential and thus latency-prone. To accelerate inference without changing the target distribution, speculative decoding (SD) uses a small draft model to propose several next tokens at once and a target LLM to verify and accept the longest prefix, skipping multiple steps per round. In generative recommendation, however, each item is represented by multiple semantic-ID tokens, often with separators, and current drafts typically treat these tokens uniformly. This overlooks two practical facts: (i) a token's semantics depend on its within-item slot, and (ii) uncertainty tends to increase with speculation depth. Without modeling these effects, SD's speedups can be limited. We introduce PAD-Rec, Position-Aware Drafting for generative Recommendation, a lightweight module that augments the draft model with two complementary signals. Item position embeddings explicitly encode the within-item slot of each token, strengthening structural awareness. Step position embeddings encode the draft step, allowing the model to adapt to depth-dependent uncertainty and improve proposal quality. To harmonize these signals with base features, we add simple gates: a learnable coefficient for item slots and a context-driven gate for draft steps. The module is trainable, easy to integrate with standard draft models, and adds negligible inference overhead. Extensive experiments on four real-world datasets show up to 3.1x wall-clock speedup and about 5% average wall-clock speedup gain over strong SD baselines, while largely preserving recommendation quality.

Jiaju Chen, Chongming Gao, Chenxiao Fan +4

University of Science and Technology of China, Hefei, China · Independent Researcher

Speculative Decoding LLM Inference Acceleration Large Language Model-Based Recommendation Generative Recommendation

Apr 28, 2026cs.AI

Action-Aware Generative Sequence Modeling for Short Video Recommendation

With the rapid development of the Internet, users have increasingly higher expectations for the recommendation accuracy of online content consumption platforms. However, short videos often contain diverse segments, and users may not hold the same attitude toward all of them. Traditional binary-classification recommendation models, which treat a video as a single holistic entity, face limitations in accurately capturing such nuanced preferences. Considering that user consumption is a temporal process, this paper demonstrates that the timing of user actions can represent diverse intentions through statistical analysis and examination of action patterns. Based on this insight, we propose a novel modeling paradigm: Action-Aware Generative Sequence Network (A2Gen), which refines user actions along the temporal dimension and chains them into sequences for unified processing and prediction. First, we introduce the Context-aware Attention Module (CAM) to model action sequences enriched with item-specific contextual features. Building upon this, we develop the Hierarchical Sequence Encoder (HSE) to learn temporal action patterns from users' historical actions. Finally, through leveraging CAM, we design a module for action sequence generation: the Action-seq Autoregressive Generator (AAG). Extensive offline experiments on the Kuaishou's dataset and the Tmall public dataset demonstrate the superiority of our proposed model. Furthermore, through large-scale online A/B testing deployed on Kuaishou's platform, our model achieves significant improvements over baseline methods in multi-task prediction by leveraging sequential information. Specifically, it yields increases of 0.34% in user watch time, 8.1% in interaction rate, and 0.162% in overall user retention (LifeTime-7), leading to successful deployment across all traffic, serving over 400 million users every day.

Wenhao Li, Zihan Lin, Zhengxiao Guo +7

Kuaishou Inc. · Beijing, China · Unaffiliated +2

Sequential Recommendation User Preference Modeling Sequence Modeling Generative Recommendation

Apr 27, 2026cs.IR

Modeling Behavioral Intensity and Transitions for Generative Recommendation

Multi-behavior recommendation aims to predict user conversions by modeling various interaction types that carry distinct intent signals. Recently, generative sequence modeling methods have emerged as an important paradigm for multi-behavior recommendation by achieving flexible sequence generation. However, existing generative methods typically treat behaviors as auxiliary token features and feed them into unified attention mechanisms. These models implicitly assume uniform activation of dependencies among historical behaviors, thereby failing to discern differences in intensity or capture transition patterns. To address these limitations, we propose BITRec, a novel generative multi-behavior recommendation framework that introduces structured behavioral modeling through selective dependency activation. BITRec incorporates (i) Hierarchical Behavior Aggregation (HBA), which explicitly models behavioral intensity differences through separated exploration and commitment pathways, and (ii) Transition Relation Encoding (TRE), which encodes transition structures through explicit learnable relation matrices. Experiments on four large-scale datasets (RetailRocket, Taobao, Tmall, Insurance Dataset) with millions of interactions achieve consistent improvements of 15-23% across multiple metrics, with peak gains of 22.79% MRR on Tmall and 17.83% HR@10, 17.55% NDCG@10 on Taobao.

Wenxuan Yang, Xiaoyang Xu, Hanyu Zhang +3

Ant Group · Fudan University

Sequential Recommendation Recommender Systems Generative Recommendation

Apr 24, 2026cs.LG

MTServe: Efficient Serving for Generative Recommendation Models with Hierarchical Caches

Generative recommendation (GR) offers superior modeling capabilities but suffers from prohibitive inference costs due to the repeated encoding of long user histories. While cross-request Key-Value (KV) cache reuse presents a significant optimization opportunity, the massive scale of individual user states creates a storage explosion that far exceeds physical GPU limits. We propose MTServe, a hierarchical cache management system that virtualizes GPU memory by leveraging host RAM as a scalable backup store. To bridge the I/O gap between tiers, MTServe introduces a suite of system-level optimizations, including a hybrid storage layout, an asynchronous data transfer pipeline, and a locality-driven replacement policy. On both public and production datasets, MTServe delivers up to 3.1* speedup while maintaining near-perfect hit ratios (>98.5%).

Xin Wang, Chi Ma, Shaobin Chen +14

School of Computer Science, Wuhan University · Meituan · Nvidia

KV-Cache Offloading KV Caching Memory-Efficient Optimization KV-Cache Management KV-Cache Reuse Generative Recommendation

Apr 16, 2026cs.IR

GenRec: A Preference-Oriented Generative Framework for Large-Scale Recommendation

Generative Retrieval (GR) offers a promising paradigm for recommendation through next-token prediction (NTP). However, scaling it to large-scale industrial systems introduces three challenges: (i) within a single request, the identical model inputs may produce inconsistent outputs due to the pagination request mechanism; (ii) the prohibitive cost of encoding long user behavior sequences with multi-token item representations based on semantic IDs, and (iii) aligning the generative policy with nuanced user preference signals. We present GenRec, a preference-oriented generative framework deployed on the JD App that addresses above challenges within a single decoder-only architecture. For training objective, we propose Page-wise NTP task, which supervises over an entire interaction page rather than each interacted item individually, providing denser gradient signal and resolving the one-to-many ambiguity of point-wise training. On the prefilling side, an asymmetric linear Token Merger compresses multi-token Semantic IDs in the prompt while preserving full-resolution decoding, reducing input length by ~2X with negligible accuracy loss. To further align outputs with user satisfaction, we introduce GRPO-SR, a reinforcement learning method that pairs Group Relative Policy Optimization with NLL regularization for training stability, and employs Hybrid Rewards combining a dense reward model with a relevance gate to mitigate reward hacking. In month-long online A/B tests serving production traffic, GenRec achieves 9.5% improvement in click count and 8.7% in transaction count over the existing pipeline.

Yanyan Zou, Junbo Qi, Lunsong Huang +7

JD.com Beijing, China · Waseda University Tokyo, Japan

Generative Retrieval Recommender Systems Large Language Model-Based Recommendation User Preference Modeling Generative Recommendation