Online Shoppers Purchasing Intention

Not all clicks are equal. Industrial ads ranking decouples conversion probability into click-through rate (CTR) and post-click conversion rate (CVR), yet treats every click as the same event. In reality, users provide a free, self-generated signal of intent through their physical UI interactions. Different click types on the same ad exhibit a 4-fold difference in actual conversion rates. By conflating these signals, the standard CVR model under-predicts high-intent clicks and over-predicts low-intent ones, which is a bias masked by near-perfect aggregate calibration. We propose MARCO (Multi-intent Ads Ranking Composition Optimization), a framework that resolves this bias by decomposing each click by intent. Using the logged click type as a free behavioral label, MARCO trains per-intent CVR heads on homogeneous populations, and at serving time composes their per-intent CVR estimates under a predicted distribution over intents. Theoretically, we prove that decomposition never raises population risk, give the exact headroom under squared loss and non-negativity under the deployed loss, and show through a routing-efficiency dial how much of it reaches serving. Because the population-optimal score is unchanged, any gain is a finite-capacity estimation and calibration effect that we validated both offline and online. For deployment at scale, we further cast multi-impression, multi-click attribution as credit assignment with a bias-variance tradeoff analogous to RL return estimation, showing last-impression, first-click attribution is the low-bias, low-variance, deterministic choice under production constraints, and derive three consistency conditions enforced end-to-end at scale. Deployed at binary intent granularity, MARCO corrects per-intent calibration to approximately 100%, lifts conversions per click by +2.80%, and drives +0.98% cumulative improvement in topline metrics.

Traditional search systems are optimized to retrieve items that strictly match a query, often prioritizing precision over recall. In e-commerce marketplaces and particularly grocery, this paradigm is limiting, as user satisfaction and commercial outcomes depend heavily on the discoverability of substitute, complementary, and thematically related items. In this paper, we present a scalable system for discovery-augmented search that leverages intent-conditioned recall expansion. Our approach generates implicit user intents to expand candidate recall while maintaining relevance. The system addresses the cost-quality tradeoff of generative retrieval through a two-stage hybrid architecture. First, we leverage closed-weight large language models (LLMs) to maximize discoverability for head queries. To extend these benefits to tail queries, we then introduce a finetuned small language model (SLM), trained via LoRA adapters and teacher-student distillation. We evaluate the system using a rigorous dual framework: (a) LLM-as-a-judge metrics validated against human preferences for semantic quality, and (b) end-to-end session-level purchase analysis. Results demonstrate that our approach improves both intent generation quality and downstream retrieval effectiveness, extending discovery coverage from approximately 60% to 80% of query traffic at roughly 30% of the teacher model's inference cost, offering a viable path for deployment in large-scale marketplaces. Beyond relevance gains, discovery-augmented search may serve as a marketplace-balancing mechanism, giving long-tail and emerging supply an opportunity for query-conditioned exposure.

We propose an index for predicting the U.S.\ Federal Open Market Committee (FOMC) decision to hike/hold/cut the current federal funds target rate based on how a collection of personas responds to current market conditions. To construct the index, we collected a new dataset consisting of nearly $25{,}000$ retrievable chunks from publicly available data. We partition the data into per-member corpora and use each as the retrieval database of a generative system we refer to throughout as a ``persona''. We first evaluate the personas across two complementary components of likeness: identifiability and detectability. Each persona's behavior is highly attributable (average member-conditional recall is $8\times$ chance) and generated content is nearly indistinguishable from held-out real content ($\hatτ_{\mathrm{det}} = 0.23$ against a $0.15$ floor). We then present evidence that query-conditioned representations of the personas capture members' monetary-policy stance relative to a known hawk--dove reputational ordering (Kendall's $τ= 0.63$, $p < 0.001$), substantially outperforming retrieval-only representations. These representations vary with time and current market conditions and form the basis of our proposed persona-based rate action index. For the $2022$--$2025$ period the index tracks the rate cycle (Kendall's $τ= 0.68$, $p < 10^{-6}$) and can be used to construct a simple classifier that predicts per-meeting outcomes at non-trivial accuracy ($0.69$ versus a $0.47$ base rate). Importantly, the index outperforms informative baselines and leads the federal funds target rate by roughly three quarters. As far as we are aware, our results are the first to demonstrate the ability to capture time-varying group behavior via a collection of digital personas.

Recommender systems mediate everyday consumption, offering a promising channel for encouraging sustainable choices. Prior research shows that explanations influence users' perceptions of recommendations and can support more informed decisions. We argue that explanations can also serve as behavioral nudges by foregrounding sustainability information at the moment of choice. This study investigates how different behavioral framings of sustainability information in recommendation explanations affect user choices and perceptions. Using generative AI, we generate sustainability-aware explanations by drawing on nudge theory and validate them through human evaluation and LLM-as-a-judge audits. Building on this foundation, we conduct two randomized studies (N = 529) in a low involvement domain (instant coffee) and a high involvement domain (hotel bookings), in which participants choose among preference matched recommendations accompanied by these explanations. Our results show that, across both domains, merely disclosing sustainability information in explanations does not change choices, whereas framing that information or invoking a descriptive social norm significantly increases sustainable selections and eases decision-making. Notably, perception and behavior diverge, as plain disclosure improves explanation evaluations without translating into more sustainable selection behavior. Our work demonstrates how LLMs can generate theory-grounded explanations at scale, pointing toward practical explanation-based interventions for social good. We conclude by discussing implications for adaptive explanation design with generative AI.

Clicks on homepage marketing blocks are driven by a dual-mechanism of content interest and access habits. However, habitual clicks often create Pseudo-Positives in marketing slots, where position advantage masks mediocre content quality, leading to biased recommendation ecosystems. We propose a framework called Orthogonal Disentanglement of Access habits (OrDA) to purify interest signals. OrDA utilizes a dual-tower structure with a gated allocation layer to adaptively route features and minimize interference. To ensure rigorous separation, we employ orthogonal regularization to constrain the latent interest and habit manifolds to be geometrically perpendicular. OrDA performs causal intervention (do-calculus) during inference to rank items solely by purified interest scores. Empirical online evaluations on large-scale datasets demonstrate that OrDA effectively eliminates access-habit bias, outperforming state-of-the-art methods in predictive accuracy. Online AB test 5.64% shows user click-through rates (UCTR) improvement on the Zhima homepage marketing block, Zhima rent-floor recommendation.

Modern data-driven marketing relies on large amounts of consumer data, yet collecting such data can be costly, time-consuming, and difficult to scale. This research examines whether large language models (LLMs) can be used to generate synthetic consumer data for projective techniques, a set of methods designed to elicit consumer associations, emotions, wants, and needs. We test LLM-generated responses across multiple projective tasks, LLMs, prompting strategies, and temperature settings, and compare them with human responses from a primary research study on perceptions of city tourism destinations. Human and LLM responses were analyzed using linguistic measures, diversity and concentration metrics, topic models, and top-term analyses. The results show substantial overlap between human and LLM responses in broad topics and associations, but also important differences in style, linguistic structure, and the way diversity is generated. Recommendations are given on how to best utilize LLMs for generating synthetic consumer data, how model and prompt choices shape response quality, and on recognizing the limitations of LLM synthetic consumer data generation.

Understanding how households consume electricity in response to socioeconomic and climatic drivers is important for decision-makers designing energy policies in a changing climate and under geopolitical tensions. Consumers respond differently to thermal stress depending on income, consumption habits and the surrounding built environment, a nonlinear behaviour that most approaches oversimplify. In this study, households are treated as agents interacting with complex environments, and Inverse Reinforcement Learning is used to represent their consumption behaviour as model implied reward functions. Specifically, we observe how these reward functions change when households undergo socioeconomic and climatic shocks. The framework is tested on different clusters of electricity consumption profiles in Italy. Clusters' reward functions are retrieved and used to understand how cooling behaviour changes from summer 2021 to summer 2022 and 2023, before, during and after the energy crisis and a heatwave. We find that these shocks reshaped cooling behaviour heterogeneously across consumer groups, in directions conditioned by their prior habits and built environment. Across the 2021 to 2023 summers, we identify a spectrum of responses: transient adjustments that receded as the shocks eased, durable shifts persisting into 2023, and consumers exhibiting negligible change. At the intradaily scale, groups comparable in socioeconomic and environmental context but differing in their daily timing of consumption responded distinctly, identifying time of use as a separate dimension of behavioural heterogeneity. Energy policies and demand-response schemes should therefore account not only for who consumers are and where they live, but for when they consume and whether their response to a shock persists.

Consumer confidence is typically modeled as a persistent macroeconomic index, yet its movements arise from households that interpret economic information through heterogeneous constraints, exposures, prior beliefs, and attention. We introduce ConsumerSim, a generative Human--Environment response framework that reconstructs Consumer Confidence Index (CCI) dynamics from a microdata-calibrated synthetic population, time-stamped macroeconomic, financial, policy, and news signals, survey-like response generation, post-stratified belief expansion, and behavioral inertia alignment. Across U.S., EU27, and Japanese official CCI target series, ConsumerSim ranks first among persistence, time-series, regression, and information-augmented baselines on the reported reconstruction metrics, with clear gains around high-salience shocks. Its reconstructed signal also improves short-horizon prediction of real activity, most consistently for housing outcomes. Mechanism analyses show that CCI movements concentrate around salient events; subgroup trajectories often align in direction while differing in magnitude; and signal sensitivity varies across income, homeownership, education, and political-alignment groups. Population-expansion and ablation results indicate that representative aggregation, situational signals, persona heterogeneity, and inertia are necessary for both accuracy and diagnosis. The findings support a behavioral view of consumer confidence as an interpretable Human--Environment response process rather than a purely aggregate time series.

Large language models (LLMs) are increasingly deployed as autonomous agents that make consumption decisions on behalf of users. This shift raises fundamental questions for consumer theory, which has traditionally modeled humans as the primary decision-makers. In this paper, we introduce LLM Consumer Behavior Theory, a new field of study concerned with analyzing consumer behavior in agentic markets. Drawing on classical and behavioral economics alongside recent advances in Natural Language Processing, we formalize how human preferences are reflected and acted upon by LLM-based agents, and how agent-level decisions aggregate into market demand. We unify previously fragmented literature on LLM decision-making, human behavior simulation, and preference elicitation under a common economic lens, highlighting where assumptions, such as rationality and heterogeneity, may fail in agentic markets. Rather than providing empirical validation, this paper outlines the scope of LLM consumer behavior and identifies open research questions related to alignment, preference representation, and market dynamics.

LLM-as-user-simulation has become core infrastructure for conversational AI: agent benchmarks (tau-bench), training pipelines, and a growing body of fidelity studies all rely on LLMs role-playing the human side of dialogue. Existing frameworks measure communicative fidelity -- whether simulators talk like humans -- against ground truth from paid participants role-playing assigned goals. We argue this has a structural blind spot: when the goal is assigned, the user's willingness is exogenous, so no framework can test whether simulators make decisions like real users whose motivation is endogenous, latent, and decaying. We introduce decision fidelity -- whether a simulated population reproduces the decision-state dynamics of real users facing real, consequential choices -- and measure it on a unique testbed: 2,790 production conversations between an LLM sales agent and real customers, including 793 with verified payment outcomes. Using a teacher-forced probe protocol that holds context and instrument fixed, we find a systematic, outcome-correlated failure we call the disengagement deficit: simulators reproduce eventual buyers almost exactly (depth bias +0.09) but inflate eventual non-buyers toward the purchase frame (depth bias +0.40; d=0.38, p<0.001), halving expressed resistance (25.1% to 13.5%) and nearly doubling deliberation (21.9% to 40.1%) while fabricating no purchases. The deficit replicates across model families (DeepSeek: d=0.41, p=0.002) and resists the obvious fix: instructing the simulator that it may disengage cuts marginal bias five-fold but barely moves the outcome-conditioned contrast (d=0.34, p=0.008). Real non-buyers say "not now" and stop; simulated non-buyers ask about price. Evaluating or training sales and persuasion agents against such simulators overstates funnel progress exactly where it matters most -- the customers who walk away.

We develop an LLM-powered virtual population model that simulates demand for pricing decisions, in settings where products are described by rich unstructured information, such as text descriptions and images, and where decision makers need not only mean-demand predictions but also uncertainty estimates for counterfactual prices. Our model represents exposed customers as draws from a finite mixture of customer personas. For each persona, product, and candidate price, an LLM elicits a persona-level purchase probability using both structured persona information and unstructured product information. These probabilities are aggregated through calibrated mixture weights to form a predictive distribution of aggregate demand. The resulting simulator can evaluate counterfactual prices under various pricing objectives, including expected revenue and risk-aware criteria such as conditional value at risk. We test the framework on an online H&M fashion dataset with product descriptions and images. The calibrated LLM-based simulator achieves the best overall predictive performance among the models considered, and supports sample-efficient pricing decisions. Our framework provides a practical way to use LLMs as demand simulators for products with limited historical demand data but rich product information. By producing a full predictive demand distribution rather than only a point forecast, it enables managers to compare candidate prices, quantify demand uncertainty, and choose prices that target either average-case revenue or risk-aware objectives.

LLMs are increasingly used to simulate human survey responses, but prior work has mainly evaluated replication using mean-level or aggregate agreement, offering limited insight into whether LLMs reproduce the variability of human behavior. We evaluate LLM-based survey replication at the distributional level using a non-public 2010 consumer choice experiment on Korean instant noodle purchases, a setting unlikely to overlap with model training data. We evaluate three response variables of differing statistical type: binary purchase incidence, categorical brand choice, and count purchase quantity. For each, we compare human and LLM responses at mean-level, pattern, and distributional alignment, and against reference baselines from the human data alone. LLMs reproduce condition-level patterns reasonably well but fail to capture distributional structure: for purchase quantity, no model beats a condition-insensitive baseline that simply matches the pooled human distribution. Because models that match human means well can still produce distributions further from humans than this baseline, mean-based evaluation alone can be actively misleading. Replication also varies with input configuration, with structured personas and multimodal inputs improving alignment while explicit reasoning prompting degrades it monotonically.

LLM-based digital twins promise to scale and accelerate market research, but most published twins are either coarse persona bots conditioned on a few demographic questions or detailed individual-level twins built on purpose-collected surveys and interview transcripts. Neither setup speaks to the operationally most relevant case for marketing practice: building detailed individual twins from the pre-existing heterogeneous panel data that firms already accumulate through CRM systems, loyalty programs, and repeat surveys. We construct detailed individual-level twins from the German Socio-Economic Panel (SOEP) and evaluate them across a $3 \times 5 \times 2 \times 2$ construction-method grid that covers three open-weights LLMs, five cumulative information depths ranked by normalized Shannon entropy, two embedding methods, and two reasoning modes, scoring over 2.1 million twin responses on 500 participants and 183 held-out questions. Twin quality rises with information depth but with diminishing returns past the 75 percent entropy quartile, which acts as a cost-efficient Pareto point relative to the best-performing 100 percent cells. Switching the embedding from a narrative persona summary to a raw dialog history of past responses raises hold-out accuracy in every model-by-reasoning cell at the 100 percent depth, while an explicit thinking mode raises rank-order correlation without moving accuracy. Best-cell accuracy reaches 78.8 percent and Fisher-$z$ correlation reaches $r = 0.590$ on the SOEP held-out evaluation set. The findings suggest that twin-based market research is no longer gated by data design, but by item volume, model selection, and a small set of construction-level decisions that this paper now maps.

E-commerce recommender systems strongly influence which products users consider and purchase, yet sustainability signals such as Product Carbon Footprint (PCF) are almost never available at catalog scale. We study carbon-aware product recommendation in the realistic setting where PCF labels are missing for most items and must be inferred. We first estimate product-level carbon footprints via a retrieval-augmented PCF estimation pipeline that transfers supervision from the Carbon Catalogue, a small set of life-cycle-assessed products, to a large unlabeled e-commerce catalog using semantic similarity search, few-shot LLM prompting, and a nearest-neighbour fallback. We then apply a carbon-aware post-hoc re-ranking strategy on top of relevance scores produced by three established recommendation models: BPR, NeuMF, and LightGCN. The method trades off predicted user-item engagement against estimated carbon footprint through a single tunable parameter, lambda. In this offline study, engagement is operationalized through Amazon review interactions, which serve as implicit feedback and as a proxy for user interest or purchase behavior. We evaluate the framework on the Amazon Reviews dataset across three product categories: Home and Kitchen, Sports and Outdoors, and Electronics. By sweeping lambda, we construct Pareto frontiers that characterize the achievable engagement and carbon trade-off for each model and category. Substantial carbon reductions are achievable at minimal engagement cost across all models and categories. However, the available carbon headroom varies by model and category, underscoring the importance of model choice and domain context.

Agentic AI coding tools write code with increasing autonomy and in doing so decide when to import a library and when to implement functionality from scratch. These decisions, whether to build functionality from scratch or buy into an external library, hereafter build-versus-buy, carry direct consequences for software security, licensing compliance, performance, and long-term maintainability. Yet no controlled experimental study has examined what governs build-versus-buy decisions in agentic AI coding tools. Configuration mechanisms, i.e., the means by which developers tailor agentic AI coding tool behavior to a project or workflow, are one of the primary means by which practitioners can influence these decisions. However, it is unclear which configuration mechanisms influence build-versus-buy decisions most effectively. We present a pre-registered protocol to study how configuration mechanisms alter build-versus-buy behavior in two popular agentic AI coding tools: Claude Code and OpenAI Codex. We will execute controlled programming tasks drawn from a benchmark of staged projects, each constructed around identifiable build-versus-buy points, and will manipulate the configuration supplied to each tool, ranging from no configuration, through context files with soft preferences and explicit prohibitions, to Skills (instructions that can be autonomously discovered), MCP-enabled library discovery tools, and permission controls, measuring which libraries the tool selects, whether it discloses newly introduced libraries, and whether those disclosures are complete and accurate. Nine pre-registered hypotheses structure the protocol. The resulting benchmark dataset and analysis pipeline will be released as a reusable artifact for evaluating build-versus-buy behavior in agentic AI coding tools.

The same prompt -- "best CRM software" -- reaches AI assistants from buyers in widely different contexts: a solo founder, an enterprise VP, a UK SMB owner. We audit how strongly that contextual variation reshapes which brands the model recommends. The audit samples 2,000 runs over a design space of 10 personas x 8 prompts x 3 model configurations x N=10 reps, with the two OpenAI cells at full 8-prompt coverage and the Anthropic sonnet-4.6 / low cell at 4-prompt coverage. Prefixing the user message with a persona drops the recommendation-set similarity (Jaccard) by Delta = -0.12 to -0.20 relative to a same-persona baseline (clustered 95% CIs exclude zero on all three measured cells; the sonnet cell's CI rests on only 4 prompt clusters and is correspondingly wider). The effect is sharply prominence-stratified: category leaders are persona-resistant (~80% same-brand consistency across personas), but mid-market brands swap up to 75% of the recommendation set as the persona changes. The Anthropic model shows a larger point-estimate effect than the OpenAI configurations, though clustered CIs overlap for the closer contrast (sonnet vs. OpenAI/high); the asymmetry is consistent with Anthropic's more retrieval-unattributed generation route (43-52% recommendations without observed retrieval-layer evidence, vs OpenAI's 8-29%, documented in Jack 2026). Any measurement of AI brand perception must condition on the buyer persona supplying the query: the same prompt produces materially different recommendation sets depending on who the model thinks is asking, and a measurement protocol that aggregates across personas systematically obscures that variation. The effect concentrates at mid-market and is largest on the most priors-reliant generation route in our audit, consistent with persona responsiveness growing as models lean more on training-data priors and richer context integration.

Product images strongly influence consumer decision-making in online marketplaces. Empowered by multimodal contrastive learning, generative AI can output images that closely align with text prompts. Yet existing generative AI models do not directly optimize marketplace performance. This is a critical gap, since semantic alignment alone does not guarantee that an image will sell. To address this limitation, we propose a \textit{utility-aware multimodal contrastive learning} framework that incorporates consumer demand into a novel Utility-Aware InfoNCE loss. Optimizing this utility-aware objective guides generation toward images that are both semantically coherent and demand-enhancing. This effect arises directly from a shift in the learned image-text representation space toward demand-driven visual cues, which we also validate through the theoretical bound of the proposed objective. In downstream applications on Amazon and Airbnb, product images generated and edited by our method outperform state-of-the-art models in increasing demand and preserving fidelity, while maintaining text-image consistency. Notably, our utility-aware framework preserves inverse U-shaped demand patterns for attributes such as aesthetics and uniqueness, improving demand-based performance while preserving fidelity and semantic consistency. Human-subject experiments further validate its commercial effectiveness. As generative AI technology continues to evolve, our utility-aware component can be flexibly embedded into emerging generative models to improve direct commercial use.

Many consumer decisions are repeated choices under uncertainty. Standard models capture these decisions using Bayesian learning and dynamic programming: consumers update beliefs from feedback and use those beliefs to guide future choices. In many markets, however, learning does not restart when consumers enter a new context: prior experience with a brand, product, or provider can shape beliefs in later, related decisions. We study this cross-context knowledge transfer, or meta-learning, in sequential choice. We design a hierarchical laboratory task in which participants repeatedly choose among airlines across routes and observe noisy binary outcomes. Reduced-form evidence shows that participants improve not only within routes, but also across routes: they choose better airlines earlier in later routes and reduce pseudo-regret. To identify the mechanism behind this transfer, we compare human choices to a no-transfer benchmark and a fully integrated Bayesian meta-learning benchmark. In particular, we introduce a class of boundedly rational meta dynamic programming policies, BRMDP(D), that approximate full integration using a limited number of hyper-posterior draws, denoted by D. Trial-by-trial likelihood comparisons show that low-D boundedly rational meta-learning, especially BRMDP(1), fits participant behavior better than both no transfer and fully integrated Bayesian transfer. Consumers, therefore, transfer brand-level regularities across contexts, but through coarse representations of prior uncertainty. The findings imply that models of consumer learning should allow for approximate cross-context transfer, and that managerial counterfactuals based on either no-transfer or fully integrated learning can be misleading.

Conversational recommender systems (CRS) increasingly rely on user simulators for automated evaluation of sales agents. A key requirement for such simulators is the ability to model human decision-making. However, most existing simulation frameworks do not explicitly model the internal decision process, and LLM-based simulators often exhibit unrealistically strong information-processing capabilities, rarely exhibit the hesitation or decision deferral commonly observed in real consumer behavior, resulting in overly high acceptance probabilities. To address this limitation, we propose Hesitator, a theory-grounded user simulation framework that explicitly models human decision-making under choice overload. The framework introduces a modular Decision Module that separates utility-based item selection from overload-aware commitment decisions. Experiments across multiple user simulation frameworks, domains, sales modes, and LLM backbones show that integrating our module consistently mitigates unrealistic behaviors under increasing overload conditions. Furthermore, Hesitator reproduces established behavioral patterns from psychological economics, demonstrating its ability to model human decision behavior.

AI applications are increasingly being introduced into digital health. While technical performance has advanced rapidly, successful deployment mainly depends on consumer attitudes, especially to patient-facing applications. However, most existing research examines consumer attitudes towards healthcare AI at an abstract level rather than in response to concrete artefacts. We report a mixed-methods survey study in Australia (N=275) examining consumer readiness, acceptance, trust, and risk perceptions of healthcare AI, combined with a scenario-based evaluation of an AI-generated versus clinician-written consultation summary. Participants expressed moderate optimism and strong perceived usefulness and ease of use, but also substantial concerns about accuracy, safety, and data use. In the scenario task, the AI-generated summary was strongly preferred for quality, empathy, and overall usefulness, yet identification of the AI summary was near chance. Findings show that consumers judge AI through concrete communication quality and visible human governance, underscoring the need for clinically supervised deployment frameworks beyond technical performance alone.

Large language models (LLM) agents may offer tools to predict human responses to surveys. A common technique for defining these agents uses only demographics, for example country, age, gender, employment status, income, education and marital status. We compare the predictive accuracy of demographic agents to that of survey agents defined with a larger set of in-domain survey responses. We test both approaches in predicting responses to the multidisciplinary, cross-national Survey of Health, Ageing and Retirement in Europe (SHARE), focusing on five variables from three policy-relevant constructs around personal finance. In these three constructs, we observe that, compared to survey agents trained on broader data, demographics-only agents (1) exhibited a central tendency bias, skewing answers toward population means, and (2) were unrealistically accurate, failing to reproduce the incorrect answers and "don't know" responses typical of human respondents. These performance differences are further substantiated through the replication of a hierarchical regression analysis from prior retirement planning research. Agents based solely on demographic information reproduce the outcome that financial risk tolerance, future time perspective, and knowledge of retirement planning each are predictive of retirement savings. However, only the survey-anchored agents succeed in reproducing the interaction among these three factors. These findings suggest caution in using only demographics to define LLM agents for predicting survey responses.

We present SemantiClean, a modular framework for extracting structured semantic signals from e-commerce session data and driving pluggable inference targets including purchase intent, customer segmentation, and product affinity through a shared element library. Unlike conventional end-to-end predictors that optimise solely for accuracy, SemantiClean prioritises auditability, structural governance, and sigma=0 reproducibility, explicitly trading marginal predictive gains for element-level transparency and defensible decision trails. Built upon the Online Shoppers Purchasing Intention (OSPI) dataset, the framework organises twenty-four behavioural elements into a four-layer architecture (Functional, Interaction, Systemic, Contextual) and enforces signal quality through three anti-inflation mechanisms: RedundancyGroup contribution caps, TieredPenaltyCalculator bias penalties, and AdaptiveConstraintMode cold-start protection.This report introduces the LLM-Integrated Semantic Inference Engine, a fully implemented two-phase LLM-driven inference architecture that leverages complete element metadata at inference time. All quantitative results reported herein are produced by this engine. Deterministic engine outputs remain fully reproducible (sigma=0); LLM-dependent results (E8, E10) are subject to controlled output variability under fixed provider/model/temperature settings. The gender inference target remains non-functional in the current implementation and is excluded from all quantitative results.

Consumers' engagement with stories is shaped by their expectations about what will happen next, yet modeling these forward-looking beliefs over unstructured narrative content has remained challenging. We develop a framework that uses large language models to approximate consumers' story expectations. Our method generates multiple imagined story continuations from a pre-trained LLM and extracts interpretable, theory-motivated features from these continuations, such as emotion and narrative path features. We propose two complementary validation procedures suited to different data availability: a survey-based approach that compares LLM-derived expectations to human-reported beliefs, and a rational-expectations approach that compares them to actual story outcomes. Applying the framework to both survey data collected in a controlled lab setting and observational data from an online reading platform, we find that LLM-derived expectations correlate with human-reported beliefs as well as actual story continuations along all features studied. In both settings, forward-looking expectations are associated with reader engagement above and beyond features of the content already consumed. Our framework provides a scalable method for modeling consumer beliefs about narrative content, with implications for content creation, platform strategy, and the study of narrative media.

Problem definition: This paper studies the problem of estimating consumer preferences from bundle sales data. Product bundling is a widely used pricing strategy in retail markets. To set profitable bundle selection and prices, the seller needs to learn the distribution of consumers' valuations for individual products from the transaction data. When customers purchase bundles or multiple products, classical methods such as discrete choice models cannot be used to estimate consumers' valuations. In this paper, we propose an approach to learn the distribution of consumers' valuations toward the products using bundle sales data. Methodology/results: Our approach is to define a utility model for customer choices and estimate the parameters of a valuation distribution that maximizes the likelihood of observing the transaction data. Our approach reduces this problem to an estimation problem where the samples are censored by polyhedral regions on the valuation space of customers. Using the EM algorithm and Monte Carlo simulation, our approach can recover the distribution of consumers' valuations. We extend the framework to allow for unobserved no-purchases, clustered market segments and to incorporate non-additive bundle utilities with synergy effects. In addition, we provide theoretical results on the identifiability of the probability model and sufficient conditions for local convergence of the EM algorithm. Moreover, the performance of the approach is also demonstrated numerically with synthetic and real datasets. Managerial implications: This study demonstrates the challenge to leverage the transaction data of bundle sales to learn customers' preferences. The proposed algorithm provides a practical guidance for retailers.

Transaction-local controls answer whether one financial request may proceed, but market behavior can be distributed across messages, agents, assets, and time. We study this interpretation gap in a virtual exchange populated by ten role-conditioned language-model agents. The agents communicate, trade reference assets and futures, launch tokens, and manage concentrated-liquidity pools under prescriptive adversarial roles. We analyze eight 72-cycle trajectories across two time-blinded hourly replay paths, with a runner-side wallet policy enabled or disabled. The retained artifacts connect generated outgoing messages, policy events, balances, positions, and cycle-end market state. A focal reconstruction shows a launch--promotion--exit scenario realized across private coordination, public claims, follower positioning, repeatedly withheld exits, and a later non-blocking request aligned with a token balance change. Across policy-enabled runs, the gate withholds direct requests selectively; most policy-categorized candidates are flagged rather than blocked, while the surrounding interaction can continue. Repeated runs also show that category-level and within-trajectory relations can recur even when normalized score-change rankings do not. These findings motivate agent-behavior evaluation that links communication, authorization, and evolving state instead of treating individual transaction verdicts as complete safety judgments.

As AI increasingly participates in human decision making, understanding how decision-making authority is distributed between humans and AI has become a fundamental behavioural question. We introduce a behavioural measurement framework combining intent and delegated decision authority to quantify what consumers seek from AI and how much decision-making authority they assign to it. Applied to 1.5 million real-world ChatGPT and Gemini interactions from 6,304 users in the United States and India, we find that financial services are already a substantial AI use case. Consumers overwhelmingly use AI to retrieve information and shape financial judgement, while delegation of financial execution remains rare. By shifting attention from conversation topics to delegated decision authority, this work establishes a behavioural baseline for measuring the transition to increasingly agentic AI.