User Modeling
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3 papers in the last four weeks, against 2 the four weeks before. 0.0% of all new papers.
Latest papers 32
Virtual clients offer a cost-effective approach to support applications such as A/B testing, recommender system development, and interface evaluation. However, building them requires access to large-scale, semantically faithful, fine-grained online user trajectories. These data are difficult to obtain because proprietary logs are subject to privacy restrictions and small businesses often lack sufficient traffic. Consequently, existing public datasets either abstract away fine-grained user interaction details or preserve rich context but remain platform-specific and small-scale. To address this gap, we propose SimTrace, a framework that generates faithful, fine-grained synthetic multimodal clickstreams through a computer-use client agent that is grounded in real user trajectories and the given web environment. SimTrace anonymizes real interactions and constructs a simulated twin of the given web environment, then uses both to generate synthetic interaction trajectories. Each action is paired with its corresponding web observations and user context, yielding a shareable alternative to confidential logs for developing computer-use agent-style virtual clients. We apply SimTrace to an e-commerce setting and evaluate both its fidelity and downstream utility. SimTrace outperforms competing baselines on 7 out of 8 fidelity metrics. Models trained on synthetic data achieve performance comparable to those trained on real data on downstream tasks such as purchase prediction and recommendation. For next action prediction task, augmenting real data with synthetic data further improves accuracy by 11.0% relative to training on real data alone. We release SimTrace as an open-source package to facilitate research on online user behavior modeling.
Behavioral Fingerprinting and Navigation Prediction in Web Browsing
Web browsing often appears ephemeral: users visit a few websites, complete a task, and move on. However, even short fragments of browsing activity can contain rich and structured behavioral signals. In this work, we conduct a comparative empirical study of two complementary behavioral inference tasks: session-level user identification and next-domain prediction. Both tasks are derived from the same cleaned event stream and evaluated on large-scale anonymous browsing traces, with sessionization and splitting adapted to the temporal requirements of each task. For user identification, we evaluate classical and neural models operating on session-level behavioral and domain features. For next-domain prediction, we combine graph-based modeling with Large Language Models (LLMs). Experimental results show that short browsing sessions are highly identifiable, while future navigation actions are highly predictable from long-term interaction structure combined with recent behavioral context. Furthermore, LLM-derived semantic features yield only marginal gains over purely structural and sequential models, indicating that repeated interaction patterns remain the dominant predictive signal in the evaluated web-browsing setup. These findings highlight the extent to which interaction history substantially contributes to both user identifiability and navigation predictability in browsing traces.
Balancing Trial and Reorder: A Hybrid Sequential Transformer-GBDT Ranker for On-Demand Delivery
On a delivery platform, personalized store ranking greatly influences what users find and order. Unlike digital-only domains, candidate stores are local and bound by real-time availability and delivery operations. One central modeling tension is between surfacing new stores for trial and preserving ranking quality for sessions with reorder intent. We present Universal Venue Ranker (UVR), a production system deployed at Wolt that pairs a bidirectional transformer encoder for sequential user modeling with a GBDT ranker integrating contextual, user, and store features. Trained across all stores and domains of a country while enforcing local delivery constraints at inference, UVR replaces four previously separate ranking models (three for restaurants, one for retail) with a single unified system. Label smoothing and trial-biased sample weighting steer the model toward new stores, lifting offline trial MRR by +12% to +30% over production while regressing reorder MRR in five of six countries. These regressions leave Global CVR, our core online metric, which blends trial and reorder sessions, statistically unchanged. We validate UVR in three consecutive A/B tests, the first two across Wolt's largest operating markets and the third spanning all operating countries and both domains. UVR V1 delivers +5.5% Merchant Trial Rate and +0.16% Global CVR over the previous production ranker; V2 adds a further +0.45% Merchant Trial Rate on top; and V3, our cross-domain unification of the restaurant and retail rankers, adds a further +1.31% Retail Merchant Trial Rate, together accounting for substantial incremental gross order value and a materially simplified serving stack.
User Representation via Cross Multi-source Behavior Pre-training for Mobile Games
User representation pre-training has become a fundamental paradigm for alleviating data sparsity in downstream personalization tasks. However, existing studies predominantly focus on single-app or app-level behaviors, overlooking the inherently cross-source and multi-granular nature of user activities on mobile devices. At the device level, user intent emerges from complex interactions among heterogeneous behavior sources and hierarchical action structures, posing challenges that cannot be addressed by conventional app-centric modeling. To tackle this issue, we propose CM-PTM, a novel Cross Multi-source Behavior Pre-Training Model tailored for mobile game user representation learning on device-level behavioral logs. CM-PTM employs hierarchical cascaded mask-then-predict proxy tasks that first infer the source of the next behavior and then progressively refine predictions at the app-action level. This design enables unified modeling of cross-source dependencies and fine-grained behavioral dynamics within a single pre-training paradigm. Extensive experiments on large-scale real-world mobile datasets demonstrate that CM-PTM effectively captures users' endogenous interests and consistently delivers significant performance gains on downstream mobile game recommendation tasks.
Inverse Theory of Mind Modeling for Content Recommendation: From Web Browsing to Dynamic Intelligent Interfaces
Modern recommender systems treat observed actions as reliable proxies for user preferences, yet interactions often reflect exploration or comparison rather than stable preference expression. As interfaces evolve from static layouts toward generative UIs and immersive extended reality (XR), the need for deeper, modality-agnostic user understanding grows: these adaptive environments must decide not only what to present but where, when, how prominently, and most importantly why a user acts. We propose an Inverse Theory of Mind (IToM) pipeline that reasons backward from observed interactions to infer the beliefs, preferences, and decision-making traits that explain behavior. The pipeline reconstructs each user's decision context, including what was chosen and what alternatives were available, applies LLM-driven counterfactual reasoning to produce evidence-grounded natural-language belief statements, and synthesizes these beliefs through multi-hypothesis abductive inference into a structured user persona. We evaluate on the OPeRA dataset against ground-truth personality assessments, attitudinal surveys, and interview-based personas across four tasks: next action prediction, shopping attitude alignment, Big Five personality inference, and held-out category prediction. Results show that inferred personas match or exceed ground-truth personas and that multi-hypothesis reasoning is essential for accurate personality prediction. We further demonstrate cross-modal transferability with a persona-driven spatial banking application on VisionOS.
IMMENSE: Inductive Multi-perspective User Classification in Social Networks
Online social networks increasingly expose people to users who propagate discriminatory, hateful, and violent content. Young users, in particular, are vulnerable to exposure to such content, which can have harmful psychological and social repercussions. Given the massive scale of today's social networks, in terms of both published content and number of users, there is an urgent need for effective systems to aid Law Enforcement Agencies (LEAs) in identifying and addressing users that disseminate malicious content. In this work we introduce IMMENSE, a machine learning-based method for detecting malicious social network users. Our approach adopts a hybrid classification strategy that integrates three perspectives: the semantics of the users' published content, their social relationships and their spatial information. Such contextual perspectives potentially enhance classification performance beyond text-only analysis. Importantly, IMMENSE employs an inductive learning approach, enabling it to classify previously unseen users or entire new networks without the need for costly and time-consuming model retraining procedures. Experiments carried out on a real-world Twitter/X dataset showed the superiority of IMMENSE against five state of the art competitors, confirming the benefits of its hybrid approach for effective deployment in social network monitoring systems.
SERUM: State Extraction and Refinement for User Modeling
Agentic assistants capable of proactive, personalized interactions require structured models of user intent and workflow. However, building these models from raw, unstructured screen activity remains an open challenge. We present SERUM, a multi-pass framework that extracts finite-state behavioral models directly from unstructured egocentric video using hierarchical VLM annotation. Processing screen recordings through a sliding window, SERUM alternates between activity-recognition and intent-inference passes, with each pass refining labels using accumulated prior context to reduce hallucination and temporal conflation seen in single-pass annotation. Synonymous states are then merged via sentence embeddings and human-calibrated thresholds into a compact, coherent taxonomy. We evaluate behavioral structure by fitting first-order Markov models over the resulting label sequences (both actions and intents) and measuring predictive accuracy against frequency baselines. Across 61 egocentric videos in four domains (coding, cooking, physical activities, and daily life), we find: (1) iterative label refinement converges to a stable state vocabulary, which we term schematic equilibrium, after several passes; (2) normalized Markov models achieve substantially lower perplexity and higher action predictions than frequency baselines, with the largest gains on structured tasks like coding; and (3) human annotators rate final-pass labels as accurate and meaningfully improved over first-pass labels. To our knowledge, SERUM is the first system to produce interpretable process models from unstructured egocentric screen video without manual annotation, opening a scalable pathway for user modeling and behavioral understanding in the wild. Our demo, code, and results are publicly available
Don't Contrast the Impossible: Region-Constrained Batching for Contrastive User Modeling on a Local Community Platform
Contrastive learning is widely used for user modeling in large-scale recommender systems, where standard in-batch negatives implicitly assume universal exposure that any user can be shown any item. On local community platforms such as Karrot, however, exposure is geographically constrained; many user-item pairs are impossible by design yet still treated as negatives during training, diluting the contrastive learning signal. We address this impossible negatives problem and propose Region-Constrained Batch Sampling (RCBS), a simple yet effective batching method that constructs region-homogeneous mini-batches so that users are contrasted primarily against items they could feasibly see. By replacing impossible negatives with feasible ones, RCBS naturally introduces harder and more informative negatives under realistic exposure constraints. With offline evaluations and online A/B tests, we show that RCBS consistently improves user representation quality and consequently enhances home feed ranking, retrieval, and display ads ranking. The resulting user embeddings have been deployed in production across various applications.
Building a User Foundation Model for the Open Web
User foundation models have demonstrated strong results in e-commerce and social recommendation, but most industrial deployments assume environments where user identity is stable and persistent. Open-web real-time bidding (RTB) operates on a structurally different data distribution: user identity is fragmented and non-persistent across browsing sessions, and the availability of browsing history depends on user privacy choices. Consequently, a significant portion of traffic carries no historical data, and available records often consist of relatively short, disjointed sessions. As a result, historical signals in this domain are typically represented as aggregated counters and recency buckets, leaving the sequential structure unexploited. To address this limitation, we present a user foundation model that applies self-supervised learning on user browsing histories and show that the learned representation improves multiple downstream production tasks, demonstrating the viability of this approach on the open web. We pre-train a Transformer encoder with masked language modeling and a sequence-level contrastive objective, then fine-tune it on the click prediction task. We optimize the encoder's pre-training pipeline with an LLM-in-the-loop search over a curated catalog of reviewable, code-level edits (lifters), instantiating the LLM-as-optimizer paradigm in an industrial setting. The same encoder representation yields +1.197% RIG on the production bid win-rate model and +1.354% RIG on the production CTR ranker; a 7-day live A/B test confirms +2.13% CTR, -1.13% eCPC (80% CI excluding zero on both metrics).
User-Centric Modeling of Transactional Sequences with Explainable State Space Models
We propose a hybrid approach for user-centric modeling of transactional event sequences that combines contrastive representation learning (CoLES) with State Space Models (SSMs). While contrastive methods yield high-quality compressed user representations, existing encoders -- RNNs and Transformers -- suffer from vanishing gradients or quadratic complexity, respectively. Mamba, a selective SSM, efficiently handles long-range dependencies but remains underexplored for personalized user analysis. We investigate two integration strategies: (1)~initializing the Mamba hidden state with a CoLES embedding, and (2)~prepending the projected CoLES embedding as a prefix token to the input sequence. Both approaches supply the model with an informative user prior from the first step. Experiments on three public datasets -- Age (multiclass age-group prediction), MBD (multi-label product acquisition), and Taobao (binary purchase prediction) -- demonstrate consistent improvements over standalone Mamba and CoLES with a linear classifier, with the hybrid models converging 2--3 faster than the plain SSM baseline. Explainability analysis via discretization-step maps and Integrated Gradients reveals selective event filtering on behavior-rich datasets and identifies the most informative transaction features.
Sequential Learner Modeling Using Multi-Relational Graph Convolutional Networks
User modeling is a critical task in a variety of personalized systems. Recognizing their effectiveness in learning from graph-structured data, Graph Neural Networks (GNNs), particularly Graph Convolutional Networks (GCNs), are increasingly employed for user modeling. However, existing approaches typically treat different relation types in a graph as homogeneous, limiting their ability to capture richer semantics and construct more informative user models. While multi-relational GNNs (MR-GNNs) have been adopted for representation learning and recommendation, their application for user modeling remains unexplored. Moreover, existing GNN-based user modeling approaches ignore the user interaction sequence. To address these research gaps, in this work we propose MR-ConceptGCN, a novel fully unsupervised approach focused on concept-based sequential learner modeling using multi-relational GCNs (MR-GCNs). MR-ConceptGCN effecively combines Personal Knowledge Graphs (PKGs), MR-GCNs, and the pre-trained language model SBERT to obtain enhanced relation- and semantic-aware representations of the PKG items. The enriched embeddings of the knowledge concepts that a learner did not understand when interacting with learning materials in CourseMapper are then used to construct a sequential learner model that combines long-term and short-term learner interactions. We report the results of an online user study (n = 31), demonstrating the benefits of MR-ConceptGCN in terms of several important user-centric aspects including accuracy, usefulness, diversity, and satisfaction with an educational recommender system.
Mitigating Matthew Effect: Multi-Hypergraph Boosted Multi-Interest Self-Supervised Learning for Conversational Recommendation
The Matthew effect is a big challenge in Recommender Systems (RSs), where popular items tend to receive increasing attention, while less popular ones are often overlooked, perpetuating existing disparities. Although many existing methods attempt to mitigate Matthew effect in the static or quasi-static recommendation scenarios, such issue will be more pronounced as users engage with the system over time. To this end, we propose a novel framework, Multi-Hypergraph Boosted Multi-Interest Self-Supervised Learning for Conversational Recommendation (HiCore), aiming to address Matthew effect in the Conversational Recommender System (CRS) involving the dynamic user-system feedback loop. It devotes to learn multi-level user interests by building a set of hypergraphs (i.e., item-, entity-, word-oriented multiple-channel hypergraphs) to alleviate the Matthew effec. Extensive experiments on four CRS-based datasets showcase that HiCore attains a new state-of-the-art performance, underscoring its superiority in mitigating the Matthew effect effectively. Our code is available at https://github.com/zysensmile/HiCore.
Unsupervised Anomaly Detection of Information Operations Users via Behavioral and Language Patterns
Information Operations on social media networks have been identified as a significant threat to democracy and modern society, but they are challenging and expensive to detect by humans. Existing supervised IO detection methods fail to capture the dynamic nature of evolving IO user behavior, while existing unsupervised approaches rely on oversimplified assumptions of coordination among IO users that may not exist in practice. To overcome the limitations of existing methods, we formulate IO user detection as an anomaly detection problem and propose a novel unsupervised IO user detection approach called Temporal-bEhavior-laNguage Signals for information Operation Recognition (TENSOR), which leverages multimodal data, including temporal online user behavior, such as message posting activities, and the textual content of the messages. The motivation is that IO users are typically a very small fraction of all online users and have unique temporal behavioral and language patterns. Specifically, we train a Temporal Point Process (TPP) to capture abnormal temporal behavioral patterns of IO users because they are known to behave in a coordinated manner for IO campaigns. We further introduce a novel evidence function that converts LLM responses, which are generated from user post timelines, into quantitative scores to adjust the TPP outputs for better IO user detection. Experimental results show that TENSOR outperforms the baselines on five real-world IO datasets. Code is available at https://github.com/xiuzhenzhang/TENSOR.
Autonomous Information Seeking: A Roadmap for Agentic Recommender Systems
The rapid integration of large language model-based agents into recommender systems has driven a shift from static, ranking-based pipelines toward autonomous and interactive systems that can reason, plan, and act. This survey provides a comprehensive overview of this emerging landscape by introducing a unified taxonomy grounded in the level of autonomy and three core paradigms of agentic recommender systems: agent-assisted recommendation, agent-as-recommender, and agent-as-user-simulator. The autonomy framework organizes existing methods along increasing capabilities in proactivity, context awareness, interaction flexibility, and adaptivity. Building on this framework, the survey analyzes how each paradigm adopts different agentic architectures and how agents enhance key components such as profiles, memory, tool use, workflows, and optimization mechanisms. We further examine evaluation methodologies for agentic recommendation, covering automated metrics, LLM-based judging, and simulation-based assessment, and discuss their limitations in capturing reasoning quality, user experience, and system behavior. Beyond existing evaluation protocols, we further discuss unresolved issues in evaluating agentic recommender systems, including trajectory-level assessment, agent contribution analysis, and calibration of user simulation. Lastly, the survey outlines open challenges in lifelong user modeling, contextual abstraction, multimodal alignment, controllability, trustworthiness, privacy, scalability, and efficiency. Together, these analyses establish a unified foundation for understanding the current progress of agentic recommender systems and highlight promising opportunities for developing more autonomous, reliable, and human-aligned recommendation agents.
TokenMinds: Pretrained User Tokens and Embeddings for User Understanding in Large Recommender Systems
User modeling in industrial recommender systems typically produces dense embeddings, which suffer from representational constraints inherent to fixed-dimensional vectors. An emerging alternative for discrete user representation -- using LLMs to generate text-based user tokens -- captures topical co-occurrences rather than deep sequential behavior dynamics and produces outputs that are difficult to ground to item attributes. Meanwhile, Semantic ID (SID) based item tokenization has proven effective for improving generalization in generative recommendation, yet discrete SID-based representations for users remain largely unexplored. We propose TokenMinds, an industrial-scale system that extends the PLUM framework from item retrieval to user modeling, generating both discrete SID-based user tokens and dense user embeddings via an encoder-decoder architecture adapted from pre-trained LLMs. This dual-output design provides the complementary benefits of discrete, semantically grounded user representations while maintaining compatibility with existing downstream models that rely on dense embeddings. Additionally, the shared SID vocabulary naturally extends to cross-scenario modeling: by unifying long-form and short-form video behaviors into a single model, we substantially reduce training and serving costs. We validate TokenMinds through extensive offline experiments and live launches on multiple YouTube surfaces, served on full user traffic (billions of users) via an asynchronous infrastructure that decouples representation generation from downstream scoring. Focusing on ranking as the primary downstream use case, our results confirm the practical viability of SID-based user tokens at industrial scale and demonstrate that tokens and dense embeddings provide complementary value across different production ranking systems.
ScaleToT: Generalizing Structured LLM Reasoning for Billion-Scale Low-Activity User Modeling
Accurate user modeling often depends on rich interaction histories, which are unavailable for billions of low-activity users. Large Language Models (LLMs) can infer latent user states from static profiles, but this reasoning becomes unreliable when profiles are sparse, and applying an LLM to billions of users is prohibitively expensive. We present ScaleToT, which learns structured reasoning from a small LLM-processed subset and extends it to the broader low-activity user population. To improve reasoning reliability, ScaleToT constructs typed user-state chains with a bounded entropy-guided Tree-of-Thought (ToT) refinement procedure. To make this structured reasoning usable from sparse profiles, the teacher-curated chains are used to train a student model on static profiles through supervised fine-tuning (SFT) and Outcome-Driven Segment-Aware Implicit Reward Policy Optimization (OSIPO). ScaleToT then transfers the student's reasoning representations to a lightweight profile encoder, providing shared reasoning signals for the remaining users without LLM inference. We evaluate ScaleToT on lifetime value (LTV) prediction in a billion-scale advertising deployment. A randomized online A/B test increased LT30 by 6.738%, while offline reasoning covered only 7.32% of the potential population, greatly reducing compute cost compared with full-population reasoning.
Structuring and Tokenizing Distributed User Interest Context for Generative Recommendation
Generative recommendation is an emerging paradigm that has shown promise in industrial recommendation systems, aiming to predict users' next interactions from their historical behaviors. At the core of generative recommendation lies item tokenization, which bridges item semantics and recommendation models. However, existing methods often struggle to effectively organize and inject complex user-behavioral and item-semantic contexts into recommendation models simultaneously. On the one hand, existing graph-based integration methods, such as graph serialization and graph neural networks, either suffer from scalability issues or exploit only local graph information. On the other hand, existing semantic tokenization methods typically rely on heuristics and lack explicit supervision signals, which may lead to inaccurate or suboptimal semantic representations. To address these limitations in user interest context modeling, we propose G2Rec, a scalable framework that unifies holistic graph-based user co-engagement modeling with semantic tokenization for industrial-scale generative recommendation. Overall, G2Rec enables recommendation models to capture holistic and semantically grounded user interest prototypes without requiring ground-truth user interests, thereby providing more comprehensive and accurate modeling of user behavior contexts in industrial sequential recommendation. Online deployment across product surfaces and extensive experiments on public datasets demonstrate the superiority of G2Rec over existing methods.
Constrained user-item allocation for e-commerce marketing campaigns
When running marketing campaigns, retailers must decide which products to promote and which users to target. These decisions are inherently coupled: effective campaigns match users and items with strong mutual affinity into non-overlapping groups of predefined sizes. However, existing approaches assume predefined campaign structure or decouple item selection from user assignment, and cannot discover campaign groupings directly from joint interaction patterns. We therefore formalize this campaign problem as auto-targeting: jointly selecting users and items to construct multiple disjoint campaigns. To solve this combinatorial problem, we propose three complementary strategies: (i) constrained spectral biclustering to find dense regions in the user-item affinity matrix, (ii) greedy local search with pairwise swaps for combinatorial refinement, and (iii) a multi-armed bandit framework to escape local optima through exploration. We evaluate these methods on a synthetic dataset, the Amazon Reviews benchmarks, and large-scale proprietary commercial data, and compare the results to simulated annealing as a baseline. The results show that biclustering consistently achieves the highest campaign quality, lift, and fairness scores. While biclustering runs efficiently on smaller datasets, its runtime increases substantially on very large ones, where bandit-based methods instead offer a scalable alternative.
Self-supervised User Profile Generation for Personalization
Personalizing large language models (LLMs) has become a central challenge as LLMs are deployed across recommendation, search, dialogue, and content generation -- settings where the same query should yield different answers given different users. A promising route is to summarize each user's interaction history into a natural-language memory or profile and prepend it to the prompt to facilitate personalization. Existing methods learn such profile generators with explicit rewards derived from labeled downstream tasks, which are expensive and sparse as they require annotated supervision for every target task. In light of this challenge, we introduce Bidirectional User Modeling via Profiles (BUMP), a self-supervised framework that trains a profile generator without any downstream labels. Specifically, given a user's interaction history, we use GRPO to train an LLM to emit a free-form textual profile under a bidirectional in-batch ranking objective: a small LLM judge measures (i) how well the generated profile, used as a query, ranks the user's own held-out interactions above interactions from other users in the batch, and (ii) how well a held-out interaction, used as a query, ranks the user's own profile above profiles of other users. Both directions are scored with multi-positive NDCG and combined into a dense reward per rollout; other users in the batch supply free negatives, so every training example yields supervision from raw interaction logs alone. Evaluated on the LaMP benchmark, BUMP matches or outperforms closed-source APIs and prior methods relying on labeled rewards, while requiring no task label at training.
BehaviorBench: Modeling Real-World User Decisions from Behavioral Traces
Many decision-support settings require systems that adapt to individual users, but evaluation data for this problem remain limited. Existing benchmarks for user understanding often rely on simulated users or model-generated behavior, even though recent work cautions that model-based simulations can diverge systematically from human behavior. We introduce \textsc{BehaviorBench}, a benchmark for evaluating personalized decision modeling from real-world behavioral traces. \textsc{BehaviorBench} reconstructs wallet-level decision histories from observed public prediction-market and on-chain records, and organizes them into two complementary task layers: \emph{Belief prediction}, which predicts a user's final revealed stance and confidence in a market, and \emph{Trade prediction}, which predicts the direction and amount of individual transactions. Across 2,000 evaluation wallets, the benchmark contains 141,445 Belief instances and 1,485,972 Trade instances, with disjoint support pools for retrieval-based evaluation. We evaluate frontier and open-weight generative models under four history interfaces: no personalization, direct recent history, generated user profiles, and retrieved support-wallet evidence. Personalization improves Belief prediction more consistently than Trade prediction, model rankings change across task layers and metrics, and different history interfaces expose different failure modes. \textsc{BehaviorBench} provides an evaluation setting for studying whether personalized methods can use real-world behavioral evidence rather than simulated users alone.
Beyond Isolated Behaviors: Hierarchical User Modeling for LLM Personalization
Large Language Models (LLMs) have demonstrated remarkable capabilities across diverse domains, yet personalizing their outputs to individual users remains an open challenge. Existing approaches predominantly adopt a flat behavioral paradigm, aggregating user behaviors without an explicit account of how they are organized into deeper behavioral structures. In this work, we draw on Pierre Bourdieu's Theory of Practice to propose PHF (Practice-Habitus-Field), a sociologically grounded framework that reconceptualizes LLM personalization through three hierarchical levels: individual behaviors as practices, their temporal accumulation into stable dispositions as habitus, and shared regularities across similar users as fields. We instantiate PHF through , a lightweight and model-agnostic implementation based on a frozen LLM. Experiments on the Language Model Personalization (LaMP) benchmark demonstrate consistent improvements across diverse tasks, while further analyses validate the interpretability and extensibility of the learned behavioral structures.
The Decision to Verify: How Warmth and User Characteristics Shape Reliance on Conversational Agents for Information Search
Conversational artificial intelligence (AI) provides an efficient and convenient gateway to information access. However, it can cause overreliance when users blindly trust AI and accept its answers without fact-checking. Information search increasingly follows a hybrid interaction paradigm that combines conversational AI with web search, making fact-checking easier. In this paper, we examine whether this interaction paradigm is effective in curbing reliance. We further investigate the underlying factors (e.g., digital literacy and conversation warmth) that drive users to verify AI answers. We conduct a mixed-subjects question-answering experiment where participants interact with either a warm or a neutral chatbot. Our findings reveal that reliance persists despite users having access to both conversational and web search. The decision to verify is driven primarily by existing user perceptions (e.g., prior trust in chatbots) rather than answer properties, with some users fact-checking regardless of the context and others trusting chatbots by default. Warm conversational style has an indirect yet critical influence on reliance by increasing agreement with the chatbot when it is incorrect. Consulting additional AI sources predicts higher accuracy, while traditional web search does not. Our study extends overreliance research by: (a) demonstrating its persistence despite access to fact-checking, (b) identifying verification behavior as user-dependent, and (c) revealing conversational warmth's indirect effect on overreliance with implications for designing trustworthy conversational search systems.
Recon: Reconstruction-Guided Reasoning Synthesis for User Modeling
User modeling aims to use language models (LMs) to mimic an individual's behavior from a corpus of past context-action pairs (e.g., conversation turns), enabling the simulation of users in settings like behavioral science, human-AI collaboration, and market research. Recent approaches augment these corpora with synthesized reasoning traces, typically generated by conditioning on both context and action. However, such conditioning constitutes post-hoc rationalization rather than reasoning: the trace is guaranteed to justify the action, but may not encode the underlying latent causal decision paths. We propose Recon, which uses action reconstruction to score reasoning traces by their predictive power: given a context and candidate reasoning, a reconstruction model predicts the action, and reconstruction fidelity determines reasoning quality. Across four domains, Recon achieves a 54.7% win rate over Backward Synthesis, a standard post-hoc rationalization baseline. Further, we find that training a reasoning synthesis model with rewards derived from Recon improves downstream user modeling performance, achieving a win rate of up to 70.0% over baselines. We further show that Recon-synthesized reasoning transfers across models, and improves user modeling beyond the reconstruction model. Our work demonstrates that post-hoc rationalization is insufficient for reasoning synthesis, and that useful and interpretable reasoning should naturally elicit the action from the context.
Generative Long-term User Interest Modeling for Click-Through Rate Prediction
Modeling long-term user interests with massive historical user behaviors enhances click-through rate (CTR) prediction performance in advertising and recommendation systems. Typically, a two-stage framework is widely adopted, where a general search unit (GSU) first retrieves top- relevant behaviors towards the target item, and an exact search unit (ESU) generates interest features via tailored attention. However, current target-centered GSU would ignore other latent user interests, leading to incomplete and biased interest features. Additionally, the matching-based retrieval process in GSUs depends on the pairwise similarity score between target item and each historical behavior, which not only becomes time-consuming for online services as user behaviors continue to grow, but also overlooks the interaction information among user behaviors. To combat these problems, we propose a \textbf{Gen}erative \textbf{L}ong-term user \textbf{I}nterest model named GenLI for CTR prediction. GenLI consists of an interest generation module (IGM), a behavior retrieval module (BRM), and an interest fusion module (IFM). The IGM generates multiple interest distributions to indicate different aspects of real-time user interests, which is target-independent and incorporates interaction information among behaviors, ensuring complete and diverse interest features. The BRM selects related behaviors via a simple lookup operation, reducing the time complexity for weighting each behavior to . Finally, the IFM uses delicate gating mechanisms to generate interest features. Based on the generation process, GenLI improves the diversity of user interests and avoids complex matching-based behavioral retrieval, achieving a better balance between accuracy and efficiency for CTR prediction.
UxSID: Semantic-Aware User Interests Modeling for Ultra-Long Sequence
Modeling ultra-long user sequences involves a difficult trade-off between efficiency and effectiveness. While current paradigms rely on either item-specific search or item-agnostic compression, we propose UxSID, a framework exploring a third path: semantic-group shared interest memory. By utilizing Semantic IDs (SIDs) and a dual-level attention strategy, UxSID captures target-aware preferences without the heavy cost of item-specific models. This end-to-end architecture balances computational parsimony with semantic awareness, achieving state-of-the-art performance and a 0.337% revenue lift in large-scale advertising A/B test.
UserGPT Technical Report
Personalized user understanding from large-scale digital traces remains a fundamental challenge. Traditional user profiling methods rely on discriminative models and manual feature engineering to predict discrete attributes, often producing fragmented and logically inconsistent profiles that generalize poorly to long-tail behaviors. In this work, we study a generative paradigm in which large language models (LLMs) summarize long and noisy behavioral histories into coherent narratives that capture nuanced user evolution. Our experiments show that even strong LLMs remain limited in complex and implicit personalization reasoning. We propose UserGPT, a framework for improving LLM-based persona understanding through both attribute generation and summary generation. To address the scarcity of real-world behavioral data, we develop a User Behavior Simulation Engine that produces realistic and complex user trajectories. We further introduce a Data-Centric Semantization module that transforms heterogeneous behavioral logs into structured and semantically coherent inputs, reducing noise and sparsity. On top of this pipeline, we design a curriculum-driven post-training strategy that combines multi-stage Supervised Fine-Tuning (SFT) with Dual-Filter Group Relative Policy Optimization (DF-GRPO) to strengthen reasoning over long behavioral histories. We also construct HPR-Bench, a benchmark for holistic persona reasoning derived from simulated data. On HPR-Bench, UserGPT achieves an Avg@10 score of 0.7325 on tag prediction and an score of 0.7528 on summary generation, while compressing behavioral records by up to 97.9% with critical information preserved. These results demonstrate the effectiveness of UserGPT for holistic persona reasoning and personalized user-agent interaction.
Measuring and Mitigating the Distributional Gap Between Real and Simulated User Behaviors
As user simulators are increasingly used for interactive training and evaluation of AI assistants, it is essential that they represent the diverse behaviors of real users. While existing works train user simulators to generate human-like responses, whether they capture the broad and heterogeneous distribution of real user behaviors remains an open question. In this work, we introduce a method to measure the distributional gap between real and simulated user behaviors, validated through a human study and ablations. Given a dataset of real and simulated conversations, our method extracts representations of user behavior from each conversation, quantizes them into discrete distributions via clustering, then computes divergence metrics. We provide the first systematic evaluation of 24 LLM-based user simulators on coding and writing tasks, and reveal a large distributional gap from real users that varies across model families, scales, and behavioral facets. Pairwise comparisons show that most simulators behave similarly, while a few stand apart. Combining behaviorally complementary simulators brings the resulting distribution closer to real users compared to either simulator on its own. Finally, a TF-IDF analysis of the clusters surfaces interpretable patterns of behaviors that simulators capture, miss, and hallucinate.
Hierarchical Multi-Persona Induction from User Behavioral Logs: Learning Evidence-Grounded and Truthful Personas
Behavioral logs provide rich signals for user modeling, but are noisy and interleaved across diverse intents. Recent work uses LLMs to generate interpretable natural-language personas from user logs, yet evaluation often emphasizes downstream utility, providing limited assurance of persona quality itself. We propose a hierarchical framework that aggregates user actions into intent memories and induces multiple evidence-grounded personas by clustering and labeling these memories. We formulate persona induction as an optimization problem over persona quality-captured by cluster cohesion, persona-evidence alignment, and persona truthfulness-and train the persona model using a groupwise extension of Direct Preference Optimization (DPO). Experiments on a large-scale service log and two public datasets show that our method induces more coherent, evidence-grounded, and trustworthy personas, while also improving future interaction prediction.
HORIZON: A Benchmark for In-the-wild User Behaviour Modeling
User behavior in the real world is diverse, cross-domain, and spans long time horizons. Existing user modeling benchmarks however remain narrow, focusing mainly on short sessions and next-item prediction within a single domain. Such limitations hinder progress toward robust and generalizable user models. We present HORIZON, a new benchmark that reformulates user modeling along three axes i.e. dataset, task, and evaluation. Built from a large-scale, cross-domain reformulation of Amazon Reviews, HORIZON covers 54M users and 35M items, enabling both pretraining and realistic evaluation of models in heterogeneous environments. Unlike prior benchmarks, it challenges models to generalize across domains, users, and time, moving beyond standard missing-positive prediction in the same domain. We propose new tasks and evaluation setups that better reflect real-world deployment scenarios. These include temporal generalization, sequence-length variation, and modeling unseen users, with metrics designed to assess general user behavior understanding rather than isolated next-item prediction. We benchmark popular sequential recommendation architectures alongside LLM-based baselines that leverage long-term interaction histories. Our results highlight the gap between current methods and the demands of real-world user modeling, while establishing HORIZON as a foundation for research on temporally robust, cross-domain, and general-purpose user models.
From User Recognition to Activity Counting: An Identity-Agnostic Approach to Multi-User WiFi Sensing
Wi-Fi Channel State Information (CSI) enables device-free human activity recognition, but existing multi-user approaches assume a fixed set of known users during both training and inference. This closed-set assumption limits deployment, as models trained on a specific user set degrade when applied to new individuals or environments. We reformulate multi-user activity recognition as activity counting, estimating how many users perform each activity type at a given time, without associating actions with specific individuals. We propose a pipeline that converts CSI measurements into spatial projections and extracts features using a pretrained convolutional backbone. Two formulations are evaluated on the WiMANS dataset: a conventional identity-dependent model that assigns activities to fixed user slots, and an identity-agnostic model that estimates scene-level activity composition through regression. Under standard evaluation, the identity-agnostic model achieves a mean absolute error of 0.1081 on a 0-5 count scale. Under unseen-user evaluation, the identity-dependent model's macro-F1 drops from 80.38 to 32.61, while the identity-agnostic model's counting error remains stable. Feature space analysis confirms that identity-agnostic representations are more user-invariant, which explains their stronger generalization. These results suggest that activity counting provides a more practical and generalizable alternative to identity-dependent formulations for multi-user WiFi sensing.
Learning Behaviorally Grounded Item Embeddings via Personalized Temporal Contexts
Effective user modeling requires distinguishing between short-term and long-term preference evolution. While item embeddings have become a key component of recommender systems, standard approaches like Item2Vec treat user histories as unordered sets (bag-of-items), implicitly assuming that interactions separated by minutes are as semantically related as those separated by months. This simplification flattens the rich temporal structure of user behavior, obscuring the distinction between coherent consumption sessions and gradual interest drifts. In this work, we introduce TAI2Vec (Time-Aware Item-to-Vector), a family of lightweight embedding models that integrates temporal proximity directly into the representation learning process. Unlike approaches that apply global time constraints, TAI2Vec is user-adaptive, tailoring its temporal definitions to individual interaction paces. We propose two complementary strategies: TAI2Vec-Disc, which utilizes personalized anomaly detection to dynamically segment interactions into semantic sessions, and TAI2Vec-Cont, which employs continuous, user-specific decay functions to weigh item relationships based on their relative temporal distance. Experimental results across eight diverse datasets demonstrate that TAI2Vec consistently produces more accurate and behaviorally grounded representations than static baselines, achieving competitive or superior performance in over 80% of the datasets, with improvements of up to 135%. The source code is publicly available at https://github.com/UFSCar-LaSID/tai2vec.
"What Are You Really Trying to Do?": Co-Creating Life Goals from Everyday Computer Use
Recent advances in user modeling make it feasible to conduct open-ended inference over a person's everyday computer use. Despite longstanding visions of systems that deeply understand our actions and the purposes they serve in our lives, existing systems only capture what a person is doing in the moment, not why they are doing it, limiting these systems to surface-level support. We introduce striving co-creation, a process for inferring broader life goals from unstructured observations of computer use. Grounded in Activity Theory and Emmons' personal strivings framework, our system progressively constructs a hierarchical representation of a person's activities. Strivings are, however, difficult to fully resolve from observation alone, as the same action can be driven by many different goals. Our system therefore supports an editing interface that gives people agency over how they are understood by the system, feeding their corrections back into subsequent rounds of striving induction. In a week-long field deployment (N=14), we find that our co-creation process produces strivings that participants recognize as representative of their long-term goals and gives them greater agency than baseline methods.